One of the most useful ways to understand the mess we are in today is to ask a deceptively simple question – what comes first – the individual or the network? #Mainstreaming economics startes with the individual, were sociology, anthropology and related traditions start somewhere else – with relationships, institutions, communities and the social structures into which individuals are born.

This difference matters enormously, when we start thinking about technology, politics, economics and the #openweb. It is one of the reasons I keep coming back to the problem of #stupidindividualism – the point isn’t that individuals don’t exist, of course they do, the problem is treating the individual as if they exist independently of the social world that produces, supports and constrains them.

Why? we are not born as isolated economic actors, we are born helpless. Other people feed us, protect us, teach us language, teach us how to behave, introduce us to culture and eventually help us become capable of acting independently. Before there is an autonomous economic actor, there is already a network of care. That simple observation has consequences, that the network come first. that nobody invents themselves, every person was born into an existing social world, where there are families, communities, languages, institutions, infrastructures, histories and expectations already.

Even our ability to imagine ourselves as an individual depends upon other people. Language is social, knowledge is social, culture is social, markets are social and technology is social. The idea of private property depends on a society capable of recognising and enforcing it. Yet a great deal of mainstream economic thinking narrows it self to begin with the individual as though they are already standing outside society, deciding what they want and entering into relationships with other individuals through voluntary exchange. That is a very particular, narrow, way of not seeing the world, and it is not neutral, this blindness is historically produced.

One of sociology’s important contributions is to make the background visible. The individual is not simply a natural fact. The particular kind of individual we imagine ourselves to be is shaped by the social structures around us. But yes, modern societies are unusually good at producing the experience of being an isolated individual. We can move cities, change jobs, rent instead of own, interact with strangers. We can buy almost everything we need through markets, communicate with people thousands of kilometres away. We can participate in institutions without ever knowing the people who operate them.

This creates an extraordinary experience – we can feel independent while being massively interdependent. That is one of the great illusions of modernity, that the person sitting alone in a flat, ordering food through an app and working remotely from a laptop can feel completely autonomous. But underneath that apparent autonomy is an enormous network of other people and systems: farmers, delivery workers, programmers, electricity grids, telecommunications networks, roads, warehouses, financial institutions, governments, data centres and countless forms of unpaid and paid care.

So to put this simply, the individual is not independent, the individual is networked and the current narrow economic model hides the network. Composting this mess is where the distinction between mainstream economics and sociology becomes politically important. A simplified economic model can begin with individuals who have preferences, resources and choices. They meet in markets, supply meets demand, prices coordinate activity. The model can be useful for analysing particular situations.

The problem comes when the model becomes a description of human reality itself. A market is not simply a mathematical relationship between isolated individuals, it is a social institution, requireing rules, trust, a state thatrequires infrastructure, property rights, requires enforcement, communication of shared expectations. It requires people who know how to behave within this narrow system.

In other words – the market sits inside society and society does not simply emerge from a collection of markets. This distinction becomes particularly important when discussing capitalism, it is not some natural state that appears whenever humans are allowed to trade. It is a historically, involving particular institutions, property arrangements, states, legal systems, technologies and cultural assumptions.

Once we recognise this, the supposedly inevitable starts to look contingent, and that is where sociology becomes politically interesting. The state doesn’t disappear, just because the market exists. The current story presents the market and the state as opposites:

• state = control
• market = freedom

But historically, the development of modern markets has depended heavily upon states, to establish property law, currencies, enforce contracts. States build infrastructure, define corporations and regulate labour. States establish borders, create legal identities, enforce debts. The market and the state are not simply opposites standing outside one another, they are entangled.

This matters because when we look at modern capitalism as though it emerged from naturally individuals making voluntary exchanges, we erase much of the infrastructure that made those exchanges possible – again, the network disappears. The problem with universalising capitalism is one of the most damaging intellectual habits, taking the economic system we happen to live inside and treating it as though it describes human economic behaviour everywhere and throughout history.

• Capitalist monetary exchange becomes “the economy.”

• Market behaviour becomes “human nature.”

• Competition becomes inevitable.

• Private ownership becomes normal.

• Debt becomes morally obvious.

Money becomes something humans must always have invented because they wanted a more efficient version of barter. But history repeatedly show much greater diversity, human societies have organised production, distribution, care and exchange in many different ways. There have been gift economies, commons, reciprocity networks, redistributive systems. There is no single timeless human economy – there are economic cultures. It is our assumptions about what is “normal” are themselves historically specific.

That lesson is directly relevant to technology of the #OMN project, as technology has its own version of this problem. We often start with the assumption that the individual user is the basic unit. The user creates an account. The user chooses a platform. The user posts content. The user chooses whether to participate. The user accepts the terms. The user leaves if they don’t like it. Doses this sounds reasonable?

But yes, as we have said, its not, as it ignores the network, if all your friends are on Facebook, “just leave Facebook” isn’t an individual decision in any meaningful sense. If your local council publishes important information only through Facebook, leaving becomes a civic problem. If your community organises through WhatsApp, leaving becomes a social problem. If your employer requires a particular platform, leaving becomes an economic problem. If your political movement organises somewhere, leaving becomes a political problem.

The individual appears to have a choice, but the network determines the cost of exercising it. This is one of the fundamental problems with the current #dotcons as they don’t simply sell software to individuals, they capture networks. Network effects become political power – once enough people are locked inside a platform, the platform becomes difficult to leave. This is often described as a “network effect”, as though it were simply a technical feature, it isn’t, it is a abusive social relationship.

The value of the platform increases because other people are there, that means the individual cannot solve the problem individually. You cannot build a better social network merely by downloading better software. You need people, communities, trust, shared practices. You need governance – you need ways for information to move and institutions that can maintain the infrastructure.

This is why simply telling people to “move to Mastodon” is insufficient. The problem isn’t that Mastodon exists or doesn’t exist. The problem is social infrastructure, the #openweb is a social project, this is why we don’t see the #openweb simply as a collection of technologies. #RSS, #ActivityPub, #PeerTube, #blogs, #wikis, distributed hosting and open-source software are tools. They become socially transformative only when communities use them to create different relationships.

The technical layer matters enormously, but technology alone cannot produce a commons. A commons requires people who maintain it, and these people need to be heald tagather by norms, trust, governance. This is where the #OMN comes in – from individual users to communities, we start from a different assumption – media is a social relationship, not simply a commodity produced for individual consumers. Instead of imagining millions of isolated users consuming content through a central platform, we build networks of communities that publish, share, moderate, maintain and archive media together.

This changes the question, instead of “What does the individual user want?” we can also ask “What does this community need?” And “What relationships allow this information system to remain healthy?” And”Who maintains it?” And “Who has power?” Thus “How can that power be accountable?” That is sociology applied to technology and importently why governance becomes unavoidable. Why governance is such a big part of #OMN and #OGB. If we pretend that technology is simply a neutral tool used by independent individuals, governance becomes something we only discover later when things go wrong.

But if we recognise that technology creates social relationships, governance is there from the beginning. Every platform has governance, the question is who governs – A dictator-for-life project is governance – a developer-controlled project has governance – an NGO-funded project has governance – a corporate platform has governance so yes then a community-run project has governance. Even “no governance” is a form of governance because it usually means that whoever has the most time, technical knowledge or social power ends up making the decisions. The #OGB challenge is therefore not to eliminate governance, it is to make governance visible, participatory and appropriate to the culture of the #openweb.

This brings us back to #stupidindividualism, remmber the hashtag isn’t saying that individuals are stupid, it is pointing at what happens when individualism becomes the only permitted way of understanding social problems. If someone says “Our community has a problem.” and the response is “Are you saying I’m the problem?” the conversation has already been derailed. The same happens with technology, if we say “The structure of social media encourages dependency.” and someone responds “But I personally choose to use Facebook.” we have moved from a structural question to an individual one.

Why all this matters now – we are walking a path where many of the systems that previously appeared stable are becoming unstable. Climate disruption, political polarisation, economic insecurity, platform collapse and #enshittification. leading to the current mess of #AI generated information overload. Declining institutional trust, fragmented communities and increasing centralisation of infrastructure. The probelms cannot be solved by millions of isolated individuals making slightly better consumer choices. They require collective action, and collective capacity requires understanding how people actually relate to each other. That means #KISS moving beyond the fantasy of the autonomous individual.

On this path the #OMN isn’t trying to invent some perfect alternative society, the starting point is much simpler – build infrastructure that assumes people are social – build media flows around communities – build governance around participation and trust – build software that supports cooperation rather than only extraction – build open standards so different communities can interoperate – build archives so collective memory survives – build metadata so information can be found and connected. And finaly build moderation systems that recognise human relationships rather than reducing everything to algorithmic scoring and blocking.

This is the job of the #4opens – open data, open source, open standards and open process – that are useful here because they make the infrastructure contestable. No single group gets to say “Trust us. We know what’s best.” keeping the infrastructure inside the commons wherever possible.

The most important lesson from sociology and anthropology isn’t that economists are always wrong. There are economists doing good work, and economics contains some internal diversity. The point is that no single discipline should get to define the whole of human reality. Economics is powerful at asking narrow questions. Sociology asks different questions, Anthropology asks different questions. History asks different questions, ecology asks different questions, technology asks different questions. The problem begins when one particular model becomes so powerful that its assumptions disappear from view.

That is the real danger of hegemony, you stop seeing the assumptions because everyone around you is using them. to work to compost this current mess, the #openweb is valuable because it gives us an shoval to build differently. But we won’t get anywere simply by swapping one piece of software for another, we need to challenge the deeper assumptions underneath the software. The assumption that the user is alone, that networks are collections of individuals, markets are natural, technology is neutral, that governance can be bolted on afterwards. And perhaps most importantly, the assumption that we are independent when we are actually interdependent.

Yes, the individual matters, but the individual is not the starting point, the relationship is. That is why sociology matters to the #OMN. And that is why building a genuinely social #openweb is about much more than writing better code. It is about rebuilding the networks of trust, cooperation, memory and collective power that allow people to live together in the first place.

So keep the path #KISS, technology is the tool, the social network is the foundation, the commons is the direction. Get to growing this please #OMN

#OMN #openweb #4opens #OGB #IndymediaBack #MakingHistory #stupidindividualism #mainstreaming #deathcult #geekproblem