The influence of postmodern thinking among #fashernistas—people more focused on appearances and trends than substance—has eroded the core purpose of activism: fostering positive social change rooted in love, solidarity, and mutual aid. Meanwhile, the rise of a new breed of right-wing “activists” using hate and fear to advance the agenda of neo-liberalism’s #deathcult highlights the stark difference between activism and fascism. It’s critical to reclaim language and purpose in this context to clarify and reinvigorate progressive movements.

Confusion, postmodernism’s emphasis on skepticism and deconstruction has undermined the unifying narratives that once drove collective action. While useful for critiquing power, it results in fragmented movements without clear goals. This confusion allows #fashernistas to dominate activism, prioritizing visibility and personal branding over systemic change.

Hate-based “activism”, where the right-wing movements use hate and fear to build “solidarity” based on this fear, by reinforce the “stupid” part of individualism, feeding off the #deathcult of neoliberalism. These movements weaponize the language of activism, but their actions serve fascist goals of division and destruction.

This is the core of #stupidindividualism poison that neoliberalism breeds, isolated people and erodes the collective bonds necessary for transformative activism. This individualism poisons movements, turning them into echo chambers of self-interest rather than engines of solidarity.

Ideas for antidotes, reclaiming activism for progressive change:

* Redefine activism anchored in solidarity, and collective care, rejecting hate and fear as tactics. Clearly differentiate between activism (which builds and unites) and fascism (which destroys and divides).

* Center collective narratives, move beyond postmodern fragmentation by building shared stories and visions for the future. Activism that  connects people to a larger purpose and community. Embrace horizontal structures, by foster decentralized and inclusive decision-making processes, thus reducing reliance on vertical, personality-driven leadership. This actively counters #stupidindividualism with collaborative frameworks like the .

* Focus on systems and paths, not individuals, shift away from individual heroics and saviour complexes. Build tools and strategies that empower communities rather than centring individuals.

* Reclaim language, use honest language to name problems and solutions. Call hate-based movements what they are, fascist. Avoid diluting terms like “activism” with actions that lack integrity and constructive purpose.

Building a liveable, humanistic future, needs us, to reclaiming activism, grounding in principles that resist the #mainstreaming influence and cultural by-products like #stupidindividualism. Movements that reject hate and fear as tactics, fostering instead the solidarity needed to challenge oppression and resulting environmental destruction. The antidote lies in collective care, shared purpose, and tools like the to ensure accountability and #KISS progress. We need foundations to build from, with this we counter the cultural decay of the #deathcult and take paths toward meaningful, sustainable change we really need.