All code is ideology solidified into action – most contemporary code is capitalism, this is hardly a surprise if you think about this for a moment. Yes you can try and act on any ideology on top of this code, but the outcome and assumptions are preprogramed, with this in mind let’s look at a path outside this mess. In the original “native” digital wilderness of the #openweb, our use of technology paths were seen as something esoteric—a domain of hackers, activists, and tech-savvy individuals who speak in code and operate in the margins. But beneath this perception lies a fundamental truth: social technology is not just for the few; it’s for everyone. It’s about how we connect, share, and build communities. And this matters more now than ever.
In the early days there was the path of open connections, this story begins in the early 2000s an example is with the rise of #Indymedia, a global network of independent media centres that emerged as a response to corporate control over #traditionalmedia. Indymedia pioneered social technology, using the internet to democratize information and give voice to those silenced by traditional media. Indymedia wasn’t only about the content; it was more the community of people. This new social reality was revolutionary because it allowed communities to create their own paths to share media in wider public spaces without relying on corporate platforms. It was a glimpse into what the internet could be— decentralized, user and community controlled space for collaboration and free expression.
For many activists, Indymedia was more than a tool; it was a lifeline. It provided a way to organize, mobilize, and communicate outside the #blocking and watchful eyes of governments and corporations. But the significance of Indymedia and similar projects extended far beyond this activism. They represented a different vision of what the internet could be—a vision that prioritized openness, community control, and freedom over profit and surveillance.
The rise of the dotcons and betrayal of the openweb. As the internet grew, so did the corporate interest in controlling it. Enter the #dotcons the tech giants like Google, Facebook, and Amazon, which have come to dominate the online landscape. These corporations offered free services that were easy to use and quickly became ubiquitous. But there was a catch: these services were free because the users themselves were the product. The #dotcons built their empires by harvesting data, selling ads, and creating siloes that encouraged mindless scrolling rather than meaningful interaction. The openweb—the vision of a decentralized, user-controlled internet—was quickly replaced by a walled garden of corporate platforms that prioritized profit and control over people and #DIY.
This shift had implications, it wasn’t only about losing control over shared digital commons, it was about losing control over our communities, our communications, and our society. The internet, once a space for creativity and intervention, become a tool of surveillance and manipulation. The promise of social technology as a force for social good was eroded by the platforms that had once seemed so empowering.
The #deathcult is a system that consumes everything. The ideology that underpins the dotcons and the broader #neoliberal system they are part of. This path of endless growth, profit at any cost, and the concentration of power in the hands of a few. An ideology that consumes everything in its path—communities, environments, and even our own sense of self.
This is not only a problem for activists; it’s a problem for everyone. The #deathcult turns us into consumers rather than citizens, prioritizing #stupidindividualism over community and short-term profit over long-term sustainability. An ideology that leads us to the environmental crisis, the erosion of social trust, and the ending of democracies. For anarchists and activists, the deathcult is the enemy to be fought. But for the average person, it’s the water we swim in—the invisible system that shapes our lives in ways we don’t even notice. Understanding this is crucial if we are to reclaim the internet, our communities, and any liveable future.
Reclaiming the Commons is a role for the #4opens, if the deathcult is the problem, then the 4opens is part of the solution. The #4opens—opendata, opencode, openprocess, and openstandards—are #KISS paths to build a better internet. These principles are not only for activists; they are for anyone who sees the need to empower community and the importance of basic democracy.
Open data means that information should be accessible to all, not hoarded by corporations. Open code means that software should be transparent and modifiable, not a black box controlled by a few. Open governance means that decisions about how platforms are run should be made by the community, not imposed from above. And open standards mean that different systems should be able to work together, rather than being locked into proprietary formats. These principles are the foundation of the #openweb that empowers people, fosters creativity, and builds communities, the foundation of a good society.
The Open Media Network (#OMN) is a path to create a native digital network based on the #4opens. The OMN is not only a technical project; it’s a social one. It’s about spaces where people can connect, share, and build without being subject to the whims of corporate controle. It’s a reboot of the original web, learning from projects like #indymedia. The #OMN is a response to the failures of our use of the #dotcons and the worshipping of the deathcult. A way to reclaim the internet as a tool of good, rather than a weapon of control. It’s a way to rebuild the commons, the shared resources and spaces that are core to the path of the healthy society.
For progressives and anarchists, the OMN is a path we need to take to create the world we might want to see, where power is decentralized, and communities have control over their destinies. But for everyone else, the OMN is a way to take back what has been lost in the corporate takeover of the internet. It’s a way to reconnect the original promise of the internet as free expression, collaboration, and community.
Why this social technology matters, at its core, social technology is how we connect with each other. It’s the tools we use to build relationships, share information, and create communities. These things matter for everyone, not only activists or anarchists. In the current mess dominated by corporate platforms, we blindly worship the deathcult where in the openweb native path of social technology offers a way to reclaim our agency away from this mess. It offers a way to build systems that work for us, rather than against us. The story of social technology, as told by Hamish Campbell on this site, is a story of hope and possibility. It’s a story of what the internet could have been—and what it still can be.
The journey won’t be easy, but it is a journey worth taking. In the end, the #openweb is about more than technology; it’s about the kind of society we want to build, and the kind of people we want to be #KISS