Consensus matters – but it’s so hard – collective projects, media, activism and infrastructure require a minimum level of agreement about what the problem is. Not total agreement, but enough shared reality to coordinate sustainable action. Without some form of shared external social truth, progressive projects do not move at all, this is not always because people are malicious, but more often because they are no longer standing on any shared ground. This mess, is a problem, as it means needed paths keep being blocked.
We are living in a post-truth world, but that phrase hides the real problem. The deeper issue is that too meany people are fighting private battles inside their own heads – about identity, status, belonging, fear, and control – and then projecting those battles onto the social world around them. These internal conflicts are treated as universal truths, so when challenged, they harden rather than soften, this is the mess we need to compost. This is why so many conversations that should lead to collective action instead collapse into friction, blinded misunderstanding, and burnout.
In the absence of this, every proposal becomes personal: Critique feels like attack, needed structure feels like control, boundaries feel like exclusion. The result is paralysis disguised as debate, it is not accidental, it is the #dotcons cultural outcome of decades of individualisation, platform capitalism, and algorithmic amplification of conflict. This created mess blocks any progress, including an inability to talk clearly about why existing systems fail, what we have to put up with is constant triggering of defensiveness and rejection.
Two recurring patterns surface here, the “geek problem”: an over-focus on tools, optimisation, and abstract purity, detached from any useful lived social reality. The “fashionista problem”: an over-focus on language, image, and alignment with dominant narratives, avoiding any useful structural conflict. The problem is that if you don’t see these patterns, the current media ecosystem mess looks “natural” and inevitable. If you do see them, the need for something like #OMN becomes much more obvious, thus the hashtag story as a tool some people might understand this path
Why this keeps turning into conflict, it is not really about tone, vocabulary, or even definitions. It is about where responsibility sits, some people want problems softened so they feel welcoming. Others insist problems must be named clearly, or they cannot be solved. Both impulses sometimes come from good places. But when clarity is treated as hostility, and comfort is treated as progress, nothing moves. People disengage, energy drains away, the needed projects stall.
This is all mixed up in a Chicken-and-Egg trap. Outreach is hard because #OMN deliberately refuses to do certain things: It avoids central control, it avoids “common sense” corporate mediation, it avoids vague and easy “platform” path promises. This makes it difficult to write promotional text without either: Over-promising things that don’t exist, or explaining constraints that sound negative without context. To try and compost this chicken-and-egg problem, we need shared understanding to communicate simply, but we need communication to build shared understanding. Can you see the mess from this?
We use hashtags as scaffolding for the needed social truth, not as slogans, but as scaffolding, lightweight markers that point to recurring structural issues: #geekproblem #fashernista #dotcons #blocking are not insults. They are shorthand for patterns that otherwise take pages to explain. But, without shared context, they are still easily misread as personal attacks. Again we face #blocking.
So what can actually help? If #OMN is to happen, we need to change how we resolve these moments of friction. Collective projects do not grow by consensus with everyone, so we need to build shared language gradually, not defensively, social truth is cultivated, not imposed. A first step is #KISS stop treating discomfort as failure, discomfort is often the signal that something real is being touched.
The hard truth, is that no one is obliged to participate, nobody has to do anything. But collective alternatives do not appear by magic. They are built by people willing to sit with tension long enough to let something shared emerge. OMN is an attempt to do that, to move from affinity groups from isolated personal wars toward media commons where cooperation is once again possible.
The #blocking is real, but so is the way through it, if we stop mistaking friction for hostility, and clarity for aggression. The work is not to be nicer, it is to be collective again.
