Grassroots #openweb infrastructure is need for a different future

For 50 years we have worshipped the #deathcult – endless growth, extraction, competition and individualism – and now we are living with the damage that this has done to our society and the living world.

The current hard shift to the right won’t fix any of this, it simply empowers the #nastyfew to surf the apocalypse while more and more of us are left fighting over the scraps.

Blind hatred and political ignorance are not solutions. Neither is pretending that the past 50 years of “common sense” somehow didn’t happen.

So what do we do? We compost the mess, we take the broken assumptions, failed systems, #techshit, tribalism and accumulated political baggage and turn them into something useful.

Apathy is boring, get on with doing something useful please. That’s part of what #OMN is, not a shiny platform, nor another ideological club. It’s made as a shovel for digging through the mess and help build the grassroots #openweb infrastructure we need for a different future.

#IndymediaBack #OGB #MakingHistory #openweb #deathcult #compost

The Fediverse is fun and growing, but it seems to kinda be on autopilot at the moment

Q, The #Fediverse seams to kinda be on autopilot at the moment – I miss the days when the community was more focused….

A. I’d say it’s growing and changing. From my window, there’s a LOT happening. Many people are excited by the new stuff that’s landing, while others are afraid of how those changes may rock the boat they’re on. My solution is to build a bigger boat, because everyone needs the opportunity to be here. But that’s understandably scary for those who want a very small, exclusive community. Hopefully we can make tools that give affordances for both.

My metaphorical thinking on this is, yes, there is a lot of technical activity. New software, new protocols, bridges, funding, organisations and experiments. From that perspective, the #Fediverse is very active. But socially, it often feels like it’s on autopilot.

In the early years there was a shared sense that we were rebuilding the #openweb together. There were arguments, of course, but there was also a common direction. People were asking social questions about ownership, governance, federation and community. Those conversations created momentum beyond individual projects.

Today much of that shared vision has fragmented. Each project has its own roadmap, each server its own concerns, each funding stream its own priorities. That’s healthy to a point, but without a wider narrative the movement risks becoming a collection of software projects rather than a #openweb social movement.

I agree that we need a bigger boat. The internet needs one. But the question is what kind of boat are we building? If becoming bigger simply means attracting more users while reproducing the culture of the #dotcons, we’ve missed the point. Federation alone doesn’t create commons. We can decentralise servers while recentralising culture, governance and influence.

This is where the #OMN perspective differs from the current #mainstreaming. The challenge isn’t only scaling infrastructure – it’s scaling communities. A bigger boat still needs lots of crew who know how to sail it, repair it and decide together where it’s going. Without that, people become passengers rather than participants.

The #Fediverse already has the technical foundations. What it lacks is enough shared social infrastructure: ways to build trust, preserve collective memory, govern openly and connect local communities into something larger without creating another centre of power. That’s why I keep talking about #DIY, #MakingHistory and the . They aren’t distractions from the technology, they’re the missing social layer. The code is necessary, but code alone won’t build the commons.

Perhaps the feeling of “autopilot” comes from this imbalance. We’re very good at building new features, but much less good at building shared purpose. The result is #techchurn: lots of movement, but not always much direction.

So yes, let’s build a bigger boat, but let’s also build more harbours, more local communities, shared stories and more reasons for people to become co-builders instead of just users. Because the strength of the #openweb has never come from one magnificent ship.

It has always come from a sea full of small boats, travelling together without needing a single captain.

Update It’s interesting that there’s still so much denial about this history. To be clear, I’m not blaming the people who arrived in the #Fediverse after the shift in the first five years of its development. They only know the culture they arrived in. It’s understandable that many assume this is how the project has always been.

What needs to be better understood is that, for roughly the first five years, the #Fediverse and #ActivityPub were driven primarily as a social and political project. The technology mattered, but it was there to serve the wider goal of rebuilding #FOSS commons-based infrastructure and supporting subculture communities. The people doing the work were mostly motivated by those social and political aims, with technical and #mainstreaming perspectives forming a minority.

After that period, the balance shifted. As the network grew, technical concerns, institutional interests and #mainstreaming priorities became dominant, while the social and political vision became a minority. The conversation increasingly focused on software, scaling and features, rather than governance, commons, trust and community.

Neither perspective is wrong on its own. We need both. The problem is that the shift happened without much reflection, and today many people are simply unaware that it happened at all. There are now very few people left who have lived through both periods and can bridge the divide. Their experience matters because they remember why many of these projects were started in the first place.

The real frustration is with those few people who do know this history, who experienced the transition firsthand, yet now deny or minimise that it happened. That denial makes it much harder to have an honest conversation about where we are and where we need to go.

For everyone who arrived later, the response shouldn’t be blame – it should be curiosity. Every movement has a history, and understanding that history helps explain why today’s arguments keep repeating themselves. This isn’t unique to the #Fediverse. It’s a common pattern in grassroots projects. As movements grow, they become more institutional, more technical and more professionalised. The original political purpose fades into the background, and new participants naturally assume the current culture is the whole story.

If we want to avoid repeating that cycle, the first step is simple – Acknowledge that the shift happened. Only then can we decide, together, what kind of #Fediverse we want to build next.

How liberal media tries to “fix” liberal media

The current mess in media isn’t that journalism has become biased, its always been, the problem is that the “progressive” #mainstreaming institutions trying to solve the crisis are still inside the assumptions that created it. Take the current liberal darling project Ground News, their promise is attractive: escape your filter bubble, compare left and right, become a more informed citizen. But notice the framing, the solution to broken media is… another layer of liberal media infrastructure.

This is a classic liberal response, instead of questioning the structure, it tries to manage the symptoms. The wrong question is “How do we balance left and right?” where it’s better to ask “Who owns the infrastructure? Who controls trust? Who decides what is visible?” These are very different questions. Political bias matters, but ownership, funding, moderation and publishing infrastructure matter far more. They shape what can be said long before anyone labels an article “left” or “right”.

Modern liberal media believes enough transparency, enough fact-checking and enough algorithmic tuning can repair journalism. But every new layer simply becomes another institution requiring trust.

  • Who rates the raters?
  • Who moderates the moderators?
  • Who audits the algorithms?

The answer is usually another professional organisation, another foundation, another for profit corporation, or another “independent” expert group. This creates an endless chain of powerless power rather than building any genuine public trust, it’s the false centre. One #KISS thing we need to understand is that political “centrism” is not a neutral place, it is constructed. On a surface layer – when publications owned by billionaires are labelled “centre”, while grassroots or socialist publications are labelled “left”, the scale itself quietly normalises existing power. This isn’t necessarily a conspiracy, it is simply what happens when institutions built inside capitalism reproduce capitalist assumptions.

The #OpenMediaNetwork starts somewhere else – instead of trying to create perfect neutrality, it creates open process. The don’t solve bias or decide truth to determine who is correct, they simply make the process visible. This doesn’t eliminate conflict, instead it makes conflict transparent. People can inspect decisions, challenge moderation, fork communities, preserve history and build alternative trust networks. The goal isn’t perfect objectivity, it is accountable process, that in the end trust comes from communities

Liberal media imagines trust that comes from old (and by now well captured) institutions – where the #OMN argues that trust emerges from communities that can see how decisions are made, that trust is built through transparent moderation, open metadata, public discussion, versioned history actively used for federation instead of monopoly. This native path is closer to how the early #openweb worked, and how projects like #Indymedia succeeded before platforms enclosed this public conversation flow.

Ones you take this #KISS path the problem isn’t simply media bias it’s about ownership of traditional media itself. As long as publishing, discovery, moderation and archives remain controlled by institutions whose survival depends on existing power structures, every attempt to “fix” journalism will reproduce those same structures. This is the root problem when liberal media keeps trying to repair liberal media.

The #OMN starts somewhere different – building commons instead of platforms, process instead of authority and trust instead of branding. Yes, that won’t magically solve media bias, but what it can do is balance the current mess by creating open space where communities can solve these problems together. That is a much stronger foundation than asking another algorithm to tell us which billionaire newspaper is slightly more “centre” than another.

A deeper dive into composting this mess

#OMN #openweb #Indymedia #MakingHistory #DIY #Fediverse #dotcons

The mess, the Commons, and the Paths Out of Mess

The #Deathcult is a historical metaphor

We spend a lot of time talking about crises as if they’re sudden events, they rarely are, crises are the outcome of decades of accumulated social, political, economic and technological choices. The challenge isn’t simply understanding why societies enter periods of instability, it’s understanding how they find their way back out again.

History suggests something important – entering crisis is often easier than leaving it – it’s a downhill path. For long periods, societies can appear stable. Institutions function, people get on with their lives, and conflict remains manageable, yet beneath the surface something changes.

  • Power concentrates.
  • Wealth accumulates upward.
  • Institutions begin serving themselves rather than the commons
  • Public trust erodes.

By the time these trends become obvious, society has already gathered momentum, think of it like a huge ball rolling down a steep valley, once it begins rolling, it becomes incredibly difficult to stop. This is where much of today’s #climatechaos, democratic decline and digital enclosure fit. They are symptoms of long-running structural shifts rather than isolated failures.

To understand this recurring mess, it’s useful to think about this is as a wealth pump. Healthy societies circulate resources, were unhealthy societies increasingly extract resources from ordinary people while concentrating wealth and decision-making power into ever smaller circles. Eventually this creates reinforcing problems – the growing insecurity for everyone else, competition between increasingly numerous elitists leads to weakening of public institutions, eventually the system becomes unstable. This describes much of the last forty years of #neoliberalism just as well as many earlier historical periods.

In #OMN language, this is one way of describing the growth of the #deathcult. Technology follows politics, so the same process appears online. The early #openweb distributed power, the #dotcons recentralised it. Open participation became algorithmic engagement, communities became audiences, citizens became products. This wasn’t a simple a technical change, it’s the same mess of concentration of power occurring throughout the wider society. Technology amplified existing political and economic trends, crisis created the possibility.

The encouraging part of history is that outcomes are not predetermined, although the path into crisis is narrow, the path out is surprisingly open. Once institutions begin failing, many futures become possible. Some societies descend into violence, some replace one ruling group with another while changing very little. A few manage genuine reform, the difference comes from organised social movements that are able not merely to seize attention, but to rebuild institutions capable of creating trust again. This matters as moments of instability are also moments when relatively small interventions can have disproportionately large effects.

This is where #OMN fits, the Open Media Network is not a project to seize power. It is a project to rebuild commons infrastructure. Instead of reinforcing extraction, it strengthens trust. Instead of creating new gatekeepers, it distributes responsibility. Instead of proprietary platforms, it builds open processes. Instead of replacing one monopoly with another, it supports federation and shared ownership.

This is why the matter, not as ideological slogans, they’re much more useful as practical safeguards against rebuilding the same systems that created today’s crisis. Trying to engineer perfect systems produces new failures, complex societies never become tidy, so the useful goal is not perfection. Rather to create institutions capable of learning, adapting and redistributing power before crises become catastrophic. This is why #OMN emphasises mediation over control, commons over ownership, participation over spectatorship to push trust over extraction.

Building the next commons matters – if we accept that we’re living through a period of structural instability, then waiting for institutions to solve it is unlikely to succeed, the work we need belongs to communities.

  • Building archives.
  • Building media.
  • Building governance.
  • Building trust.

We can play a part in this by building technologies that reinforce this path rather than undermine it as history suggests that societies emerge from crises when they reverse the flows of concentrated power to begin rebuilding the commons, that’s the path #OMN is on.

Women taking about oppressors

All startups are expressions of the #deathcult, every #VC is, in effect, a bishop preaching endless growth, extraction and enclosure. This isn’t innovation. It’s a business model accelerating social breakdown, deepening inequality, and feeding the #climatechaos that will displace billions and cost millions of lives over the coming century. If you’re serious about activism, stop feeding the machine. Put your energy into building the #openweb commons instead.

The whole value system behind startups and #VC is the problem, not the solution. The #KISS truth is simple: endless growth, extraction and enclosure cannot solve the crises they create. They are accelerating today’s breakdown and shaping tomorrow’s catastrophes. We don’t need more investment in the #deathcult. We need investment in the digital commons, the #openweb, and the .

#OMN #OpenWeb #Fediverse #Commons #DigitalCommons #Governance #MakingHistory #ClimateChaos #TechForGood #Oxfordboaters

Why #FOSS matters socially

The internet didn’t become broken overnight, it drifted from being a network of communities into a marketplace dominated by platforms whose purpose is extracting value. This is the logic of #dotcons most of us invested our lives and community into. How did we get into this mess? The problem isn’t only bad companies, it’s that our digital lives depend entirely on proprietary #dotcons paths and software, commercial interests end up controlling our reality.

This is why #FOSS (Free and Open Source Software) matters. The “free” in #FOSS is about freedom, the freedom to use, study, modify and share the tools that shape our lives. Those freedoms create something much more important than software, they create social power. Open code means community accountability.

Instead of trusting #closedweb corporations, we can build “native” trust through transparency. That changes how communities work as closed platforms create consumers, open projects create participants. The community doesn’t just use the infrastructure, it becomes in part responsible for maintaining it. We can exit to a more #DIY path, were anyone can inspect, improve, challenge and adapt to disparate community needs.

This isn’t always the fastest path as open collaboration is often messy. Consensus takes time, criticism can be uncomfortable. But these are social strengths, not weaknesses. Diverse communities find problems earlier, reduce hidden bias and create paths and systems that are more resilient because they are shared.

The #OMN approach builds on this real world path and body of ideas. That technology can strengthen communities rather than replacing them, code can support human trust rather than algorithms deciding everything. Infrastructure should belong to the commons rather than becoming another private enclosure.

Today’s #closedweb social media platforms are digital landlords. Yes you may build a following, create value and invest years of work, but you’re still a tenant. The rules can change overnight, your reach can disappear, your community can be fragmented at the click of a button.

The #openweb offers another path were we have control of identity and content to connect through open protocols instead of closed silos. We need this more than ever to building communities that can survive the failure – or hostility – of any single platform.

We can’t keep repeating the same mess, this composting matters even more in the age of #AI. If the software, models and infrastructure are closed, then a handful of companies determine how knowledge is created, filtered and shared. If they are open, communities can inspect them, improve them and govern them together.

The future isn’t simply open source software, it’s open source society. That means investing back into the commons we depend on. Maintaining infrastructure, supporting contributors, building institutions that outlast individuals. Planting trees whose shade we may never sit under.

That’s what #OMN is about. Not simply writing better code, but helping build a better social fabric for the #openweb. Because freedom isn’t something technology gives us, it’s something communities build together.

A #mainstreaming video looking at this.

The current common sense of #neoliberal worldview replaces trust with greed as the social motivator. The problem is that every successful society is built on trust. When you undermine trust, you build a #deathcult. Climate breakdown, inequality, social isolation and failing public institutions are not accidents – they’re the predictable outcomes.

When people recognise the problem, ask them what the solution is. Most will instinctively reach for the same neoliberal “common sense” that created the crisis. That’s the moment to gently point out that those ideas are part of the #deathcult, not a way out.

The alternative starts with rebuilding trust, commons and community, #FOSS needs to become a core to this.

Why Stories Matter on the #OMN

Facts matter, technology matters, governance matters. But people rarely change because they read theory, a specification or a list of features. People change because of stories, this is why storytelling is central to the #OMN path. A story gives people somewhere to stand, it connects ideas to lived experience.

Instead of explaining the as an abstract framework, tell the story of a community escaping a #dotcons platform by building trust on the #openweb. Instead of arguing about governance, tell the story of how a group solved a conflict through #OpenProcess. Instead of listing technical features, tell the story of someone who regained control of their community tech after years of platform lock-in.

Stories carry values, the last forty years of #mainstreaming have been held together by stories about competition, consumption and individual success. These stories have normalised the #deathcult, making extraction and enclosure feel like “common sense.” We now need better stories about cooperation instead of competition, commons balancing ownership, about trust instead of surveillance. Stories about building rather than consuming.

The #Fediverse itself is a story, an accidental reboot of the #openweb that proves another internet is possible. It isn’t perfect, but it demonstrates that people can build social infrastructure without billionaires directing the conversation.

The challenge is that the academics or the #geekproblem tell stories only to other, academics or geeks, technical and academic paths are important, but they don’t inspire people to act, so we need stories that people can understand:

  • A neighbourhood rebuilding local media.
  • Boaters organising to defend the waterways as a commons.
  • Communities escaping the #dotcons.
  • Volunteers composting #techchurn into useful tools.
  • Ordinary people discovering that they can build infrastructure together.

These stories become shared memory, shared memory becomes culture, culture shapes “common sense.” and changing common sense is how lasting social change happens. So don’t just build software or academic theory, tell stories that help people imagine themselves as part of a healthier #openweb.

#OMN #FOSS #openweb #ActivityPub #Fediverse #commons #DIY #makinghistory

#OMN Grounding (the roots as a story)

#techchurn is the endless cycle of adopting new platforms, tools, and technologies – not because they solve any real problems, but because novelty is mistaken for progress. It burns community trust, institutional memory, and activist energy, while leaving the underlying #nastyfew power structures untouched.
https://hamishcampbell.com/?s=techchurn


The #OMN uses #stupidindividualism to describe the culturally manufactured habit of prioritising personal gain and self-interest over collective well-being – a behaviour normalised by forty years of #neoliberalism, where people work against their own community and ecological survival while believing they are exercising “freedom”.
https://hamishcampbell.com/?s=stupidindividualism


In the #OMN hashtag story, #spiky is the confrontational, direct, and uncompromising tendency within radical movements – the willingness to push back against power, name uncomfortable truths, and refuse to sand down political edges for mainstream comfort.
https://hamishcampbell.com/?s=spiky


#RSS is the unglamorous but democratic backbone of the #openweb – a simple, open standard that allows content to flow without the gatekeeping, algorithmic manipulation, and the data hoarding of the #dotcons.


#reboot is the necessary reset of the #openweb – stepping away from the dead ends of #techshit and #dotcons to rebuild human-centred, trust infrastructure using tools like #activitypub and the #fediverse, guided by the .
https://hamishcampbell.com/?s=reboot


#postmodernism is the cultural current that dissolved shared truth into competing narratives, undermines the foundations needed for collective action – leaving people fragmented, cynical, and unable to build solidarity.
https://hamishcampbell.com/?s=postmodern


In the #OMN hashtag story, #Oxford is a grounded example of real-world contradiction – where elitist power (#mainstreaming, #NGO, #deathcult) coexists with genuine grassroots community, making it a test bed for grassroots #openweb organising and the path.
https://hamishcampbell.com/?s=Oxford


In the #OMN hashtag story, #PGA (Peoples’ Global Action) represents horizontal, grassroots, anti-capitalist organising – a prefiguration of the #openweb, built on direct action and solidarity rather than #NGO bureaucracy or #mainstreaming compromise.
https://hamishcampbell.com/?s=PGA


In the #OMN path, #p2p means people-to-people before peer-to-peer – real human relationships and trust as the foundation that decentralised tech should serve, not replace.
https://hamishcampbell.com/?s=p2p


In the #OMN view, #opensource is not just a licence – it’s a political commitment to transparency, shared ownership, and community control over code, data, and process.
https://hamishcampbell.com/?s=opensource


The #openweb is internet infrastructure built on open standards, open-source code, and community control – where users share power – as opposed to the #dotcons, with the #closedweb which enclose and monetise the commons.
https://hamishcampbell.com/?s=openweb


#openprocess means decisions and governance happen visibly and participatorily – not behind closed doors, so people can see, challenge, and shape outcomes.
https://hamishcampbell.com/?s=openprocess


#opendata means data that is freely accessible and shareable – controlled by communities rather than locked inside corporate silos.
https://hamishcampbell.com/?s=opendata


In the #OMN path, #open means building on the – open code, data, standards, and process as a foundation for technology that serves people, not profit.
https://hamishcampbell.com/?s=open


#OMN (Open Media Network) is a grassroots project to build human-centred, trust-based digital infrastructure on the #openweb, grounded in the and focused on community control over technology.
https://hamishcampbell.com/?s=OMN


The #OGB (Open Governance Body) is a framework for transparent, inclusive decision-making – replacing hidden power structures with accountable, federated, messy collective governance.
https://hamishcampbell.com/?s=OGB


In the #OMN story, #nothingnew reminds us that cycles of co-option and failure have all happened before – and ignoring this history is how we repeat mistakes.
https://hamishcampbell.com/?s=nothingnew


In the #OMN story, #NGO refers to professionalised activism that defuses radical politics – replacing grassroots power with managed, funder-friendly “dissent”.
https://hamishcampbell.com/?s=NGO


In the #OMN path, #neoliberalism is the dominant ideology of markets over people – normalising greed and eroding solidarity into the logic of the #deathcult.
https://hamishcampbell.com/?s=neoliberalism


#makinghistory is the practice of communities reclaiming storytelling – building open, living archives rather than leaving history to those in power.
https://hamishcampbell.com/?s=makeinghistory


In #OMN usage, #mainstreaming is how radical ideas get absorbed and neutralised – keeping the language while stripping out real challenge.
https://hamishcampbell.com/?s=mainstreaming


In the #OMN path, #KISS (“Keep It Simple, Stupid”) is a political stance against the #geekproblem – rejecting unnecessary complexity as a form of control.
https://hamishcampbell.com/?s=KISS


#indymediaback is a call to rebuild grassroots, community-controlled media as an alternative to both #dotcons and hollow #NGO media structures.
https://hamishcampbell.com/?s=indymediaback


In the #OMN path, a hashtag is not just a label – it’s a node in a shared political vocabulary, building a map of meaning and direction.
https://hamishcampbell.com/?s=hashtag


#grassroots means bottom-up organising rooted in real communities – accountable to collective need, not institutions.
https://hamishcampbell.com/?s=grassroots


The #geekproblem is the tendency to replace human trust with technical control – embedding narrow values into systems that shape everyone’s lives.
https://hamishcampbell.com/?s=geekproblem


In #OMN, #FOSS is a political commitment to collective ownership of technology – not just a licensing model.
https://hamishcampbell.com/?s=FOSS


In #OMN language, #fluffy describes feel-good politics that avoid conflict – prioritising comfort over any real change.
https://hamishcampbell.com/?s=fluffy


#feudalism describes the emerging digital structure where platform owners extract value like lords from dependent users.
https://hamishcampbell.com/?s=feudalism


#fascism is what happens when the #deathcult drops its mask – authoritarian control to defend failing systems.
https://hamishcampbell.com/?s=fascism


On the #OMN path, the #fediverse is practical #openweb infrastructure – decentralised, federated, and not owned by corporations.
https://hamishcampbell.com/?s=fediverse


#encryptionist describes the tendency to prioritise technical security over social trust – a core expression of the #geekproblem.
https://hamishcampbell.com/?s=Encryptionist


#dotcons are corporate platforms built on data extraction and control, presenting themselves as neutral while enclosing the commons.
https://hamishcampbell.com/?s=dotcon


In the #OMN story, #DIY means reclaiming the ability to build and organise outside institutional control – grounding politics in practice.
https://hamishcampbell.com/?s=DIY


The #deathcult is the self-destructive logic of #neoliberalism – sacrificing social and ecological survival for short-term fear drivern greed.
https://hamishcampbell.com/?s=deathcult


In the #OMN story, #compost means breaking down failure and mess into fuel for new growth.
https://hamishcampbell.com/?s=compost


In #OMN, #closedweb is controlled, extractive digital infrastructure where users have no power.
https://hamishcampbell.com/?s=closed


#climatechaos describes the accelerating breakdown driven by the #deathcult, beyond manageable “climate change.”
https://hamishcampbell.com/?s=climate


#classwar is the ongoing conflict between the #nastyfew and the communities they exploit – often hidden by #mainstreaming narratives.
https://hamishcampbell.com/?s=classwar


#capitalism is the dominant system turning everything – relationships, nature, culture – into “profit”.
https://hamishcampbell.com/?s=capitalism


In #OMN, #block is the reflex to shut down challenge – preventing the messy work needed for real change.
https://hamishcampbell.com/?s=block


#blinded is being unable or unwilling to see beyond #mainstreaming and #dotcons logic.
https://hamishcampbell.com/?s=blinded


#fashernista describes performative activism that prioritises appearance over substance.
https://hamishcampbell.com/?s=fashionistas


#dotcons are the corporate platforms – Facebook, Twitter/X, Instagram, YouTube and their kin – whose business model is built on harvesting user data, manufacturing engagement, and converting human attention and community into profit, while presenting themselves as neutral public spaces.

https://hamishcampbell.com/?s=dotcon


In the #OMN hashtag story, #DIY means reclaiming the practical capacity to build, organise, and maintain tools and communities outside of corporate and state control – not as a lifestyle choice, but as a political act of grounding radical change in real skills, real trust, and real human relationships rather than outsourcing power to institutions that don’t serve you.

https://hamishcampbell.com/?s=DIY


The #deathcult is the #OMN metaphor for the self-destructive logic of forty years of #neoliberalism – an ideology so committed to short-term profit, individualism, and economic growth that it knowingly sacrifices the ecological and social foundations that human life depends on.

https://hamishcampbell.com/?s=deathcult


In the #OMN hashtag story, #compost means taking the failures, mistakes, and accumulated mess of past movements and tech projects – rather than discarding or ignoring them – and breaking them down into something that can feed new growth, treating dysfunction and #blocking dead ends as raw material for building better rather than as waste to be hidden.

https://hamishcampbell.com/?s=compost


In #OMN language, #closedweb refers to the controlled digital infrastructure – platforms like Facebook, Google, and Twitter – built on proprietary code, extractive business models, and centralised power, where people have no meaningful control over their data, their communities, or the rules that govern them.

https://hamishcampbell.com/?s=closed


The #deathcult of #neoliberalism has driven us past the point where “climate change” – with its implication of manageable, orderly shifts – remains any honest description of what we face now. What we actually have is #climatechaos: cascading, systemic breakdown of the ecosystems, weather patterns, and social structures that human civilisation depends on, accelerating faster than institutions built on forty years of market logic are capable of, or willing to, address.

https://hamishcampbell.com/?s=climate


#classwar is the ongoing and unacknowledged conflict between those who benefit from and actively reproduce the #deathcult of #neoliberalism – the #nastyfew, managing, and credentialed classes – and the communities, workers, and ecosystems they exploit. A conflict that #mainstreaming culture works to render invisible, reframing systemic dispossession as individual failure.

https://hamishcampbell.com/?s=classwar


#capitalism is the current common sense – the water we swim in – the economic system that systematically converts collective goods, human relationships, and the natural world into private profit, enforcing this logic through every institution and platform we touch, while presenting itself as the only possible reality.

https://hamishcampbell.com/?s=capitalism


In the #OMN hashtag story, #block refers to the reflexive, unconscious tendency of individuals and communities to shut down unfamiliar and challenging ideas, people, and processes – a defensive gesture rooted in #stupidindividualism and #postmodernism that prevents the trust-building and messy collective work needed for real #openweb organising.

https://hamishcampbell.com/?s=block


#blinded refers to being so captured by #mainstreaming tech orthodoxy and ideological “common sense” – particularly #neoliberalism and #dotcons culture – that you no longer see, or refuse to see, the harms those systems cause or any alternative paths that exist outside them.

https://hamishcampbell.com/?s=blinded


#fashernista describes a person in progressive or radical spaces who prioritises the appearance and aesthetic of activism – the right look, language, and social positioning – over the unglamorous, difficult work of actually building lasting structural change.

https://hamishcampbell.com/?s=fashionistas


If you want, the next step is to cluster these into a clean “chapter flow” (roots → mess → behaviours → solutions) so this stops being just a glossary and becomes a narrative tool.

These are the foundation tags – the ones everything else grows out of – the overall project: grassroots, trust-based, human-centred media infrastructure

#openweb – the political/technical terrain we’re trying to reclam

#4opens – the non-negotiable baseline (open code, data, standards, process)\openprocess – visible, participatory decision-making as default

#grassroots – bottom-up power, not institutional mediation

This cluster is about legitimacy, if it’s not grounded in these, it drifts into #NGO capture or #dotcons logic quickly. This is the “native soil” everything else either grows from or gets rejected by.

The Problem Space (what we’re composting), these tags describe the mess we’re in – the stuff we don’t ignore, but break down.

#deathcult (neoliberalism as destructive common sense)

#neoliberalism – 40 years of market logic shaping behaviour

#dotcons – corporate capture of digital space

#closedweb – controlled, extractive infrastructure

#mainstreaming – dilution and co-option of radical ideas

#NGO – managed dissent and professionalised politics

#classwar – underlying structural conflict

This is the compost heap, you don’t fix this directly, you don’t “win” against it head-on. You break it down, reuse what’s useful, and grow alternatives around and through it.

The #geekproblem Layer (tech distortions) is where things go wrong in implementation.

#geekproblem – replacing social trust with technical control

#techchurn – endless pointless rebuilding

#encryptionists – over-prioritising technical purity over social reality

#KISS – counterbalance: keep things simple and usable.

This cluster is why good ideas fail, not because the ideas are wrong, but because the tools and culture get shaped by people who don’t understand social process. This is where most #openweb projects die.

Cultural/Behavioural Patterns (how people act). The human layer – messy, unavoidable, and central.

#stupidindividualism – learned self-interest over collective good

#postmodernism – fragmentation of shared meaning

#fluffy – avoidance of conflict, feel-good paralysis

#spiky – necessary confrontation and edge

#block – reflex rejection of challenge

#blinded – inability to see outside dominant narratives

#fashernista – prioritising appearance over substance

This is the real battlefield, not tech, not policy – behaviour. If you don’t mediate this layer, everything collapses back into dysfunction, no matter how good your structure is.

The Alternative Infrastructure (what we build), are the actual tools and practices that make change possible.

#fediverse – decentralised network as a base layer

#activitypub – the protocol glue

#RSS – simple, open distribution backbone

#p2p – people-to-people first, tech second

#FOSS / #opensource – shared ownership of tools

#opendata – accessible, non-extractive information

These only work if rooted in the first cluster, otherwise they get captured and turned into another layer of the #closedweb.

Governance & Process (how we hold it together). Where most projects fail – or succeed.

#OGB – structured, open governance

#openprocess – again, because it’s that important

#DIY – practical ownership and responsibility

Without this, informal power takes over. You end up with hidden hierarchies, gatekeeping, and eventual burnout. With it, you get messy but functional collective control.

Practice & Direction (how we move).

#reboot – reset and rebuild from working patterns

#indymediaback – learning from past grassroots media

#makinghistory – documenting and owning our narratives

#nothingnew – grounding in historical cycles

This cluster stops you repeating mistakes, without it, every new wave thinks it’s inventing something new and walks straight into the same traps.

Grounding Example Layer

#Oxford – real-world test bed of contradictions

#PGA – historical example of horizontal organising

Without grounding, this all drifts into theory, these are example tags anchoring it in lived practice, where things break, and where they can actually work.

The Meta Layer (how to use this)

#compost – break down failure into growth

This is the key to the whole thing – Don’t try to “fix” the mess. Don’t try to “win” cleanly, you compost:

bad behaviour → learning

failed projects → patterns

conflict → structure

Final point (this matters) is the mistake people make is trying to tidy this into a neat theory, reduce it to messaging, turn it into a fixed ideology. That kills it, this clustering is not about control – it’s about navigation.

The mess stays messy, but now people can walk through it without getting lost.If you don’t cluster this stuff, it turns into a wall of noise. The mess is useful.

Why you should help

The internet’s public square is privatised, algorithmically controlled for “engagement” over any idea of truth, and placed under the control of a handful of American corporations with no accountability to European citizens or values. The #Fediverse is the most credible existing alternative – but it lacks the shared infrastructure to function as a native commons for news and media. #OMN builds that infrastructure: trust-based, community-controlled, transparent, reversible, and owned by nobody. At €45,000 for a proof of concept, it is one of the cheapest possible investments in the long-term health of European digital public life. If it works – and the technical and social groundwork suggests it will – it becomes the plumbing for a Fediverse that can actually be used to serve democratic societies rather than more #techshit alongside the current #dotcons platforms that undermine them.

Why this matters – because the #WWW was stolen – Designed as commons at CERN, decentralised, open, nobody in charge. What we have today is instead is five American corporations controlling the information diet of billions of people. Facebook decides what news you see. YouTube’s algorithm decides which voices get amplified. Twitter/X decides who gets banned. None of these decisions are transparent, accountable, or reversible. They are made by private entities in pursuit of control, advertising revenue and engagement metrics – not truth, not public interest, not democracy.

The #Fediverse exists as a rejection of this, it’s the largest real functioning alternative to corporate social media, with millions of people on thousands of servers, federated together, nobody owning the whole thing. It works. It’s growing. But it has a weakness: it’s kinda fragmented at the commons layer. There’s no shared infrastructure for how news and media actually flows across the network in any trustworthy and coherent way.

That’s the gap #OMN fills, but why? Most people don’t think about internet infrastructure. They think about whether they can trust what they read. Whether the news they see is real. Whether the platform they’re on is working for them or selling them. Whether they can do anything when something goes wrong.

Right now the answer to all of those is: it depends entirely on decisions made by people you’ll never meet, for reasons you’ll never know. OMN proposes something different. If your community trusts a source, a trust flow, you see it. If they don’t, you don’t. And that decision is yours, reversible, transparent, locally controlled.

For a journalist in a small country trying to get independent news out, this is the difference between having infrastructure that works for them and being at the mercy of a platform that can deplatform them overnight. For a community archive trying to keep historical memory alive and accessible, this is the difference between dependence on Google’s goodwill and owning your own distribution. For an ordinary person trying to figure out what’s true, this is the difference between an algorithm designed to maximise your outrage and a network shaped by people you actually trust.

Bureaucracies fund things slowly, in ways that often serve existing power structures rather than challenging them. But digital sovereignty is an existential European concern. The EU has spent years trying to regulate American platforms – GDPR, the Digital Services Act, the Digital Markets Act – and the platforms have responded with compliance theatre, token gestures, and armies of lawyers. Regulation of concentrated private power is a losing path. The only actual answer is to build the alternative infrastructure so that people have somewhere else to go. That’s what the NGI Commons Fund is for and what #OMN does.

The EU should not only be funding products, it needs to fund commons infrastructure – the plumbing that nobody owns and everyone can use. Like funding roads rather than funding a logistics company. The outputs are open source, meaning any European media organisation, any local community, any public institution can pick this up and use it. No lock-in. No dependency on a vendor who will be acquired or shut down.

It’s cheap, with the second stage scaling across Europe with institutional partners, building on European strengths. The Fediverse is disproportionately European. Mastodon was built by a German developer. The culture of digital commons, open standards, and public interest technology is stronger in Europe than anywhere else. This project is native to that tradition. It’s not asking Europe to compete with Silicon Valley on Silicon Valley’s terms – it’s asking Europe to build the alternative on its own terms.

The problem #OMN solves is getting worse, not better. Disinformation, algorithmic radicalisation, platform capture of public discourse – these are not abstract threats. They are actively destabilising European democracies. Funding the technical infrastructure for trustworthy, community-controlled information flows is not a nice-to-have. It is digital public health infrastructure.

#KISS


Thematic call: NGI Zero Commons Fund

Organisation: Open Media Network (unincorporated community project, fiscal hosting in Belgium via OpenCollective) Country: United Kingdom General Project Information Proposal name: Trust-Based Media Flows for the Fediverse (#OMN) Website / wiki: https://unite.openworlds.info/Open-Media-Network/Open-Media-Network

Abstract

Can you explain the whole project and its expected outcome(s)?

The Open Media Network (#OMN) is a protocol-driven, federated media infrastructure built on top of ActivityPub and the Emissary codebase (emissary.dev). It addresses a real gap in the current Fediverse: while platforms like Mastodon, PeerTube, and Lemmy are federated at the instance level, there is little coherent cross-platform layer for trust-based content flows, moderation, or news aggregation. Each instance operates largely as its own silo, moderation is hierarchical and per-server, and there is no shared commons model for media distribution across the ecosystem. #OMN proposes a minimal, compostable interaction model – the Five Functions (#5F): Publish, Subscribe, Moderate, Rollback, and Edit Metadata – implemented as a flow layer on top of existing Fediverse infrastructure. Content moves through the network as objects flowing through pipes and holding tanks, filtered and shaped by trust relationships between nodes rather than by opaque algorithms or centralised authority.

The central R&D question is: can trust-based moderation and distribution flows replace algorithmic amplification in a federated news ecosystem? Expected outcomes of this first-stage grant: By Month 3: A technical specification of the flow architecture; a prototype flow service routing ActivityPub objects between two instances; documentation of existing Fediverse flow patterns; early integration with one platform (likely PeerTube). By Month 6: A cross-platform prototype connecting at least two Fediverse systems; a working demonstration of trust-based moderation flows; a public code repository and documentation; and a user-facing prototype via the #makinghistory test environment (https://unite.openworlds.info/Open-Media-Network/MakingHistory). All outputs will be released under recognised open source licences. The project follows the framework: open data, open source, open standards, and open process.

Have you been involved with projects or organisations relevant to this project before?

Yes. The project lead, Hamish Campbell, has over 40 years of experience in grassroots media and technology, including early involvement with Indymedia – the pioneering open publishing news network – and more than 8 years working directly with the Fediverse and ActivityPub community. The #OMN conceptual framework has been developed over this time and is documented extensively in the project wiki, SocialHub, and at https://hamishcampbell.com. Developer Michael has contributed to #OMN concepts and logic for 10 years and is currently building the #makinghistory reference implementation. Ben, the core developer of Emissary, brings specific expertise in the codebase that will form the technical foundation of the project. Alex brings potential DAT/distributed storage support, and IKA will work on testing and rollout.

Requested Support Requested Amount: €45,000

Explain what the requested budget will be used for. Does the project have other funding sources, both past and present? A breakdown in the main tasks with associated effort is appreciated. Make rates explicit. The budget covers a lean, seed-stage proof of concept with no prior external funding. There are currently no other funding sources. The budget breakdown can be found in the attached PDF (funding). Roles: Hamish Campbell (project lead, coordination, documentation, community engagement) and Michael Saunders (primary development, UX, system logic). Additional contributors (Ben, Alex, IKA) are contributing on a voluntary/community basis during this seed phase. Work packages and approximate effort: WP1 Research & Specification (Months 1–2, ~25% of effort): Architecture design, gap analysis of existing Fediverse tools and flows (PeerTube, Lemmy, Mastodon), and documentation of trust-flow patterns. Output: Technical design document. WP2 Core Development (Months 2–5, ~45% of effort): Flow service implementation on top of Emissary; ActivityPub integration for the model; and a trust-based moderation layer extending Emissary’s existing block/flag capabilities. Output: Working prototype codebase. WP3 UX & Prototype (Months 3–5, ~20% of effort): #makinghistory user interface; dual-layer UX (simple and advanced modes); and WCAG 2.1 accessibility compliance. Output: Testable user prototype. WP4 Testing & Documentation (Months 5–6, ~10% of effort): Community testing and iteration; public documentation and reports; and an open knowledge base of what works and what fails. Output: Public documentation, reports, and reusable design patterns. LINK PDF and wiki

Compare your own project with existing or historical efforts.

The closest existing efforts are: Mastodon’s built-in moderation tools: per-instance block lists and the Fediblock community blocklist. These are instance-level tools – they do not create cross-platform trust flows or shared content aggregation. #OMN operates at the network layer, not the instance layer. Fediseer: a trust registry allowing instances to vouch for each other. Fediseer addresses instance-level reputation but does not implement content flow logic, rollback, or metadata editing as network functions. #OMN builds a compostable flow model on top of the kind of trust signals that Fediseer represents. GNU Social / Friendica: older federated social platforms with some aggregation capability. These predate ActivityPub’s consolidation as the dominant standard and do not address the cross-platform news/media commons use case. Indymedia (1999–2010s): the historical precedent for open publishing federated media. Within the wider project, #OMN explicitly revives and modernises the Indymedia model for the ActivityPub era via the #indymediaback reference implementation, addressing the unfinished work of that tradition. The #makinghistory project grows from, and shares, this same established workflow. Bonfire networks: likely related, but unclear in scope and function. Attempts to install and use it have not clarified its approach. It may be trying to address similar problems, but this remains uncertain. The key difference of #OMN: it is not building a new platform. It is building a protocol-level flow layer that works across existing Fediverse platforms, implementing trust-based content propagation as commons infrastructure rather than as a product. See included PDFs.

What are significant technical challenges you expect to solve during the project?

  1. Trust flow implementation: Designing and implementing a data model for trust relationships between federated nodes that is lightweight, compostable, and expressible via or alongside ActivityPub. Trust is local and subjective – the system must allow different communities to apply different trust filters to the same content flow without requiring global consensus.
  2. Rollback across federated state: Implementing the rollback function (re-evaluating and reshaping historical content visibility) in a distributed system where content has already propagated to multiple nodes. This requires a time-aware, local re-indexing approach rather than a global delete mechanism.
  3. Cross-platform content normalisation: Aggregating content objects from Mastodon (short-form social), PeerTube (video), and Lemmy (forum) into a common JSON-LD content model with a consistent trust trail, despite these platforms having different ActivityPub implementations and object schemas.
  4. Search actors as push feeds: Implementing the “content finds you” model – where a defined search query becomes a persistent ActivityPub actor that pushes matching new content to subscribers – requires extending Emissary’s existing subscribable search engine capability.

Describe the ecosystem of the project, and how you will engage with relevant actors and promote the outcomes.

The primary ecosystem is the Fediverse: the network of federated, open-source social platforms running ActivityPub, including Mastodon, PeerTube, Lemmy, Friendica, and many others. This ecosystem has grown substantially (estimated 10+ million active users across thousands of instances) but remains technically fragmented at the commons/media layer. The project builds directly on the Emissary codebase (https://emissary.dev), an existing ActivityPub-native Go application. Engagement with the Emissary community is embedded in the team through Ben’s mentoring role.

Wider ecosystem engagement:

The project will contribute design patterns and documentation back to the broader Fediverse developer community via public code repositories, the project wiki, and events. The #makinghistory test phase connects us to existing archives such as Bishupsgate, Maydyroom, the Peace Museum, and the Campbell Family Archive, providing access to extensive datasets as well as outreach to their administrators and users. The five community events included in the budget are specifically designed to recruit contributors, gather real-world feedback, and expand the network of participating nodes.

Promotion of outcomes:

Outcomes will be shared through the Fediverse itself (maintaining an active presence on ActivityPub-native platforms and legacy social media), via open-licensed documentation, and through NGI/NLnet networks and events. This first-stage grant is explicitly designed as a seed and proof-of-concept phase, with a larger second-stage proposal planned to deliver a fully production-ready system once the core architecture is validated.

See attached PDFs.
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Would like to thank all the meany people who helped with this funding application.

Do you remember when technology felt like a way forward?

Do you remember when tech felt like a way forward? That moment’s gone on the mainstream #closedweb path. What we’ve got now is something else entirely. Tools like Palantir and Project Maven aren’t about truth or insight. They’re excuse generators. Power does what it wants, then points to “the data” as cover. That’s the product.

And the people building this? Still cosplaying as the good guys, well-paid servants of the #nastyfew, wrapped in the fading myth of being “freedom fighters”, that’s modern tech dev. On the other side: the wreckage of #web02. Decades of promises, buried under #dotcons centralising everything that matters. Open source didn’t save us either – too abstract, too inward-looking, too lost in the #geekproblem to function in real life.

Yes, #ActivityPub cracked something open, a glimpse of a different path. But let’s not kid ourselves funding is still torched on hype cycles. Blockchain yesterday, AI today, the same ash. Meanwhile, the only things that actually work come from #DIY culture: unfunded, unglamorous, ignored.

And academia? If it worked as claimed, the world would already look different. Instead, we get theory imposed on practice, over and over, making a mess and calling it insight.

The system is built to fail, its risk-averse, paperwork-heavy and detached from reality. Perfect for proposal writers, perfect for box-ticking, useless for building. So where does that leave us? Here – build anyway – #OMN and #MakingHistory aren’t about shiny ideas, they’re about the grind, making tools people can actually use in real communities. Most open projects don’t fail because they’re wrong, they fail because they never leave the bubble, they don’t connect, don’t flow. They don’t live.

So yeah – press the #reboot button. Keep it messy, but make it real. Messy is fine, empty isn’t. Stop trying to fix funding with more control, that’s how you feed the grafters. Do this instead:
– Fund real work
– Distribute trust
– Make everything visible

Fund the compost, not the shiny plastic by backing people already growing things, let trust flow sideways, not upwards. That’s how you starve the grafters without strangling the builders.

Let’s try and simplify the #OMN

The #OMN Framework: The Five Functions (#5F)

The #OMN is simple flows, not platforms, it’s a way of thinking about media as flows of objects moving through a network. People shape the flow, you can find a more technical view to read after here. A human-scale, federated media infrastructure built on #FOSS practices and the :

  • open data
  • open source
  • open process
  • open standards

It doesn’t start with features, apps, or ideology, it starts with flows. Imagine the network as:

pipes and holding tanks

Content (objects) flows through them, communities decide how that flow is shaped. Nothing magical, nothing hidden. This matters because:

If people can’t picture how a system works, they can’t govern it.
And when systems become opaque, power centralises.

So #OMN reduces everything to five simple functions:

1. Publish

(Add a drop to the flow)

Publishing is simply adding an object:

  • a story
  • a post
  • media
  • data

to a stream.

  • No automatic amplification
  • No built-in authority
  • No algorithmic boost

Publication is contribution, not domination.

2. Subscribe

(Connect the pipes)

Subscription is how flows connect:

  • people
  • groups
  • topics
  • instances

This replaces:

  • platform logic → “you are inside us”
    with
  • network logic → “this connects to that”

No opaque ranking, you decide which pipes you connect.

3. Moderate

(Filter and route the flow)

Moderation is not censorship. It’s sieving.

Flows can:

  • pass through
  • be filtered
  • be slowed or prioritised
  • be contextualised

Trust is:

  • local
  • visible
  • reversible

Different communities can apply different filters to the same flow.

This is a feature, not a bug.

4. Rollback

(Drain and reset the flow)

Rollback is how systems recover:

  • remove past content from your stream
  • undo aggregation decisions
  • correct mistakes
  • respond to abuse

Without rollback:

  • errors become power struggles

With rollback:

Accountability becomes procedural, not punitive.

5. Edit Metadata

(Shape meaning downstream)

Content is not rewritten – it is contextualised.

Metadata can include:

  • tags
  • summaries
  • trust signals
  • warnings
  • translations
  • relationships

This is where meaning is created.

Not by algorithms, but by people.


The Holding Tank

Underneath it all is:

a simple storage layer

  • a database
  • stored objects
  • moving through flows

No “AI brain” or hidden feed logic, just data shaped by social processes.

Why This Matters

Most current systems bundle everything together:

  • identity
  • publishing
  • distribution
  • moderation
  • monetisation

This creates centralised control, even when systems claim to be “open”.

OMN does the opposite:

It separates the core functions.

This makes the system:

  • understandable
  • auditable
  • forkable
  • governable

#NothingNew by Design

This model isn’t new, it mirrors systems we already understand:

  • plumbing
  • electrical grids
  • packet-switched networks
  • version control

That’s intentional.

Systems people understand are systems people can govern.

From Platforms to Commons

The is the smallest possible set of actions needed to run a media network:

  • Publish
  • Subscribe
  • Moderate
  • Rollback
  • Edit

Everything else:

  • feeds
  • timelines
  • notifications
  • UI/UX

…is just interface, nice to have but not essential.

The Point Is – The OMN is not about building a better platform.

It’s about building:

infrastructure for a democratic digital commons

Simple flows.
Social mediation.
Human control.

Not control systems, but trust systems.

In One Line

#OMN is plumbing for the #openweb. #KISS


To simplify the Open Media Network (#OMN), we focus on its core goal: creating a human-scale, community-governed media infrastructure that isn’t controlled by big corporate platforms. As we outline to understand and “simplify” the #OMN is a simple workflow:

  • Write: Creating the content.
  • Tag: Categorizing it, so others can find it.
  • Publish: Making it available on the web.
  • Federate: Sharing it across different trusted networks.
  • Archive: Ensuring it remains accessible over time.

The “#4opens” Framework is built on four principles designed to keep power in the hands of communities and users rather than central authorities:

  • Open Data: Information belongs to the community.
  • Open Source: The code is free to see and change.
  • Open Process: Decisions are made transparently.
  • Open Standards: Systems can “talk” to each other without gatekeepers.

Key Concepts for Simplification

  • Keep It Simple (KISS): The system should be so simple that anyone can mentally model how it works. If it’s too complex to understand, it’s too complex to govern.
  • Social over Technical: Prioritise how people use the tools over how “elegant” the code is, to mediate the #geekproblem (tech that’s too hard for normal people to use).
  • Composting the Past: Instead of starting from scratch or repeating old mistakes, the #OMN is about taking the “wreckage” of previous projects and turning them into “fertile soil” for new, federated networks.
  • Trust-Based Networking: It moves away from global algorithms and toward small, connected “nodes” of people who trust each other (or not).

You can build any application from this foundation – that’s the point of keeping the core this simple. On top of the basic #OMN , we’re developing a set of seed projects:

  • #makinghistory – tools to keep grassroots and mainstream history alive, linked, and evolving across the #openweb
  • #indymediaback – a reboot of grassroots news, open publishing with modern federated infrastructure
  • #OGB (Open Governance Body) – lightweight, federated governance for coordinating people, decisions, and trust
  • #digitaldetox – a horizontal tool to step away from addictive, manipulative platform dynamics

Interoperability is default, not an afterthought, nothing is locked in, instead of building another isolated platform, we plug into the existing ecosystem, extend it to compost what doesn’t work. This is how we grow the #openweb by building better flows inside what already exists, not by replacing everything.

These aren’t separate silos, they’re expressions of the same underlying flows. The system is native to the Fediverse, built on ActivityPub. That means content flows in from existing platforms and codebases and flows out to existing networks and apps.

Compost metaphor – is memorable, not just technical. The focus on process over platform is clear and important. The move to simple steps works as onboarding and the insistence on #KISS + #nothingnew is the right first step.

#OMN is not an app, it’s a process + tools to move from isolation to commons.

OMN: Broken Institutions, and the Need to Rebuild the Commons

For progressive and radical people, one of the central political questions of our time is simple to ask but hard to answer – Why is it so difficult to rebuild the institutions that were destroyed in our #deathcult worship of the 1980s and 1990s? And more importantly why does the impossibility of rebuilding them make it so hard to change the needed balance of power in society? These question matters for working on the future of the society and most importantly the grassroots part of this: #openweb, grassroots media, and projects like #OMN.

The hollowing out of institutions, in the 20th century, politics used to be deeply institutional. People didn’t just express opinions, they joined organisations. If you marched in a protest, we usually marched as a member of something: a trade union, a political party, a civil rights organisation or community association. These organisations formed the infrastructure of democracy, connecting everyday anger and hope to real power.

But beginning in the 1980s and 1990s, much of this infrastructure was deliberately dismantled. Union power was broken, mass political parties were hollowed out, and community organisations lost resources and influence. The result is the political landscape we inherit, a society with political anger but without any working political structures.

Today we live in what #fashionistas and academics call #hyperpolitics or what I call #stupidindividualism in the hashtag story. Yes, some people are more politically engaged than they were in the 1990s or early 2000s: More fluffy protests, #dotcons online political discussion. But this engagement is almost all unstructured in the old sense.

Millions may join a protest or share a political message in the #dotcons, yet very little, if any lasting organisation emerges from this. This surface engagement creates a strange paradox of huge drifting mobilisations leading to very little structural change. We can have the largest protests in history – yet the underlying power structures remain completely untouched.

Closed #dotcons social media lowered the cost of expression, but algorithmically shaped it into smoke and mirrors. Let’s take a moment to lift the lid on this #tecsit mess. The role of media in this is complex, on the positive side, #closedweb platforms drastically reduced the cost of political expression.

Forty years ago, if you wanted to express a political opinion publicly you needed a newspaper, radio station, a public meeting or to stand in a square shouting. Now you can reach thousands of people instantly. But there is a downside that #dotcons smoke and mirror online engagement replaces the slow work of institution-building. Posting, sharing, and reacting can feel like participation, but it has very little role in building the durable structures needed for any long-term change.

So why do the current hard right succeed without institutions? There is an uncomfortable asymmetry between left and right. The right can carry out its agenda without building mass organisations, because it relys on: existing elitist power structures, wealthy donors, state institutions and traditional corporate media.

The left cannot rely on these, historically the left needed mass organisations because its power came from collective action – workers, communities, movements. Without those structures, left politics becomes, mess, fragmented and reactive. This is why protest waves can be enormous but still fail to shift any real policy.

The #undeadleft problem is where vertical left respond to this crisis with nostalgia, there imagination stops at rebuilding the mass political parties and institutions of the 20th century. But this is to often like trying to animate a corpse, even if you could recreate it, the environment has changed so much that it wouldn’t survive.

At the same time, the opposite response – abandoning institutions entirely to relying purely on digital networks – also fails. Purely online movements often dissolve as quickly as they form. We need a #DIY hybrid path based on federated institutions like the tools we are building and rebooting with the #OMN projects.

Not rigid old institutions, not purely online networks, But something that seeds the in between. The goal is not to create another platform, it is to expand #federated #p2p infrastructure for collective media and collective politics. The original #openweb worked because it supported networks of communities, independent publishers and grassroots movements. The corporate #dotcons replaced this with extractive platforms designed for profit and control.

KISS rebuilding the commons means rebuilding the social infrastructure of media, not just tools, but institutions and practices that persist to allow collective voices to organise and persist.

The simple truth, if we want real political change, we cannot rely on viral posts, temporary movements or algorithmic attention. We need structures that last, connect people, that can turn energy into horizontal power. That work is slow, messy, and unfashionable, but like digging compost for a garden, it’s the only way anything grows.

A path to start to compost this #techshit is growing horizontal tools from the Fediverse for real change (#OMN).

If the problem of our time is political energy without institutions, then the opportunity is clear:
build new institutions native to the #openweb. Not simply recreate the rigid organisations of the 20th century, and not fall into the hollow performative politics of the #dotcons. Instead, we grow native horizontal digital tools to help people organise, coordinate, and act collectively. This is where the Fediverse and projects like #OMN matter.

The #Fediverse already proves that distributed infrastructure works. But right now it is mostly used for conversation. If we want meaningful change and challenge, we need to extend it into practical coordination and collective action. by build tools for organising, not just talking

Current social media tools are built for attention and engagement, not organisation. What we need to add to the mix is simple tools that help people form groups, coordinate action, share resources, document activity and most importantly maintain continuity over time (#makinghistory). The Fediverse already has #fashionista and #geekproblem pieces of this:

Mastodon / Pleroma → conversation

Mobilizon → events and gatherings

PeerTube → video publishing

PixelFed → visual storytelling

Lemmy / Kbin → community forums

These existing pieces can become seeds to be woven together into workflows for collective action. On this path we need to remember the goal is not more platforms, it’s practical ecosystems. For this to work a first step is rebuilding commons-based media. A core idea behind #OMN is returning to something like the #Indymedia publishing model, but rebuilt using modern federated tools. Instead of a single website, imagine distributed publishing nodes where local groups post reports, media is shared across networks, discussions happen across servers and archives remain accessible and most importantly meaningful.

This builds collective memory, something the algorithmic feeds of the #dotcons constantly destroy. Movements need memory to learn.

#makinghistory is the same code-base as this grassroots media project

One reason mass organisations collapsed is that participation became too heavy, people don’t want to “join a church” politically any more. So tools should allow different levels of engagement: casual participation, occasional contribution, active organising with core stewardship. The Fediverse naturally supports this because it allows loose affiliation rather than rigid membership. You don’t need permission from a central authority to participate.

Focus on infrastructure, not branding. A common #NGO trap in activist tech is building new branded platforms that compete with existing networks. That approach usually fails. The better path is infrastructure building based on protocols instead of platforms for interoperability instead of silos, tools that connect existing communities. This was the original power of the #openweb, protocols scale. Platforms capture.

Keep the tech simple (#KISS), as the biggest barrier to grassroots technology is complexity. Many promising projects fail because they become too technical for real communities to use. So the rule should always be KISS – Keep It Simple, Stupid. Tools should be installable easily, understandable by non-geeks and maintainable by small communities to grow resilience without large funding. If only developers can run the system, it will never become a movement infrastructure.

Compost the failures (#techshit). Another key idea is recognising that the tech world constantly churns useful waste. Old tools, failed platforms, abandoned code, all of this is #techshit that can be composted instead of chasing fashionable new tech, we reuse working ideas, simplify existing tools to combine proven approaches. The #openweb already solved many of these problems decades ago. Sometimes progress means going back to what worked.

Build trust networks, as the most important layer isn’t technical – it’s social. Horizontal networks only function when there is trust and shared culture. The Fediverse works because communities can federate with trusted peers, block hostile actors, build local norms. This allows networks to remain open but resilient. The challenge is nurturing communities of practice around the tools.

Grow slowly and organically, movements that scale too quickly often collapse. The better model is ecological growth with small nodes → connected networks → resilient ecosystems. Just like compost turning into soil. The goal is not explosive growth, its sustainable infrastructure for collective action.

The real challenge is the biggest obstacle isn’t technology, it’s the #geekproblem – the gap between technical culture and social reality. Too many tech projects assume that better tools automatically produce social change, but tools only matter when they are embedded in real communities and struggles. The work of projects like #OMN is bridging that gap.

Shovels, not silver bullets, we don’t need magic platforms, we need shovels, tools that help people dig, build, connect, and organise together on the native #openweb. If we can do that, the Fediverse becomes more than an alternative social network, it becomes infrastructure for democratic power.

What projects like #OMN can learn from history

Europe, the Fediverse, and the story we failed to tell

A bunch of native #openweb people spent real time, energy, and focus pushing the #EU toward the #Fediverse. This wasn’t theoretical, it wasn’t speculative, it wasn’t a #NGO whitepaper or a #VC funding pitch. It was practical outreach, grounded in working technology and lived experience, aimed at reducing Europe’s dependency on centralized corporate platforms.

One concrete moment of this work was the webinar organised between the European Commission and the ActivityPub community: https://socialhub.activitypub.rocks/t/webinar-with-the-european-commission-and-ap-community/1507

The webinars mattered, they demonstrated that EU institutions were genuinely open to #ActivityPub as a viable public infrastructure standard, not as a niche hobby project, but as a way to regain institutional and civic agency without defaulting to US-based platforms.

This is the work we needed more of, but this kind of engagement is slow, unglamorous, and politically awkward. It doesn’t fit VC startup narratives or revolutionary aesthetics. But it is the work required if Europe wants digital sovereignty without surrendering to #BigTech or reinventing the same centralized failures under an #EU flag.

So the obvious question is: what went wrong? Drift, fragmentation, and the return of the #dotcons. Instead of consolidating that momentum, the grassroots fractured, attention drifted, energy leaked away, people burned out or moved on. In the end, outreach was blocked from both sides

And then slowly, predictably, attention returned to the familiar #dotcons, because they are easy, visible, and culturally dominant. They offer the illusion of reach without the substance of agency, in the long run, this is just more #techshit to compost later.

#SocialHub itself documents much of this history. The discussions are there, the threads exist, the intent is visible. But there is little aggregation, little synthesis, and almost no narrative continuity. For anyone not already embedded, it’s hard to see what mattered, what succeeded, and what was quietly blocked or abandoned.

The missing piece is our own history – this is the core failure – we are very bad at telling our own history, this thread says it plainly: https://socialhub.activitypub.rocks/t/eu-outreach-if-we-dont-tell-our-story-am-not-sure-who-will/2950

Because we didn’t document, curate, and repeat this story, the same myths keep resurfacing:

“The EU was never interested.”

“Federation can’t work at institutional scale.”

“There were no serious alternatives.”

“Centralized platforms are the only realistic option.”

None of these are true – but they feel true when history is missing. When people don’t know that EU–Fediverse outreach already happened, when they don’t know that viable alternatives already exist, when they don’t know that these paths were actively neglected rather than disproven.

Then people fall – again and again – for the #dotcons mess, believing it’s the only possible future. This matters now, as focus shifts back to tech change, and is exactly why #OMN, #indymediaback, #makinghistory, and #OGB exist, not as competing platforms, not as replacements for everything else, but as infrastructure for memory, communication, and accountability.

Before we argue about funding models, platforms, or scale, we need to get the ordering right:

  • History — to remember what already worked and what failed, and why
  • Media — to tell the story properly, in our own words
  • Governance — to keep power visible, contestable, and rooted in trust rather than myth

Without these, attempts at “European digital sovereignty” will reproduce the same capture dynamics under a different logo. Telling the story is political work, if we don’t tell our story, someone else will, and it won’t be told in our interests. It will be told as inevitability, as market logic, as “there was no alternative.” That story always ends the same way: more centralization, more dependency, more enclosure – followed by another round of cleanup and composting.

We already did part of the hard work, we opened doors, we proved viability. What’s missing is not only technology – it’s memory, narrative, and continuity. Until we fix that, Europe will keep mistaking amnesia for realism, and surrender for pragmatism.

Examples of the problem we need to compost

In #openweb tech, these people are the problem not the solution https://freeourfeeds.com/whoweare

This is spoiler incompetent #techshit and likely funding mess we need to ignore https://cybernews.com/tech/europe-social-media-w/ Then compost.

Diversity is good, but this is a prat move https://www.modalfoundation.org/ the are quite a few of these.

Progressive Mainstreaming

Most progressive #mainstreaming isn’t about ending the #deathcult – it’s about making its worship feel more fair, more inclusive, more polite. There is some real everyday value in this. Fewer people get crushed immediately, some suffering is reduced, that matters.

But let’s be honest about what it does not do, it does not get people off their knees to challenge the altar to stop the sacrifice. It rearranges the seating in the temple, feeding the deeper problem, obedience. Progressive mainstreaming accepts the frame, accepts the metrics, accepts the economy of extraction and then argues about distribution. It negotiates better terms with a machine that is killing us. That is not transformation, it’s managed decline.

The project of real change and challenge – the work the #OMN exists for – starts somewhere else entirely. It starts with people standing up and walking away. Walking out of the temple of the #deathcult we all live in, not in purity, utopia or comfort. But into mess, cooperation, unfinished tools, shared risk, and actual agency. This isn’t about better policies inside the system. It’s about building outside it, under it, alongside it – until the system hollowed itself out and no longer matters.

It’s about people picking up shovels, composting the wreckage, and growing something that can actually sustain life. This is simplicity #KISS #OMN

We have already seen the failures: lived through #Indymedia, the #NGO turn, the #dotcons capture, the #Fediverse repeating old mistakes. When we talk about #OMN, we’re trying to stop people from re-learning the same lessons by losing again. Silence would be complicity.

The #OMN is where critique becomes agency. It’s not about “promoting a project”, if we don’t talk about this without something like #OMN, critique collapses into doom, aesthetics, or personal exits. #OMN is a way to, act collectively, without lying about power, money, or governance.

Forgetting is how capture happens, the moment people stop naming alternatives, the space fills with managerial language, funding logic, and fear-based control. We talk about #OMN to keep the space open enough for something human to grow.

The #OMN is a path that resists #stupidindividualism, where most contemporary “solutions” reinforce isolation, personal brands, and individual safety strategies. #OMN starts from the assumption that survival and meaning are collective. We need to keep talking about this because almost nobody else does.

It’s unfinished – and that matters. It’s not about defending a polished system, instead, it’s about holding open a process. Talking about #OMN is how we invite others into the compost rather than presenting them with a finished product to consume.

We talk about #OMN because it’s a native way of saying: “We don’t have to repeat this. We can build differently, together, if we remember what already worked.”*

It’s not evangelism, it’s stewardship.

A few of us have been working on real, positive, horizontal social and technological solutions for over twenty years. Not hypotheticals, not vibes, things that actually work.

We know they work locally, we know they work socially. And after more than a decade building on the #fediverse, we know they can work in tech, at scale without going vertical, corporate, or authoritarian.

This isn’t speculative any more. Our creative task now – the #nothingnew work – is simply to combine what already works: Horizontal social practice, federated #openweb tech, trust-based governance. We already have a slate of projects waiting to be built: #OMN, #OGB, #indymediaback and #makinghistory. What’s missing is not ideas, it is people willing to show up and implement.

And here’s the hard truth: every time we try to talk about radical or progressive language, power, or structure, people retreat into #blocking and ignoring. The same unresolved tensions get replayed endlessly, nothing is mediated, nothing is grounded. Bad will accumulates, the social commons rots.

This rot isn’t accidental – it’s structural – To work our way out of this mess, we need both #fluff and #spiky. We need broad categories to think clearly, the #mainstreaming #fashernista rejection of this isn’t sophistication – it’s submission. It’s a soft, polite form of #deathcult worship.

You don’t dismantle a #deathcult by being nicer to it, you dismantle it by stopping your participation and building something better.

So this is the question, not rhetorical, not theoretical: Are you going to help make this happen? Are you going to pick up a shovel? Or are you going to stay on your knees, arguing about tone while the ground burns?