Affective Protest vs. Effective Power: From Spectacle to Strategy

What can we learn from the current mess. The protests didn’t fail because people didn’t care. They failed because the system is not built to respond to protest, it’s built to absorb it. We’ve marched for climate justice, taken the streets for peace, rallied for gender freedom, and now we mobilize for Palestine. The awareness is unprecedented. The turnout is historic. But what has shifted?

Police powers expanded. Fossil fuel extraction accelerated, Gaza burns. The truth is: awareness is not power. That’s a bitter pill for many on the #mainstreaming liberal left, who still believe that if we just scream loud enough, someone with authority will finally listen. But listen to what? A million voices chanting through state-sanctioned routes, wrapped in #NGO branding, monitored and shaped by our mobile devices?

This isn’t failure by accident, it’s design. Modern post #neoliberal governance has perfected the art of managing dissent, it doesn’t crush opposition, it curates it. It schedules protest, builds fenced-off “free speech zones” tallies engagement for annual reports. It makes this work by funding the same nonprofits it pretends to oppose to push protest as a pageant, a performance of resistance that never practically interrupt the flows of capital.

Worse than this, it trains us into harmless routines: march, chant, selfy, hashtag on the #dotcons, disperse, donate, repeat. It pacifies rage by channelling it into metrics, and then sells those metrics back to us as success. It offers us vacuous victories made of smoke and mirrors: a viral post, a headline, a panel discussion.

But to put this simply, real power doesn’t care how you feel, it cares what you can disrupt. And right now, they know we can’t disrupt much, because power doesn’t fear signs or slogans, it fears logistics. We know this from history. The Viet Minh didn’t defeat the French colonial army with slogans. The IRA didn’t survive the British Empire through branding. The Zapatistas didn’t hold territory in Chiapas by waiting for permission. These movements did not rely on protest. They relied on operations. On strategy. On adaptability. On patience and planning.

What do we need, to shift from affective protest to effective resistance? This doesn’t mean abandoning public protest entirely, but it means recognizing what it is: a signal, not a structure. It’s the spark, not the engine. And too often, we mistake the spark for the fire.

So what does this shift look like? Stop chasing virality. Build networks that don’t rely on platforms owned by billionaires. Organize in ways that can’t be throttled or shadowbanned.
Don’t just protest; prototype. Create alternatives: cooperative farms, tool libraries, mesh networks, open media infrastructures (#OMN), community defence projects. Measure what matters. Track not followers or clicks, but mutual aid distributed, infrastructure built, people trained, tools replicated. Treat resistance like an ecosystem. Not wannabe famous (stupid)individuals shouting louder, but communities learning, adapting, and reproducing decentralized power.

In short, we need an operational culture, built not on outrage cycles but on daily commitment, iteration, and survival. This is prefigurative politics in action: we don’t beg the world to change, we build the new one inside the shell of the old. Yes, the current system will collapse. It is already collapsing. The question is no longer how to reform it, but at this stage, how to outlive it, and outgrow it.

This is where strategy matters, this is where affect must meet action. Because we aren’t here to perform resistance for an audience, we’re here to construct parallel systems in the cracks of empire. And that starts with understanding: protest alone is not enough. We must become ungovernable, not just in what we say – but in how we live.

#KISS


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