To remember our own history

To start to make things better this is a mess that we constantly need to compost, over the last ten years, it’s wild how people barrel into grassroots tech projects like #OMN behaving like blinded paranoid #fuckwits, wreaking havoc and then scampering off to nurse their self-inflicted wounds. This nasty pattern repeats so often it feels like a badly scripted tragedy. And yes, this is VERY crap behaviour. Please, try not to do this. Thanks.

The people who do this are often #fashionistas chasing the latest fad or the #NGO prats clinging to crumbling institutions, or the geeks blind to anything beyond their screen. What they have in common is that they are all unknowingly (or knowingly) kneeling at the altar of the #deathcult. They do this by dragging in their #mainstreaming assumptions, wielding ‘common sense’ like a cudgel, and are oblivious to how it shatters the delicate, horizontal culture the real #4opens we need grows from.

On the #fediverse, we’re witnessing a growing native/non-native culture clash. Which is not inherently bad, friction sparks growth. But when the horizontal crew, the ones refusing to play the #mainstreaming power games, consistently get trampled by this, then we have a problem. The commons reputedly collapses under the weight of imported hierarchy and fear-driven control.

This #mainstreaming pushing of mess and more mess, means we need shovels, lots of shovels, to dig deep and compost this wreckage back into fertile ground. The tech? It’s just scaffolding. The actual building is made of people, mythos, and tradition. It’s a historical flow, as is everything of value. But instead of embracing this flow, people, in the grip of #stupidindividualism, push hard for self-destruction and distraction. It’s almost like they want the #deathcult to win. And in this world, where the economic machine grinds everything to dust, this is a hard problem to shift.

We need to become the change and challenge to break this cycle, to remember our own history, back when we did things better, back when we built #indymedia, not just as a tool but as a living, breathing community. A space where the value was in the social fabric itself. The path to do this is in federating out to a non-(owned) branded networks. Building the flows, the undercurrents, the radical gardens of storytelling and truth. It’s time to stop licking the self-inflicted wounds and get our hands dirt to start digging again.

On this, the #OMN hashtag story is a shovel, we need to actively use to dig through the layers of decay in the tech mess. It’s a tool to help us compost the rot of the #deathcult and plant the seeds of a new, living, breathing #openweb.

We have had a working, growing plan for the last 20 years: to use #hashtags to seed affinity groups of action. This isn’t tech, it’s about creating the movement that actually make a difference. #Hashtags are more than metadata; they’re flags, rallying points, paths leading through the chaos. And in this #Fediverse based reboot of the #openweb, we finally have the space to take this path to push the needed change and challenge.

We’ve been exploring this path for years, you can dive the thinking here. But what we really need is a home for this practice, a network where these seeds can grow into something tangible. Because fighting back doesn’t need to be complicated. It’s how every “common sense” right and freedom we enjoy was won in the first place: by pushing, not just defending.

The commons won’t protect itself. We haven’t yet effectively used the openings we have to defend our digital commons. Over the last 5 years, we have pushed to expand this space, as history shows, the best defence is an active attack, not with weapons, but with action, storytelling, and a refusal to let the #mainstreaming mess suffocate this #KISS motivation.

A part of this plain talking, calling out the #nastyfew instead of talking vaguely about ‘elites.’ Let’s name the problem, plant the seeds, and grow the alternatives. The path we outline in the #OMN can be used to shape this living network, a flow where our history informs our present, and where collective action mediates the cycle of destruction. It’s time to remember our history, build the native #4opens path, and stop waiting for someone else to save us. We have the tools, let’s start digging.

Why are our #fashionistas so poisonous?

This is a hard issue for the people who create the problem to see the problem. #Fashionistas chase status and spectacle over substance, co-opting real radical movements for aesthetics. They turn collective struggles into performative gestures, feeding the waste flow of #mainstreaming cycle. This poisons the roots of change, turning compost into toxic waste, energy that could grow new things instead feeds the system they claim to resist.

Why is our common #geekproblem such a strong #blocking force? This is rooted in control, a deterministic mindset that values code over culture. It manifests as gatekeeping, with geeks wielding tech knowledge as a shield rather than a tool for collective liberation. This keeps blocking change because it alienates people who don’t fit the mould, and it stalls needed projects in endless technical debates instead of action.

How can #mainstreaming be pushed into something positive? Mainstreaming doesn’t have to be a death sentence if it’s grows from radical roots. The problem is the loss of direction when movements get diluted to fit nasty #mainstream paths. A useful path is that mainstream visibility can amplify voices, but this needs active balancing by autonomous, decentralized structures. Maybe think of it like a Trojan horse, to smuggle radical ideas into the mainstream under the cover of familiarity.

How do we thread this through the needle of #stupidindividualism which constantly fractures collective power, reducing everything to personal choice and consumption. This cultural byproduct of the #deathcult, is a refusal to see beyond the self, that traps people in cycles of isolation and powerlessness. There is a path out of this mess through rebalancing collectivism/trust. People fall into individualism because they don’t trust collective paths. So start small, with local networks and federated communities, show that collective paths are possible, and that it feels better than isolation. Remind people they are part of something bigger, not as a sacrifice of self, but as an expansion of it.

What path can we take on the #openweb? We need a path that embraces the compost. Let’s not seek purity or perfection, but instead nurture the rotting, chaotic soil of what we already have. The #OMN and #4opens lay the groundwork with radical transparency, federated trust networks. These are build with messy activism, celebrate imperfection, radical inclusion to break down tech barriers by bring people in. Trust over control, decentralize, federate, and resisting the temptation to police.

This native #openweb can be the seedbed of a new culture, if we accept that growth is messy, slow, and unpredictable. The path isn’t linear, it’s a tangle of roots, branching and intertwining. But that’s the beauty of it.

What do you think? Do we need more practical tools, or is it more about mindset shifts? How do we balance this?

Cutting through 99% of the #techshit

How we describe things matters, in this our #fashionistas “common sense” needs work to compost. The #openweb is a much better framing than #fediverse when trying to break out of the tribal bubbles. It speaks to something broader and historical, whereas #fediverse is just one (flawed) expression of those ideas.

Why #openweb matters, it’s not new, which is actually a strength, this is the original internet vision before it got hijacked by #dotcons. It avoids the self-referential nature of the #fediverse, which often turns into a closed loop of devs talking to devs. It’s a term that can bridge communities rather than reinforcing in-group/out-group dynamics.

The limits of mirroring #dotcons, the first stage of the #fediverse, was largely about copying corporate social media platforms but without the profit motive. That was useful, but it’s hit a ceiling. Why? Lack of real community support – Devs build stuff, but actual social infrastructure is missing. Scaling the wrong way – Just copying individualist, engagement-driven models doesn’t actually create an open, healthy network. Reinforcing the #geekproblem – Developers remain in control, not communities, which leads to predictable NGO-style behaviour creeping in.

Shifting the balance in tech, we can’t just keep replicating the #mainstreaming mess in different codebases. The tech itself needs to reflect the values of the #openweb, decentralised in governance, not just code, community-led, not dev-controlled, process transparency, not just ‘open-source’ performatively.

Dealing with the #geekproblem, devs are used to solving problems in isolation, but society isn’t a coding challenge. They often bring #NGO behaviour into the #fediverse, expecting deference to their authority—and then act surprised when there’s kickback.

Being #openweb native, if you’re coming from the NGO world, you’ll have a much better time if you actually engage with the native culture of the #openweb rather than trying to impose external hierarchies. Otherwise, you’ll just recreate the same socially and self-destructive patterns that have wrecked everything else. So yeah, to boost this thinking, we need to start using #openweb more and move beyond the #fediverse branding trap.

The #4opens and #nothingnew both cut through 99% of the crap so the few people who are going to do something can do something that would be useful rather than unless. From useful you get a few more people, rinse and repeat, and you get social change and challenge, even if this is repressed or implodes, it will be more fun, and interesting than the current mess making.

The OMN path, building the activist openweb infrastructure

The #OpenMediaNetwork (#OMN) offers a clear, practical path to (re)building the #openweb, grounded in #4opens. It does this by leveraging common open protocols like #ActivityPub (#AP) and #RSS, alongside existing #FOSS software, to create a distributed network of media platforms where people and groups can join, participate, and contribute. This, like the #Fediverse, is a challenge to the centralised, corporate-dominated structures which define so much of the current internet landscape.

How to make this happen, we need a crew and simple step-by-step building blocks: The #OMN is simplicity and humanistic coding, rather than over-engineered complexity we often see in tech today.

  • Start with the client-server model. The initial focus is on building a robust client-server architecture to create a stable foundation for media sharing and participation. This forms the “hot” storage layer, data that is live, accessible, and regularly used. It largely all ready exists as Fediverse coding and applications.
  • Introduce an offline cold store: Once the client-server infrastructure is operational, a secondary layer of offline cold storage is added. This acts as a backup system, providing high redundancy to safeguard against data loss. Cold storage is cheap, offline, and relies on human interaction for maintenance and retrieval, ensuring resilience and sustainability.
  • P2P connections to cold storage: The final stage introduces peer-to-peer (#P2P) connections to integrate the offline cold storage with the broader network. This allows people to share and retrieve data across the network, even in decentralised or disconnected environments.
  • Iterative learning and improvement: The process is intentionally iterative, encouraging learning from practical experience. The system path is designed to evolve and improve over time, informed by real-world use rather than any attempt at theoretical perfection.

The development of the #OMN depends on its commitment to #4opens. These principles allow for the free sharing and reuse of content, breaking down barriers to collaboration and growing grassroots innovation. By storing most data unencrypted (as the majority of it is not private), the system reduces overhead and complexity, keeping the project aligned with the “Keep It Simple, Stupid” (#KISS) philosophy.

Separating privacy from the #openweb: One critical aspect of the #OMN approach is recognising that encrypted privacy tools are a separate project. Mixing these with the development of the #openweb and #Fediverse leads to unnecessary complexity and division. Privacy tools are vital, but are developed in parallel rather than tangled with the foundational infrastructure. This separation allows each project to focus on its strengths while maintaining a clear, streamlined design philosophy and practical paths.

At its core, the #OMN empowers “normal” people to store and manage their own data. By using a mix of hot and cold storage, people gain control over their digital lives without relying on corporate platforms. The focus on redundancy, backed by tools to search and re-import old data into hot storage, ensures resilience and accessibility.

This human-centric approach contrasts sharply with the corporate and #geekproblem obsession with control and perfection. It’s a more humane vision of technology, based on trust and collaboration rather than surveillance and control.

This builds from a history rooted in activism, the #OMN isn’t just a theoretical project; it’s grounded in decades of real-world activism. From the work of Undercurrents in the 1990s (http://www.undercurrents.org/about.html) to the global mobilisation of the Carnival Against Capitalism (https://en.wikipedia.org/wiki/Carnival_Against_Capital), this draws on over 30 years of direct, on-the-ground experience. The lessons from this history inform every aspect of the OMN, ensuring it stays true, and not distracted, from its activist roots.

The current #block on this needed project is dealing with the #geekproblem and #fashernistas: One of the hardest challenges in progressive tech is the dominance of the #geekproblem, projects driven by technologists that priorities complexity and self-interest over usability and impact. Coupled with the influence of #fashionistas, who chase trends without substance, leads too many projects to doomed before they start to be useful.

The #OMN cuts through this, in that, yes, we can’t solve this mess pushing, but we can be a critical step in the right direction to mediate this mess, by encouraging us all to get out the shovels and compost these people pushing failures. The goal is to build a system that works, not one that dazzles investors, NGOs and blinded geeks with hype while failing to deliver.

The #openweb won’t (re)build itself. It requires us to reject the endless noise of pointless projects and focus on practical, sustainable solutions. By supporting and growing the #OMN path, grounded in #KISS simplicity, #4opens principles, and decades of activism, we create a resilient infrastructure that empowers people and communities.

The future of the #openweb is in our hands. Dig deep, embrace trust, and start building.

OMN #openweb #OGB #Indymediaback #makehistory

What can we do with our fashionistas?

Trying to make the #fashionistas functional in an #openweb reboot is much harder than it needs to be. But still, we do need to harness their strengths by working to redirecting focus towards #KISS sustainable and meaningful outcomes. How can we do this?

Ideas? Clarify Objectives, is a start, with straightforward and compelling stories that outline why the #openweb matters and how individual contributions can make a difference. A path to this is bridging skill gaps, with tools, workshops and resources that equip people with the knowledge and capabilities needed to participate in technical and community projects. By empowering people to use native #openweb tools. This helps shift the focus from self-promotion to collaboration, to environments where the emphasis is on shared goals and outcomes rather than individual status and branding. Core to this, is a culture where collective progress is celebrated more than individual accolades, motivating the fashionistas to work alongside others to build communities of action.

In community #DIY projects, it helps to involve #fashernistas in decision-making through community-led governance structures that align with the #4opens (open data, processes, source, and standards). To build on this first step, we need to focus on narrative and storytelling to highlight social impact, crafting stories around how #openweb projects positively impact real communities, this resonates with #fashionistas interest in influential narratives.

We can try, to make work, engagement with higher statues “influencers” thoughtfully to create and share stories that champion community-driven tech solutions and emphasize ethical, long-term growth over the normal fleeting trends. We need to then connect these trends to tangible long term goals to demonstrate how style and purpose can align without losing depth.

Creating opportunities for fashionistas to be involved in pilot projects, hackathons, and online campaigns that result in visible, practical changes can help to #compost the social flaws, the negative aspects, by acknowledging and address superficial tendencies, redirecting energy towards problem-solving and constructive efforts. Then use feedback systems to point out valuable contributions and areas that need more depth, guiding fashionistas away from shallow engagement towards impactful involvement.

The path is to promote long-term thinking is in challenging short-lived trends, by demonstrating value over time with examples from successful open-source and community-driven paths that gained momentum with steady and committed efforts. We can hope that, by aligning their creative energy with the structural and ethical needs of an #openweb reboot, the #fashionistas become not only influencers but essential collaborators in pushing a more connected, community-focused, resilient digital paths that we need in this era of crises.

OK, yes this will be hard, with lots of back sliding, but it needs to happen.

Parasite #NGO and #fashionista tech

“But the principal objection will doubtless refer to the plain language used. My excuse, if indeed excuse be needed for saying just what I mean, is, that it is impossible to clothe in delicate terms the intolerable nastiness which I expose, and at the same time to press the truth home to those who are most in need of it; I might as well talk to the winds as veil my ideas in sweet phrases when addressing people who it seems cannot descry the presence of corruption until it is held in all its putridity under their very nostrils.”

On the of alt-tech path, I’ve been navigating this messy terrain of decentralized, grassroots technology for a long time. From this experience, I can say with some authority that we have taken a step away from the current mess with the growing #activertypub open web reboot. But we still need to mediate some of the ongoing #fashionistas #blocking, which is not helping us compost this mess into fertile soil for the fresh shoots of alternative technology that we so desperately need. This ongoing mess needs more composting, if we leave this in place to continue down this path, we risk strangling the growth we’re trying to cultivate.


The #4opens is a useful tool to recognizing the parasite #NGO and #Fashernista tech projects, that we keep stumbling over. The way genuinely grassroots tech projects—those born from communities, those driven by necessity and vision—are repeatedly being pushed aside by parasite tech projects. These feed from our grassroots efforts, taking the buzzwords and aesthetics without understanding or respecting the underlying principles and socially embedded paths.

This isn’t a fringe occurrence; it’s a pattern that has repeated itself over the last 30 years in meany cases I’ve come across. From social media alternatives to community-focused platforms, time and again, well-intentioned grassroots efforts are overshadowed by the glossy, polished facades of #VC funded or #NGO-backed, fashion-driven tech initiatives that lack, depth and commitment to the actual communities they purport to serve. These projects can be seen as they are more concerned with optics, funding, and their own visibility than with fostering genuine, sustainable alternatives.

There is a role for the #4opens in composting this #techshit, this is a framework that helps to expose and compost this kind of mess at its source. For those unfamiliar, the #4opens are:

  • Open Data: Data must be accessible, reusable, and modifiable.
  • Open Source: Code should be freely available for anyone to use, modify, and share.
  • Open Standards: Interoperability is key; data and code should work together, not against each other.
  • Open Process: The decision-making process should be transparent and inclusive, not hidden behind closed doors.

By applying the #4opens in grassroots tech projects, we can help to make visible the manipulations and shortfalls of parasitic NGO and fashernista power grabs. This works best when the process is open, so people see who is contributing to the ecosystem and who is simply feeding off it. This visibility is crucial because, without it, these actors are allowed to thrive unchecked, feeding off our work and energy while providing little in return. The open process serves as a powerful tool to expose those who claim to be fostering change but are merely replicating the same hierarchical and closed structures that led us into the current tech mess. It’s about shining a light on the hidden agendas and pushing for accountability and transparency in what this reveals.

How can our #NGO crew actually help? This is harder than it seems as the is strong #blocking to overcome, so the first step is overcoming this blocking, need ideas please?

My idea: Celebrate the mess, understanding that change is messy, and in this mess that new ideas form, where unexpected connections are made, and where real, lasting change takes root. We need to change and challenge the world dominated by the #dotcons and take our alternatives out of the hands of stale paths of dead-end NGO and fashernista tech. We do need composting as a regenerative path.


Motivation for moving away from this mess. The fact that people are rebooting the #openweb by building the #fediverse in a #DIY, grassroots way, without millions in VC funding, is one of the most remarkable feats of contemporary digital resistance. It’s not about “winning” in the capitalist sense—dominating the market, scaling endlessly, or achieving monopoly status in the image of the #dotcons and big tech path. The fediverse powerful from being built on #4opens principles of decentralization, community effort, it’s a native path, outside the norms that capitalism dictates to us as essential.

#NGO platforms like #Bluesky can be fertilised by $12 million in backing and a fully-paid team, the fediverse is growing grassroots from the ground up. It’s powered by people and communities working in their spare time, without corporate salaries and benefits. The coding and creating is driven by belief and belonging, not because a corporation paying to hit growth targets. That’s a different motivation, and it has strength.

The thing we need to see here is that the fediverse exists and thrives, standing as a living counter culture to the idea of competition, capital and centralized control. It’s running against the grain of what’s considered “necessary” in tech, it’s rewriting the rules back to the “native” #openweb path. This openweb reboot shows that people can build non #mainstreaming alternatives, with no paywalls, no ad-tracking, no surveillance, just open collaboration and shared values.

That it’s running at all, while not on the capitalism’s, path and ignoring its “rules”, is the victory. It doesn’t have to become the dominant social media platform. It’s already proved that another way is possible. And that, in itself, is a powerful statement that we need to build from #OMN

Navigating the Trolls

There is a shifting of social and political paths underway, we will have a move to the left or the right, the centre path has made itself irrelevant through, with not having any valid path to mediate, growing social divisions and ecological breakdown. On the left in our efforts to find meaningful change, we often encounter the phenomenon of “trolling” a problem that has become more prevalent and divisive in recent years. The trolls, emboldened by the anonymity and reach of the #dotcons, try to act as gatekeepers of thought, determined to shut down any ideas or alternatives that fall outside their narrow, and often mean-spirited, views of the world. No matter which political ideology they think they are pushing, this is a right-wing path driven by fear and the need for control. It can be useful to look at these individuals as being drawn from two distinct but overlapping groups: #geekproblem and #fashionista.

The geekproblem, is normally a technical path, but on the social side they often approach activism with a rigid mindset, fixated on technological solutions or unthinking, thus #blinded ideological frameworks. These people are generally well-versed in their specialized areas – be it coding, digital security, or political theory – but are quick to dismiss any ideas that don’t conform to their existing dogmatic and blinded beliefs. Pushing themselves as guardians of “the truth” or the “right way”, but this is from their world they can see, and thus way to often so narrow as to be irrelevant in the messy world we actually live in and have to navigate our way through.

This attitude manifests as trolling behaviour, attacking, undermining, and deriding people who suggest different approaches and alternatives. They forget that the goal is not to dominate the conversation, but to build a collective path that embraces diversity and complexity. Their (blinded) rigidity becomes a barrier to experimentation and cooperation, stifling the messy but working solutions we desperately need.

On the other #blocking path, we have the #fashionistas who are more concerned with appearances, trends, and social currency within activist spaces and wider #mainstreaming society. This group prioritizes being seen as part of the “right” movements, using the “right” language, or following the “right” trends over actually engaging in real meaningful, substantive work. They engage in social gatekeeping, where deviations from the accepted norms or language lead to ostracization and public shaming. This too is trolling, shutting down anything that is outside their blind #deathcult fed #stupidindividualism. Adding to the mess, not composting it, unconsciously replicate the exclusionary tactics they sometimes claim to fight against, creating a culture of fear and conformity instead of openness, debate and the needed paths of diversity.

The consequence of this is the current lack of alternatives, the stifling mess where any alternative outside narrow definitions is attacked, ridiculed, then ignored. This prevents the growth of diverse solutions by marginalizing, then #blocking voices that think differently, and ultimately reinforces the status quo. In effect, the trolls on the internet, whether consciously or unconsciously, are blocking the change and challenge we need. This is a very right-wing path, what ever you might like to call this.

The sad and bad paradox is that these groups can share a genuine desire for social justice and systemic change, yet the inadequacy of their behaviour serves to uphold the paths and systems of oppression and exclusion they seek to dismantle. Trolling thrives on conflict and negativity, which feeds this mess so they can feed off it, it’s a nasty and negative circle.

What paths can we take? How do we move beyond this mess?

We can try and mediate this by focusing on compassionate communication, listening without instant judgment, speaking with some empathy, and seeking to understand rather than only to dominate—we can create spaces that are more inclusive and productive to find path to disagree without being disagreeable. Are we shutting down ideas too quickly? Are we dismissing people who don’t fit neatly into our ideological boxes? By staying open to self-critique, we can prevent ourselves from falling into the trap of this kind of narrow thinking. We can substance this path by building communities that have deepening roots in mutual aid and support.

To sustain these communities we need to focus on concrete actions, not only words, both the #geekproblem and #fashernista paths get bogged down in theoretical debates or performative displays of activism. Instead, we prioritize concrete actions that make tangible differences in our communities, whether through, building alternative networks to create spaces for messy dialogue and collaboration.

A first important step is to move outside the bindings of the dotcons, this is basic, the current internet infrastructure, dominated by social media giants (the #dotcons), is designed to amplify division, outrage, and addiction. To start to build meaningful alternatives, we need to step away from these platforms and cultivate the #openweb—decentralized, community-driven paths where we can experiment with new forms of social organization and communication.

For the last 20 years the has been a historic project, the #OMN, that is based on a culture that values diverse approaches, where multiple strategies and ideas can coexist, and where there is room for trial and error. To do this project requires a fundamental shift in an affinity group to move from rigid dogmas to a more flexible, #4opens approaches that encourage learning from the grassroot history mistakes and successes alike.

We can compost the negativity—the trolling, the rigid thinking, the performative posturing—to find fertile ground for new ideas to grow. To keep on this path we must remain open to different possibilities, willing to take risks, and courageous enough to challenge not just the status quo, but also ourselves. The trolls will always be there, but we don’t have to feed them. Instead, let’s focus on creating the world we want to see. The humanistic adventure in social technology, an Open Media Network of diverse voices and ideas. Let’s embrace the mess, compost it, and use it to grow something new. The path is open, and it can be a more happy one.

https://opencollective.com/open-media-network

Linking on the #OpenWeb: Why It Matters

The concept of linking is fundamental to the structure and philosophy of the web. Links are not simply a technical feature; they are the social connective tissue of the internet of people, enabling decentralized and interconnected paths where information is shared and accessed. However on the internet, as centralized platforms, the #dotcons, gained dominance, the social art and purpose of linking has unthinkingly been forgotten by current #fashionistas and is often actively blocked by the #geekproblem crew.

Let’s look back so we can look forward, linking is core to the path of creating a decentralized web of knowledge and wisdom. When you link to another site or resource, you’re effectively creating a pathway that connects knowledge and experience across different domains and cultures. This is how the web was originally envisioned, as a space where documents interlinked, allowing people to navigate from one piece of information to another seamlessly. This decentralized path contrasts sharply with the #closed ecosystems of current social media platforms, in which linking is discouraged, and knowledge and wisdom are siloed, controlled, for profit and power by closed algorithms.

Linking encourages collaboration and the sharing of knowledge. When you link to another’s work, you’re both acknowledging their contribution, and amplify their voice. This grows a cultural “commons”, a space where ideas and information are freely exchanged, built upon, and improved. The link is a gesture of trust and respect, integral to the “native” cooperative path of the openweb.

From a technical point of view, this path creates serendipitous discoverability, links are crucial for making information discoverable. The dotcons search engines like Google rely heavily on links to index content and determine its relevance. When your content is linked to by others, it signals that your content is valuable, this is used to raise its rank in search results. This is the essence of organic growth on the web, content becomes more visible as more people find it useful and link to it #KISS

Linking directly to sources and references maintains the basic integrity of the openweb. It allows people to verify facts, trace the origins of ideas, and explore related content. This is particularly important in an era where algorithmic pushing of misinformation spreads rapidly. On the KISS openweb, links provide the context and credibility needed to evaluate the trustworthiness of information.

The basics of how linking works on the native openweb:

  • Hypertext and hyperlinks, the web is built on the concept of hypertext—text that contains links (hyperlinks) to other text or resources. These hyperlinks are embedded within a webpage and, when clicked, take the user to a different location, whether it’s another page on the same site or an entirely different website. This simple mechanism allows the horizontal building of complex networks of information.
  • HTML and URLs, At a technical level, links are created using HTML (HyperText Markup Language), the standard language for creating web pages. A basic link is formed with the tag, where href specifies the URL (Uniform Resource Locator) of the destination. For example: html Visit Example This would create a clickable link that says “Visit Example” and takes you to the specified URL.
  • Inbound links, or backlinks, links from other websites pointing to your content. Outbound links are the links you create that point to external content. Both types of links are important.

We need to revive linking in the #openweb reboot. As for the last 20 years in the era of the dotcons, content was trapped inside walled gardens and the native path of linking was diminished. These “social media platforms” discourage, and then punished external linking, if you put a URL in a post the algorithm will hardly show that post at all, this keepa people and communities trapped to maximize addiction for profit and control. This has led to a fragmented web where content is invisible, less connected, and much less reliable. We lived for 20 years in shrinking echo chambers, feeding our rage and building ignorance.

Linking is much more than a technical function; it’s basic to the #4opens. By rejuvenating and embracing linking, we resist the centralizing forces of the #dotcons and walk the path towards a humanistic web that is open, accessible, and democratic. It’s time to remember what linking is for and to use this native path to build a better internet.

Let’s not continue to be prats on this, please. You can support this work https://opencollective.com/open-media-network

Breaking the circle of #stupidindividualism

One thing we need to emphasize more is that right-wing extremism lacks critical thinking, as conservatism tends to resist openness to alternative paths. Our #mainstreaming #fashionistas — those who mindlessly follow trends — reinforce this mess by promoting this path of #stupidindividualism, where there’s far more “stupid” than actual individuality.

The core issue with conservatism and mainstream conformity, especially in its more extreme forms, is the stubborn refusal to consider alternative ideas and different directions. This rigidity creates a dangerous inability to adapt to the rapidly changing circumstances we face, particularly in the era of #climatechaos and rising migration flows that will be driving social breakdown.

Mainstream #fashionistas, the so-called “influencers” and trendsetters, do little beyond reinforcing the status quo. They mindlessly adopt and promote tired, profitable ideas without questioning their social impact or validity. This behaviour pushes a narrow, unchallenged worldview that generates ever more mess — mess that we then need to compost. And right now, we don’t even have working shovels. #OMN

At the heart of the problem lies #stupidindividualism, 40 years of hyper-individualism, where personal success and self-interest are placed above collective well-being. This common sense mindset breeds division and erodes the capacity for collective action, making it incredibly difficult to build the solidarity needed for meaningful change.

Steps to Move Beyond the Mess:

  • Balance collective action and individualism, solidarity, not solitude, is key to shifting the focus from individual success to collective well-being. We need to encourage movements that emphasize cooperation, community support, and shared goals. Build and engage with local groups, cooperatives, and grassroots organizations that challenge the status quo from the ground up. Prioritize communal benefits over short-term personal gain to grow networks of care and resilience.
  • Cultivate critical thinking, it’s essential to question dominant narratives and dig deeper into the issues shaping our world to actorly challenge the assumptions pushed by mainstream media, political rhetoric, and cultural norms. Promote learning that goes beyond surface-level understanding to explore the root causes of social, economic, and political issues. Create #4opens spaces for education and informed discussion to help people see and understand alternative perspectives.
  • Advocate for systemic change, we need challenge that pushes for real change that addresses the roots of social and environmental issues, rather than settling for superficial fixes. Advocate for economic justice, environmental sustainability, and comprehensive social policies that support this radical change. Embrace and uplift unconventional, radical paths and ideas, progress requires stepping outside the comfort zone of conventional thinking.
  • Resist conformity and consumerism, to counter that #mainstreaming culture excels at co-opting and neutralizing dissent. We need active resistance to the pressure to conform. Stay aware of how #mainstreaming dilutes and commodifies alternative paths. Challenge the notion that consumerism is the primary way to express individuality. #KISS

Breaking from this cycle, beyond the current mess, we must break from the cycle of #stupidindividualism and blind #mainstreaming conformity. By embracing collective action, growing critical thinking, advocating for systemic change, and resisting conformity, we can step away from the rigid, invisible ideologies that fuel the #deathcult path we’re all caught up in.

It’s time to reclaim our tools, sharpen our shovels, and start composting the mess to grow something better #OMN

The importance of words and ideology

We need to think of how words shape our thoughts, and how common understandings of these words are essential for any coherent and effective communication. Ideologies form the basis of all thinking, whether unspoken and #mainstreaming or articulated and minority. The challenge is to #KISS transition creative minority ideologies to the less working mainstreaming thinking.

There is a plan: Using Common Hashtags and Syndication

To achieve this transition, we need to use common hashtags and syndication through platforms like #activertypub and #OMN (Open Media Network, looking for funding). This strategy creates a real-world mainstreaming challenge that can remain resilient against co-optation by #fashionistas while still catering to their egos so they might embrace the needed change and challenge.

Actionable Steps

  • Establish a set of common hashtags that encapsulate core principles and ideas. Examples include #4opens, #openweb, #DIY, #techchurn, and #activertypub etc.
  • Encourage the use of these hashtags across social media and other communication platforms to create a unifying language and community.
  • Educate useing guides and resources to explain the importance and meaning of these hashtags to grow widespread understanding and adoption.
  • Encourage participation by inviteing grassroots and alternative media projects to join these syndication networks, ensuring a diverse range of voices and perspectives. Use tools like the #OMN to automate the syndication process, making it easier for participants to share and distribute content.
  • Grow collaboration and linking between different projects and communities to build a robust and supportive ecosystem.
  • Maintain open standards by ensuring that all participating projects adhere to the #4opens principles (open source, open data, open standards, open processes) to focus on transparency and inclusivity.
  • Monitor and adapt to regularly assess the network’s effectiveness and build feedback to make adjustments to improve reach and impact.

    Engaging the #Fashionistas
  • Initial outreach is about identifying key #influencers and early adopters within the alternative and grassroots tech communities.
  • Appeal to egos by recognizing the need for recognition and validation among #fashionistas, to sustain and create opportunities for them to showcase their contributions within the network. Highlight their success stories by sharing these stories and case studies that demonstrate the value and impact of participating in the network, encouraging more to join.

By leveraging common hashtags and syndication through #activertypub and #OMN, we create a resilient and impactful story that brings “native” ideologies into the #mainstreaming paths. This active path not only challenges the status quo but also changes its flow. Providing a sustainable path for grassroots and alternative projects to grow and thrive. The key to this is to maintain the #4opens and grow collaboration on the stories we tell #KISS

All language is metaphor, and the metaphors we choose shape how people think about problems and solutions. The “digital drugs” metaphor works because it makes the addictive design clear, but it can also push people into a moral panic frame (“users are addicts”), which risks oversimplifying.

A few metaphors you might find less #blocking of the #hashtag story:

  • Food & Nutrition
    #Dotcons = junk food (engineered to keep you consuming, empty calories).
    #Bsky = diet soda (feels lighter, but still unhealthy).
    #Fediverse = a community kitchen (messy, you have to cook and wash up, but nourishing and shared).
  • Urban Space
    #Dotcons = shopping malls (bright, controlled, profit-driven).
    #Bsky = curated boutique arcade (less harsh, but still enclosed).
    #Fediverse = the street commons (chaotic, noisy, sometimes rough, but free and collectively shaped).
  • Agriculture/Gardening

    #Dotcons = monoculture agribusiness (neat rows, efficient, but sterile and toxic).
    #Bsky = organic supermarket (nicer branding, but still transactional).
    #Fediverse/#OMN = messy permaculture garden (takes effort, community labour, but self-sustaining and alive).

These metaphors keep the critique, from individual pathology to collective space.

The Solution: Embrace the #4opens

We can’t keep repeating the same #TechShit over and over again. #TechCurn is a dead end.
The #OMN is the only positive path I know forward.

#Mainstreaming #fashernistas are dangerously consumptive. Our alt #fashernistas are utterly pointless. We need to disrupt social norms and make #4opens fashionable to salvage any value from these people and pull them out of their vacuous existence.

From a grassroot #DIY #tech perspective, we are witnessing a problematic trend among many of our #openweb #fashionistas. Their impact is negligible, but the space they occupy stifles genuine progress. To combat this, we need to address the overwhelming #techshit and curb the ongoing #techchurn. The Problem, the centrist #mainstreaming approach is failing us, and the persistence of these misguided efforts is disheartening. We need to find a practical path forward, moving beyond pity and hate to actionable solutions. We need to open up this path.

The Solution: Embrace the #4opens

The #4opens—open source, open data, open standards, and open processes—provide a foundational framework for building sustainable and effective projects. By prioritizing these principles, we can cultivate a thriving “native” ecosystem.

Action Plan
* Education and Awareness: Promote understanding of the #4opens and their importance. This can be achieved through workshops, online tutorials, and community discussions.
* Community Building: Foster a community of like-minded people committed to the #openweb, create paths for collaboration.
* Project Audits: Regularly evaluate projects to “judge” they adhere to the #4opens. Offer support and guidance for those struggling to meet these basic standards.
* Highlight Success Stories: Showcase projects that exemplify the #4opens. Use these as case studies to inspire and guide others.
* Address Tech Churn: Identify and mitigate the causes of #techchurn. This involves simplifying tools, improving documentation, and mentorship to grow contributors.
* Challenge #Fashionista Trends: Actively push back against the unthinking pursuit of new trends that do not align with #KISS #openweb values. Advocate for stability and sustainability rather than novelty.
* Policy Advocacy: Work towards policies that support the culture of the #openweb at organizational and governmental levels. This includes promoting open licensing, funding open projects, and ensuring access to open standards.

Moving Forward, we need to gather to reclaim the space occupied by ineffective projects and redirect it towards meaningful initiatives. By committing to the #4opens and fostering a supportive community, we can overcome the current challenges and build a more resilient and humanistic path. It won’t be simple to overcome the inertia of the #mainstreaming to create lasting, positive change in the #openweb path. Are you ready to push to make this happen? Let’s work together to navigate this “common sense” mess and find a useful path forward, please.

Change and challenge group dynamics

There is a lot of mess to compost. #fashionistas are unconscious of the dynamics of “in and out groups” that split the workings of the social change movements. One of the core problems shaping the current #fediverse is not technical – it’s social power dynamics disguised as community safety and consensus. Exclusivity dynamics emerge whenever an in-group begins defining legitimacy. Over time, a small set of people implicitly decides which conversations are acceptable, viewpoints are “safe,” and which participants belong.

In group members push to feel they are accepted and seen as part of the core community, out-group members are then excluded and marginalized, This is rarely deliberate conspiracy. It grows organically through social reinforcement, shared assumptions, and unexamined norms. But the outcome is predictable: those closest to the in-group accumulate influence, shaping culture and discourse without explicit accountability. The result is a failure of real diversity.

Not diversity as branding or policy documents, but lived diversity, different approaches, different cultures, different forms of participation. Instead of a thriving common, the environment becomes sterile, only approved viewpoints circulate, disagreement becomes framed as threat and community growth stalls because new perspectives cannot root.

The #fediverse was meant to grow from pluralism, many nodes, many cultures, many experiments. But in practice, repeated reliance on social exclusion tools has produced echo chambers. When #blocking becomes the default conflict resolution mechanism rather than a last resort, several things happen to “native” diversity – the messy range of grassroots experimentation – gets filtered out. Conflict becomes polarized into “us vs them” narratives leading to cooperative bridges collapsing.

Be careful of #fashionistas hiding behind the burocracy of “Safe Space’s” mess making, they are the problem and have little to do with solutions or “safety”. Out-groups feel marginalized and disengage, what remains is not a healthy community but a narrowing cultural loop reinforcing its own assumptions. This is not safety, it is stagnation. And stagnation is fatal to an ecosystem built on federation.

The structural mistake is in confusing control with care. Many well-meaning actors believe they are protecting community health. Yet when protection turns into gatekeeping, it reproduces centralized power patterns inside supposedly decentralized spaces. This is the #NGO logic creeping into grassroots environments – speaking about “community” while exercising control over it, substituting bureaucratic process for lived trust and enforcing purity instead of cultivating resilience.

The result is a performative version of safety that reduces participation rather than expanding it. Mitigating the mess, we need to rebuild a more messy balance, not abandoning moderation or boundaries, those are necessary. The problem is imbalance, as healthy communities require active mediation between openness and protection. Federated systems do not eliminate power, they distribute it.

Without this, the #fediverse risks reproducing the same failures as centralized platforms, just at smaller scale. Maybe the simplest way to say it is if the only tool we reach for is exclusion, the community is already failing.

Maybe I need to say this clearer?