30 years ago, the #openweb held the promise of a decentralized, people-driven internet where communities thrived free from corporate control, built on openness, collaboration, and trust. However, over time, #mainstreaming overlapping forces contributed to its fragmentation and decay. I will outline each of these groups that played a role in hollowing out the one’s strong native path. Till ten years ago, we just had a shell of its former self.
A brief look at who undermined the #openweb:
- #Encryptionists – Security Theatre Over Trust-Based Relationships
Security and privacy are crucial aspects of online interactions. However, the rise of encryption absolutism led to a fixation on security theatre rather than meaningful, trust-based relationships. By prioritizing complex, user-unfriendly security measures, #encryptionists alienated non-technical users. They created barriers to entry, making the #openweb feel inaccessible to the very people it aimed to empower. Trust, once a fundamental building block of the openweb, was sidelined in favour of rigid, abstract security morality that ignored real-world social dynamics. While encryption is necessary, it should complement usability rather than hinder this “native” path. When security becomes a gatekeeper rather than an enabler, it fractures communities rather than strengthening them.
- #Geekproblem – The #openweb as an irrelevant subculture
Technologists and early adopters built the openweb, but over time, the culture of fear based geek elitism turned the flow into a closed-off subculture. Developers built tools for themselves rather than for broader communities, leading to solutions that required extensive technical knowledge to use. The obsession with purity in code and ideology hidden within this path created unnecessary division and infighting. Rather than embracing the diverse needs of the public, the #geekproblem pushed people away, reinforcing a bubble that only a self select few could engage with. Instead of evolving into an inclusive, mass-adopted movement, the openweb became a niche playground for those already initiated in its ways, leaving the rest to the mercy of corporate-controlled #dotcons.
- #Fashernistas – Self-interest, greed, and the worst of both worlds
The rise of wannabe internet influencers, thought leaders, and opportunists, what we call the #fashernistas, has further eroded the openweb. Many latched onto the latest trends not out of any genuine belief or understanding, but for self-promotion and status. They borrowed aspects of both corporate and grassroots cultures, cherry-picking whatever served their individual interests while ignoring the larger ethical paths and responsibilities. Their influence diluted the radical ideas, turning this space into shallow branding exercises rather than growing the meaning filled movements. Instead of acting as advocates for real change and thus challenge, they became part of the problem, steering discussions toward popularity contests rather than the substance we need.
- #Dotcons – The corporate takeover of data and social control
The most obvious and destructive force has been the rise of corporate social media (#dotcons), which privatized data and metadata for profit and control. The internet was transformed from an open space into a series of walled gardens controlled by tech giants. Monetization models based on surveillance and algorithmic manipulation reshaped online behaviour, pushing engagement metrics over any real or genuine human connection. By making convenience their selling point, they successfully pulled people away from the increasingly #geekproblem decentralized, community-led paths and platforms. The result? A generation that has become dependent on centralized services while completely losing control over their digital lives.
The destruction of the openweb was not inevitable, and it does not have to be permanent. A lot of people and communities are already back on this “native” path with the #Fediverse. How we actively help to work to reclaim this openweb reboot:
- Reclaim Trust-Based Relationships – Instead of hiding behind abstract security models, we need to balance this with rebuilding relationships based on trust and transparency. This means developing tools that prioritize human connection over cryptographic isolation.
- Stop Chasing Security Theatre at the Cost of Usability – Security should serve people, not alienate them. We need simple, effective solutions that balance safety with accessibility.
- Challenge Commercialization and Centralization – Corporate control of the web needs to be actively resisted. Open, federated, and cooperative models should be the foundation of our digital spaces, this is a fight we can win.
- Build Resilient, People-Powered Infrastructure – We need investment in decentralized, community-driven technologies that are not reliant on any single entity. By growing the culture of home-hosting, redundancy, and peer-to-peer networks, we can create systems that can survive and thrive outside corporate control and be a little resilient to social brake down we are going to face over the next 20 years.
In conclusion, the openweb was torn apart by a combination of #deathcult ideological rigidity, cultural elitism, opportunism, and corporate greed. But the is hope, as we are currently rebuilding this path, the question now is: Will we let the forces that destroyed the original openweb movement shape these fresh seedling beds, or will we take back control to grow something better and stronger.
