There is a recurring problem in modern activism and alternative movements, the attempt to remove the uncomfortable parts, everything has to be friendly, to be safe, to be acceptable. The difficult questions, the conflicts, the power arguments, the risks and the sharper edges get pushed aside because they are seen as “too political”, “too negative” or “too confrontational”. This mess is where the #dotcons culture creeps in.
The same platforms that turned social interaction into engagement metrics, outrage cycles and data extraction have also shaped how many people think activism should work. The result is a kind of “fluffy activism” that wants the community feeling without the struggle.
The problem is affective change has both a fluffy and a spiky side. The fluffy path matters – welcoming people, building bridges, creating spaces where people can participate by making things accessible. Without this, movements become closed circles talking only to themselves. But the spiky path matters too – who has power, controls the infrastructure, benefits? What happens when things become inconvenient? What happens when a movement actually challenges something? Without the spiky side, activism becomes a performance, a nice-looking community space that threatens nothing.
The big (and nasty) mistake is thinking these paths are opposites, they are not, a healthy movement needs both. Let’s look at examples of this – the convenience trap, when activists building their organising on corporate platforms. Google Drive – Google Docs – WhatsApp are convenient tools, they are familiar to non alt people. Everyone on mainstreaming paths already has them. But convenience is not the same as freedom. The #dotcons did not only capture technology, they captured imagination by teaching people that the easiest path is the best path – Click here – Sign in – Join the platform – Build the community.
If your activism is affective it will become politically “spiky”. Power will push back, first as a legal threat, then depending on these #dotcons systems without understanding the risks is not a clever strategy, it is a prat move. Not because these companies are secretly waiting to attack activists, the issue is structural, #dotcons are designed around – Centralised control – Data collection – Account management – Legal compliance, they are not designed as activist infrastructure.
The #metadata problem, many #fluffy people think “If the messages are private, everything is fine.” But modern investigations are not about message content, metadata matters. Who communicated? When? Where? With whom? How often? What accounts connect together? A simple court order will turn information held by digital platform into evidence. This is not a theoretical problem, it is how legal systems works. The platform does not need to share your goals, it does not need to agree with your politics, it simply responds to legal processes.
The bigger issue is not only the tools, removing the “debate” is the real problem. Often when someone raises concerns, the response is: “You are being negative.” “You are making people uncomfortable.” “You are scaring people away.” This is where the fluffy path becomes harmful, because removing the spiky conversation does not remove the risks, it removes the ability to care. A movement that cannot discuss power, security and infrastructure honestly is not actually inclusive, it is fragile.
A movement needs places where people can collaborate openly, while also respecting the need for protection. The point is not fear, not an argument to stop using every convenient tools. Reality is messy, people use what works. The point is awareness about understanding the trade-offs. Activism needs both the fluffy path that welcomes people and the spiky path that understands power. Lose either one and you get problems. When you block the debate – Only fluffy becomes harmless – Only spiky becomes exhausting.
The future needs movements that can build, care, challenge and defend. Blocking this conversation because it is uncomfortable is not kindness, it is removing part of the debate and that is a very prat move.
