The Potential of #Hashtags as Shared Social Paths
#Hashtags have potential to be used for social change. They create connections between people, amplify voices, and mobilize communities. When used effectively, they transform individual expressions into collective movements. However, the current culture presents significant challenges to this.
The Problem of #StupidIndividualism
Today we are shaped by #stupidindividualism, on this path hashtags become acts of individual expression rather than collective tools for change. This individualistic approach hides the potential for constructive use. Instead of fostering solidarity and shared purpose, hashtags become fragmented and lose any meaning and thus impact.
#Dotcons as temples of the #Deathcult
Tech silos like Facebook (#failbook) and generally the dominant digital corporations (#dotcons) exacerbate this problem. Their business models and design promote individualism over community, a culture obsessed with profit and control at the expense of human values—creates a landscape where meaningful social change is impossible to achieve.
The Need for Collective Action
For #hashtags to regain their function as tools for social change, there needs to be a shift from individualism to collectivism. This requires:
- Shared Understanding: Developing a common understanding of the issues and the role hashtags can play in addressing them.
- Community Building: Using hashtags to build and strengthen communities rather than just expressing individual opinions.
- Strategic Use: Deploying hashtags strategically to mobilize action, raise awareness, and create pressure for change.
- Platform Accountability: Holding digital platforms accountable with the #4opens
The Role of Movements like #XR
Movements like Extinction Rebellion (#XR), though well on the #fluffy side, can play a role in this transformation. By emphasizing collective action and the power of grassroots mobilization, they could seed hashtags to build a global community, a common cause.
Conclusion, Hashtags have potential to be used for grassroots social change, but this potential is blocked by our #mainstreaming of individualism, which is pushed by our continuing use of the #dotcons. To harness the power of hashtags, there needs to be a shift towards native #openweb tools and a more collective agenda, community building, and strategic use. Movements like #XR could be a part of this path, as could projects like #OMN #indymediaback and #OGB
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