The concept of linking is fundamental to the structure and philosophy of the web. Links are not simply a technical feature; they are the social connective tissue of the internet of people, enabling decentralized and interconnected paths where information is shared and accessed. However, as centralized platforms, the #dotcons, gained dominance, the social art and purpose of linking has unthinkingly been forgotten by current #fashionistas and is often actively blocked by the #geekproblem crew.

Let’s look back so we can look forward, linking is core to the path of creating a decentralized web of knowledge and wisdom. When you link to another site or resource, you’re effectively creating a pathway that connects knowledge and experience across different domains and cultures. This is how the web was originally envisioned, as a space where documents interlinked, allowing people to navigate from one piece of information to another seamlessly. This decentralized path contrasts sharply with the #closed ecosystems of current social media platforms, in which linking is discouraged, and knowledge and wisdom are siloed, controlled, for profit and power by closed algorithms.

Linking encourages collaboration and the sharing of knowledge. When you link to another’s work, you’re both acknowledging their contribution, and amplify their voice. This grows a cultural “commons”, a space where ideas and information are freely exchanged, built upon, and improved. The link is a gesture of trust and respect, integral to the “native” cooperative path of the openweb.

From a technical point of view, this path creates serendipitous discoverability, links are crucial for making information discoverable. The dotcons search engines like Google rely heavily on links to index content and determine its relevance. When your content is linked to by others, it signals that your content is valuable, this used to raise its rank in search results. This is the essence of organic growth on the web, content becomes more visible as more people find it useful and link to it #KISS

Linking directly to sources and references maintains the basic integrity of the openweb. It allows people to verify facts, trace the origins of ideas, and explore related content. This is particularly important in an era where algorithmic pushing of misinformation spreads rapidly. On the KISS openweb, links provide the context and credibility needed to evaluate the trustworthiness of information.

The basics of how linking works on the native openweb:

  • Hypertext and hyperlinks, the web is built on the concept of hypertext—text that contains links (hyperlinks) to other text or resources. These hyperlinks are embedded within a webpage and, when clicked, take the user to a different location, whether it’s another page on the same site or an entirely different website. This simple mechanism allows the horizontal building of complex networks of information.
  • HTML and URLs, At a technical level, links are created using HTML (HyperText Markup Language), the standard language for creating web pages. A basic link is formed with the <a> tag, where href specifies the URL (Uniform Resource Locator) of the destination. For example: html <a href=”https://www.example.com”>Visit Example</a> This would create a clickable link that says “Visit Example” and takes you to the specified URL.
  • Inbound links, or backlinks, links from other websites pointing to your content. Outbound links are the links you create that point to external content. Both types of links are important.

We need to revive linking in the #openweb reboot. As for the last 20 years in the era of the dotcons, content was trapped inside walled gardens and the native path of linking was diminished. These “social media platforms” discourage, and then punished, external linking, keeping people and communities trapped to maximize addiction for profit and control. This has led to a fragmented web where content is invisible, less connected, and much less reliable. We lived for 20 years in shrinking echo chambers, feeding our rage and building ignorance.

Linking is much more than a technical function; it’s basic to the . By rejuvenating and embracing linking, we resist the centralizing forces of the #dotcons and walk the path towards a humanistic web that is open, accessible, and democratic. It’s time to remember what linking is for and to use this native path to build a better internet.

Let’s not continue to be prats on this, please. You can support this work https://opencollective.com/open-media-network

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