The CEO of a large oil company made a statement about climate change, suggesting that consumers are to blame for the slow progress in addressing the issue. According to him, the companies have the technology to produce lower-carbon fuels, but consumers are unwilling to pay the premium for these greener alternatives. He argued that consumer choices, driven by price sensitivity, are hindering the adoption of cleaner energy solutions. Criticizing activists and society at large, claiming that their exclusion of the fossil fuel industry from the climate change dialogue is counterproductive. He believes that the industry has the potential to contribute significantly to climate solutions, but is being sidelined by activist-driven narratives.

In this market logic perspective, in the principles of the free market, corporations innovate and consumers drive demand, it’s up to consumers to “vote with their dollars” and choose sustainable products, thereby incentivizing companies to invest in and produce greener options.

However, this viewpoint has sparked a backlash and if you think about it as the problem of our current “common sense”, it is useful to look at this logic as akin to a drug lord blaming society for drug problems, highlighting the evil in the shifting responsibility from producers to consumers. The argument assumes that consumer choices alone is the driving force for systemic change, ignoring the influence and responsibility of corporations (capitalism) in driving fossil fuel dependency. Remember that a significant portion of global greenhouse gas emissions can be traced to a handful of companies. A 2017 study revealed that just 100 companies are responsible for 71% of global emissions since 1988. This highlights the disproportionate impact that corporations have on the environment, underscoring the need for systemic change rather than the #fashernista pushed ideas of individual consumer “choice”.

Shifting the blame onto consumers, is diverting responsibility for climate change and the disasterus role that fossil fuel companies play in this mess. This #mainstreaming narrative misleads by pushing that meaningful climate action is unattainable without consumer-driven solutions, a dangerous assertion in the social and environmental mess we face.

The #traditionalmedia portrays oil companies as rational actors operating within the bounds of market logic, while the activists are depicted as radical outliers. This agenda reinforces the status quo and diminishes the urgency of the need for change and challenge. In the political arena, climate change takes a backseat to concerns like the economy and healthcare. Even as climate awareness grows, it remains challenging to prioritize it in main streaming political discourse and policymaking.

This on the surface is simply “common sense” but lifting the lid, and you find a darker and conspiratorial story about the ascent of #neoliberalism and its pervasive influence. Neoliberalism, that this #CEO is speaking, is about advocating for the primacy of free markets, deregulation, and globalization, is deeply ingrained in modern political and economic thought. Originating from the ideas of thinkers such as Friedrich Hayek, this neoliberalism path has undergone a transformation and expansion, and now profoundly shaping policies and ideologies across the globe.

The term “neoliberal” was coined in 1938 and gained prominence with the publication of Hayek’s The Road to Serfdom in 1944. Hayek’s argument that individual self-interest is the only safeguard against tyranny found a receptive audience among the ultra-rich, who were portrayed as heroic figures resisting governmental overreach. The Institute of Economic Affairs (IEA) influence extended to the US, where he established the Atlas Network, an umbrella organization that encompasses over 450 think tanks, including groups like the Cato Institute and the Heritage Foundation. These organizations, many of which operate as charities, do not disclose their donors, allowing them to exert opaque influence on shaping policy and public opinion.

Over the next three decades, a network of academics, journalists, and business people emerged, refining and promoting the ideology. Wealthy individuals and corporations funded lobby groups that presented themselves as impartial research institutes, further embedding neoliberal principles into the political mainstream. While initially having little impact on the social democratic postwar consensus, these ideas later inspired conservative political leaders like Ronald Reagan and Margaret Thatcher, who lead, neoliberalism’s major breakthrough in the 1970s, during the economic turmoil caused by the oil crisis and the decline of Keynesianism. Governments, seeking new economic models, turned to neoliberal solutions. As Milton Friedman, a prominent neoliberal economist, noted, “when the time came, we were ready … and we could step right in.” The resulting policies of tax cuts, weakening of trade unions, privatization and outsourcing of public services, and widespread market deregulation lead directly to the mess we are in today.

We are feeling the consequences of 40 years of the neoliberal era in the growing extreme economic disparities. In the United States, the wealthiest 1% own a third of the nation’s wealth. This shift to neoliberalism failed to deliver on its promise of robust economic growth, over the past 40 years, global growth has been slower compared to the postwar period. Instead, we have seen the rise of oligarchs who have reshaped capitalism to serve their interests, through mechanisms like offshore tax havens and political influence. Despite failure, the ideology remains a dominant force in shaping contemporary political and economic paths.

Over the next 20 years, the oil and gas push the impact of #climatechaos that will kill millions of people and displace billions. The rise of this #deathcult illustrates the profound impact that a coordinated network of ideologically driven institutions and individuals can have on global policy and economic systems. We should learn from this, activists and grassroots movements are needed to push for more aggressive climate action, aspesherly when their efforts are met with resistance and dismissal. This resistance balances the fossil fuel industry’s substantial influence on politics and media. Fossil fuel, alongside most major corporations, spend millions on lobbying and advertising to protect their interests. The climate crisis demands urgent and radical action, to balance this pushing of mess, while individual choices play a small role, placing the burden solely on this as the oil CEO does is adding to the mess and a distraction from the path we need to take.

This post was inspired by the reviews of George Monbiot new book https://www.monbiot.com