One of the constant pressures we face in #OMN and wider #openweb spaces is the urge to “tidy things up.” People arrive, see a messy landscape of hashtags – #geekproblem, #deathcult, #dotcons – and their first instinct is to fix it, define it, standardise it, make it neat and legible. That instinct feels sensible, but is also the #geekproblem.
The hashtag ecology we’ve been growing over the last decade is designed to be messy. Not as a failure, but as a feature. These tags are not rigid definitions; they’re handles – entry points into ongoing conversations. They hold space rather than close it down. Different people can use the same tag slightly differently, argue over it, stretch it, even misuse it. That friction is not a bug. It’s the composting process.
This is where the #geekproblem shows up hard. The default technical mindset is to treat language like code: define variables, eliminate ambiguity, enforce consistency. In living social systems, that approach kills more than it fixes. You don’t get clarity – you get dead structure. A taxonomy that excludes instead of invites.
But – and this matters – pure chaos doesn’t work either. If everything is noise, only insiders can hear anything. New people can’t find a way in, and the whole thing collapses into a closed loop. The compost stops producing anything useful. So the question isn’t “mess or order?” It’s how to grow balanced living structures.
Dead structure says: this is the correct meaning, this is the right way to use it, anything else is wrong. Were living structure says: here’s how this is being used, here are examples, come play and meaning emerges through use. That’s the difference between a locked-down platforms and the #openweb. One enforces clarity from above, the other grows understanding from below.
Think of it like ecology. Compost isn’t just random waste – it’s a process. Layers, breakdown, transformation over time. Healthy systems have patterns and flows, but they’re never fixed. Forests change. Rivers shift. Nothing is static, but nothing is completely formless either.
The same applies here we don’t need to “clean up” the hashtag mess. We need to use it better by repeating patterns, so people can follow threads, tell stories that embody the tags, let contradictions surface and be worked through and resist the urge to prematurely close meaning. This is basic #KISS, but it’s a hard lesson. Keep it simple doesn’t mean make it simplistic. it means don’t over-engineer what needs to stay alive.
So yes, the mess has value. It creates space for people to build differently, to step outside the rigid frames of the #dotcons and their algorithmic control. It’s how we hold open a commons instead of collapsing back into platforms.
But remember, if everything is compost, nothing grows. If everything is fixed, nothing lives. #OMN sits in that tension, not cleaning up the mess, not drowning in it – but composting it into something people can actually use to make change.
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