Signal-to-noise is a hard conversation to have. In our #postmodern world, the very idea of common agreement on what constitutes signal or noise feels elusive, even when it’s often obvious to the community.
The undermining of shared narratives fractured our sense of collective reality. In the absence of common ground, every perspective risks becoming its own echo chamber, amplifying what it values as signal while dismissing conflicting views as noise. This dynamic plays out in countless social and political spaces, shaping how movements grow or fracture.
Take the #climatecrisis: for decades, scientists have raised alarms, presenting real evidence of human-driven climate change. To the scientific community, this is pure signal — an urgent call to action. Yet, in the polluted information ecosystem of #dotcons social media, this signal is drowned out by noise: conspiracy theories, corporate disinformation, and nihilistic fatalism. The noise isn’t random; it’s cultivated to create doubt, intentionally distorting the clarity of the signal.
In activist communities, the tension between signal and noise surfaces as the #fluffy vs #spiky debate. The push for kindness and inclusivity (#fluffy) is valuable, but when weaponized to silence critique and #block hard conversations, it becomes noise that stifles necessary friction. Conversely, sharp, uncompromising confrontation (#spiky) can cut through noise to deliver a clear message, but this is too easy to #block, by “common sense” dogmatism and can also all too easily tip into performative aggression and endless infighting, it drowns the original signal in static.
The same dynamic unfolds in the political sphere. Movements like Black Lives Matter or Palestinian solidarity campaigns face relentless attempts to distort their message. The core signal, calls for justice, equality, and liberation, gets obscured by deliberate noise: fearmongering narratives, tokenizing gestures from corporations, or bad-faith actors hijacking discussions to sow division.
Yet, communities often have an intuitive sense of what is and isn’t noise. They might not always agree on the edges, but collective experience and shared values act as a compass. The challenge lies in cultivating enough trust to navigate that together, to hold space for disagreement without succumbing to the paralysis of endless debate or the allure of easy scapegoats.
In the end, the conversation itself is part of the signal. The flows of discussion, the messiness of negotiating meaning, and the work of collective sense-making, all of this generates the compost from which new understandings can grow. But that only works if we resist the temptation to #block, dismiss, or isolate ourselves entirely.
The goal isn’t to eliminate noise (an impossible task) but to build resilient communities that can amplify signal through the static. Because in a world where everything is contested, the most powerful act is to keep listening, keep speaking, and keep tending the roots of shared meaning.
NOTE, we failed on this here
