Metadata and the #OMN Path: Who Controls the Invisible Hand?

Capitalism’s invisible hand has always relied on hidden data. In the digital age, that data is metadata the overlooked, under-the-hood information that tells us who, where, when, how often, and what next. It doesn’t matter what you say or do if someone else controls the context around it. That’s where the power lies. Let’s be clear: the battle for metadata is the battle for the future.

Three Broken Paths

Capitalism: Metadata is hoarded by the #dotcons. Google, Meta, TikTok—they thrive on extracting context from your every click. It’s not about what you say, but what your patterns say about you. They sell this to advertisers, to governments, to anyone with enough cash. Capital controls metadata, metadata controls behaviour, and behaviour keeps the system in place. This is the tech-feudalism of today—soft fascism in algorithmic form.

Chinese Communism: Here, the state doesn’t outsource metadata - it owns it. Surveillance is centralised. Social credit systems reduce people to patterns and can be used to penalise deviation. The state controls metadata, metadata controls capitalism. It’s the digitised return of the command economy.

Liberalism: Wants to privatise metadata to the individual, to revive the mythical free market of rational actors with perfect information. But this is a fantasy—metadata’s power comes from aggregation, and no individual can match corporate or state capacity to hoard it. The liberal path leads to a slightly less abusive cage.

Anarchism and the Commons: A Fourth Way

What does anarchism want? It wants the social conditions for free association. It wants autonomy, not just individual, but community autonomy. The #4opens and the #OMN (Open Media Network) are an explicit political project to create this.

  • Open data: everyone can see and use.
  • Open metadata: the tail behind the content, telling you where it came from and how it’s been passed around.
  • Open process: how decisions are made is visible and changeable.
  • Open code: tools are modifiable and forkable.

The #OMN doesn’t pretend metadata isn’t powerful, it’s built around that power. But instead of hiding it, it makes that power visible, shared, and accountable. We’re not encrypting metadata into irrelevance. We’re composting it into trust.

Commons vs. the market, capitalism uses metadata to target, extract, and sell. We use metadata to share, trust, and build. The #OMN proposes a radical shift to replace the market with metadata commons. In capitalism, knowledge is hoarded for advantage. In the commons, it is shared for coordination. The market’s “invisible hand” becomes the commons’ visible knowledge, messy, partial, human, but rooted in mutual aid, not profit.

Hard vs. soft power, the #OMN doesn’t rely on cryptographic “hard” security. It builds “soft” trust:

  • You don’t need perfect encryption, you need networks of relationships that resist capture.
  • You don’t need top-down control, you need reputation, memory, and care.
  • It’s not about preventing all bad things, it’s about making good things easier to grow, and bad things harder to scale.

Yes, if the state turns fascist, they’ll try to use metadata against us. But they already do. The #OMN doesn’t pretend to offer perfect protection. What it does offer is a head start in building the infrastructure for resistance, before the rubber truncheons arrive.

This matters, metadata will happen, no matter what you do. You can’t opt out. You can only choose where the power flows:

Capitalists?

States?

Individuals?

Or communities?

We choose the commons.

Not in theory, but in practice. We’re building systems that work today, in browsers, on the streets, and in activist circles. This isn’t just tech. It’s a strategy. It’s a shovel for the compost. It’s a way to make new life from the old system’s rot.

A conversation on #OMN issues around metadata

Discover more from Hamish Campbell

Subscribe to get the latest posts sent to your email.

Leave a Reply

Only people in my network can comment.