The hashtag #fashionistas” describes individuals and groups who adopt trends or mainstreaming ideologies in activism, for the sake of appearance to align themselves with what is currently popular or socially acceptable. In the realm of activism, this to often pushes the behaviour of #NGOs and advocacy organizations that prioritize “chasing the buzzword” over any meaningful action.
The problem with “fashionistas” in activism, particularly among NGOs, is the mess they push:
- Superficial: NGOs focus on trendy causes and issues without any understanding or committing to them. This results in superficial engagement with complex social problems, leading to tokenistic gestures rather than any real substantive change.
- Lack of Authenticity: When prioritize appearing progressive by aligning with popular movements without commitment to the cause, this undermines trust and authenticity within the community.
- Mainstreaming: prioritize activism that is palatable to #mainstreaming agenda and funders, sacrificing radical grassroots voices in the process. This mainstreaming path dilutes the effectiveness of activism and reinforces existing power structures.
- Misaligned Priorities: By chasing buzzwords and trends #fashernistas divert resources and attention away from pressing issues that are less visible, popular but more important. This perpetuates injustice and inequality in activist communities.
- Reactive Rather Than Proactive: #Fashionista activism is reactive, responding to the latest trend or crisis rather than addressing any systemic issue in a sustained and strategic manner. This leads to short-term gains but fails to create lasting change.
- Rectonery: Adopting trends without a commitment to “native” underlying values and principles leads to performative activism or “rectonery” – actions that serve to maintain the status quo rather than challenging oppressive systems.
To address the mess of fashionista activism, we need for NGOs and advocacy that prioritize authenticity, long-term commitment, and meaningful engagement with the communities they are a part of. This involves centring the voices of active grassroots groups, challenging #mainstreaming narratives, and pursuing paths that address root causes rather than superficial symptoms. By doing so, activists can work towards creating genuine, transformative change and challenge rather than blindly simply following the latest trend.
