The current wave of wildfires across Europe is not simply a natural disaster, it is also exposing a deeper mess, the failure of our information systems. Instead of explaining why Europe is burning, significant sections of the corporate media are either ignoring #climatechaos or distracting by blaming rewilding, net-zero policies and environmental protections. Rather than confronting the #KISS scientific evidence that fossil fuel combustion is driving global heating, they redirect public anger towards the policies intended to mediate the damage.
This isn’t simply corrupt journalism, it’s a theological and political choice. The reality inversion – when forests burn, rivers dry, crops fail and people die from extreme heat, the obvious question should be – What is causing this? The scientific answer is clear, human emissions of greenhouse gases – from burning coal, oil and gas – will increase the frequency and intensity of heatwaves, droughts and wildfire conditions. This is one of the strongest areas of scientific consensus in modern research.
Yet much of the corporate press is #blocking this connection. A look through thousands of UK newspaper articles covering the June 2026 heatwave found that around three-quarters never mentioned #climatechange at all. Yes, the public was shown the symptoms while the cause was quietly edited out. This matters because information shapes action, if people don’t understand why disasters are happening, they cannot understand what needs to change.

This is manufacturing confusion – the right-wing press push reality inversion. Europe burns, the blame shifts to rewilding, the mess – heatwaves become evidence that environmental policy has gone too far, wildfires become an argument against restoring ecosystems, net-zero becomes the problem rather than one of the responses. The effect is to move negative attention away from fossil fuels and towards environmental movements. When the cause of a crisis threatens #nastyfew interests, our “journalists” redefine the problem until those interests disappear from the story. The debate becomes about forestry management, or environmental activists. Or planning regulations, migrants, or bureaucracy. Almost anything except the continued extraction and burning of fossil fuels.
In the #OMN vocabulary this is the logic of the #deathcult – A system organised around endless growth cannot admit that endless growth is destroying the conditions that make civilisation possible. With the shift to the hard right – every crisis becomes someone else’s fault – every solution becomes economically impossible – every warning becomes political exaggeration – every disaster becomes “unexpected.” The current path survives by refusing to recognise the consequences of their own actions.
This is why “common sense” has become part of the problem. After forty years of #neoliberalism, what many people call common sense is the common sense of the market. Growth is always good, markets always know best, corporations are inevitable, consumption equals freedom and thus environmental limits are optional. But, this isn’t common sense, it’s forty years of shaping people to see the world through the eyes of only capital.
So why do we still let fossil fuel companies still shape public policy decades after the science became overwhelming? The language changes, the power structures remain. This is #mainstreaming, the appearance of addressing the problem while carefully avoiding the changes needed to solve it. The #mainstreaming problem isn’t confined to openly conservative newspapers. Much liberal media performs a softer version of the same function. Climate change is acknowledged, the latest disaster is reported, scientists are quoted. Then coverage moves on, the structural questions are rarely asked – Who profits? Who owns the media? Who funds political influence?
The #OMN perspective is that this isn’t only a journalism problem, it’s an infrastructure problem. When a handful of corporations control the majority of communication, they also shape which stories become visible, which connections are made and which questions remain invisible. Feed this narrow mess through the #dotcons that amplify engagement rather than understanding, we get stinking mess. It is easy to understand that corporate newspapers depend upon commercial interests controlled by the #nastyfew and political institutions still focus communicate through the same commercial traditional media and #dotcons platforms, the result an information ecosystem optimised for attention and control rather than any truth.
The path we need for survival – the coming decades of #climatechaos will test every institution we have – communication systems, food systems, energy systems, governance and public trust. If our media continues to hide causes while amplifying distractions, societies will become less capable of responding when they need clear information the most. A community that cannot accurately describe its own reality cannot organise to change it to move beyond the #deathcult. The uncomfortable truth is that there is no path through the coming century while remaining politically loyal to the assumptions that created the crisis. The #deathcult has reached its limits.
The question is no longer whether that model is sustainable, it isn’t. The question is what replaces it. The #OMN answer begins with rebuilding the commons, open media, open governance, open standards, open knowledge. Communities capable of telling their own stories and acting on shared reality rather than manufactured distraction. Because if we cannot agree on what is happening, we cannot respond together.
And if we continue allowing corporate media to define reality for us, they will continue pushing the systems that are driving us deeper into #climatechaos. The future depends not only on changing our energy systems, it depends on changing the information systems that tell us what is real.

For 45 years we’ve been told that “economic efficiency” means making the rich richer and the poor poorer. By that narrow measure, the system has been a huge success. The problem is we’ve sacrificed everything else. Environmental responsibility? Ignored. Social sustainability? Undermined. Community? Hollowed out.
The result is #climatechaos, collapsing social trust, and an economy designed to extract rather than nurture. We urgently need to rebalance our priorities. The economy should serve society and the living world – not the other way around.
That work cannot wait.







