The illusion of modern society is that freedom is only individualistic, when our freedom is in truth interconnected with the well-being of everyone. This is one of the central pushes of the #deathcult – the mess of #neoliberalism we still live and work inside. It tells us that we are free as consumers, that choice equals’ liberation, and that personal success is the highest form of virtue.
But this is a hollow freedom. What kind of liberty exists when every interaction is transactional, every space is owned, and every so-called “community” is just a market segment waiting to be monetized? We experience this every day. The #dotcons sell us “empowerment” through sharing, but it’s sharing inside a cage. Their platforms reduce human connection to engagement metrics and ad revenue. Every “like” is data for their shareholders, not any gesture of solidarity.
The #NGO world isn’t much better. It preaches collective change and “amplifying voices,” yet operates like any other corporation, brand-driven, risk-averse, allergic to the messy, unpredictable reality of grassroots organising. Instead of networks of solidarity, they build vertical hierarchies of control. The people they claim to represent become “beneficiaries,” not participants.
Even in the alt-tech and “decentralised” spaces, this same illusion creeps in. Too often, we see projects confusing personal control with collective freedom, endless talk about privacy and autonomy without any grounding in social trust. A federation of silos is still a field of fences if the people behind them don’t share any values, practices, and care.
Real freedom isn’t about escaping others; it’s about building with them. The #openweb once embodied this, a commons of creativity, trust, and shared #FOSS tools. It wasn’t perfect, but it worked because people shared more than data; they shared intentions. The current #4opens are social principles first, technical structures second, path back to this.
25 years ago, seeded from the undercurrents video collective, we built #indymedia from this soil. Affinity groups came together to tell stories from the streets – direct, unfiltered, alive. You could see and touch it: the cables, the battered servers, the faces in the room lit by CRT monitors and endless tea. It wasn’t about perfection or control; it was about social connection.
Now we are knee-deep in mess, and need shovels to composting the Illusion, the challenge is to compost this #mainstreaming, to turn the rotting soil of #stupidindividualism into fertile ground. This is the work of the #OMN (Open Media Network): to regrow grassroots media not as a brand, not as a product, but as a living ecosystem of stories, links, and local action. Each part feeding the other. Each voice linked, not owned.
Where #dotcons feed on data extraction, we feed on compost, the messy remains of failed systems and burnt-out movements, broken down, rotted, turned into nourishment for the next cycle. Because our freedom doesn’t live in the self, it lives in the network, in the commons, in the trust between people, in the code and culture we share.
The individual without community is not free, only adrift. The collective without openness is not strong, only captured. Freedom is not mine or yours. It’s ours, or it isn’t freedom at all.
