#deathcult / #geekproblem / #nothingnew
#Neoliberalism isn’t just an economic system, it’s a cult of self-enclosure. Its superpower? #stupidindividualism, turning people inward, away from shared life, into isolated fragments clicking, swiping, and scrolling through ruins. It disconnects us from collective being, and then sells the pieces back as “individual freedoms.” This isn’t an accident. It’s the plan, a trick of enclosure, take a concept of civic breakdown and turn it into a moral failing of the person, not the system. A classic #deathcult move.
Let’s call it what it is #stupidindividualism = the neoliberal condition of enclosure. A social operating system designed to lock us into self-referential survival while the commons burn.
We’ve all been forced into #stupidindividualism. The #dotcons enclose our attention. The gig economy encloses our labour. Even our friendships are enclosed in “encrypted” DMs, monetized by adtech. Public life? Gone, auctioned off to the highest bidder or locked behind paywalls.
We are encouraged to be good “idiots” in the ancient Greek sense – disengaged from collective power. This #deathcult under capitalism, is a feature, not a bug. They, the #nastyfew want “us” atomized, docile, and scrolling, not stepping away from the path to new norms. And so we rot in a swamp of aestheticized politics – “likes” over lives, vibes over values, empty radical branding over messy collective struggle.
Some symptoms of this sickness can be seen in commons destroyed: Libraries gutted, parks sold off, hospitals privatized. Nothing left to meet in. Social life enclosed: From Facebook groups to “creator economies,” all relations are branded and transactional. Fear replaces solidarity, precarity rewires our brains – everyone a competitor, every community a threat. Politics becomes content, no spaces for deliberation, only comment sections and algorithmic outrage. Under this path, “engagement” is a metric, not a practice. #stupidindividualism is the “normal” common sense path we currently walk down.
The left hasn’t escaped. We’re not immune. We’re infected. Too much of what passes for radicalism is just #stupidindividualism with better fonts. Buzzwords. Identity consumption. Internal drama cycles. Empty memes. Most leftist language itself has been enclosed into performative radicalism, saying the right things in the right tone to the right audience – but nothing changes. It’s a ritual, not resistance. Aesthetic replaces action: Solidarity becomes merch. Mutual aid becomes charity. “Revolution” becomes content marketing.
This is all the “common sense” #mainstreaming by another name. It’s simply #stupidindividualism on the left. And we can’t win if we keep playing by the #deathcult’s dogma. So how do we compost this? We grow living language from real ground. No more floating hashtags. No more semantic bubbles. Here’s the path, embed language in practice, political terms should come from mutual aid kitchens, picket lines, and assemblies – not Slack threads or Twitter feuds.
Don’t just “speak truth to power” – speak truth to each other, if we want to build a better world, we need collective life again. This isn’t nostalgia. It’s survival. We’re in a fight against a system that thrives on isolation. #Neoliberalism has turned us all into (stupid)individuals, and then blamed us for it.
Let’s be clear, the opposite of #stupidindividualism is not intellect, it’s interdependence. So let’s plant words in soil again. Let’s grow meaning from shared struggle. Let’s compost the #deathcult and sprout something real. On this path, just say no to self-enclosure. No to semantic drift. No to aesthetic radicals trapped in content loops. Instead, let’s get our hands dirty.

Discover more from Hamish Campbell
Subscribe to get the latest posts sent to your email.