In more than 20 years of activism I have seen our use of language fail us. There mainstreaming language, all we have, has no power it is just hot air.

If we are to have hope. We have to reclaim our language, we have to recreate our language. We need to call everyday things by what they are.

#deathcult the neo-liberalism that has ripped our society and ecology apart for the last 40 years. This is inside everything we touch and shapes our thoughts.

* liberalism is seen as a good, it is, the small “neo” is meaningless in our language. #XR has made mainstream that it is about death and despair at an unimaginable scale. A cult? https://en.wikipedia.org/wiki/Cult its invisible death that we all share and believe in, the glue that binds us.

#dotcons are the new internet based media companies such as #failbook who are the #deathcult in code and algorithms, all the new economy which shapes us every hour of our lives.

* it took 10 years of fighting against the #openweb for us to accept our digital addictions. We knew that they were cons to make lots of money, what we did not know was that they were about social control.

These new #hashtag words need a growing community to reache a critical mass. Then the door to the mainstreams will open. Until then it is locked and bolted and hot air of our current languages stinks.