In a #4opens project like the #Fediverse, this article’s framing makes no sense as a native view of the #openweb. The data exists in a commons — and while you could apply a #CC licence and try to enforce it. In the end, #4opens is just that, #opendata. But as the article highlights, there are real issues in understanding how open systems intersect with state and corporate surveillance.
Fediverse & Mass Surveillance — A research article breaks down how the Fediverse presents both challenges and opportunities for state surveillance.
Read the research
"Non-centralized social media appears to be undergoing a 'Killer Hype Cycle,' where users dissatisfied with centralized platforms flock to alternatives like Mastodon. But with this influx comes an increase in publicly available data for researchers, corporations, and state agents alike."
Corporations mine federated media for profit.
State agencies catalog user data for tracking and control.
This is a reminder that you are doing anything #spiky political it’s much better to organise off the internet as government analysts easily search and map connections between people across the #openweb as much as they already do more directly through the #dotcons
This isn’t a #ecryptionist call to lock down the #Fediverse, that would be beyond stupid, but a reminder that openness requires awareness and collective defence. A truly #openweb using the #4opens needs to face these threats head-on, with social solutions and federated resilience at the core of its path and design.
On a positive note, the progressive world of technology has transformed our lives, making things easier, enhancing our, health and well-being. Yet, within this change the is meany challenges, one is the sustainable management of digital data. In the era of rapid technological advancement, addressing lifelong data redundancy, storage, and preservation is needed, especially as decentralized systems reshape the way we share and store information.
Recent discussions have highlighted the complexities of data management, particularly within peer-to-peer (P2P) networks and federated platforms. While self-hosting data offers autonomy, it remains a niche path accessible to only a small fraction of people. To truly democratize data storage and distribution, we need alternative solutions like “blackbox” #P2P on community-run federated servers that balance people and community control with collective responsibility.
The challenge of redundancy, is a critical hurdle, we are yet to solve. People need simple ways to maintain multiple copies of their data, while selectively choosing what subsets of others’ data to store, and integrate these choices seamlessly. A hybrid approach combining #P2P and client-server models would offer the best of both worlds, allowing people to control their data while ensuring resilience and availability across the wider “commons” network.
Managing the data lifecycle, these solutions require clear mechanisms for data retention, filtering, and lifecycle management. Defining how data is preserved, what subsets are stored, and when data can expire is crucial for balancing sustainability with functionality. Lossy processes can be acceptable, even desirable, as long as we establish thoughtful guidelines to maintain system integrity.
The growing volume of high-definition media intensifies the storage burden, making efficient data management more pressing. One practical solution could be transferring files at lower resolutions within P2P networks, with archiving high-resolution versions locally. Similarly, client-server setups could store original data on servers while buffering lighter versions on clients, reducing server load without sacrificing accessibility.
There is a role for institutions and collective responsibility to preserve valuable content. Projects like the Internet Archive offer centralized backups, but on the decentralized systems we need a reimagining of traditional backup strategies. With a social solution grounded in collective responsibility, where communities and institutions share the task of safeguarding data, this would mitigate the risk of loss and create a more resilient achieve and working network.
For a decentralised sustainable digital future, we need a better balance of technological and social, and a step to rethink how we manage data. By seeding hybrid architectures, growing community-driven autonomy, and promoting collective care, we navigate the complexities of digital preservation.
With the current state of much of our tech, we need to do better in the #activertypub, #Fediverse, and #openweb reboot. Projects like #makeinghistory from the #OMN outline how we can pave the way. It’s time to pick up the shovels, there’s a lot of composting to do. And perhaps it’s time to revive the term #openweb, because that’s exactly what the #Fediverse is: a reboot of the internet’s original promise.
Let’s keep it #KISS and focused, the future depends on it.
One of the biggest tensions in the fight to build an alternative, sustainable future is the relationship between mainstream resources and grassroots projects. The reality is STARK: grassroots movements need resources to survive and thrive, yet the very act of receiving funding, if they can access it at all, drags them into the suffocating grip of #mainstreaming culture, where the radical edges that make them valuable are dulled and destroyed. So, how can conscious mainstream actors support grassroots movements without killing the radical energy that creates the value in the first place.
The answer lies in sharing resources in non-mainstreaming ways, a difficult leap for many, but an essential one. The only people who can truly be useful in sustaining #openweb paths are those willing to break free from the entrenched habits of top-down control, endless bureaucracy, and the need to polish everything into marketable, bite-sized pieces.
What does non-mainstreaming support look like?
Unconditional Funding: Grassroots projects need funding without strings attached. Too often, funding comes with requirements that reshape the project itself, turning radical experimentation into pointless palatable, measurable outputs. True support means trusting grassroots communities to know what they need and allowing them to allocate resources nimbly. #TRUST#opencollective
Trust-Based Relationships: A “native” healthier approach is to build long-term relationships with grassroots groups, listening to their needs and responding in an organic, flexible way. #TRUST#OMN
Decentralized Decision-Making: Bottom-up governance models. Funding should flow to collectives, not charismatic individuals or figureheads building careers #KISS#OGB
Infrastructure, Not Ownership: A path that might work, rather than buying influence, mainstream actors can provide infrastructure, hosting, bandwidth, servers, physical spaces, without attempting to control the projects using them. Think of it as building bridges, not fences. #Fediverse instances
Amplify, Don’t Absorb: Mainstream platforms and institutions need to amplify grassroots voices without assimilating them. This means using their reach to highlight native radical projects but stepping back to let those projects speak for themselves. No need to repackage the message, people can handle raw, messy reality. #indymediaback
Why this bridge building matters, the current mainstream is crumbling under the weight of its contradictions. As #climatechaos accelerates, as #neoliberalism fails to deliver anything but more suffering, people will look for alternatives. But if those alternatives are already swallowed and sanitized by the current mainstream, hope dims. Grassroots movements are the seedbeds of real change, they hold the living knowledge of how to build differently.
Keeping the bridge in place isn’t an act of charity; it’s a #KISS survival strategy. The future will grow from the compost of the old world, and those willing to step off the conveyor belt of #mainstreaming and into the rich, chaotic soil of grassroots experimentation will be the ones who help plant the seeds.
This is a key point that often gets misunderstood. #Mainstreaming isn’t inherently good or bad—it depends on who is influencing whom.
Good #mainstreaming = Bringing #openweb values into the mainstream (transparency, decentralization, cooperation).
Bad #mainstreaming = The mainstream (corporate control, surveillance capitalism, hierarchy) infusing itself into the #openweb and reshaping it in its own image.
In the current context, mainstreaming is mostly bad because it tends to dilute radical alternatives into market-friendly compromises. The #deathcult (neoliberalism) doesn’t absorb things in good faith—it co-opts and neutralizes them.
That’s why we need mediation, pushback, and a clear understanding of context when talking about #mainstreaming. Sometimes it’s the right move, but right now, the priority is defending and growing the roots of the #openweb before our # #fashionistas can sell it off as a brand.
One of the best things about the Fediverse is that real people and community’s get to choose what kind of digital paths they want to take. Don’t want #Meta snooping around? Join or host an instance that blocks them out. Prefer not to have people search your content? Lock it down in your settings. Want to mediate the strong #blinded flow of “normies”? Close the doors via your instance settings. It’s a “nativist” system that offers a radical degree of agency compared to the #dotcons.
But what happens when people start demanding that their version of the #Fediverse become the default for everyone else? That’s where things get tricky, and where we risk losing the most valuable aspect of this messy, decentralized network: the bridges between worlds. The danger of closed loops, it’s understandable that people want their corners of the #Fediverse to feel safe, sustainable, coherent, and aligned with shared values.
The problem is that when we focus on tools so that every group can retreat into its own echo chamber, we recreate the failures of the wider #dotcons web: fragmented bubbles where ideas stagnate, and meaningful conversations can’t happen. This is what I mean when I talked about #mainstreaming echo chambers, the tendency for people to isolate themselves in what feels comfortable, which ultimately makes everything smaller.
The irony is that this impulse to close off is, in a way, the same as the desire to keep the Fediverse open. Both are reactions to the failures of centralized tech platforms. People who want to mediate #mainstreaming influences are trying to nurture the fragile seedlings of the grassroots culture they’ve built, while those advocating for broader adoption hope to prevent the network from collapsing into irrelevance. Both impulses come from wanting the Fediverse to survive, they just express that desire in too often opposite #blocking ways.
The failed bridge of #FediverseHouse is a normal path. This tension came to a head with projects like #FediverseHouse and #Fediforum, which aimed to be a gathering space but ultimately failed to build lasting bridges. It wasn’t because people didn’t care, it was because there wasn’t enough understanding of how to hold that tension between the grassroots and the mainstream without one swallowing the other. The projects lack the simplicity of #KISS (Keep It Simple, Stupid) and got tangled in the same old dynamics of control and fragmentation.
Keeping the bridge in place has a lot to do which sharing resources, in non #mainstreaming ways, yes, we understand, this is a hard leap for meany people but only people who can make this step can acturly be useful in the end to the “native” #openweb paths. The solution isn’t to pick a side, but to intentionally hold the bridge. In a smaller, view, that might look like running accounts across multiple instances and boosting content between different ideological spaces to keep ideas flowing. It might mean advocating for #4opens values even in mainstream-leaning spaces, or gently nudging the more isolated pockets of the Fediverse to stay curious about what lies outside their walls.
The Fediverse doesn’t need to be one thing, that’s its strength. But if we let the bridges decay, we lose the possibility of cross-pollination, of radical ideas seeping into #mainstreaming consciousness, or of everyday people stumbling into a space that makes them question the status quo. Instead of fighting, as we so often do, to make one version of the #Fediverse dominant, maybe the real work is in keeping the network alive, messy, imperfect, but always connected. Because it’s in those connections that real alternatives grow.
We’ve had 40 years of head-down worship of the #deathcult, and now very few people dare to lift their heads to look around at the mess we live and die in. It is really hard to communicate to #mainstreaming people inside the #dotcons that today, way too much mainstreaming is simply parasitic. That the balance is out with them feeding, draining the life from grassroots #DIY creativity, to consumes it, and then discards the husk. This is in part why our liberal society and wider ecology are in crisis. We let “them” devour and discarded the very cultures that regenerates our lives.
Punk emerged as a raw, anti-establishment eruption of energy: people building their own venues, pressing their own records, and living outside the system. Within a decade, the mainstream chewed it up, spat out mall-punk aesthetics, and sold rebellion back to kids as a fashion statement. The original #DIY culture that sustained community withered, while corporations wore its preserved skin to sell the same cultural emptiness punk rose to resist.
Or take the light green movement. Grassroots dark green eco-activism in the ’70s and ’80s was fierce and uncompromising, with people physically blocking bulldozers, building tree-sits, and creating autonomous zones. Today, the “green” label is a marketing gimmick, plastered on disposable products and corporate ad campaigns. The radical core of systemic change has been devoured, leaving a husk of performative (stupid)individual actions like buying metal straws.
Even the internet itself — once an open tool of ideas, built by native #DIY culture and hackers who wanted to share knowledge freely — was, after a ten-year fight, enclosed by the #dotcons. They bought the creativity, built walled gardens, and replaced collective digital commons with algorithmic echo chambers. What was once a chaotic, messy, generative space became a polished, ad-riddled shopping mall.
This cycle repeats because people don’t see the consumption happening in real time. They’re taught to see success as visibility, and visibility as validation. But by the time a radical idea becomes visible to the mainstream, it’s usually already being gutted from the inside. The #mainstreaming only lets radical ideas and actions in when they’ve been defanged, made safe, and rendered useful to perpetuate the status quo.
The result is today’s society running on empty, haunted by the hollowed-out shells of the movements that imagined another way of being. And because we’ve been taught to equate progress with endless consumption, of ideas, identities, cultures, few people realize they’re living in a landscape of corpses.
The question is: how do we shovel this mess to change this cycle? How do we protect the roots while letting the flowers bloom? And how do we get people to lift their heads, shake off the #mainstreaming trance, and see the compost we’re standing in, the fertile ground where real alternatives do grow? How do we change and challenge what is mainstreaming?
Note: This is a #fluffy attempt at communicating to the #mainstreaming. In reality, this post is about #activertpub and the #Fediverse. I’ve already written extensively on this, but I don’t think those pieces break through to the #mainstreaming. So, I used other examples to illustrate the issue.
The internet’s origins are tangled with the military-industrial complex, designed for resilience in the face of catastrophe. But the protocols themselves, once set loose, created a playground for anarchistic experimentation. The lack of centralized control allowed people to build without permission, and that openness birthed the wild, decentralized internet we briefly glimpsed.
It was an accident, but an accident we can repeat. The #dotcons crushed that brief era of freedom, but the same dynamics that let the early #openweb flourish still exist. The #4opens, the #Fediverse, #OMN — these are our tools to recreate the “mistake” deliberately this time.
What if we embrace the idea that technology can escape its creators? Maybe we can compost the current #techshit and let something even more resilient grow. What do you think? Should we lean into the idea of building “mistakes” on purpose?
It’s well past time to pick a side. For decades, the internet has been being enclosed. The one’s living decentralized network of commentary sites, blogs, forums has been corralled into a handful of paved prison yards controlled by the #dotcons. With most people’s attention and thus freedom being in the hands of a #nastyfew oligarchs. Every post, every ‘friend,’ every creative work is locked behind closed doors, and when push comes to shove as it is now, you will increasingly find that you don’t have the keys.
But the keys still exist, and it’s not so hard for you to pickup them up. There has been a #openweb digital jailbreak going on for the last 5 years, if you value your humanity you need to become a part of this blackout, put the key in the lock and turn it.
OK, yes, maybe a little strong, the #openweb isn’t a utopia, but it’s the closest thing we’ve got to freedom online. It’s built on the #4opens: Open Source: The code is public, hackable, and accountable. Open Data: Information flows freely, not hoarded for control. Open Standards: Interoperability beats lock-in monopolies. Open Process: Transparent governance, not shadowy boardrooms.
This #fediverse path is an escape hatch from the #closedweb. It’s not a product. It’s not something you can buy stock in. It’s a network of interconnected platforms like #Mastodon, #Lemmy, and #PeerTube to name a few, all running on the open protocol #activertypub. It’s messy. It’s human. And it’s yours if you take it.
It should be easy to see that the #closedweb is a digital prison, a mausoleum for human creativity, dressed up like a theme park. It’s run by billionaire-controlled #dotcons and polished by the illusion of safety sold by the #encryptionists. Who keep misshaping our paths. What did they offer? Control: Your identity, your data, your connections — all owned by them. Manipulation: Your timeline, your reach, your visibility — dictated by algorithmic gods. Exploitation: Every interaction, every word, every click — another drop in their profit bucket. We’ve eaten their lie that the internet had to be this way. That Meta, Google, and the hollow husk of Twitter are the price of admission to digital society. But simply, it was never true.
OK, I get your apathy, why does it matter? Because when we blur the lines, we lose the fight. People pour energy into platforms that wear the clothes of progress but are stitched with threads of control. We need to clearly label projects as #openweb or #closedweb, so people can choose where to dig in and build. The #4opens are our shovels, and the remnants of failed #web03 promises are good compost to start on. Let’s turn the decay of false hope into fertile ground for real digital commons.
The internet wasn’t built to be a machine for ad revenue. It was built to connect the paths for radical, collective steps we need in today’s mess.
This is a mess that we constantly need to compost, over the last ten years, it’s wild how people barrel into grassroots tech projects like #OMN behaving like paranoid fuckwits — wreaking havoc and then scampering off to nurse their self-inflicted wounds. This nasty pattern repeats so often it feels badly scripted. And yes, this is VERY crap behaviour. Please, try not to do this. Thanks.
The people who do this are often #fashionistas chasing the latest fad, the #NGO prats clinging to crumbling institutions, or the geeks blind to anything beyond their screen. What they have in common is that they are all unknowingly (or knowingly) kneeling at the altar of the #deathcult. They do this by dragging in their #mainstreaming assumptions, wielding ‘common sense’ like a cudgel, and are oblivious to how it shatters the delicate, horizontal culture the real #4opens grow from.
On the #fediverse, we’re witnessing a growing native/non-native culture clash. Which i’s not inherently bad, friction sparks growth. But when the horizontal crew, the ones refusing to play the #mainstreaming power games, consistently get trampled by this, then we have a problem. The commons reputedly collapses under the weight of imported hierarchy and fear-driven control.
The pushing of mess and more mess, means we need shovels, lots of shovels, to dig deep and compost this wreckage back into fertile ground. The tech? It’s just scaffolding. The actual building is made of people, mythos, and tradition. It’s a historical flow, as is everything of value. But instead of embracing this flow, people, in the grip of #stupidindividualism, push hard for self-destruction and distraction. It’s almost like they want the #deathcult to win. And in this world, where the economic machine grinds everything to dust, it’s a hard problem to shift.
We need to break this cycle. To remember our own history. Back when we did things better. Back when we built #indymedia, not just as a tool but as a living, breathing community. A space where the value was in the social fabric itself. The path to do this is in federating out to a non-(owned) branded networks. Build the flows. The undercurrents. The radical gardens of storytelling and truth. It’s time to stop licking the self-inflicted wounds and start digging again.
On this, the #OMN hashtag story is a shovel, to dig through the layers of decay in the tech mess. It’s a tool to help us compost the rot of the #deathcult and plant the seeds of a new, living, breathing #openweb.
I have had a working, growing plan for the last 20 years: to use #hashtags to seed affinity groups of action. This isn’t tech, it’s about creating the movement that actually make a difference. #Hashtags are more than metadata; they’re flags, rallying points, paths leading through the chaos. And in this #Fediverse based reboot of the #openweb, we finally have the space to wield them to have an effect.
I’ve been exploring this path for years, you can dive into my thoughts on it here. But what we really need is a home for this practice, a network where these seeds can grow into something tangible. Because fighting back doesn’t need to be complicated. It’s how every right and freedom we enjoy was won in the first place: by pushing, not just defending.
The commons won’t protect itself. We haven’t yet effectively used the openings we have to defend our digital commons. Over the last 5 years, we have pushed to expand this space, as history shows, the best defence is an active attack, not with weapons, but with action, storytelling, and a refusal to let the #mainstreaming mess suffocate this motivation.
A part of this defence is calling out the #nastyfew instead of talking vaguely about ‘elites.’ Let’s name the problem, plant the seeds, and grow the alternatives. The path I outline in the #OMN can be used to shape this living network, a flow where our history informs our present, and where collective action mediates the cycle of destruction. It’s time to remember our history, build the native #4opens path, and stop waiting for someone else to save us. We have the tools, let’s start digging.
In the swirling chaos of the digital landscape, it’s easy to feel lost. The #Fediverse, should be a beacon of hope for a decentralized, community-driven internet, but as always is facing an onslaught of push back and pressures from every direction. The #dotcons loom large, #NGO agendas quietly co-opt grassroots energy, and the #encryptionists lash out with SPAM money to drown out critique. It’s messy, but mess is where compost comes from, and compost is where new life grows.
Pick up a shovel, start composting, it’s time to stop waiting for permission. Don’t ask, just do it, start composting the wreckage of the current paths. Plant seeds of your own lived life and nurture the social gardens with your care. Build spaces where people connect, share, and create outside the control of the #dotcons corporate platforms and the clumsy grasp of the old traditional top down institutions.
So, where is the positive in this mess? I’d look to the healthy fragments of the #openweb path that still exists. Projects that embody the #4opens offer the seeds of something better. But these projects won’t survive on hope alone. They need care, attention, and participation. Use them or lose them. If we don’t actively engage, they’ll wither, and the digital paths will continue its slide into centralized control and the new #mainstreaming creeping authoritarianism.
The #ecryptionists, clinging to their fantasies of rugged individualism, would have you believe that the solution lies in isolation, in bunkers, in hoards of digital currency, in cutting ties with the social fabric. But survival, whether against digital authoritarianism or the unfolding #climatecatastrophe, will come from cooperation and collective resilience, not isolation. Even in the face of disaster, thriving requires community.
Beyond the ingroup, we can’t rebuild the #openweb if we only talk to ourselves. The term “Fediverse” is a great example of this, it makes sense to those inside the space but means little to those outside it. #Openweb is a better, more intuitive term. It’s positive, clear, and easy to contrast against the negative: the #closedweb of the #dotcons. Mastodon is a #4opens project of the openweb; Facebook is a closedweb project. Simple, direct, and powerful framing that cuts through the noise.
With the hard shift to the right, we’re standing on a knife’s edge. #Climatechange, economic instability, and accelerating automation are pushing us toward a future of disruption. But disruption doesn’t have to mean collapse, it can mean transformation. The work we do now to build and maintain #openweb projects lays the foundation for the communities that weather the coming storms.
The Fediverse, for all its narrow flaws, shows that alternatives are possible. The challenge now is to grow beyond this first step. To dig deeper, plant wider, and build an ecosystem that can sustain itself long term. We need to constantly think outside the ingroup, to bridge divides, and to invite people in. It’s hard work. But so is everything worth doing. And if we get it right, we just might cultivate a future where common humanity, not capital, shapes the digital world.
Rediscovering the Open Web: Why We Need Joined-Up Thinking with #4opens
The internet wasn’t always like this. Before the rise of #dotcons, we had a flourishing landscape of community-driven sites and platforms, built on openness, collaboration, and trust. Yet today, much of what we do online is controlled by #dotcons, closed, profit-driven systems designed to capture and commodify every interaction. It doesn’t have to be this way — but to break free, we need to think and act differently.
The #4opens offer a practical path back to the #openweb. They guide us towards building space that is open in source, data, process, and standards. This isn’t just tech jargon; it’s about creating online spaces that work for people rather than exploiting them.
The trap of piecemeal solutions, too often, attempts to rebuild the #openweb get stuck in the #fashernista trap: chasing trendy but fragmented fixes that fail to address the root problems. A federated app here, a new protocol there, while each piece might be valuable, without joined-up thinking, they scatter energy and slow momentum. We need to step back, see the bigger picture, and work together to build a truly interconnected path.
We don’t need permission to start. The tools, ideas, and history are already here. Current platforms like Mastodon and initiatives like the #OMN (Open Media Network) show what’s possible. But it takes more than just using the tools, it takes sharing the vision. If you’re reading this, consider it a nudge: start conversations, share resources, and bring people onto the path. Dig into the posts at hamishcampbell.com for more background, and share the posts widely. Every shared link, every discussion, and every new node in the network helps.
Basic activism in the digital age is about reclaiming the internet to refuse to accept the current mess as inevitable and to actively choose better paths. By advocating for the #4opens, supporting decentralized platforms, and consciously stepping away from the #dotcons, we become a small part of the solution. The future web can be cooperative, empowering, and deeply human, but only if we build it that way. So grab a metaphorical shovel, help compost the tech junk, and start planting the seeds of something better.
In activism and grassroots media, you inevitably face an ongoing, unpleasant truth: when pushing against #mainstreaming and the inertia of the #deathcult, bad faith comes at you like a storm. Your best, and often only, defence is to hold onto your good faith. But good faith alone isn’t enough, we need shared tools to compost the rot, turn the muck of broken movements and failed tech utopias into fertile soil where new paths can grow.
That’s where the Open Media Network comes in. The #OMN isn’t just another pointless tech project, it’s a living, breathing attempt to bridge the gap between technology and society, providing a trust-path, decentralized platform built with the #4opens. It doesn’t try to solve problems from above but empowers people to build, moderate, and nurture their own grassroots networks, to shape and reshape flows of information. It’s about composting the old, failed models, not replicating them.
The divide we need to bridge is pragmatism vs. social understanding. Too often, conversations around tech and social change get stuck in a loop. On one side, pragmatists push for immediate, concrete solutions, get the app working, ship the code, solve the surface problem. On the other, social thinkers argue that tech is inherently social, that ignoring the human context just perpetuates the mess.
Take #ActivityPub, a powerful protocol, but without a grounding in human trust networks, it risks recreating the problems of centralized social media. Or the rise of decentralized platforms flooded with reactionary and far-right content, a direct result of ignoring the need for human, community-driven democratic moderation and governance paths.
The #OMN is outside this loop. It acknowledges the pragmatism of building functional tools while insisting that those tools be shaped by, and in service of, grassroots communities. The five core functions shape simple tools, complex outcomes. The OMN is built on five core functions, deliberately minimal to avoid tech bloat and keep the focus on human networks:
Publish: Share objects (text, images, links) into a stream.
Subscribe: Follow streams from people, groups, hashtags, etc.
Moderate: Push/pull content, express preferences, and comment.
Rollback: Remove untrusted historical content from your flow.
Edit: Adjust data and metadata on content you have access to.
These simple actions, combined with human moderation, allow complex ecosystems to grow organically. You can shape your information flow, curate trustworthy content, and build collective knowledge, all while being able to remove what doesn’t serve the communities.
The crew needed is good faith in action, a crew committed to holding good faith, even in the face of bad faith pushback. People willing to pick up shovels, get dirty, and start composting. This isn’t about idealism; it’s about grounded action, learning from past projects like #indymedia and #Fediverse experiments, using what worked, and discarding what didn’t.
What is need:
Builders: Coders who understand that tech is just a tool, not a solution.
Moderators: People who know the value of careful curation and trust networks.
Storytellers: Those who can document, explain, and inspire others to walk the paths.
Bridge-builders: Activists who can connect different communities and facilitate cooperation.
This work isn’t glamorous. It won’t get you VC funding or a keynote at a tech conference. But it will lay the groundwork for something real, a decentralized, people-powered network where communities control their own narratives and relationships.
The future is a wild garden, not a walled garden. This path is a chance to build the #DIY, grassroots semantic web we’ve been dreaming of. Not another monoculture tech project, but a resilient forest of interconnected communities, each shaping its space while being part of a larger whole. It’s not about “scaling” in the #mainstreaming capitalist sense, but about growing deep roots and wild branches.
By supporting this we invest in people who reclaim digital experiences, where information is nurtured and composted into new possibilities, and where bad faith can be met not just with good faith, but with networks strong enough to withstand and outgrow the rot.
Join the paths. Let’s build this together. It’s time to start shovelling.
It’s like watching the same old weeds sprout up in the cracks, clinging to the illusion of control. But yeah, every bit of rot turns to soil eventually — as long as we keep digging, the roots of something real can break through. Time to turn the pile!
The new #mainstreaming right-wing crew has become adept at hijacking the language of liberation and twisting it for control. They steal words like “freedom,” “community,” and “resilience,” stripping them of their radical roots and turning them into tools for reactionary agendas. Meanwhile, the left, caught in cycles of internal purity politics and endless critique, fractures itself, leaving a vacuum the right eagerly fills.
It is a mess, but messes can be composted. The dig to strip away the parasitic layers, the influencers, the NGOs, the careerists who feed off this while subverting collective growth. These actors “thrive” on propping up a fragile sense of self, this messy path feeds division and spectacle, not solidarity. And as the mental health crisis worsens under #climatechaos and late-stage capitalism, people grasp for identity and belonging in the most toxic places.
We need radical care as well as radical action. The parasite class is fuelled by a deep void, a lack of purpose, a craving for significance. If we don’t build healthier collectives, people will keep falling into the black holes of conspiracy and #mainstreaming cultish thinking. The #openweb can be a sanctuary, a place to grow shared meaning, but only when we consciously design it to prioritize human connection over endless noise.
I wonder: how do we create spaces where broken people can heal, rather than becoming weapons of the right? Can we build digital commons that feel like home, where people can work through their pain without being consumed by it, collective care and unwinding the knots of individual trauma is a #fluffy part of activism. What do you think? Is it possible to compost the mess and nurture the people tangled within it? Or do we need a more fire-and-brimstone approach to burn away the rot, I start to only half joke.
The invisible core of the struggle. The way online spaces, especially in decentralized networks like the #Fediverse, handle conflict is tangled up in this tension between safety and open debate. The #fluffy vs. #spiky debate, between care-driven, consensus-seeking approaches and more confrontational, radical tactics, has always been part of activist culture. Trying to erase that debate in the name of safety is simply sterilizing the very dynamism that fuels real change.
If we strip out the “debate” part, we’re left with a hollow shell, a fragile, performative “safe space” that can’t actually withstand the pressures of the real world. But if we lean too far into spiky confrontation without care, we lose people who could grow into stronger comrades. It’s a balancing act, and yes, the co-option of “safety” by both NGO logic and reactionary forces has made this even more toxic.
The “parasite class” being taken out of context is a perfect example of this mess, people react to language without digging into the underlying ideas. The real question is whether we can metabolize within the chaos, compost the mess and care for the people lost in it, instead of just cutting them off. The #openweb needs friction to evolve, but it also needs trust to survive. There is a strong need to resist the impulse to sanitize the #openweb into submission. The #ActivityPub space, growing from the #fluffy side, has an embedded bias toward conflict avoidance, but that can be dangerous, because it leaves the system vulnerable to slow, creeping co-option. Safety shouldn’t mean silencing necessary struggles.
The consensus should be this: safety is built through collective care, not the absence of conflict. The #openweb should be a space where people can disagree loudly without fear of exile, where the friction of ideas sharpens the collective purpose, and where care is an active, ongoing process, not a bureaucratic rule set.
For the last 20 years, our own crew have played a big part in shaping the digital world we see today. The outcome is what began as a space of radical possibility has been enclosed, exploited, and transformed into a corporate-controlled dystopia of #dotcons. We now lived inside this algorithmic trap, and in many ways, we still do, fighting, trolling, and feeding the very system that keeps us addicted.
Most of us are still trapped inside the algorithm, these platforms we use don’t exist to foster community or critical thought; they thrive on division. They keep us locked into emotional reaction loops, rewarding outrage, amplifying conflict, and turning us into performance artists in an endless identity war.
Take as an example #Failbook and the rise of victim culture. This isn’t an accident, it’s by design. The algorithm doesn’t care about truth or justice; it cares about engagement, and what gets the most clicks? Anger, Fear, Outrage. The result is a world where people react instead of act, trapped in cycles of performative identity rather than building any of the needed real alternatives.
What we don’t need is more “ethical” #dotcons. Repackaging the same centralized control under a new brand of “ethical” capitalism, is not the solution. We don’t need another walled garden with a friendlier #PR campaign. We need an independent, federated media ecosystem, one that #KISS values community, autonomy, and the public good over profit.
This is why the #OMN (Open Media Network) path exists. It’s not just another platform designed to extract data and profit, it’s a network of trust-based spaces, where people interact as humans, not as data points. The #Fediverse and #ActivityPub offer the foundation for this, but we need to push much harder. Right now, these alternatives still carry too much of the #mainstreaming liberal baggage that makes them fragile to inrushing capitalist capture.
We need to build spaces that resist corporate logic from the roots, not just replicate centralized control under new branding. To avoid repeating todays mess making, we need to remember how the capitalists capture of the #openweb in the first place. To understand how we got here, we have to look at capitalism through the lens of the #dotcons. The enclosure of the #openweb was not inevitable, it was a deliberate shift from public good to private profit.
Capitalism broke the web, with commercialization & enclosure, the originally was built as an open, decentralized space for information sharing. Capitalism transformed it into a marketplace, where value is extracted rather than created. Now we have the #mainstreaming exploitation of users, platforms like Facebook, Google, and Amazon don’t sell products, they sell you. Your data, your attention, your behaviour, all harvested, manipulated, and monetized.
This leads directly to the current monopolization & centralization, the most ruthless companies buy out competitors, stifle innovation, and consolidate power. What started as an open system is now controlled by a handful of corporations. Surveillance capitalism, the term, popularized by Shoshana Zuboff, describes the commodification of personal data for profit. What was once a tool for communication is now a weapon of manipulation.
With this move, we have erased the public sphere. Corporate algorithms don’t care about truth, knowledge, or democracy. They prioritize profit-driven content, promoting misinformation, sensationalism, and division while destroying any sense of a shared public space. This leaves us in a world of short-term gains for the nasty few over long-term vision for the meany, this stagnates progress and accelerates environmental and social collapse we now face.
We made this mess, now let’s fix it, the logic of the #dotcons is the problem. We can’t keep being prats about this. We’ve spent 20 years making this mess, now it’s past time to clean it up. Decentralization alone isn’t enough. We need alternative media spaces that reject control from the start. That’s what the #OMN is about. If we’re serious about breaking free, we need to use the #4opens as a shovel to compost the #techshit we’ve currently drowning in.
Time to stop only talking, let’s build. We don’t need another debate. We don’t need another corporate-controlled “alternative.” What we do need is to step outside the algorithm and start building trust-based networks that work for people, not profit. We do need to reclaim the #openweb before it’s too late. So, what are we waiting for? Let’s get to work.
The #socialweb is shifting away from corporate-controlled paths like #Twitter and #Facebook toward decentralized, more #DIY alternatives. The idea is simple: instead of a single company having control, decentralized protocols allow different platforms to connect while giving people the power to shape and control their digital paths.
Three major decentralized protocols have emerged:
Fediverse (#ActivityPub) – The most established and widely used, forming a “native” backbone of the #openweb.
Bluesky (#AtProto) – A Twitter-funded project that claims decentralization but is still highly centralized.
Nostr – A relay-based, censorship-resistant protocol with interesting tech but major cultural and usability challenges.
While all three claim to support decentralization, only ActivityPub (the #Fediverse) actually delivers on this promise. An overview:
The Fediverse (ActivityPub) – The Decentralized #openweb
Background & history, the Fediverse is powered by ActivityPub, a W3C-recommended standard, since 2018. Unlike Bluesky and #Nostr, which are still evolving, ActivityPub is already a mature, widely adopted protocol. It was designed from the ground up, through a 20-year unbroken history to enable interoperability between platforms, meaning people on different apps can communicate seamlessly.
This #ActivityPub network exploded in popularity after Twitter’s collapse under Elon Musk, with Mastodon seeing millions of new users in 2022. Popular apps & servers, it not just one platform—it’s a whole ecosystem of independent apps that mostly copy #dotcons:
Mastodon – The most well-known microblogging platform, often compared to Twitter.
PeerTube – A decentralized YouTube alternative.
Pixelfed – A decentralized Instagram-style photo-sharing app.
Pleroma / Misskey – Alternative microblogging platforms.
How ActivityPub Works, Federation: Different servers (instances) talk to each other, creating a #4opens network of networks. How this works, you create an account on one instance, but interact with people across the entire Fediverse. Each server is independently operated, meaning no single company owns the network. There is an issue of instance Lock-In: If a server shuts down, yes, people must migrate manually—but this is a small tradeoff compared to the massive corporate control seen in more #mainstreaming paths.
Bottom Line: ActivityPub is the most decentralized and established protocol, already powering a thriving ecosystem of apps with real communities. #Bluesky (AtProto) – Fake Decentralization, A shadow #Dotcons
Background & history, Bluesky started as a Twitter-funded project in 2019, originally backed by Jack Dorsey. It claims to be building a decentralized social network, but in reality, it’s architecture favers centralization, due to it being built to prioritise scaling. The #AtProto, allows for theoretical federation, but in practice, Bluesky is still just a Twitter clone controlled by a single company.
Popular Apps & Servers
Bluesky – The only major client, self-hosting is possible, but current federated servers are limited to 100 users, and Bluesky can refuse to federate with them.
How AtProto works: #DID-based identities – Users can theoretically move between services, but only if Bluesky allows it. Centralized moderation – The vast majority of users rely on bsky.social, meaning Bluesky still has the power to block or censor at will. Limited self-hosting, Bluesky restricts who can run a server and limits federated instances.
Bottom Line: Bluesky is currently a trap, a con, It looks decentralized but is a #dotcons, the normal corporate-controlled path.
Nostr – Interesting Tech, but bad culture
Background & history, #Nostr (Notes and Other Stuff Transmitted by Relays) was created by an individual in 2020 as a censorship-resistant social protocol. Where ActivityPub and AtProto, use server-based networks to build community and distribute moderation, Nostr uses a relay-based model where users broadcast messages across multiple relays. It gained popularity in #Bitcoin circles and received funding from Jack Dorsey (again).
Popular Apps & Clients
Primal, Nos, Snort – Web-based clients.
Damus – iOS client.
Amethyst – Android client.
How #Nostr works, It is Relay-based, with no comminute based instances – No centralized servers, messages are published to multiple relays. Cryptographic Identity – people have opaque public/private keys instead of usernames. No true federation – people rely on relays to store and transmit data, but relays don’t communicate with each other like ActivityPub servers do. Difficult for adoption – The reliance on cryptographic keys makes it confusing, and there’s no built-in moderation system, so comminutes remain fragmented, its tech for the native #stupidindividualists paths, in this diversity is good and as it bridges it might become a useful project.
ActivityPub (Fediverse) is a clear winner, it’s proven, widely adopted, and already functional with true federation across multiple apps, decentralized and people-controlled. Where #Bluesky (#AtProto) is a hidden #Dotcons which claims to be decentralized but is still controlled by Bluesky, Inc. Federation is limited, and self-hosting is discouraged thus is a Trojan horse for another corporate-controlled network. Nostr is interesting but niche, completely decentralized, but difficult to use. No federation between relays and not practical for mass adoption.
Final verdict: If you care about real decentralization, community, and people, ActivityPub (Fediverse) is the clear choice.
What is needed next is to take the step in the Fediverse is moving beyond simply copying the #dotcons. It is time to reboot the #Openweb with a project like the #OMN. The Open Media Network is about taking control of our digital paths and building a future beyond the #dotcons. If we want a truly decentralized internet, one core message is that we need to support ActivityPub-based paths instead of getting fooled by corporate-backed “alternatives” like #Bluesky.
Join the Fediverse today: https://fediverse.observer/ It’s time to reclaim the #openweb to build digital spaces that work for people, and the social change challenge we so urgently need.
One thing is clear, you can and need to walk away from the corporate #dotcons.
Read the research
"Non-centralized social media appears to be undergoing a 'Killer Hype Cycle,' where users dissatisfied with centralized platforms flock to alternatives like Mastodon. But with this influx comes an increase in publicly available data for researchers, corporations, and state agents alike."
