There is #mainstreaming criticism that the #fediverse has “anti-viral” features, as there is no central algorithm promoting specific content to go viral, but this is not entirely accurate. What this actually points to is a deeper issue within the social path of the #openweb itself. The notion of “anti-viral” isn’t about a lack of features; it’s about how certain structures and behaviours are actively discouraging people with larger reach from thriving in these “native” spaces.
It’s a people to people web, so huge accounts can’t and don’t talk back, so can’t be “native” to this openweb path. It’s not a question of choice, rather a question of path. it might be useful to think about this, as these conversations being #blind to thinking outside their current #dotcons path, and thus unlovingly bring it into the openweb reboot.
The problem with the talk of “Anti-Viral” is brought by current outreach. When people say that the fediverse lacks virality, they are focusing on the absence of centralized algorithms, found on corporate platforms (the #dotcons). On those, algorithms drive engagement by amplifying sensational and emotionally charged content, at the cost of meaningful discourse and ethical considerations. In contrast, the fediverse is praised for being different, more community focused, more humanscale, and more about interaction rather than manipulation by algorithms. However, this is still a perspective missing a crucial point.
What we are actually seeing is that the fediverse has developed social norms and features that end up pushing away people who “go viral” or have large followings. The problem isn’t just that the platform lacks virality; it’s that it lacks the infrastructure and culture to support people with large followings in a way that feels sustainable and meaningful. Large Accounts don’t thrive, by design.
The #openweb and #fediverse are built on the principles of decentralization and #DIY community, which are fantastic for fostering small, intimate interactions. However, this structure makes it difficult for larger accounts to function. Why? Because the social architecture is inherently hostile to large-scale influence based on one way broadcasting.
- Large accounts can’t engage meaningfully with their followers in a people-to-people web. When you have thousands of people interacting with your posts, it becomes impossible to engage in a way that aligns with the native path that is part of the code of the #fediverse.
- Without centralized moderation, content moderation is a community effort. This can mean that people who attract controversy, whether deserved or not, increase the instance workload, creating a practical culture that is inhospitable to “big voices.” paths and agendas.
The “People-to-People” Web is set up to favour small-scale interactions and communities over larger, more influential voices who are more normally broadcast media focused. This is both good and bad, yes it can be a problem when we think about the kind of impact we want the #openweb to have. In this, It’s not about changing the current path but creating parallel ones, the solution, we need to move beyond the #stupidindividualism of copying the microblogging of the #dotcons and think of balancing with “native” oprochs to media, the #indymediaback project is an example of this path, we do need to take.