One story, we have to keep telling is that we can take a different path, that in a #4opens world, exchange is no longer driven primarily by the blunt instrument of money. That doesn’t mean money vanishes overnight, or that material realities are ignored. It means money stops being treated as the only valid way to recognise value, coordinate effort, and motivate participation.
This matters, because money is a very crude tool. Capitalism trained us to believe that if something matters, it must be priced. If it has no price, it has no value. If it cannot be owned, it cannot be protected. This blinded framing works tolerably well for scarce physical goods, but it breaks down completely in the digital realm, where information can be copied, shared, and improved without depletion.
In digital spaces, scarcity is largely artificial, and when scarcity fades, the logic of money starts to wobble. This moves us from hoarding to balancing, in an open information environment, value doesn’t disappear, it becomes visible.
With open data, open governance, and transparent process, contributions can be tracked, acknowledged, and supported without enclosing them behind paywalls or ownership claims. Instead of value being hoarded, it can be balanced across a network.
Imagine a system where you give not to accumulate, but to re-balance. Where contribution builds standing, trust, and support, not private monopoly power. Where recognition is social and public, not hidden inside bank accounts. This isn’t about altruism, it’s about realism.
Most of the work that keeps societies functioning – care, maintenance, moderation, documentation, teaching, organising – has always been poorly captured by markets. Capitalism survives by extracting from these invisible labour pools while pretending they don’t exist.
The #4opens make this work visible, making value without commodification. Ending money as the primary motivator does not mean ending value. It means ending commodification as the only language for value. In open systems, value shows up as: usefulness, reuse, care, trust, resilience and continuity.
These things matter enormously, yet capitalism struggles to measure them without distorting them. When every action must be justified by profit, whole categories of necessary work are ignored or destroyed. By contrast, #4opens projects are judged by simple, grounded questions: Is the work open? Is the process open? Is governance transparent and accountable? Can others build on this without permission?
These questions don’t abolish economics, they de-center it. Breaking the spell of money as sacred. Capitalism trained us to see price as truth, markets as neutral, and accumulation as virtue. The #4opens break that spell in the digital realm first.
Why digital first? Because that’s where abundance already exists, where sharing costs almost nothing and enclosure is a political choice, not a material necessity. When we build systems that work in abundance, they give us leverage – conceptual, social, and practical – to rebalance power in the physical world as well.
This is why open media, open knowledge, and commons-based infrastructure matter so much. They are not side projects, they are training grounds for post-scarcity coordination. Not a utopia – a direction. This is not a promise of a frictionless future as power doesn’t dissolve on its own. Material needs remain real, conflict doesn’t vanish, but direction matters.
A world where money is the only motivator inevitably collapses into extraction, enclosure, and #deathcult logic. A world where contribution, openness, and shared process are recognised creates space for cooperation, resilience, and collective intelligence.
The #4opens don’t magically fix capitalism. They do give us tools to outgrow it, not by pretending scarcity doesn’t exist, but by refusing to let artificial scarcity define everything that matters. That’s the shift: from accumulation to balance, from ownership to participation, from price to value.
And once that shift is normalised in digital space, it becomes much harder to argue that money should rule everywhere else.
