#fashionistas” typically describes individuals or groups who adopt trends or ideologies in activism, for the sake of appearance or to align themselves with what is currently popular or socially acceptable. In the realm of activism, this phenomenon often manifests in the behaviour of NGOs and advocacy organizations who prioritize “chasing the buzzword” over meaningful action.

The problem with “fashionistas” in activism, particularly among NGOs, is multifaceted:

* Superficial Engagement: NGOs adopt trendy causes or issues without any understanding or committing to them. This results in superficial engagement with complex social problems, leading to tokenistic gestures rather than substantive change.

* Lack of Authenticity: When prioritize appearing progressive or aligned with popular movements without commitment to the cause, it undermines trust and authenticity within the community.

* Mainstreaming: prioritize activism that is palatable to #mainstreaming audiences and funders, sacrificing radical or grassroots voices in the process. This mainstreaming tendency dilutes the effectiveness of activism and reinforces existing power structures.

* Misaligned Priorities: By chasing buzzwords or trends #fahernistas divert resources and attention away from pressing issues that are less visible or popular but more important. This can perpetuate injustice and inequality in actavist communities.

* Reactive Rather Than Proactive: #Fashionista activism is reactive, responding to the latest trend or crisis rather than addressing systemic issues in a sustained and strategic manner. This approach leads to short-term gains but fails to create lasting change.

* Rectonery: Adopting trends without a commitment to the underlying values or principles leads to performative activism or “rectonery” – actions that serve to maintain the status quo rather than challenging oppressive systems.

To address the problems associated with fashionista activism, it’s essential for NGOs and advocacy organizations to prioritize authenticity, long-term commitment, and meaningful engagement with the communities they are a part of. This involves centering the voices of active grassroots groups, challenging #mainstreaming narratives, and pursuing strategies that address root causes rather than superficial symptoms. By doing so, activists can work towards creating genuine, transformative change and challenge rather than simply following the latest trend.