Signal, Noise, and the Mess of #Mainstreaming

“Because controversy equals attention and attention equals brand recognition.” LINK

Yes, an interesting thread on advertising. But let’s add to this view in wider paths:

Mainstreaming controversy = attention.

Alt controversy = #blocking, by ignoring.

This mainstreaming/alt mess making is not about real disagreement or dynamic ideas. It’s about channelling noise that flatters the existing structures and silences anything genuinely alternative. This isn’t controversy, it’s signal-to-noise warfare. And right now, the noise is winning.

Let’s be blunt. On the subject of this site, nearly every so-called “alternative” tech event funded or structured by #NGO culture is riddled with parasites – projects more interested in their next grant or their place at the conference table than building anything outside the status quo. They’re not evil – just placated, softly herding us back into the polite cages we were trying to escape.

They block by doing nothing, block by talking too much, block by looking away when real change knocks. They block by turning real signal into noise.

The actual energy, the radical possibility, is elsewhere. The #OGB (Open Governance Body) is designed with this in mind: not to convince the already-compromised, but to build something permissionless and let it loose. Let people feel the value, or not. No “hard” hand-holding, no pre-approval, no gatekeepers.

It’s a #KISS project: Keep It Simple, Stupid. We’re building for the people up shit creek without a paddle, not the people arguing about paddle aesthetics on a conference panel. We don’t need more “controversy” to win attention in the #NGO #PR-sphere. We need real signal, real builds, real grassroots governance to share power.

And yes, we do have a problem with apathy and Laissez-faire “common sense” that lets this cycle repeat. So let’s stop waiting for the right moment or the perfect audience. We build with this problem in mind. We design #DIY structures that can work in the real mess.