The phenomenon of the right-wing appropriating the tools, traditions, and mythos of the left wing is a complex and multifaceted issue. This strategic attempt by conservative forces to reshape the political and cultural landscape by co-opting symbols, narratives, and strategies traditionally associated with progressive movements. It poses a significant challenge for the left, as it risks diluting the effectiveness of progressive ideas and undermining efforts to achieve social and political change.

To effectively mediate this repurposing and ensure a better-balanced outcome, the left must engage in strategic and proactive measures. Here are some tools and approaches to considered:

  1. Reclaiming Narratives: The left must actively reclaim and assert control over its narratives, symbols, and values. This involves articulating a clear and compelling vision for social justice, equality, and solidarity, and consistently communicating it through various channels, including media, art, and grassroots organizing.
  2. Counter-Messaging: In response to the right-wing’s appropriation of progressive rhetoric, the left should develop counter-messaging strategies that expose the contradictions and falsehoods inherent in conservative narratives. This will involve fact-checking, debunking misinformation, and highlighting the real-world consequences of right-wing policies and agendas.
  3. Cultural Production: The left can leverage the power of cultural production—such as music, film, literature, and visual art—to promote progressive values and inspire social change. By creating and amplifying cultural works that reflect the diversity, resilience, and aspirations of communities, the left can challenge the hegemony of right-wing cultural narratives.
  4. Community Organizing: Grassroots community organizing remains a potent tool for social and political transformation. The left should prioritize building strong, inclusive, and resilient communities that are capable of mobilizing for collective change and challenge. This involves fostering solidarity, building alliances across diverse constituencies, and empowering left voices.
  5. Policy Advocacy: The left must continue to advocate for progressive policies and reforms that address systemic inequalities and promote social justice. This includes campaigning for issues such as economic redistribution, healthcare access, environmental protection, racial justice, and LGBTQ+ issues. By advancing concrete policy solutions, the left demonstrates its commitment to improving the material conditions of real world communities.
  6. Critical Engagement: Finally, the left should engage in critical dialogue and reflection on its own internal dynamics, strategies, and blind spots. This involves interrogating power relations within progressive movements, addressing issues of privilege and exclusion, and fostering a culture of accountability and self-critique. By continuously evolving and adapting to changing political realities, the left can remain relevant and resilient in the face of right-wing co-optation.

In conclusion, navigating the challenges posed by right-wing appropriation requires a proactive approach that combines strategic communication, cultural production, community organizing, policy advocacy, and critical engagement. By reclaiming its narratives, values, and agency, the left can effectively mediate the repurposing of its tools and traditions, ultimately contributing to the change we need in the era of #climatechoas and worship of the #deathcult of the right.