The hashtag #deathcult is a highly charged but uncontroversial characterization of #neoliberalism.

The #hashtag was coined by #hamishcampbell on his blog ( from long expirence of protest, this came to a head at the launch of Extinction Rebellion (XR) a global environmental activist movement that seeks to raise awareness about the urgent threat of climate change and biodiversity loss. Known for its nonviolent direct actions, such as protests and civil disobedience, to push governments to take stronger action on the climate crisis.

XR and its supporters, unspoken, view the current political system as a #deathcult because they believe that it is not taking the necessary actions to address the climate crisis and is instead prioritizing economic growth and profits over the long-term survival of the planet and its inhabitants. In their view, the political system is driven by a destructive #ideology that prioritizes short-term gains over the well-being of future generations and the environment.

They argue that this approach is unsustainable and will lead to the collapse of ecosystems, mass extinction of species, and severe impacts on human societies, such as food and water shortages, displacement, and conflict.

The hashtag is simple, a metaphor for the last 40 years of #Neoliberalism, which is a political and economic #ideology that emphasizes the importance of free markets, deregulation, and minimal government intervention in the “economy”. Over the last four decades, this ideology has shaped the policies of many countries, leading to a shift toward globalization, privatization, and a focus on maximizing profits.

This has led to negative outcomes, increasing income inequality, job loss, and a decline in social services and safety nets for those in need, contributing to a culture of greed and a disregard for well-being, leading to #deathcult mentality in which individuals prioritize their own self interests over the collective and ecological good.

A second look

The hashtag #deathcult is a charged and emotive characterization of #neoliberalism, a political and economic ideology that fetishizes free markets, individualism, and limited government intervention in the economy. Proponents of neoliberalism argue that it leads to increased economic growth, increased prosperity, and greater individual freedom, while critics argue that it leads to inequality, the degradation of public goods and services, erosion of workers’ rights and the death of our civilization.

The term #deathcult highlights the negative impacts of neoliberalism, characterizing it as a destructive and dangerous ideology. This term should be used by people who are critical of #neoliberalism, and who believe that its focus on profit and individualism comes at the expense of the well-being of communities and the environment.