People nowadays are soaked in #stupidindividualism, and the important word to use is hopeless. Not hopeless because people are bad, but because we’ve spent decades dismantling the social structures that gave us the ability to act together. We know how to consume, react, and perform as individuals, but increasingly struggle to cooperate, organise, and build collective power. A society of isolated individuals is easy to manage and hard to change.
There have been a lot of institutional prat moves on the #Fediverse over the last few years, we’re facing a growing signal-to-noise problem. As more NGOs, foundations, governments, media organisations, and corporate-adjacent actors arrive, they bring resources, visibility, and legitimacy. That’s the fluffy side of the story. More users, more funding, more attention, more recognition.
But #NGOs didn’t build the #Fediverse – and they’re not saving it either their bringing institutional habits that are often hostile to the native culture of the #Fediverse. Risk management replaces experimentation. Branding replaces community. Public relations replaces dialogue. Governance becomes something done for people rather than with them. The result is a lot of noise: endless strategy documents, carefully managed messaging, and performative consultation that produces little actual change.
This is where the spiky side comes in. The #Fediverse did not grow because institutions planned it into existence. It grew because messy communities built things, argued about them, broke them, fixed them, and kept going. The culture emerged from people doing the work in public. Much of the value came from precisely the things institutions find uncomfortable: openness, disagreement, rough consensus, and grassroots initiative.
The problem is not that institutions are involved. The problem is when institutional logic starts drowning out community logic. This creates a growing signal-to-noise problem. The signal is people building infrastructure, running servers, writing code, creating culture, organising communities, and solving problems together. The noise is the endless churn of reports, branding exercises, stakeholder management, conference panels, and “engagement” processes that consume energy without producing much substance.
The useful framing here might be:
- Fluffy: welcoming people in, building bridges, creating shared spaces, encouraging participation.
- Spiky: defending native values, challenging bad practice, calling out capture, and maintaining boundaries.
The #Fediverse needs both. Too much fluffy and everything gets absorbed into #mainstreaming culture until the original values disappear. Too much spiky and you end up isolated, talking only to people who already agree with you. The challenge is maintaining a productive tension between the two.
The real debate isn’t institutions versus communities. It’s whether institutions can learn to work within #openweb culture rather than replacing it with the same management culture that has already failed across much of the #closedweb. The signal is still there. The question is whether we can keep hearing it through the noise.
Mix this with the hard-right and #climatechaos feeding each other in a vicious cycle. Climate breakdown drives displacement, insecurity, and social stress. The right exploits that suffering to spread fear, hatred, and division. As they gain power, climate action is weakened to protect existing wealth and fossil-fuel interests, leading to worse climate impacts and displacement.
The result? More refugees, more scapegoating, more environmental collapse, and more authoritarian politics. Stopping #climatechaos and stopping the rise of fascism are not separate struggles. They are the same struggle viewed from different angles. The answer isn’t more noise. It’s rebuilding solidarity, strengthening grassroots alternatives, and creating collective solutions that challenge both environmental destruction and the politics of fear.
With this in mind – have the people fixated on #mainstreaming noticed how little change and challenge they actually achieve? A lot of energy goes into fitting in, managing perceptions, and staying respectable, while the problems keep getting worse.
We might finally get somewhere when more people notice this and start doing something different. So if you meet a dedicated #mainstreaming person, do thank them for helping demonstrate what doesn’t work. The real debate isn’t institutions vs communities – it’s whether institutions can learn to stop drowning us out
#stupidindividualism #Fediverse #OMN #openweb #4opens #mainstreaming #NGO #Fluffy #Spiky #KISS
