From a grassroots #DIY tech perspective, most of our #openweb #fashionistas are part of the problem, not because they have much real-world impact – they don’t – but because they dominate the conversation and soak up the space needed for practical paths and projects. We need less #techshit and #techchurn, and more tools that communities use. The #4opens is a simple way to compost the noise and focus on what matters: building trust-based, working infrastructure.
A useful step for this is that words shape how we think, that if we can’t share, common meanings, we end up talking past each other, as ideology sits underneath all thinking, the dominant ideology becomes invisible as “common sense”, while alternatives are dismissed as unrealistic, extreme, or fringe. That’s how #mainstreaming works – it hides its own assumptions while demanding everyone else justify theirs.
If we want change, our job isn’t simply to oppose the mainstream, it’s to make better ideas become the new common sense. That’s why the current centrist agenda is such a dead end. It created many of the crises we’re now living through, yet it continues to defend the same assumptions that produced them. Pity won’t fix this, and hate only deepens the divide. We need practical paths that help people step outside this “common sense” trap.
This is where the #4opens comes in, it’s a simple framework that helps us compost the noise and focus on what matters: projects with open data, open source, open standards and – most importantly – open process. Together these build trust, which is the real foundation of any commons. The goal isn’t to win arguments, it’s to create working alternatives that people can use, improve and govern together. That’s how ideas stop being fringe and start becoming common sense.

The term #openweb describes a social/tech ecosystem for the internet rooted in decentralization, interoperability, and community-driven values. It embodies the #4opens – open data, open source, open standards, and open process. This stands in contrast to the #closedweb of the #dotcons, whose platforms are centralized and proprietary, and the broader #mainstreaming of the internet, which has a strong tendency to replicate closed, corporate models. The #openweb offers a fundamentally different vision for the future, both for the web and the society it shapes.

In this landscape, the #Fediverse is an example of decentralized networking. Built on the protocol #ActivityPub, it enables people and communities across different platforms to interact seamlessly. Codebases like #Mastodon, #PeerTube, and #Pixelfed serve as alternatives to corporate platforms, Twitter, YouTube, and Instagram, offering a more ethical, people-centric path for people to walk.
For more technical or geeky conversations, the term #web1.5 is useful. It acts as a buffer against the confusion and hype of #web3 and the #encryptionist obsession with blockchain-driven solutions that miss the social dimension.
When communicating with broader or more mainstream people, talking about the Fediverse can be tricky. In many cases, simply saying “Mastodon” is enough. As the most recognizable platform in the Fediverse, it serves as a useful gateway for those unfamiliar with decentralized technologies, yet curious to explore alternatives to Big Tech.
Ultimately, terminology should match context and audience. Whether you’re deep in conversation with fellow geeks or introducing someone new to decentralized spaces, choosing the right term can make all the difference in clarity and accessibility.
Of course, tribalism within these communities can sometimes make things harder than necessary. A gentle reminder applies here: don’t be a prat. Shared understanding matters more than gatekeeping.








