The #KISS framing of left and right as driven by emotional motivators—fear for the right and trust for the left—could be used as a simple, powerful tool to influence current #openweb paths and projects, especially amid the current pressures of #mainstreaming. By simplifying the underlying social dynamics, it helps cut through ideological complexities and focuses on the core emotional drivers behind decisions and structures. This will act as a guiding principle to shape how grassroots projects navigate the ongoing cycle of breakdown and renewal.
Trust is the foundation for collaboration, native projects in the openweb space thrive on trust-based collaboration. If we focus on this as a core value, we create affinity groups and networks that operate with openness, transparency, and a sense of shared purpose. This is in contrast to mainstream pressures that rely on fear-driven, control-oriented models (e.g., paywalls, exclusivity, or centralized decision-making). Practical Step, foster spaces where trust is built through #4opens process, a tool to cement this path in place. The focus on trust strengthens community bonds and keeps grassroots projects resilient against the constant “common sense” mainstream co-option.
We need to recognize fear-based structures so we can counter them. Mainstreaming pressures often introduce fear-driven structures (e.g., security concerns, exclusivity, monetization) under the guise of progress or sustainability. By identifying and naming these paths, grassroots people can resist the pull toward control-oriented paths and emphasize open, inclusive solutions. Practical Steps, analyses current openweb projects, identifying where fear-driven control mechanisms are creeping in. This could be as simple as asking, does this decision come from a place of trust or fear?
By using this simple path, affinity groups can form based on shared values, making it easier for people to align around common goals without getting bogged down by complex political debates. This grows organic collaboration and keeps the focus on productive action, rather than reactive division. Some practical first steps to take, would be trust building initiatives, for example creating open governance networks like the #OGB, and pushing for the wider use of FOSS tools. This approach can build momentum in the face of mainstreaming pressures.
Reclaiming the openweb path, the influx of mainstream people into the openweb reboot can feel overwhelming, but if grassroots projects focus on their native paths, they can create alternative spaces that resist the control-oriented, fear-based agenda as it tries to take root. By framing this struggle in emotional terms, it becomes easier to rally people around these #KISS ideas. A practical step is to frame this struggle not in terms of ideology but as a battle between fear and trust. People can easily grasp these emotional drivers, making the cause more relatable and less abstract. It becomes about protecting spaces of openness where people feel empowered, rather than driven by fear and control. And can help prevent paralysis in the face of complexity. Trust, openness, and collaboration should always be the focus, while fear, control, and exclusion should be recognized as threats to the native path.
Core to this is the creation of affinity groups around simple principles that are resistance to fear, crews that focus on pushing back against control-oriented features, especially in projects facing mainstreaming pressures. These groups can form the backbone of a renewed grassroots movement, even as the larger openweb undergoes changes. They can act as pillars of trust, providing stable spaces for experimentation and collaboration while resisting the fear-driven forces commercializing and enclose the commons. Let’s work together to help people build grassroots communities in this fertile time for tech change and challenge.