The Urgent Need for Collective Action

What’s easy to see in a striking way, in today’s mess, is how desperately we need ways for people to come together and organise against the concentrated accumulations of power that are running rampant. Billionaires and massive corporations hold all the cards, shaping society to serve their interests, leaving the rest of us to fend for ourselves as the social and ecological supports crumble around us. Worse still, the law, once thought by some as a tool to ensure fairness, has been show to be co-opted to enable this imbalance. By declaring that corporations are people and money is speech, the legal system has been bent to their will, rigging the game increasingly in their favour.

Yet, as is so often the case, the root of their wealth and power is labour. Wealth doesn’t exist without the workers who produce it, and if labour, if workers, came together to say , “We’re not putting up with this anymore,” the balance of power will shift dramatically. The numbers are overwhelmingly on our side; there are far more workers than there are billionaires and CEOs. The problem is not a lack of potential power, it’s the difficulty of bringing that power together, it is an issue of organising.

This is where the promise of the internet and the #openweb comes in, or, at least, where it used to come in. The tools used to be a force for good, creating open spaces for solidarity, connection, and collective action on a global scale. For the last 20 years, with our move to the #dotcons, they’ve done the exact opposite. Rather than uniting us, they’ve carved us up into isolated bubbles and opposing camps, constantly at war with one another over manufactured divisions.

And it’s becoming increasingly clear that this isn’t an unintended consequence of poorly designed tech stack, it’s the strategy. The algorithms that dominate our online interactions are specifically built to generate profit and control by stoking conflict and outrage. The more people argue, click, and engage with inflammatory content, the more money flows into the pockets of those who control the platforms. Social media isn’t only failing in its core mission to bring us together; it’s actively designed and controlled to keep us divided.

A study out of the Netherlands drove this point home. Researchers found that the vast majority of misinformation circulating on social media is being generated by right-wing populists. This isn’t a coincidence; it’s a deliberate strategy. Misinformation and division are tools to distract and divide, making it harder for people to see the real source of their struggles, the unchecked accumulation of wealth and power in the hands of a nasty few. This is a systemic, deliberate effort to fracture society, keeping us busy fighting each other, with identity politics and #stupidindividualism, to make any stand against those consolidating control in their destructive inadequate dirty grip on the world we live in.

If we’re going to break out of this cycle, we need to focus on finding ways to bypass this endemic #techshit. This is where activism based projects like the #OMN come in as paths of solidarity, collective action, and rebuilding of the trust in our communities. We can’t afford to stay divided, the numbers are still on our side, but only if we find the courage and the will to come together to become the change and challenge we need to be.

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