It’s easy to see now that the world is a mess, and we have made this mess, we have collectively ripped apart our common humanist path. On part of this I talk about is that we have spent 20 years squandering the #openweb tools of liberation and connection. In our hyper-connected era, attention has become the currency of capitalism The #dotcons tools we were pushed in to believing were empowering—apps, platforms, systems—were always instruments of control. They’re not just tools for us, they’re manipulative mechanisms engineered to shape focus and erode our autonomy, they are tools of social control.
Your attention, once an inherent to you, is now a resource being siphoned without your consent or in most people’s understanding any attention. In the #mainstreaming path, it’s as if you’re holding an account you never opened, and every time you try to tap into your own focus, you find it already spent. The result? A hollowed-out version of yourself: overwhelmed, perpetually distracted, unknowingly complicit in your own digital and social exploitation. Welcome to the ‘obsession economy,’ where the most valuable product is you.
This isn’t some unintended consequence; it’s by design. Every endless scroll, every notification, every “you might like” pop-up is a calculated move designed to map your behaviour, desires, and unconscious tendencies. The current #mainstreaming path is clear: make you a predictable machine that clicks, buys, and reacts—repeatedly. And these #dotcons systems have perfected their craft of control.
The science is well known: our dopamine pathways are hijacked and held hostage. Each surrender refines the technique, locking us into feedback loops that make each swipe feel both essential and unsatisfying. The distraction is by design; the purpose is to keep you from noticing who is profiting from this economy of fractured attention.
We still cling to the illusion of control, this is a core definition of the #geekproblem, believing ourselves to be savvy navigators of our own choices. But put your phone down for a day, and you’ll feel the “phantom itch” of notifications that never came. Try to watch a show without scrolling through social media, and you’ll feel the discomfort of a single, unshared thought. The system is built to make us fear boredom and flee from stillness because those rare moments are where self-awareness could break through. And self-awareness? That’s bad for our worship of this #deathcult.
So, how do we start to reclaim what has been taken? You don’t need to start big, but you do need to start relentless. Think of it as a focus detox. Eliminate all non-essential notifications. Reclaim your mornings—don’t let them be dictated by a screen. Cultivate moments of true presence, where attention isn’t an asset being exploited but a gift to be savoured. Then bring this fresh focus to create a community around the change and challenge that we so obviously need.
Lift your heads from worshipping this deathcult. In a world obsessed with monetizing every moment of focus, remember: your attention is yours to guard. Without it, the real ‘you’ is another asset on someone else’s balance sheet. This ends very badly #climatechaos is a small part of the mess we have made and are making.