The Rainbow Lesson: Building Commons Beyond the Market

One of the things missing from conversations about rebuilding radical networks is that we look first at the technology. The #OMN question is different – What are the social systems that allow alternatives to survive?

A useful example comes from the history of the Rainbow Gatherings. To an outsider, the strangest thing about a Rainbow Gathering is the absence of money. Thousands of people gather in forests, share food, organise care, create culture and then disappear again – without tickets, vendors or commercial stages.

It can look like a quirky tradition, but there is a lesson – the absence of commerce was never just a rule, it was the point. The idea was simple – If you want to show that another society is possible, you cannot only argue against the existing system, you have to create a working alternative.

The non-commercial path was the message, a living example of another logic. The early Rainbow organisers came out of the antiwar counterculture of the late 1960s and early 1970s. They were asking a question that still matters – How do you challenge a system built around competition, consumption and hierarchy? One answer was confrontation, another answer was demonstration, instead of only fighting the existing culture, create a space where different values operate shared resources, mutual aid, no buying and selling, no central authority. People contributing what they can and receiving what they need.

The Free Store experiments and early free festivals showed this approach in practice. The gathering itself became temporary commons – a place where the normal rules of the market were suspended. The important part was not the camping, not the festival. It is the social infrastructure underneath – Food does not appear magically, care does not happen automatically, conflict does not disappear.

A commons requires trust, participation, shared responsibility, informal governance and a culture of contribution. This is the part missing from technology discussions, people imagine the #openweb as about tools – Protocols – Platforms – Software. But the deeper layer is social, the software only works because communities create meaning around it.

The #OMN connection is that this is the same lesson for radical media networks. #Indymedia was never only a publishing platform, It was a social path, the technology enabled publishing, but the power came from the culture of open participation, collective editing and local autonomy to build shared responsibility.

The failure of this network was not simply technical, like many commons, the challenge was maintaining the social practices that made the technology meaningful. A reboot cannot just recreate the tools, it has to regrow the conditions that allowed the tools to matter in a world beyond the market logic.

• The #dotcons path blindly pushes – create a product, grow users, extract value, centralise control.

• The commons model works differently – create relationships, grow trust, share value to distribute power.

This does not mean money disappears from the world. The Rainbow example itself shows this complexity. People still need resources. Food still has to be bought somewhere. The outside economy still exists. The difference is where the organising principle sits. Does money organise the community? Or does the community organise resources?

That is the question that matters, it’s the danger of rebuilding the same common sense system – Many alternative paths fail because they challenge the surface while reproducing the structure underneath. A shiny platform can still become a gatekeeper, a new network can still become centralised. A new media system can still become extractive. The question is not only “Is the technology open?” The question is also “Is the culture open?”

The Rainbow Gatherings survived because they were not trying to build a better marketplace. They were trying to practice another way of organising, that is the deeper #openweb lesson. We do not just need alternative tools, we need alternative relationships with tools.It is about creating spaces where people can trust, participate, maintain and build together.

The #OMN vision is not a replacement platform, it is a garden, the technology is the soil, the people are the gardeners, he commons is what grows.

#indymediaback #4opens #openweb #FOSS