If we fund only the technical layer, we shouldn’t be surprised when the social layer remains broken

The problem with #openweb funding isn’t simply rejection, waiting for decisions, or whether one particular project gets funded. The problem is #KISS structural, after 30+ years working through grassroots projects, funded and unfunded, there is a repeated pattern that is easy to see – useful social and grassroots technology gets filtered through a narrow technical understanding of what counts as a “good” #openweb project.

This is the #geekproblem, not moral judgement of individuals – it isn’t about individual geeks being bad people. Many people working in open technology have good intentions and genuinely care about the commons. The problem is what happens when a technical culture becomes the dominant way of seeing the problem, the technology gets analysed, the code gets analysed, the architecture gets analysed, but the social system the technology is supposed to serve is almost invisible.

So the question we need to keep asking is can open technology funding engage with the social problem that are embedded in the technical problem? Because if a grassroots project has to become sufficiently, bland, polished, technically framed and institutionally legible before the funding system can in anyway understand it, then we’ve already created a barrier between the funding system and the communities it is supposed to support.

And this isn’t solved by simply hiring better grant writers or getting an AI to produce better applications, that is simply #KISS making the filtering system better at filtering. We need to ask whether the frame itself is too narrow, as the #openweb isn’t just software, it is people, communities, trust, media, governance, culture and the social relationships around the technology.

If we fund only the technical layer, we shouldn’t be surprised when the social layer remains broken. This is why #OMN keeps coming back to the #4opens, grassroots participation and trust, we need to move beyond the #geekproblem without powerlessly pushing to throwing the geeks out. We need the technical knowledge and the social knowledge, to compost this mess rather than simply building another layer of #techshit on top of it.

How do we describe the problem and how we organize ourselves to deal with it? For the #fashionistas, the point is that language isn’t just decoration. A #hashtag is a way of framing attention. If you call someone “evil”, “dangerous” or “nasty”, you may simply reinforce their preferred identity, yes, we’re tough, we’re feared, we’re fighting the enemy. You’ve accepted their frame.

“Weird” works differently because it pokes at their claim to represent normality. It reverses the us versus them story: hang on, perhaps the strange behaviour is coming from you. But this is where the #OMN/#KISS point comes in. Calling the #nastyfew “nasty” isn’t really about persuading the #nastyfew. It’s about helping us recognize the pattern.

We need language that lets ordinary people point at a structural problem without having to become political theorists, join a faction or spend three hours arguing about ideology. That’s what an affective hashtag can do – #nastyfew = focus. Not “these people are monsters and we must destroy them” more “there is a small concentration of people pushing harmful behaviour and power – let’s recognize the pattern, stop pretending it is normal, and organize our way around the problems they are creating.”

The important bit is US, the understanding that the #nastyfew become more powerful when we give them our attention, fear, division and energy. If we can name the pattern as an abstract, keep our heads, and build better path, their power becomes much less interesting.

This is why #OMN is interested in media flows rather than personality cults, so we don’t spend all day fighting the person. We look at the flow:

• Who is amplifying what?
• Who benefits?
• What behaviour is being normalized?
• Where is trust being built or destroyed?
• What can we change locally?

The #geekproblem to often wants to solve this with another closed path, the #fashernistas want another clever narrative, but the #nastyfew want us fighting each other, its in the name. Maybe the simpler answer is to name the pattern, focus our attention, build the alternative, and stop feeding the circus.

#KISS