Are our geeks feeding the #deathcult? Twenty years ago, the #openweb was all about open. Our bowing down to the #dotcons has left everyone pushing for closed. For death.
We need to make some compost, this path in technology is social, rooted in the recognition that technology, at its core, is a tool created and used by humans to address social needs and challenges. While technological advancements on this path can bring about benefits and progress, they also have the capacity to perpetuate existing inequalities, exacerbate social divides, and undermine democratic paths.
To decide on what is compostable, the #4opens framework provides a useful lens through which to evaluate and assess technology projects. By emphasizing openness, transparency, collaboration, and decentralization, the set of principles prioritize social utility and collective benefit over corporate profit and only individual gain.
For our #geekproblem we need to talk about why the social dimension of technology is crucial for empowerment. Technology has the power to empower people and communities by providing access to information, resources, and opportunities. By focusing on the social utility of technology, we ensure that it is designed and deployed in ways that promote inclusivity, participation, and empowerment.
Equity and Justice are needed for this balance, in a world pushing systemic inequalities, technology can either reinforce existing power structures or serve as a tool for challenging and transforming them. By centreing social considerations in tech development, we work towards more equitable paths.
Community building using technology has the power to foster connections, collaboration, and community-building on a global scale. By using social utility, we harness the power of technology to strengthen social bonds, dialogue, and mobilize collective action around shared #KISS goals and values. In summary, the social dimension of technology determines how technology is designed, deployed, and used for social needs and challenges.
Let’s stop feeding the #deathcult. We need compost to grow something better, please.
The problem with #closedweb paths on the internet isn’t just “greedy” Big Tech, it’s the inevitable outcome of #capitalism itself. Where companies endlessly grow or die, grabbing profits from every possible source. This in the end leads to tricking users into handing over their data, treating them with contempt, and ultimately dehumanizing them.
Criticizing the #dotcons and pointing to #FOSS copies as a solution is a simple first step. But only doing this is like blaming #BP for abandoning green goals while ignoring the paths that reward environmental destruction. Big Tech’s, the #dotcons, behaviour is a symptom of the #deathcult, a dead economic system where profit trumps people. Copies of the #dotcons no matter how well meaning carry some of this DNA into the #openweb reboot.
The web started as an open ecosystem, a collection of independent applications and communities connected by common protocols and stories. The walls went up in the name of profit and convenience, and now it’s time to tear them down. For the #OMN and the #4opens to thrive, we need to break this cycle. To do this we need tools that make self-hosting accessible to everyone, reconnect people to the value of the commons, and dismantle the tech oligarchies piece by piece. At the moment this is way too hard and the change to make this possible is being #blocked by the #geekproblm.
To move past this blocking we need to recognise that the scaffolding is tech, but the building is people, mythos, and traditions. Let’s get back to work with our shovels and compost the social and tech mess. ✊
With each passing day, we’re witnessing the acceleration of the global far-right resurgence, a modern incarnation of #fascism, adapted to our times. This #neofascism wears the mask of democracy, claiming legitimacy through hollow elections, while quietly dismantling political freedoms. It thrives on the wreckage of #neoliberalism and the crises this mess has left and unleashed, feeding on fear, resentment, and social breakdown.
The growing number of neofascist regimes around the world may lack the overt military displays of the past, but their violence is no less real. It simmers beneath the surface, ready to erupt when they feel threatened and is needed. And unlike the old fascism’s obsession with state control, this new version embraces the worst of #neoliberalism, surrendering public welfare to private greed, while doubling down on nationalism, racism, and hostility to any form of collective humanistic liberation.
With escalating #climatechaos pushing systemic social collapse, this is not just a political threat but an existential one. These forces are accelerating our collective destruction, blocking meaningful environmental action, and fuelling division at precisely the moment we need solidarity just to survive, let along flourish.
So where is the path out of this mess? The answer isn’t found in bunkers or prepper fantasies, survival in the face of collapse requires cooperation, not isolation. And it certainly won’t come from the #dotcons or the #NGO complex, which are too entangled with the systems they claim to resist. From my expirence, a step on the needed path is composting the crisis by reclaiming the #openweb.
We need to build a grassroots counterforce, grounded in the principles of the #4opens, to cultivate digital and physical spaces of resistance. The #openweb offers us a framework for doing this, a messy, imperfect garden where we plant alternatives and nurture them with care. But it only grows if people use it. We need joined-up thinking, not the fractured, piecemeal approach of the #fashernista crowd. We need people to commit to using and building tools outside the corporate silos, even when it’s inconvenient. Because in the end our communities are all that matters, in the end every click, every post, every conversation shapes the landscape we inhabit.
It’s pastime to move, don’t ask, just do it, please don’t wait for permission or perfect conditions. Pick up a shovel and start composting the current mess. Rebuild local networks, create spaces for collective storytelling, and amplify voices that push back against #neofascist narratives. Use tools like the #OMN to link these efforts together into a larger ecosystem of resistance.
The fascist wave may be rising, but history shows us that these forces can be stopped, not by isolated individuals, but by collective movements. The seeds of this change and challenge are already in our hands. The question is whether we have the courage to plant them.
The #dotcons have turned web searches into a cesspit of algorithm-driven consumerist and political ideological propaganda. What was a tool for discovery and connection is now a tightly controlled funnel, pushing people towards preordained narratives and commercialized echo chambers. Nowhere is this more obvious than on Google, the go-to gatekeeper of information, where what you find is shaped not by the richness of human knowledge, but by whatever serves the interests of the #nastyfew with power and capital.
This isn’t just an “inconvenience”; it’s a crisis for public knowledge and collective memory. When dissenting views, grassroots history, and alternative voices are buried under layers of #SEO spam, ad-driven results, and opaque censorship, we lose the ability to shape any understanding of the world. So what’s the plan to step outside this mess?
A real path is to build and use the #openweb to actively shift our habits to support networks, platforms and projects built on the #4opens principles – open source, open data, open process, and open standards. The #OMN (Open Media Network) is one path to reclaiming these collective narratives, by creating decentralized, community-driven archives where stories are curated by people, not algorithms.
With the #dotcons shift to #AI in everything, resisting this algorithmic trap is key, that the more people understand how these systems blind us, the less power they have. Building native #4opens tech is a very good first step, then teaching media literacy, by running workshops on the dangers of algorithmic control, and spreading knowledge about decentralized alternatives, so this can gradually chip away at the illusion of choice presented by the #closedweb paths.
This is a big step to #Rewilding the digital commons, the web was meant to be a messy, vibrant ecosystem, not a manicured, walled garden. We need to plant seeds in neglected corners of the internet, build hyperlocal networks, and use peer-to-peer tech to share knowledge directly. The more we create and share outside the #dotcons, the harder it becomes for them to control the narrative.
The next step is to create and nurture alternative search tools, we used to run an instance of #Searx which is #metasearch tool which works outside the algorithm as much as possible. But we had to shut this down due to lack of support, this lack of support is a real continuing issue we urgently need to overcome, we need users, contributors, and champions to increase usage of these tools and promote their development to build the infrastructure for an alternative discovery layer that need to bypass the #dotcons.
This is based on #KISS just do it, don’t wait for permission or a perfect alternative to emerge. Start archiving, writing, and sharing now. Build your own small-scale #4opens projects and connect them to others. The #OMN isn’t some grand centralized solution, it’s a framework for thousands of messy, local, independent nodes, each adding to a larger network of people-powered knowledge. This is a shovel-ready project. We don’t need to beg the #dotcons to change, and we certainly don’t need to play by their rules. Let’s get our hands dirty, compost the rotting remains of the algorithmic web, and start cultivating a truly human-centred internet again.
In the swirling chaos of the digital landscape, it’s easy to feel lost. The #Fediverse, should be a beacon of hope for a decentralized, community-driven internet, but as always is facing an onslaught of push back and pressures from every direction. The #dotcons loom large, #NGO agendas quietly co-opt grassroots energy, and the #encryptionists lash out with SPAM money to drown out critique. It’s messy, but mess is where compost comes from, and compost is where new life grows.
Pick up a shovel, start composting, it’s time to stop waiting for permission. Don’t ask, just do it, start composting the wreckage of the current paths. Plant seeds of your own lived life and nurture the social gardens with your care. Build spaces where people connect, share, and create outside the control of the #dotcons corporate platforms and the clumsy grasp of the old traditional top down institutions.
So, where is the positive in this mess? I’d look to the healthy fragments of the #openweb path that still exists. Projects that embody the #4opens offer the seeds of something better. But these projects won’t survive on hope alone. They need care, attention, and participation. Use them or lose them. If we don’t actively engage, they’ll wither, and the digital paths will continue its slide into centralized control and the new #mainstreaming creeping authoritarianism.
The #ecryptionists, clinging to their fantasies of rugged individualism, would have you believe that the solution lies in isolation, in bunkers, in hoards of digital currency, in cutting ties with the social fabric. But survival, whether against digital authoritarianism or the unfolding #climatecatastrophe, will come from cooperation and collective resilience, not isolation. Even in the face of disaster, thriving requires community.
Beyond the ingroup, we can’t rebuild the #openweb if we only talk to ourselves. The term “Fediverse” is a great example of this, it makes sense to those inside the space but means little to those outside it. #Openweb is a better, more intuitive term. It’s positive, clear, and easy to contrast against the negative: the #closedweb of the #dotcons. Mastodon is a #4opens project of the openweb; Facebook is a closedweb project. Simple, direct, and powerful framing that cuts through the noise.
With the hard shift to the right, we’re standing on a knife’s edge. #Climatechange, economic instability, and accelerating automation are pushing us toward a future of disruption. But disruption doesn’t have to mean collapse, it can mean transformation. The work we do now to build and maintain #openweb projects lays the foundation for the communities that weather the coming storms.
The Fediverse, for all its narrow flaws, shows that alternatives are possible. The challenge now is to grow beyond this first step. To dig deeper, plant wider, and build an ecosystem that can sustain itself long term. We need to constantly think outside the ingroup, to bridge divides, and to invite people in. It’s hard work. But so is everything worth doing. And if we get it right, we just might cultivate a future where common humanity, not capital, shapes the digital world.
Rediscovering the Open Web: Why We Need Joined-Up Thinking with #4opens
The internet wasn’t always like this. Before the rise of #dotcons, we had a flourishing landscape of community-driven sites and platforms, built on openness, collaboration, and trust. Yet today, much of what we do online is controlled by #dotcons, closed, profit-driven systems designed to capture and commodify every interaction. It doesn’t have to be this way — but to break free, we need to think and act differently.
The #4opens offer a practical path back to the #openweb. They guide us towards building space that is open in source, data, process, and standards. This isn’t just tech jargon; it’s about creating online spaces that work for people rather than exploiting them.
The trap of piecemeal solutions, too often, attempts to rebuild the #openweb get stuck in the #fashernista trap: chasing trendy but fragmented fixes that fail to address the root problems. A federated app here, a new protocol there, while each piece might be valuable, without joined-up thinking, they scatter energy and slow momentum. We need to step back, see the bigger picture, and work together to build a truly interconnected path.
We don’t need permission to start. The tools, ideas, and history are already here. Current platforms like Mastodon and initiatives like the #OMN (Open Media Network) show what’s possible. But it takes more than just using the tools, it takes sharing the vision. If you’re reading this, consider it a nudge: start conversations, share resources, and bring people onto the path. Dig into the posts at hamishcampbell.com for more background, and share the posts widely. Every shared link, every discussion, and every new node in the network helps.
Basic activism in the digital age is about reclaiming the internet to refuse to accept the current mess as inevitable and to actively choose better paths. By advocating for the #4opens, supporting decentralized platforms, and consciously stepping away from the #dotcons, we become a small part of the solution. The future web can be cooperative, empowering, and deeply human, but only if we build it that way. So grab a metaphorical shovel, help compost the tech junk, and start planting the seeds of something better.
Most people I interact with are buried deep in the rot they’ve helped create, the path out is hard, but not impossible. The composting metaphor holds — rot can become soil, but only if it’s turned, exposed to air, and given time to break down. The stench lingers, though, and the deeper the decay, the harder it is to face.
Forgiveness can be a catalyst, but only if it’s rooted in understanding, not avoidance. Too often, movements try to “move on” without actually dealing with the decay, which just locks the dysfunction into place. Real forgiveness isn’t about forgetting or excusing — it’s about acknowledging the harm, holding people accountable to growth, and making space for them to rebuild trust through action.
With the #OMN the key is to create intentional processes for airing out the rot. Spaces where people can lay out what went wrong, where the worst of the mess can be named and examined without immediately collapsing into blame. This is a form of collective composting — deliberately breaking things down so they don’t keep contaminating the roots of future growth.
For paths that avoid recreating the mess, we might need, truth-telling circles: Spaces for people to name harms, acknowledge mistakes, and speak honestly about the dynamics that led to failure. Restorative action, not just words: Forgiveness should be paired with tangible action — people need ways to rebuild trust through collective work. Memory gardens: Digital or physical archives that document past failures and successes, so the same mistakes don’t get repeated. Rhythmic cycles of reflection: Movements need to regularly pause, look back, and compost what’s no longer serving the collective purpose.
Sun, light, and fertile soil come from this messy work of turning over the past and allowing time and care to transform it. The #openweb is a part of this, especially if we build systems and paths that prioritize collective memory and iterative growth over constant reinvention and erasure.
What do you think? Could structured cycles of composting and reflection help our movements breathe again? Or is the rot too deep, and we need to burn things down to clear space for new life?
Too often, I find myself in conversations that revolve around the intersection of technology and social issues, with one view emphasizing the importance of practical solutions to real-world problems, while the other highlights the underlying social dynamics that shape the technological landscapes these “solutions” are supposed to be addressing.
The Pragmatists, prioritizes immediate, tangible solutions. For example, when discussing the digital divide, they might advocate for creating cheaper, more accessible devices or building community Wi-Fi networks. They’ll focus on the logistics: what technology stack is best, what protocols to use, and how quickly the network can be deployed.
They see critiques of the capitalist underpinnings of tech as a distraction. For instance, they might argue that worrying about Big Tech’s dominance is less important than simply getting people online, even if it means relying on Google or Facebook infrastructure in the short term. The goal is to solve the immediate problem, even if the long-term implications reinforce existing systems of control.
The Social Critics, contends that technology cannot be meaningfully separated from the social systems it emerges from. They argue that simply handing out cheap devices or relying on corporate infrastructure entrenches dependency and undermines community sovereignty. For example, they might point to the rise of open-source projects that eventually get swallowed by venture capital, losing their grassroots values in the process (#dotcons).
They argue that unless we address the systemic issues, like how profit-driven models shape the design of platforms, any immediate “solution” is likely to reinforce the problem. Take social media moderation: a pragmatist might suggest better algorithms, while a social critic would argue that the underlying problem is the ad-driven engagement path itself.
The #GeekProblem is a barrier, the divide between these groups often solidifies into this mess making. Pragmatists, especially in tech spaces, dismiss social critique as impractical or irrelevant, reinforcing an insular culture that privileges technical expertise over lived experience. This dismissal is a form of #blocking, preventing collective growth and deeper problem-solving.
Breaking the cycle, to move past this, we need to blend the perspectives. For example, community mesh networks can be built with both pragmatic goals (connecting people) and social considerations (using #4opens practices to maintain local control). The technology itself can be a tool for social empowerment, but only if the builders acknowledge and address the social dimensions.
Projects like the Open Media Network (#OMN) bridge this gap, grounding tech development in community needs while keeping processes transparent and participatory. This balance helps compost the mess, turning the tension between pragmatism and social critique into fertile ground for true change. We don’t have to choose between immediate action and long-term systemic change, the key is holding both. Let’s stop getting stuck in the mess and start growing something real.
For the last 20 years, our own crew have played a big part in shaping the digital world we see today. The outcome is what began as a space of radical possibility has been enclosed, exploited, and transformed into a corporate-controlled dystopia of #dotcons. We now lived inside this algorithmic trap, and in many ways, we still do, fighting, trolling, and feeding the very system that keeps us addicted.
Most of us are still trapped inside the algorithm, these platforms we use don’t exist to foster community or critical thought; they thrive on division. They keep us locked into emotional reaction loops, rewarding outrage, amplifying conflict, and turning us into performance artists in an endless identity war.
Take as an example #Failbook and the rise of victim culture. This isn’t an accident, it’s by design. The algorithm doesn’t care about truth or justice; it cares about engagement, and what gets the most clicks? Anger, Fear, Outrage. The result is a world where people react instead of act, trapped in cycles of performative identity rather than building any of the needed real alternatives.
What we don’t need is more “ethical” #dotcons. Repackaging the same centralized control under a new brand of “ethical” capitalism, is not the solution. We don’t need another walled garden with a friendlier #PR campaign. We need an independent, federated media ecosystem, one that #KISS values community, autonomy, and the public good over profit.
This is why the #OMN (Open Media Network) path exists. It’s not just another platform designed to extract data and profit, it’s a network of trust-based spaces, where people interact as humans, not as data points. The #Fediverse and #ActivityPub offer the foundation for this, but we need to push much harder. Right now, these alternatives still carry too much of the #mainstreaming liberal baggage that makes them fragile to inrushing capitalist capture.
We need to build spaces that resist corporate logic from the roots, not just replicate centralized control under new branding. To avoid repeating todays mess making, we need to remember how the capitalists capture of the #openweb in the first place. To understand how we got here, we have to look at capitalism through the lens of the #dotcons. The enclosure of the #openweb was not inevitable, it was a deliberate shift from public good to private profit.
Capitalism broke the web, with commercialization & enclosure, the originally was built as an open, decentralized space for information sharing. Capitalism transformed it into a marketplace, where value is extracted rather than created. Now we have the #mainstreaming exploitation of users, platforms like Facebook, Google, and Amazon don’t sell products, they sell you. Your data, your attention, your behaviour, all harvested, manipulated, and monetized.
This leads directly to the current monopolization & centralization, the most ruthless companies buy out competitors, stifle innovation, and consolidate power. What started as an open system is now controlled by a handful of corporations. Surveillance capitalism, the term, popularized by Shoshana Zuboff, describes the commodification of personal data for profit. What was once a tool for communication is now a weapon of manipulation.
With this move, we have erased the public sphere. Corporate algorithms don’t care about truth, knowledge, or democracy. They prioritize profit-driven content, promoting misinformation, sensationalism, and division while destroying any sense of a shared public space. This leaves us in a world of short-term gains for the nasty few over long-term vision for the meany, this stagnates progress and accelerates environmental and social collapse we now face.
We made this mess, now let’s fix it, the logic of the #dotcons is the problem. We can’t keep being prats about this. We’ve spent 20 years making this mess, now it’s past time to clean it up. Decentralization alone isn’t enough. We need alternative media spaces that reject control from the start. That’s what the #OMN is about. If we’re serious about breaking free, we need to use the #4opens as a shovel to compost the #techshit we’ve currently drowning in.
Time to stop only talking, let’s build. We don’t need another debate. We don’t need another corporate-controlled “alternative.” What we do need is to step outside the algorithm and start building trust-based networks that work for people, not profit. We do need to reclaim the #openweb before it’s too late. So, what are we waiting for? Let’s get to work.
The world is full of noise, outrage, and clickbait designed to keep us reacting rather than acting. But any real change doesn’t come from blindly doom-scrolling and fighting every battle thrown at us by the right-wing algorithms. It simply comes from building #DIY. A useful first step, if you want a better internet, a better community, a better world—start by helping your neighbours.
Decentralization is about people, not just tech, use the #4opens #OpenSource, #FreeSoftware, and #OpenStandards not because you hate Big Tech, but because you love your community. Decentralized solutions are not only about resisting corporate control; they’re about creating local networks where people can connect, collaborate, and build resilience together.
What’s #blocking this? Big tech’s #dotcons platforms are designed for extraction, of data, metadata, attention, and profit. But a decentralized internet, built on #4opens, works for people instead of exploiting them. Focus on solutions, not problems you can’t solve, you’re not going to single-handedly take down Google, Facebook, or Amazon. But you can create a local, trust-based federated network where people control their platforms, data, and tools. That’s where the #4opens come in as a tool for change and challenge:
Open Data – Information should be accessible and shareable.
Open Source – The code should be transparent and modifiable.
Open Standards – Systems should be built to work together.
Open Process – Decision-making should be clear and inclusive.
This isn’t only tech philosophy, it’s a practical shovel to compost the #techshit we’ve, suffocating buried under. Let’s build some bridges, not walls. The internet was supposed to connect us, but centralized platforms turned it into a battleground of division and polarization. Instead of being trapped in endless debates and outrage cycles, use your energy to build something better. Find your local community, set up decentralized networks that serve people, not corporations. Share knowledge, create alternatives, and make them easy for people to join.
The #OMN (Open Media Network) is one path, but there are many. The key is to be FOR something instead of reacting to whatever clickbait outrage is dominating the news cycle. Find your community, you don’t need permission. You don’t need a corporate-backed solution, start small, start local. Start with open tools that belong to you and your people, because in the end, the best way to fight the broken, #techshit system isn’t to fight it at all—it’s to build something better to take its place.
In the world shaped by corporate control, liberal co-option, and empty activism, the language we use is a battleground. The unthinking push for #mainstreaming has dulled radical energy, replacing effectiveness with sanitized, #NGO-friendly language that avoids real social change and challenge. To be serious about building an alternative, we need to rethink how we communicate—not just what we say, but how we say it.
An example that I have been developing for the last ten years is the #OMN (Open Media Network) hashtag story—a practical first project rooted in direct action, radical media, and bottom-up organizing. It’s a #KISS path away from corporate-controlled narratives and into messy, human, and effective grassroots activist communication. A useful path if people take it.
The problem is that people take the easy path, with #mainstreaming language, NGO-driven activism and #traditionalmedia which has the easy to see flaw, it seeks acceptance rather than transformation. This easy path blunts most radical movements, it dilutes the message, #mainstreaming turns radical ideas into soft, palatable soundbites. Instead of speaking clearly about power, control, and oppression, it replaces them with vague, feel-good language designed for funding applications and powerless media appearances.
Example: Instead of saying, “Capitalism is a #deathcult destroying the planet,” we get, “We need sustainable economic growth and green investments.”.
The result? The useful core critique is lost. The uncomfortable causes of oppression are left untouched. It shifts focus to liberal activism that places way too much trust in institutions—governments, tech corporations, and NGOs—assuming that change can happen from within. Instead of building our own autonomous paths and networks, we waste time begging for reforms from the #mainstreaming that never come.
Example: Instead of rebuilding grassroots media, activists push for more regulations on social media companies—keeping power centralized rather than challenging the #dotcons path itself.
The result? Big tech controls everything, and alternative voices are algorithmically pushed to the margins. Yes, this avoids direct conflict and struggle, real social change is messy, requires taking risks, building new paths, and confronting power. #Mainstreaming, on the other hand, prefers safe conversations and endless dialogue over real action.
Example: Instead of fighting for community-controlled spaces, NGOs organize panels and workshops on “inclusion”—without actually shifting power.
The result? It is that we #blindly talk while the same power structures remain intact.
The #OMN path for communication is about real change. For this to become real, we need to escape the #NGO liberal mess, to reclaim radical communication. A step to this is speaking in clear, direct language:
Say this: “The internet is controlled by #dotcons—giant corporations profiting from our data and attention. We need to take back control.” or “The #deathcult of neoliberalism is driving us to #climatedisaster.” and “#NothingNew: Stop wasting time chasing tech hype—fix what already works.”
Language should be sharp, memorable, and rooted in activist everyday experience.
But this is not only about talking, building alternative structures, not just critiquing the system is needed. Talking is not enough. We need to build. The #OMN project is about creating a working alternative to corporate-controlled media through grassroots, federated networks.
Instead of: Complaining about Facebook’s censorship, build: A network of ActivityPub-powered, self-hosted media hubs that can’t be shut down.
Instead of: Asking Twitter to fact-check misinformation, build: A trust-based network of independent journalists and aggregators.
The Fediverse and #OMN are already moving in this direction. We #KISS need to push harder.
Recognizing that change comes from conflict and challenge, social movements succeed when they agitate. That means, calling out, and pushing out, power structures instead of begging them to change. Defending radical voices instead of silencing them to fit liberal narratives. Using technology as a tool for liberation, not just self reflecting convenience.
The biggest lie of #mainstreaming is that change happens by playing nice. History tells a different story: The labour movement won rights through strikes and resistance. The civil rights movement succeeded because of direct action, not just speeches. Open-source software survived because of forks, fights, and refusal to comply. If we want a free and open internet, we need to fight for it.
If you want to join this fight the #OMN is a practical vision of a radical media network for the future, decentralization, breaking free from corporate control, autonomy by creating trust-based networks instead of top-down paths and action over talk, by building real alternatives, not just complaining about problems.
This is a path to escape the bland, corporate-friendly language of the liberal web, we need to make it “common sense” that we need to reclaim radical, direct, and effective communication.
The #socialweb is shifting away from corporate-controlled paths like #Twitter and #Facebook toward decentralized, more #DIY alternatives. The idea is simple: instead of a single company having control, decentralized protocols allow different platforms to connect while giving people the power to shape and control their digital paths.
Three major decentralized protocols have emerged:
Fediverse (#ActivityPub) – The most established and widely used, forming a “native” backbone of the #openweb.
Bluesky (#AtProto) – A Twitter-funded project that claims decentralization but is still highly centralized.
Nostr – A relay-based, censorship-resistant protocol with interesting tech but major cultural and usability challenges.
While all three claim to support decentralization, only ActivityPub (the #Fediverse) actually delivers on this promise. An overview:
The Fediverse (ActivityPub) – The Decentralized #openweb
Background & history, the Fediverse is powered by ActivityPub, a W3C-recommended standard, since 2018. Unlike Bluesky and #Nostr, which are still evolving, ActivityPub is already a mature, widely adopted protocol. It was designed from the ground up, through a 20-year unbroken history to enable interoperability between platforms, meaning people on different apps can communicate seamlessly.
This #ActivityPub network exploded in popularity after Twitter’s collapse under Elon Musk, with Mastodon seeing millions of new users in 2022. Popular apps & servers, it not just one platform—it’s a whole ecosystem of independent apps that mostly copy #dotcons:
Mastodon – The most well-known microblogging platform, often compared to Twitter.
PeerTube – A decentralized YouTube alternative.
Pixelfed – A decentralized Instagram-style photo-sharing app.
Pleroma / Misskey – Alternative microblogging platforms.
How ActivityPub Works, Federation: Different servers (instances) talk to each other, creating a #4opens network of networks. How this works, you create an account on one instance, but interact with people across the entire Fediverse. Each server is independently operated, meaning no single company owns the network. There is an issue of instance Lock-In: If a server shuts down, yes, people must migrate manually—but this is a small tradeoff compared to the massive corporate control seen in more #mainstreaming paths.
Bottom Line: ActivityPub is the most decentralized and established protocol, already powering a thriving ecosystem of apps with real communities. #Bluesky (AtProto) – Fake Decentralization, A shadow #Dotcons
Background & history, Bluesky started as a Twitter-funded project in 2019, originally backed by Jack Dorsey. It claims to be building a decentralized social network, but in reality, it’s architecture favers centralization, due to it being built to prioritise scaling. The #AtProto, allows for theoretical federation, but in practice, Bluesky is still just a Twitter clone controlled by a single company.
Popular Apps & Servers
Bluesky – The only major client, self-hosting is possible, but current federated servers are limited to 100 users, and Bluesky can refuse to federate with them.
How AtProto works: #DID-based identities – Users can theoretically move between services, but only if Bluesky allows it. Centralized moderation – The vast majority of users rely on bsky.social, meaning Bluesky still has the power to block or censor at will. Limited self-hosting, Bluesky restricts who can run a server and limits federated instances.
Bottom Line: Bluesky is currently a trap, a con, It looks decentralized but is a #dotcons, the normal corporate-controlled path.
Nostr – Interesting Tech, but bad culture
Background & history, #Nostr (Notes and Other Stuff Transmitted by Relays) was created by an individual in 2020 as a censorship-resistant social protocol. Where ActivityPub and AtProto, use server-based networks to build community and distribute moderation, Nostr uses a relay-based model where users broadcast messages across multiple relays. It gained popularity in #Bitcoin circles and received funding from Jack Dorsey (again).
Popular Apps & Clients
Primal, Nos, Snort – Web-based clients.
Damus – iOS client.
Amethyst – Android client.
How #Nostr works, It is Relay-based, with no comminute based instances – No centralized servers, messages are published to multiple relays. Cryptographic Identity – people have opaque public/private keys instead of usernames. No true federation – people rely on relays to store and transmit data, but relays don’t communicate with each other like ActivityPub servers do. Difficult for adoption – The reliance on cryptographic keys makes it confusing, and there’s no built-in moderation system, so comminutes remain fragmented, its tech for the native #stupidindividualists paths, in this diversity is good and as it bridges it might become a useful project.
ActivityPub (Fediverse) is a clear winner, it’s proven, widely adopted, and already functional with true federation across multiple apps, decentralized and people-controlled. Where #Bluesky (#AtProto) is a hidden #Dotcons which claims to be decentralized but is still controlled by Bluesky, Inc. Federation is limited, and self-hosting is discouraged thus is a Trojan horse for another corporate-controlled network. Nostr is interesting but niche, completely decentralized, but difficult to use. No federation between relays and not practical for mass adoption.
Final verdict: If you care about real decentralization, community, and people, ActivityPub (Fediverse) is the clear choice.
What is needed next is to take the step in the Fediverse is moving beyond simply copying the #dotcons. It is time to reboot the #Openweb with a project like the #OMN. The Open Media Network is about taking control of our digital paths and building a future beyond the #dotcons. If we want a truly decentralized internet, one core message is that we need to support ActivityPub-based paths instead of getting fooled by corporate-backed “alternatives” like #Bluesky.
Join the Fediverse today: https://fediverse.observer/ It’s time to reclaim the #openweb to build digital spaces that work for people, and the social change challenge we so urgently need.
One thing is clear, you can and need to walk away from the corporate #dotcons.
Food for thought for people trying to change the world. For the last ten years, activism has been trapped in a paradox: we speak of grassroots change, yet we reach for #dotcons and #geekproblem tools that are built for vertical control. The digital infrastructure we rely on is dominated by top-down structures, reinforcing the power dynamics we are claiming to be resisting. Meanwhile, the #4opens horizontal tools, the ones that grow collaboration, openness, and true grassroots organizing, sit unused at the bottom of the toolbox.
This isn’t a simple tech issue; it reflects how activism itself is structured. Most organizing still happens through #closed, opaque affinity groups, mirroring the exclusivity and hierarchy of the paths are pushing to dismantle. The language of activism, whether framed in utopian peace and love or rigid revolutionary rhetoric, masks this blunt reality. In truth, too much of what passes for activism today reproduces the same centralized power structures, just with different slogans.
Yet, we live in one of the most open and radical times for building real alternatives. The tools for horizontalism exist. The challenge isn’t a lack of technology, platforms or networks, it’s a failure to break free from ingrained habits that push control and gatekeeping. The real work isn’t about using better tools; it’s about shifting how we organize. Transparency, openness, and collective governance must move from the margins to the center of our activism. With the #OMN the seeds of the tool set are there, what’s missing is the will to develop and use them.
The chattering classes, eager to ride the wave of #mainstreaming, are finally pushing real rather than fake radical critique. These are mostly the same people who built their careers within the #dotcons and #neoliberal highways, are now embracing narratives that grassroots movements have been fighting for decades. Sure, “better late than never,” but we should remain deeply sceptical of their “fresh” radical awakenings, especially the #fluffy paths they carve out. After all, they’re still operating within the structures that created this mess in the first place.
There’s an element of performative rage at play here, condemning billionaires while continuing to use, benefit from, and reinforce the systems and networks that empower them. Meanwhile, real alternatives, grassroots, decentralized, and open networks like #OMN, remain sidelined, unfunded, and ignored, still too far outside the “common sense” media narratives that shape any and all the current #mainstreaming paths.
It’s not entirely useless to have media celebrities and polished pundits repackaging anti-billionaire sentiment. It does shift the Overton window. But it’s equally vital that we critique this and, more importantly, walk a different path, one that is messy, grassroots, open, and outside the control of the #fashernistas who are now finding the courage to speak up about what we’ve been saying all along. We are the ones with the lived experience. Now, where are the resources? That’s the question we should be asking our freshly radicalized new “allies.”
And if their “solutions” come wrapped in top-down, controlled narratives? Well, piss on them, it helps with the composting. Thanks. We don’t have time for more mess, the real challenge is ensuring that this moment doesn’t become another media spectacle to be consumed and discarded. How do we push the narrative in a way that resists being co-opted? How do we move beyond talking about change to embodying the real challenge our #fahernistas are now beginning to acknowledge is needed. This is a part of the #fluffy vs #spiky debate for the #OMN
The key takeaway of the current #mainstreaming is that we must actively build alternative structures—not just critique the existing mess. That means reclaiming digital and physical commons, supporting participatory democracy, and pushing back against #dotcons billionaire-driven tech oligarchy. The work with #4opens and #OMN grassroots media is exactly the kind of response we need to counteract this heist.
