In the United States, propaganda is intertwined with consumerism. Edward Bernays working in the US is the father of modern propaganda, he believed that humans were driven by instincts and animal desires. His work was used to harness these instincts through advertisements (propaganda) to create inner desires within people, to feed consumerism, which corporations could then satisfy with their products. This is known as the “engineering of consent” which he created to #blocking social change and challenge, this “sweet, sickly mess” was pushed to keep society aligned with the aim of social control.
This strategy you can find in plain language in his books, it clearly shows the path of advertising and propaganda to push corporate and political goals. The objects advertised and sold were used as symbols of government propaganda, for example, the American Department of State funded exhibits at the Museum of Modern Art to showcase American consumerism as a symbol of progress and superiority over communism. This legacy of propaganda is alive and flowing in all our disasters youse of #dotcons to shape perceptions and dictate behaviour and algorithmically manipulate and control. This has played a core role in building up the current mess, this technology has shaped our collective consciousness over the last 20 years. This “sweet and addictive” digital intervention pulled us off the social disruptive “native” path of anarchy, of the #openweb
How do we get outside this mess, the power of design in propaganda lies in its ability to convey meaning in symbolic, abstract terms that go beyond words. Whether through #dotcons #UX pushing overt displays of authority or subtle bureaucratic defaults, design influences our thoughts and perceptions, hiding brutal truths behind a veil of ordinary, boring bureaucracy. As we navigate the digital world around us, it helps to remain curious and question the narratives our “common sense” paths serve, if we are to push change, challenge we need to recognize the responsibility that comes with this power.