Mainstreaming “colonizes” what works, absorbing popular, fringe, and grassroots ideas, stripping them of their radical core, and adapting them to serve the common sense #deathcult paths. Let’s look at an example of this sewage pipeline:
- Organic success, a movement, phrase, or subculture gains organic traction because it effectively speaks to real-world anxieties, desires, or truths (e.g., environmentalism, civil rights language, or anti-establishment rhetoric).
- The “invasion” of language, institutions, corporate entities, or dominant political figures notice the strategic effectiveness of this concept, they “colonize” it by adopting its language, framing, and aesthetics to appeal to the public.
- Dilution and diffusion, absorbed into the mainstream, the original, transformative power of the idea is neutralized, it is restructured to reinforce existing power systems rather than challenge them.
Mainstreaming “colonizes” what works, absorbing popular, fringe, and grassroots ideas, stripping them of their radical context, and adapting them to serve there common sense #deathcult path. An example we can look at here is the story of Burning Man that holds a warning for the #Fediverse and the wider current #openweb reboot. That #techshit success can becomes the process that destroys the very thing that made it worth doing in the first place.
Burning Man was born from Rainbow Gathering traditions, from this native path, culture of participation, self-reliance, gifting and collective effort, people didn’t only turn up to consume an experience; they made things #DIY, built spaces, shared skills and invited strangers to join in. The organizations came later, as a way to describe and pass on the culture that had grown organically from the grassroots.
But as Burning Man became successful, those principles became easier to package, sell and perform. Participation become an identity rather than a practice, so self-reliance could become an expensive aesthetic. Then community could become an institution, with the living culture buried beneath branding, bureaucracy and the drug feed path of commercial convenience.
The danger isn’t as simply as outsiders arrived or money entered the picture. It was that the culture became capable of reproducing the appearance of its values without requiring people to practise them. You could buy your way into the experience without developing the skills, relationships and responsibilities that had made it meaningful in the first place.
This is the trap of mainstreaming that the #Fediverse is now walking into it with its eyes closed. We keep hearing from our current self appointed “leadership crew” that the answer to the Fediverse’s problems is to grow, attract mainstream users, become more familiar and make ourselves acceptable to the platforms and institutions we’re supposedly trying to move beyond. On this path growth is treated as success in itself, familiarity becomes the measure of progress. The harder questions about power, ownership, participation and community are pushed aside, ignored and then repressed.
But who is this mainstreaming actually for? What are we trying to grow, and what are we prepared to lose along the way? The #Fediverse like rainbow gathering and its bastard sibling burning man grew from a different set of possibilities: decentralized communication, community-run servers, open protocols and the ability to build social spaces outside corporate control. Its value isn’t simply that it offers another place to post, it is that people participate in building and governing the spaces through which their communication flows.
Yet the blind pushing from the current #mainstreaming crew risks turning those #4opens possibilities into the normal consumer path. Instead of growing communities capable of running their own infrastructure, we concentrate on attracting users. Instead of strengthening collective responsibility, we make everything more convenient and expect somebody else to handle the difficult parts. Instead of building shared power, we copy the familiar platform model and hope a nicer technical foundation will somehow produce a different outcome.
This is where the #geekproblem comes in. Technical people become so focused on adoption, interfaces, scale and implementation that they lose sight of the social purpose of the technology. They build systems that make participation look easy, while doing little to help people become more capable participants. The result is a growing network with increasingly passive users and increasingly concentrated and blinded influence.
The lesson from Burning Man isn’t that growth is always bad, or that institutions and infrastructure are unnecessary. The same culture that produced commercial spectacle also produced genuine solidarity and practical action, including volunteers helping communities recover after Hurricane Katrina. The gift and its shadow grew from the same source.
The question is what our success makes possible – and what it allows us to avoid. A principle is a map, not the territory. Saying we believe in decentralization doesn’t make us decentralized in practice. Saying we support the commons doesn’t mean we share responsibility. Calling something participatory doesn’t mean people have any meaningful influence over it. We have to look at what our structures actually do.
This is why the #OMN project matter in practical sense, not only as culture. We need practical tools for grassroots news, shared archives and community media, built around open flows, reusable data and human trust. We need infrastructure that helps people and communities make things together, rather than another platform designed to turn them into an audience. We need to grow the capacity to participate, not just the number of accounts.
#Mainstreaming should 90% mean taking the values of the #openweb out into the wider world – not reshaping the #openweb until it fits the expectations of the mainstream. If growth requires us to abandon the practices that make the network different, then we need to ask what, exactly, we are growing.
The test isn’t whether our projects become bigger, more polished or more familiar. It’s whether people gain more ability to act, organize, share and govern together. It’s whether the structures serve the communities, or the communities end up serving the structures. Less performance, more participation – Less passive consumption, more shared capacity – Less chasing growth for its own sake, more building things that work.
Keep the tools simple, the flows open and power close to the people doing the work. That’s how we grow the #lifecult instead of reproducing the #deathcult in a new technical wrapper, it’s how we compost the #techshit and build an #openweb worth having. The test isn’t what our projects say they stand for, it’s what people become able to do through them.
#OMN #4opens #Indymedia #Fediverse #openweb
