Talking About the #geekproblem in Funding

Funding the #openweb is a political act, yet most funding decisions today are framed in technical terms only, dominated by what we call the #geekproblem – a worldview where infrastructure is king, user needs are secondary, and social context is largely ignored.

Let’s unpack this with real-world examples and look at how we keep falling into this trap, and what we could do to climb out. The call-out for funding is phrased in social language, to build privacy-preserving tools, improve the commons, empower communities, decentralize infrastructure. But the funded projects rarely reach or empower actual communities. This is the disconnect, a cultural blind spot that stems from the #geekproblem.

We need to fund the social layer, as a strong backend is necessary, nobody is saying otherwise. But it’s not sufficient, the #openweb is not failing because of lack of backends. It’s failing because almost nobody knows they exist, cares, or knows how to use them. Take ActivityPub, the protocol behind Mastodon and the #fediverse. It had existed in various forms for years, but it only took off because:

Mastodon made it social.

It had good UX for regular people.

There was media buzz and community-building.

It offered emotional utility — a real alternative to Twitter at the moment people needed it.

Without this social glue, ActivityPub would have been another elegant-but-abandoned standard. A backend sitting on a shelf, this is the lesson:

To have an #openweb because we need to fund the people and projects who do social UX, onboarding, design, documentation, evangelism, and community organizing.

We currently keep building plumbing and call it a house, we then blame people for not living in it, feeding the #dotcons. Here’s a bitter irony:

Funding backend tools with no regard for adoption pathways just helps #dotcons.

The corporate world happily scoops up open source backend work (including ActivityPub) and wraps it in slick UX, marketing, and control. That’s how:

Meta is building Threads with ActivityPub.

Google funds protocol work to feed proprietary services.

Microsoft contributes to open source, then wraps it in Azure services.

They have the social layer, #PR, onboarding, monetization, network effects, and we hand them the backend work for free. We build the roads, they put up the toll booths.

The Fediverse is not a collection of protocols, it’s not a stack of servers, it’s a culture – or it was. And that culture is in crisis:

Burnout among developers.

Fractured community governance.

Rising influence of #NGOs and foundations pushing vertical, institutional models.

Selling out to mainstreaming partnerships (ex: EU outreach, Threads integration).

Social stagnation as microblogging dominates over creativity, curation, and real collaboration.

There is still potential, a web of relationships, tools, and practices built on trust rather than control, but we are not funding that potential. We are, instead, funding more tools, more protocols, more #techchurn.

What’s the pat out of this mess? We need to rebalance, right now funding overwhelmingly goes toward:

Code (especially backend)

Security and cryptography

Infrastructure-level "innovation"

We need to start funding:

Onboarding, documentation, UX

Social features, not just tech protocols

Network-building between grassroots media and communities

Outreach that isn’t just evangelism, but relationship-building

Public education, not just developer conferences

Human infrastructure — the people doing the messy, unglamorous work of care and connection

Think about projects like: The Open Media Network (OMN) – which builds out real linking between alt-media producers using existing standards like RSS and ActivityPub. It’s boring tech, but socially radical. This project aren’t shiny, but it matters.

We cannot build future paths by pretending the problem is just technical. The #geekproblem is a cultural blindness, the belief that the social will magically emerge once the tech is “good enough.” It won’t.

If you want a flourishing #openweb, you need to fund the people with shovels — the ones doing the care work, building bridges, and holding space for non-geek communities.

Until we do that, the #openweb will remain a ghost town of beautiful ruins – and a free R&D lab for the next generation of #dotcons.

#NGI #NLnet #NGIzero