Technology has a role, the #OMN, but as much of the power we need is social. The essence of the challenges we face in activism, can be expressed by the tension between the “fluffy” and “spiky” paths, which shape the progress and direction of movements. It’s vital to resist the dogmatic tendencies that stifle this dynamic tension, as both are necessary for a balanced and effective path forward.

We need focus for change, we must balance introspection (“how to make us better”) with external action (“how to change them”). The interplay between these perspectives builds strength and adaptability within movements. Recognising this balance avoids falling into the traps of arrogance on one side or despair on the other.
A core pat to this is reframing extremism, the right and centre are the extremists, with the left as the moderates, is a #KISS powerful narrative. It challenges the status quo bias embedded in #traditionalmedia and shifts the perception of who holds reasonable positions. Activism can amplify this narrative to make it more widespread and disarm the usual accusations of left-wing “radicalism.”
For this to work we need to avoid fear and darkness, fear is the weapon of the right and centre-right. Activists need to resist being drawn into their framing. Instead, they focus on, light, building trust, encouraging openness, and showing tangible progress that can and does inspire people.
Tools for the fight are the #4opens that provides a framework for clarity and accountability, while the shovel metaphor reminds us of the hard, unglamorous work of composting the mess. These tools help create fertile ground for growth, even amid the chaos of conflicting stories.

Activating the Open Media Network (#OMN) can play a crucial role in shifting this narrative. By showcasing grassroots voices and bypassing gatekeepers, it challenges the #traditionalmedia and #dotcons while building a network of trust, openness, and collaboration.
The path is #KISS
Discover more from Hamish Campbell
Subscribe to get the latest posts sent to your email.