Yes, the #web02 revolution was a con, it always was. The problem is now most people have spent years pretending that the dominant technology companies were somehow neutral actors – clever companies making useful tools, occasionally getting a little too powerful, occasionally needing a bit of regulation. But now this comforting chattering class story is harder to maintain, as the long “invisible” problem has finally reached the #mainstream, the act of stepping over the smoke and mirrors can now be seen in books such as Gil Durán – that the Silicon Valley billionaire class has developed an explicitly anti-democratic political worldview, and it has accumulated enough money, technology and institutional influence to start acting on it.

The book Nerd Reich: Silicon Valley Fascism and the War on Democracy describes a political culture that did not suddenly appear with Trump. It has roots going back decades: hostility to government, hostility to taxation, extreme individualism, the fantasy of “exit”, private jurisdictions, network states, crypto-utopianism and the idea that technological elitists should be able to operate outside democratic constraints. This view of #geekpoblem history matters because if we treat what is happening now as simply another Trump-era political crisis, we shovel the wrong shit onto the compost heap.

This mess we need to compost is the blinded politics of our technology classes. The con was always bigger than the platform, #dotcons were never simply websites, there “value” comes from when they became infrastructure for social life. #Failbook, Google, Amazon, Microsoft, Apple, X and the rest were built to control people, they “business modal” inserted themselves between people and their ability to communicate, organise, publish, buy, work and increasingly understand the world.

The con, the clever trick was that they appeared to be giving us something, free publishing, free communication, free social networks, search, storage and entertainment. But the real business model was the capture of the flows, our relationships became data, our attention a commodity, communities became markets, conversations became #LLM training material. Now that our social lives are increasingly controlled as behavioural prediction systems, and the more dependent we became, the more control and thus power accumulated on the other side of the interface.

This is why calling the #dotcons simply “social media companies” is too small a description. They became private governance systems, to make rules, decide visibility and control infrastructure. They moderate speech, shape markets, influence elections. They lobby governments to corrupt political control. And now some of the #nastfew openly talk about replacing democratic institutions with technological and corporate control. The con was never about advertising, it was about power.

Seeing the path underneath the technology is of the useful things, connecting today’s behaviour with 20th century ideas. The Silicon Valley ideology did not begin with artificial intelligence, it developed through decades of worshipping the #deathcult of libertarian and anti-government thinking. Books such as The Sovereign Individual became influential within the elitist chatting classes. Figures such as Peter Thiel pushed ideas, and funding at technology, sovereignty, crypto, private jurisdictions and “exit”.

The basic #nastyfew fantasy is consistent – when the government gets in the way, leave, if democracy is inefficient, replace it. When taxation is inconvenient, move somewhere else. If regulation applies to everyone, build somewhere it doesn’t. If nation states are obsolete, create new digital or corporate forms of sovereignty. It sounds futuristic, but underneath the science-fiction language is something ancient. A #nastyfew group of extremely wealthy people deciding that ordinary democratic accountability should no longer apply to them. This is simply oligarchy updated with #postmodern branding, and then came the #AI boom, that accelerates and intensified the #techshit class mess.

We should not need to talk about how the technology itself is not the enemy, the current #openweb reboot clearly shows it is not. So what is, a very normal story, the worship of the #deathcult, our political and economic structure around the #dotcons, and the #geekproblem that breeds this is the problem.

With #climatechaos visible all around us, we are still being told that all this #techshit is necessary because someone in Silicon Valley has decided that the future requires it. This now easy to see mess is why resistance to data centres, surveillance systems, crypto schemes and companies such as Palantir can become broader than narrow traditional left politics. People are now starting to experience #nastyfew billionaire power physically in the growing social mess. The abstract becomes concrete, the cloud a building, the algorithm becomes distracting fluff, the #dotcons platforms are revealed as workplaces when the billionaire becomes the person deciding what happens in your town.

The #OMN more profound question is increasingly about who gets to control infrastructure and who gets to participate in deciding how it is used. That is a democratic question, and it should also be a #openweb question. This is where the current reboot comes in to balance the mess. The #NGO, civil society answer cannot simply be to keep regulating the #dotcons harder while continuing to depend on them for everything. Yes, regulation matters, taxation matters, breaking up monopolies matters and basic democratic accountability matters.

But we also need alternatives; otherwise we remain trapped inside #nastfew controlled infrastructure. This balancing is why we can’t keep fucking up our #openweb reboot. We need to #KISS take the useful lessons from the early web – openness, decentralisation, interoperability, user control and federation – and combine them with the better UX lessons we learned from Web 2.0.

We need to build this alt path on the current #Fediverse, based on exiting reboot #4opens paths like #ActivityPub and #RSS. What we don’t need is more of what current takes the vast majority of #openweb funding and coding focus. Not another collection of #VC startups, any more “ethical” billionaire-funded platforms – not another centralised service waiting to become the next #dotcons.

We need something structurally different, we need practical shovels to composting the #dotcons. This is where I use the word compost deliberately, we cannot simply pretend the last 30 years didn’t happen, there is an enormous pile of #techshit. Some of it is bad technology, much is bad governance. Some is exploitative economics, surveillance, addiction. In our heads we need to compost venture-capital paths, empty innovation language and the stink of #NGO and institutional capture.

Some of the simple #geekproblem is just plain bad social thinking dressed up as technical expertise. But there is likely useful material in the pile too, the #web02 #dotcons did teach us things – They showed us that people want easy-to-use communication tools – the importance of good #UX, we need to take what is useful and use this to expose what is toxic. To understand how it happened, learn from the failures. Then we need to translate this understanding into action to break the concentrations of power, to open space to grow something different.

The #geekproblem is part of this, another uncomfortable layer. The alternative technology world has not always been good at avoiding the same mistakes, the #geekproblem is real. Too often we build technology according to what technically clever people think is interesting rather than what communities actually need. We confuse technical complexity with progress, confuse innovation with usefulness, technical decentralisation with democracy. And often we recreate the same power structures inside #FOSS that we were supposedly trying to escape.

The resulting technically elegant social mess, is a strange imitation of the #dotcons: technically open underneath, but socially closed around the people who understand the machinery. This mess is then feed into the funding problem, where the #fashernistas enter the pile.

With the current #openweb reboot, alternative technology is increasingly surrounded by funding ecosystems that reward fashionable language, impressive demos, grant-friendly projects and institutional credibility. The grassroots people actually doing the work can become secondary, the people who understand the community get pushed aside by people who understand the funding application. The messy project gets replaced by the polished project, the difficult social question becomes a technical deliverable, and the result is another layer of #techshit.

This is not inevitable, but we need an open process capable of exposing it, that is the reason the #4opens matters – Open data – Open source – Open standards – Open process. The fourth one is particularly important, if the process is visible, we can see who is making decisions, how money is moving, whose ideas are being prioritised and where the projects are about grafting. We can challenge it before the pile gets too big, we need to compost the #techshit at source.

To grow anything in the current mess, we need infrastructure that ordinary communities can understand, use, modify, share and govern. We need technology that supports participation rather than extracting it, systems where disagreement, correction, rollback and learning are normal. We need tools that help communities build memory rather than constantly throwing yesterday into the algorithmic landfill.

So we know what we need, we know what we need to compost. The chattering classes are finally waking up, we have the interesting thing, that some of the people who have spent years talking about “innovation” and “the future” are finally starting to notice what has been happening. The warning signs are no longer hidden, #nastyfew political power is visible as is the social and ecological damage.

The question is no longer whether there is a problem, it is becoming what we do about it. And this is where I worry about the next stage because every time the mainstream finally notices a grassroots problem, the #fashernistas arrive. They package it, brand it, secure the funding to create the conference to build their careers. This simply “common sense” behaver stinks and is going to kill and displace billions of people.

And somehow, after all that activity, the people who were actually doing the work are still standing outside the room, we have seen this cycle for decades, we cannot afford to repeat it here. So shovel harder, the #openweb reboot has a job to do, we don’t have the time to create another fashionable technological sector. We don’t need another class of sellout experts to compete to become another set of gatekeepers. And definitely not to reproduce the #dotcons with a nicer logo and some open-source code.

We need to shovel hard, turn over the #dotcons, expose the blinded ideology, compost the bad economics, the #geekproblem and the corrupt grant culture. We need to compost our own #fashernista performance. To balance this we have to keep the useful technology, the useful knowledge, the communities and most importantly keep the history. Then use all of that compost to grow something genuinely different.

The old web was open enough to give us a glimpse of what was possible, #web02 captured that openness and turned it into private infrastructure. Now we have a chance to take the useful parts back, not by going backwards, but by putting people and communities back into the centre of the flow.

The #deathcult worshippers have spent decades building an escape route from simple democratic accountability. Our path is not to follow them on this fantasy, it is rather to build a better path in the other direction. The #dotcons are a huge pile of compost, the question is whether we are willing to pick up the shovels.