The #openweb and #fediverse is anti-viral?

DRAFT

There is #mainstreaming criticism that the #fediverse has “anti-viral” features, as there is no central algorithm promoting specific content to go viral, but this is not entirely accurate. What this actually points to is a deeper issue within the social path of the #openweb itself. The notion of “anti-viral” isn’t about a lack of features; it’s about how certain structures and behaviours are actively discouraging people with larger reach from thriving in these “native” spaces.

It’s a people to people web, so huge accounts can’t and don’t talk back, so can’t be “native” to this path. It’s not a question of choice, rather a question of path. It might be useful to think about this, as these conversations being #blind to thinking outside their current #dotcons path, and thus unknowingly bring it into the openweb reboot.

The problem with the talk of “Anti-Viral” is pushed up by current outreach. When people say that the Fediverse lacks virality, they are focusing on the absence of centralized algorithms, found on corporate platforms (the #dotcons). On those, algorithms drive engagement by amplifying sensational and emotionally charged content, at the cost of meaningful discourse and ethical considerations. In contrast, the Fediverse is praised for being different, more community focused, more human scale, and more about interaction rather than manipulation by algorithms, however, this is still a perspective missing a crucial point.

What we are actually seeing is that the Fediverse has developed social norms and features that end up pushing away people who “go viral” or have large followings. The problem isn’t just that the platform lacks virality; it’s that it lacks the infrastructure and culture to support people with large followings in a way that feels sustainable and meaningful. Large Accounts don’t thrive, by design.

The #openweb and #fediverse are built on the principles of decentralization and #DIY community, which are fantastic for fostering small, intimate interactions. However, this structure makes it difficult for larger accounts to function. Why? Because the social architecture is inherently hostile to large-scale influence based on one way broadcasting.

Large accounts can’t engage meaningfully with their followers in a people-to-people web. When you have thousands of people interacting with your posts, it becomes impossible to engage in a way that aligns with the native path that is part of the code of the #fediverse.
Without centralized moderation, content moderation is a community effort. This can mean that people who attract controversy, whether deserved or not, increase the instance workload, creating a practical culture that is inhospitable to “big voices” paths and agendas.

The “People-to-People” Web is set up to favour small-scale interactions and communities over larger, more influential voices who are more normally broadcast media focused. This is both good and bad, yes it can be a problem when we think about the kind of impact we want the #openweb to have. In this, It’s not about changing the current path but creating parallel ones, the solution, we need to move beyond the #stupidindividualism of copying the microblogging of the #dotcons and think of balancing with “native” oprochs to media, the #indymediaback project is an example of this path, which we do need to take.

Broadcast media is not social media, we need to build out the Fediverse with this in view.

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The Myth of “Anti-Viral” Fediverse: A Path Problem, Not a Feature Problem

There is a common #mainstreaming criticism that the #Fediverse has “anti-viral” features—meaning it lacks a central algorithm that promotes content to go viral. While this may seem accurate on the surface, it actually points to a deeper issue within the social path of the #openweb itself.

The notion of “anti-viral” isn’t just about missing features; it’s about how the social structures and behaviors of the Fediverse actively discourage large accounts from thriving in these “native” spaces. It is a people-to-people web, which means that huge accounts—those with thousands or millions of followers—cannot meaningfully engage with people at scale. It’s not a matter of choice but of structural design.

This is important to understand because much of the conversation around “anti-viral” fails to step outside the #dotcons path. People coming from corporate social media unknowingly bring their assumptions with them, expecting the Fediverse to function in the same way.

What “anti-viral” really means, critics, focus on the absence of centralized engagement-driving algorithms—the kind found on corporate platforms (#dotcons). These algorithms prioritize sensational, emotionally charged, and controversial content to maximize user engagement. In contrast, the Fediverse is structured to be more community-focused, human-scale, and interaction-driven rather than manipulated by algorithms.

However, this framing misses a crucial point, the issue isn’t just about missing algorithmic amplification, the Fediverse has developed social norms and features that actively discourage large accounts from thriving. Large accounts don’t fail due to a lack of virality—they fail because the culture and infrastructure aren’t designed to support them.

Why large accounts struggle on the fediverse, the #openweb and #Fediverse are rooted in decentralization and #DIY community-building, which are fantastic for fostering small, intimate interactions. However, this same structure makes it difficult for large accounts to function, because:

The People-to-People Web Doesn’t Scale for One-Way Broadcasts, Large accounts cannot engage meaningfully with followers in a way that aligns with the native interaction path of the Fediverse.
If thousands of people interact with a post, it’s impossible to respond in a way that fits the small-scale, community-driven ethos.
Content Moderation Is a Collective Effort, Not a Centralized One, Without centralized moderation, controversial accounts create workload pressure on individual instance admins. More controversy = more moderation burdens, making the Fediverse structurally inhospitable to high-profile users.
The “People-to-People” Web Prioritizes Small-Scale Interactions, The architecture favours small, engaged communities over mass broadcasting. This is great for community resilience but limits the ability for larger voices to exist organically.

Beyond #StupidIndividualism: Creating Parallel Paths Instead of Copying #Dotcons

If we want the #openweb to have an impact, we can’t just copy the microblogging model of the #dotcons and expect a different outcome. The Fediverse doesn’t need to change its current path, but it does need to parallel paths that allow different media approaches to thrive alongside it.

One solution? #Indymediaback.

The #IndymediaBack project provides an alternative approach to publishing that isn’t locked into the “social media” framing of the #dotcons. Instead of trying to make the Fediverse work like Twitter, we need to build native, federated broadcast media that works within the #openweb values.

Broadcast Media ≠ Social Media. To build a thriving #openweb, we need to stop treating broadcast media and social media as the same thing. Instead, we should:

Develop media models that work at different scales rather than forcing one system to do everything. Support federated, trust-based networks where large voices can operate in ways that fit the architecture. Think beyond the “individual” model of content production—this isn’t about one person going viral, it’s about building resilient, collective media structures.

The Fediverse isn’t broken—it just isn’t designed for the kind of viral engagement that corporate platforms push. If we want large-scale influence on the #openweb, we need to build native alternatives instead of trying to force the wrong models onto it.

Free Software is Political

In progressive discussions about technology and open source, there is intolerant pushing of mess from people who say “just focus on the code” without the politics. This is an understandable outlook, but it is also stupid, based on a misunderstanding of what is Free/Open Source Software (#FOSS). This everyday pushing of mess making comes from #blinded #mainstreaming people claiming that FOSS is “a-political” or should be kept that way, and shows a lack of any understanding of this movement.

As this article highlights, the idea of “a-political” Free Software is not only incorrect; it’s historically nonsense. Free Software is intrinsically and unavoidably political. It is not simply about code; it is about who controls the code and, therefore, who controls the user. This is why the path that many projects take, to jam FOSS into capitalism without addressing these core issues, is a mess and failing path.

The roots of free software are in a political and ethical movement that just happens to focus on software. “Computer users should be free to modify programs to fit their needs, and free to share software, because helping other people is the basis of society.” This is not just a technical stance; it is a moral, ethical, and political one. The idea that users should have the right to control their own digital lives and help others do the same is at the heart of Free Software. This #KISS foundation opposes proprietary software, where users are legally prevented from helping their neighbours, thus restricting their freedom.

“Computer users should be free to modify programs to fit their needs, and free to share software, because helping other people is the basis of society.”

The emergence of the “Open Source” in the late 1990s pushed change on this “native” path, into a more #mainstreaming direction by shifting focus to development benefits, pushing out the ethical and political core. This, however, does not change the foundational politics of Free Software, it merely tries to mask it, to hide it, by pushing out of sight the political core, this is mess making and the normal mainstream “common sense” when it comes to taking up any Alt paths, this is a history we need to stop.

The difference between Free Software and Open Source: “Open source is a development methodology; free software is a social movement.” For the #opensource path, non-free software is a suboptimal technical solution. For the FOSS path, non-free software is a social problem that needs challenging and changing. This is a distinction that some who try to take this path fail to recognize, leading to the meany messy social and coding projects we try to make work today.

As the #dotcons world builds crises of privacy, control, and trust, the relevance of these distinctions, hopefully, becomes more into focus. From tech giants abusing data to governments exploiting backdoors, the ethical foundation that Free Software rests upon is needed, not optional.

The politics of software, the idea that software can be a-political, is a misunderstanding of what software does and represents. As Larry Lessig says – “Our choice is not between ‘regulation’ and ‘no regulation.’ The code regulates. It implements values, or not. It enables freedoms, or disables them. It protects privacy, or promotes monitoring.” Every decision in software development, from what features to include, to how data is handled, to what kind of accessibility is provided, is a political one. There is no “neutral” code. Decisions about prioritizing user rights, security, and privacy are political decisions, and they shape the wider digital networks we live within.

All code is ideology solidified into action – thus most contemporary code is capitalism, this is hardly a surprise if you think about this at all. Yes, you can try and act on any ideology path from this code, but the outcome and assumptions are preprogramed. If we continue to pretend that the software and platforms can be devoid of politics, we are, taking a side, and actively contributing to the mainstream mess that dotcons push, and this is the mess we urgently need to move away from. As outlined on my website, we need to focus on building a #openweb projects that respect people, rather than merely mimicking corporate platforms with a veneer of openness as we do so often, on the #Fediverse, #Bluesky etc.

Conclusion: stop pretending and start building, to those who wish to “just code” without the politics, it needs to be continually pointed out strongly that is impossible in the path of impactful software development. Every piece of software carries with it values, ethics, and political implications. Acknowledging this is the first step toward building digital networks that serves the people, rather than controlling them. We need to walk a path away from the mess of #mainstreaming towards a more open and humanistic internet.

This is not a hard path to take #OMN

The problem with fragmentation

The #openweb is inherently social, as it’s a people to people network, so pushing the term Open Social Web and resulting hashtag #opensocialweb or #socialweb by NGOs and #fashernista groups is adding mess at best and real damage at worst. While the intention might be well-meaning, it introduces confusion and fragmentation, by unthinking mirroring #dotcons thinking. We need to be more creative with how we label and focus our efforts, especially in grassroots and community-driven movements like the openweb which is already people to people, so the is no need for the #dotcons term “social” in this naming.

The problem with fragmentation of focus, where the openweb is a clear and powerful term that encapsulates the vision of a decentralized, user-controlled internet built on #4opens software. The adding of more confusing hashtags like #opensocialweb dilute these values and attention, creating complexity in #KISS movement messaging. When there are multiple competing narratives and names for the same or similar movements, pushed by misalignment of goals, different agendas, these feed the draining, infighting and confusion. Reducing efforts better spent building, maintaining, and promoting “native” paths and projects. It’s very easy to get sidetracked into debates over terminology, brand-building, and differentiation, we are doing exactly this here.

The need for mediation and focus, It helps to have a unified message that resonates across all levels of engagement, from developers and activists to end-users. The openweb as a concept is comprehensive enough to encompass social, technical, and ethical aspects without needing to create splinter terms. Together with the existing “native” 4opens, we really should not be pushing and focusing on vague or nebulous terms, we should double down on the 4opens, an actionable framework that guides our development, organization, and communication. This clear foundation allows for KISS coherent and effective advocacy, outreach, and development work.

Let’s try and moving on this by encourage honest reflection, critically examine our use of terms and reflect on whether they align with the broader goals. The path we need is the support of community driven efforts, prioritize grassroots projects and initiatives that adhere to the 4opens rather than being swayed by NGO-driven and funding narratives that dilute this simple path.

The focus should remain clear and strong on building a robust, decentralized, and user-controlled #openweb. With diversity in unity and clarity in disagreements, not a proliferation of “fluffy” terms that distract from the #KISS path. Mediating these tendencies towards jargon and fragmentation is important to the momentum needed for real change. Ideas please?

The Slow Evaporation of FOSS value

The article “The Slow Evaporation of the FOSS Surplus” by Baldur Bjarnason discusses the gradual decline in the effectiveness and sustainability of Free and Open Source Software (#FOSS) within, unspoken context of a capitalist economy. The argument is that FOSS, once a thriving ecosystem driven by community effort and collaboration, is now being drained of its vitality by the growing dominance of corporate interests.

Bjarnason points out that the initial “surplus” of creativity, time, and resources that allowed FOSS to grow is being consumed as #dotcons extract value from open-source projects without reinvesting in their development or maintenance. The maintaining of these central projects is thus falling on unpaid or underpaid developers, leading to burnout and stagnation. This mess leads to a less diverse and less vibrant FOSS ecosystem, with projects struggling to sustain themselves without the good will, resources and community support they once had.

This current path highlights a fundamental issue, trying to fit the ethos of FOSS with in the framework of capitalism is a losing battle. FOSS is based on principles of collaboration, sharing, and community effort, its values are a very bad fit with capitalism’s focus on profit maximization, competition, and market control. Attempting to push FOSS, for example the open-source movement, to work better in the mess is not only unsustainable but also counterproductive.

There is an increasing untenable cost to #mainstreaming FOSS within capitalist norms. In simple terms, burnout and decline of community projects. The commercialization of FOSS compromises its fundamental principles—collaboration, freedom, and shared knowledge. Instead of serving the public good, projects are twisted to serve corporate agendas, often at the expense of the communities that built them. This leads to a loss of sustainability, to a decline in quality, security vulnerabilities, and eventually, the abandonment of core projects.

The main problem we face is few people believe there is any viable alternative to this current mess. To ansear this I have been writing for more than 20 years on my website, that there is, clearly showing the pressing need to move away from the #mainstreaming, capitalist path, and how the solution is not to “fix” FOSS within the capitalist framework but to use FOSS as a tool to step away from the current mess.

In the face of global crises like onrushing #climatechaos and resulting social and ecological break down, it becomes clear that we don’t have the choices we pretend we do. We can’t keep perpetuating the myth that we can, or should, bend open-source and collaborative technologies to fit the current capitalist path without real repercussions. With this strongly in mind, we need to use activism to mediate the #mainstreaming pretence, to shift resources and focus to explore alternative paths that align better with the values of #FOSS and the #openweb. The project I talk about a lot, the #OMN is such a path.

This involves, reinvigorating community-driven development by prioritizing projects that serve public interests and are maintained by communities of action. To create new economic models, such as cooperatives, public funding, and community-supported software to feed a culture of resilience to take the dangers paths of then next century.

In this widened view of the original post, “the slow evaporation of the FOSS surplus” I try and make visible the broader systemic failure we need to think about for change and challenge. We are running out of time and resources to take different paths, it’s crucial to recognize that the challenges we face, from software sustainability to climate change. We need to stop pretending that patching up the current system will work and start building new pathways that are true to the “native” #openweb values, to demand a radical departure from the status quo #KISS

What is the #openweb

A fresh look at this path. The #openweb is a decentralized, people-centric internet that contrasts sharply with the centralized #closedweb being pushed by major #dotcons platforms. The openweb is founded on principles of openness, transparency, and community empowerment, it is not just about technology, but also about fostering a different kind of social relationship online, one that is rooted in collaboration, diversity, and mutual aid.

Core Principles:

Decentralization: Unlike the centralized structure of the pre Internet silos and current app based dotcons paths, where a few companies control vast swathes of our space, the openweb promotes a distributed architecture where no single entity has overarching control, it’s a “commons” for all of us.
The openweb is built that people and communities have more control their data, metadate and online experiences. It rejects the practice of data extraction and surveillance that is prevalent on the current corporate platforms.
Transparency and Openness, the openweb embraces openness in all its forms—open source software, open standards, open data, and open processes. This transparency ensures that technology is accountable and accessible, fostering trust based on the #4opens which is a simple core path we need to take.
Community and collaboration, the current openweb reboot is about people coming together to create, share, and collaborate. It moves away from the competitive, profit-driven nature of the dotcons and towards a more cooperative, community-oriented approach where diverse voices can contribute and be heard.
Interoperability is core to this space, this means “native” tools and protocols that allow different systems to communicate and work together, reducing dependence on any one company or technology stack.
Resistance to mainstreaming and #deathcult mentality, it needs strong resistants to the push towards #mainstreaming and the #deathcult mentality to mediate the relentless profit-seeking and homogenization. To hold to the path of celebrating diversity, alternative thinking, and radical approaches to building online communities.

What the #openweb is not

Not a copy of the #dotcons, while some openweb projects have attempted to replicate the features of the major platforms (like Facebook or Twitter) in open-source form, the openweb vision goes further. To create something fundamentally different, not just a #FOSS (Free and Open Source Software) version of existing corporate models.
Not a walled garden, the #openweb opposes the concept of walled gardens, closed environments that limit people expression and force them to live within controlled ecosystems. It promotes open standards and protocols that allow people to move freely, based on trust, to connect across different spaces.

How can you become a part of this and contribute to building the #openweb

Support and use Open-Source Tools, contribute, what you can, to open-source alternatives that respect people.
Promote interoperable solutions by advocate for tools and technologies that work together seamlessly. Encourage developers to use open standards to ensure their software can communicate across different networks.
Educate and advocate by raise awareness about the problems with the current #dotcons path and the benefits of a decentralized, people controlled web. Share knowledge and resources to help more people transition too good #UX openweb alternatives.
Build community led networks, this need to focus on developing code that prioritize community needs and values over profit. Encourage collaborative governance models where people and communities have a say in how platforms are run and developed.
Experiment with new networks, to look beyond simply copying existing platforms and think creatively about what a genuinely #4opens people centred internet could look like. Explore new forms of social interaction, data sharing, and content creation that are native to this path.

The #openweb path is about “composting the mess” created by the #dotcons, taking what is broken or harmful in our current digital environment and transforming it into something healthy and sustainable. This means acknowledging the flaws in the current system and actively working to build something better. This path is a tool for empowerment, creativity, and connection, rather than exploitation and control, are you ready to pick up the shovel and start composting the mess? The path is here, and it’s open to to people willing to take part in this humanistic adventure in social technology.

Linking on the #OpenWeb: Why It Matters

If you are interested in outreaching this #openweb reboot on the #dotcons to bring more people in, there is a group on Reddit for this outreach https://www.reddit.com/r/openweb/ had to set up a new group as the post doing this are being removed from other subject groups, yes it’s a mess, but outreach to hand hold people stepping away from the #dotcons matters, thanks for your help in this path.

Mediating the prat’ish behaviour and #deathcult mentality

When alternatives bridge to #mainstreaming in our #openweb movement and the broader #dotcons landscape, we find ourselves confronting a troubling dynamic—a rise in prat’ish behaviour, characterized by ego-driven conflict, divisiveness, and resistance to meaningful change, this threatens to undermine the real progress we urgently need.

At the heart of this issue is the 40 years of #deathcult mentality—a mindset defined by #neoliberal values, the relentless pursuit of profit, and a shallow adherence to the mess of the current status quo. This mentality permeates not just the big tech giants, but also, unfortunately, seeps into our own #4opens movements, like the #fediverse, when we become entangled in reproducing their “common sense” paths.

The #deathcult is a useful metaphor to use, representing a blind adherence to systems that are actively destroying our planet, eroding our communities, and undermining our humanistic values. When we speak of current #mainstreaming as a killer problem, we are talking about this neoliberalism, and that while this is not a part of our culture, it feeds into it. It’s not only a problem with “them”—the dotcons—but is also reflected within our movements. Even in the openweb and #fediverse, spaces built to resist such values, we see tendencies toward this #mainstreaming creeping in, the huge influxes of liberals, bring the replications of patterns of hierarchy, exclusion, and competition, even as they claim to oppose them.

We need practical steps to mediate this and move to a constructive path:

Embrace radical honesty and reflection, we need to start with radical honesty about our own roles in perpetuating the problems we face. Are we unconsciously replicating the patterns of the #dotcons? Are we engaging in excluding grassroots native paths by that prioritize ego over community? Reflecting on these questions is crucial.
Promote transparent and open dialogue by creating spaces both online and offline for open and honest communication, like the #OMN. We need to move away from secretive, behind-the-scenes decisions and instead encourage a culture of transparency where disagreements are aired constructively. Use the #4opens (Open Data, Open Source, Open Standards, and Open Process) as guiding principles helps us pick better tools for this.
Encourage diversity of thought and approach, let’s challenge the #mainstreaming impulse by embracing a diversity of thought and approaches. Different strategies and solutions flourish, even if they seem unconventional or counter to prevailing norms. On the progressive path, encourage people to experiment, fail, and try again without fear of ridicule or exclusion.
Use shovels and compost as metaphors for action, instead of shovelling dirt on each other’s efforts, we need to shovel it into the compost heap—taking what doesn’t work or what has failed and turning it into fertile ground for new growth. This means consciously choosing to see conflict and disagreement as opportunities for transformation rather than threats.
Reject the #deathcult mentality, that is deeply ingrained but not unchangeable. Reject the idea that we must always be in competition, that progress is a zero-sum game, or that only the fittest deserve to survive. Instead, let’s balance cooperation, mutual aid, and community over profit, power, and exclusion.
Build real alternatives, not only #FOSS copies, many of our attempts to build alternatives have, so far, merely replicated the models of the #dotcons. It’s time to balance this copying of systems we oppose and instead start to create native alternatives, there are meany good histories we can build from, an example #indymediaback is more truly embodied in the principles we value.

Composting this mess, we need a way to mediate the prat’ish behavior and the pervasive #deathcult mentality. We cannot afford to be the ones saying, “Now is not the time.” To those who say this, I say: Get off your knees, lift your head, and look at the mess we have made. It’s time to confront this problem head-on and work hard to compost it.

If we are to get anywhere with the messy #openweb reboot we need to be nice when calling prats, prats, do it a lot, but try and keep this #fluffy

UPDATE: this is a difficult path, will use this space to LINK to the problem resources:

https://fediverse-governance.github.io/images/fediverse-governance.pdf this report is focused on #NGO #fashernista and to a lesser extent #geekproblm, the is useful information from this limited view path.

https://infrastructureinsights.fund the outreach text on this is nice, but look at who makes up the Review Board and you see the funding at best is poured down the drain, and, at worst, will misshape the #openweb native path.

And meany more, to help post links in comment for me to add and comment on, thanks.

Navigating the Trolls

There is a shifting of social and political paths underway, we will have a move to the left or the right, the centre path has made itself irrelevant through, not having any valid path to mediate, growing social divisions and ecological breakdown. On the left in our efforts to find meaningful change, we often encounter the phenomenon of “trolling” a problem that has become more prevalent and divisive in recent years. The trolls, emboldened by the anonymity and reach of the #dotcons, try to act as gatekeepers of thought, determined to shut down any ideas or alternatives that fall outside their narrow, and often mean-spirited, views of the world. No matter which political ideology they think they are pushing, this is a right-wing path driven by fear and the need for control. It can be useful to look at these individuals as being drawn from two distinct but overlapping groups: #geekproblem and #fashionista.

The geekproblem, is normally a technical path, but on the social side they often approach activism with a rigid mindset, fixated on technological solutions or unthinking, thus #blinded ideological frameworks. These people are generally well-versed in their specialized areas – be it coding, digital security, or political theory – but are quick to dismiss any ideas that don’t conform to their dogmatic and blinded beliefs. Pushing themselves as guardians of “the truth” or the “right way”, but this is from their world they can see, and thus so narrow as to be irrelevant in the messy world we actually live in and have to navigate our way through.

This attitude manifests as trolling behavior, attacking, undermining, or deriding people who suggest different approaches and alternatives. They forget that the goal is not to dominate the conversation, but to build a collective path that embraces diversity and complexity. Their (blinded) rigidity becomes a barrier to experimentation and cooperation, stifling the messy but working solutions we desperately need.

On the other #blocking path, we have the #fashionistas who are more concerned with appearances, trends, and social currency within activist spaces and wider #mainstreaming society. This group prioritizes being seen as part of the “right” movements, using the “right” language, or following the “right” trends over actually engaging in meaningful, substantive work. They engage in social gatekeeping, where deviations from the accepted norms or language lead to ostracization and public shaming. This too is trolling, shutting down anything that is outside their blind #deathcult fed #stupidindividualism. Adding to the mess, not composting it, unconsciously replicate the exclusionary tactics they sometimes claim to fight against, creating a culture of fear and conformity instead of openness, debate and the needed paths of diversity.

The consequence of this is the current lack of alternatives, the stifling mess where any alternative outside narrow definitions is attacked, ridiculed, then ignored. This prevents the growth of diverse solutions by marginalizing voices that think differently, and ultimately reinforces the status quo. In effect, the trolls on the internet, whether consciously or unconsciously, are blocking the change and challenge we need. This is a very right-wing path, what ever you might like to call this.

The sad and bad paradox is that these groups can share a genuine desire for social justice and systemic change, yet the inadequacy of their behavior serves to uphold the very systems of oppression and exclusion they seek to dismantle. Trolling thrives on conflict and negativity, they feed this mess so they can feed off it, it’s a nasty and negative circle.

What paths can we take? How do we move beyond this mess?

We can try and mediate this by focusing on compassionate communication, listening without instant judgment, speaking with some empathy, and seeking to understand rather than only to dominate—we can create spaces that are more inclusive and productive to find path to disagree without being disagreeable. Are we shutting down ideas too quickly? Are we dismissing people who don’t fit neatly into our ideological boxes? By staying open to self-critique, we can prevent ourselves from falling into the trap of this kind of narrow thinking. We can substance this path by building communities that have deepening roots in mutual aid and support.

To sustain these communities we need to focus on concrete actions, not only words, both the #geekproblem and #fashernista paths get bogged down in theoretical debates or performative displays of activism. Instead, we prioritize concrete actions that make tangible differences in our communities, whether through, building alternative networks to create spaces for messy dialogue and collaboration.

A first important step is to move outside the bindings of the dotcons, this is basic, the current internet infrastructure, dominated by social media giants (the #dotcons), is designed to amplify division, outrage, and addiction. To start to build meaningful alternatives, we need to step away from these platforms and cultivate the #openweb—decentralized, community-driven spaces where we can experiment with new forms of social organization and communication.

For the last 20 years the has been a project, the #OMN, that fosters a culture that values diverse approaches, where multiple strategies and ideas can coexist, and where there is room for trial and error. To do this project requires a fundamental shift in a affinity group to move from rigid dogmas to a more flexible, #4opens approaches that encourage learning from the grassroot history mistakes and successes alike.

We can compost the negativity—the trolling, the rigid thinking, the performative posturing—to find fertile ground for new ideas to grow. To keep on this path we must remain open to different possibilities, willing to take risks, and courageous enough to challenge not just the status quo, but also ourselves. The trolls will always be there, but we don’t have to feed them. Instead, let’s focus on creating the world we want to see. The humanistic adventure in social technology, an Open Media Network of diverse voices and ideas. Let’s embrace the mess, compost it, and use it to grow something new. The path is open, and it can be a more happy one.

Composting the mess

We live in a world surrounded by the mess we’ve created, both online and offline. Whether it’s the toxic influence of social media giants, the #dotcons, or the broader social issues we face, it’s easy to feel overwhelmed by the sheer scale of the problems. But what if, instead of despairing, we saw this mess as an opportunity? What if we could compost this mess, turning it into fertile ground for something new and beautiful?

Yes, the mess is everywhere, in our fractured communities, in the endless scrolling through algorithm-driven feeds, in the loss of meaningful connections, and in the environmental degradation that threatens our basic survival. This mess is the result of systems built on 40 years of greed, selfishness, and exploitation, paths that prioritize profit over people and the planet. It’s the #deathcult we have all been worshipping.

Our use of the #dotcons for the last 20 years, designed for maximum addiction for profit, have amplified this mess. They feed off our attention, our data, and our emotions, creating a cycle of dependency that pulls us further away from the open, decentralized web path we once envisioned. This mess is not just digital; it’s a reflection of the deeper social and environmental crises we face.

But there is a different path, messes can be cleaned up, and better yet, they can be composted. Just as composting turns organic waste into rich soil, we can transform the mess we’ve made into the nutrients to grow a better future. This isn’t about ignoring the mess or pretending it doesn’t exist—it’s about acknowledging it, learning from it, and using it to push positive change.

History matters, recognize the value in the mess: Every mistake, every problem, and every bit of chaos holds valuable lessons. The mess we’ve made online and in our communities reveals what doesn’t work and points us towards what could. By understanding the root causes of the mess, we can begin to address them in meaningful ways.
Reimagine to rebuild: The first step in composting the mess is to lift our heads from our current path. In the digital realm, this means supporting and taking a part in the current moving away from centralized, profit-driven platforms and towards decentralized, community-focused alternatives native to the #openweb path. It means mediating the #stupidindividualism that feeds the mess and embracing a more balanced, collective, cooperative approach to problem-solving.
Act locally, think globally: Composting the mess isn’t just a grand, abstract idea, it’s something we can all do in our everyday lives. By supporting local communities, participating in #4opens projects, and engaging in meaningful, real-world connections, we start to build the foundations for a healthier, more sustainable world.
Celebrate the journey: Composting is a slow, deliberate process, but it’s also incredibly rewarding. As we begin to see the fruits of our labour, stronger grassroots communities, healthier ecosystems, and a more open, democratic web, we can take pride in the fact that we’ve turned a mess into something beautiful. This is a journey worth celebrating, with all its challenges and resulting mess.

The happy path to a fertile future, the mess we’ve made, doesn’t have to define us. By choosing to compost it, we can create a future that’s richer with possibilities. Imagine a world where communities are connected and empowered, where the web is a place of openness and collaboration. This isn’t just a dream, it’s a reality that we can build together, one small step at a time. The mess is real, but so is our capacity to turn it into something better. Let’s roll up our sleeves, grab our shovels, and get to work composting the mess #OMN

And that, my friends, is a happy ending worth striving for. 🌱

Linking on the #OpenWeb: Why It Matters

The concept of linking is fundamental to the structure and philosophy of the web. Links are not simply a technical feature; they are the social connective tissue of the internet of people, enabling decentralized and interconnected paths where information is shared and accessed. However on the internet, as centralized platforms, the #dotcons, gained dominance, the social art and purpose of linking has unthinkingly been forgotten by current #fashionistas and is often actively blocked by the #geekproblem crew.

Let’s look back so we can look forward, linking is core to the path of creating a decentralized web of knowledge and wisdom. When you link to another site or resource, you’re effectively creating a pathway that connects knowledge and experience across different domains and cultures. This is how the web was originally envisioned, as a space where documents interlinked, allowing people to navigate from one piece of information to another seamlessly. This decentralized path contrasts sharply with the #closed ecosystems of current social media platforms, in which linking is discouraged, and knowledge and wisdom are siloed, controlled, for profit and power by closed algorithms.

Linking encourages collaboration and the sharing of knowledge. When you link to another’s work, you’re both acknowledging their contribution, and amplify their voice. This grows a cultural “commons”, a space where ideas and information are freely exchanged, built upon, and improved. The link is a gesture of trust and respect, integral to the “native” cooperative path of the openweb.

From a technical point of view, this path creates serendipitous discoverability, links are crucial for making information discoverable. The dotcons search engines like Google rely heavily on links to index content and determine its relevance. When your content is linked to by others, it signals that your content is valuable, this is used to raise its rank in search results. This is the essence of organic growth on the web, content becomes more visible as more people find it useful and link to it #KISS

Linking directly to sources and references maintains the basic integrity of the openweb. It allows people to verify facts, trace the origins of ideas, and explore related content. This is particularly important in an era where algorithmic pushing of misinformation spreads rapidly. On the KISS openweb, links provide the context and credibility needed to evaluate the trustworthiness of information.

The basics of how linking works on the native openweb:

Hypertext and hyperlinks, the web is built on the concept of hypertext—text that contains links (hyperlinks) to other text or resources. These hyperlinks are embedded within a webpage and, when clicked, take the user to a different location, whether it’s another page on the same site or an entirely different website. This simple mechanism allows the horizontal building of complex networks of information.
HTML and URLs, At a technical level, links are created using HTML (HyperText Markup Language), the standard language for creating web pages. A basic link is formed with the <a> tag, where href specifies the URL (Uniform Resource Locator) of the destination. For example: html <a href=”https://www.example.com”>Visit Example</a> This would create a clickable link that says “Visit Example” and takes you to the specified URL.
Inbound links, or backlinks, links from other websites pointing to your content. Outbound links are the links you create that point to external content. Both types of links are important.

We need to revive linking in the #openweb reboot. As for the last 20 years in the era of the dotcons, content was trapped inside walled gardens and the native path of linking was diminished. These “social media platforms” discourage, and then punished external linking, if you put a URL in a post the algorithm will hardly show that post at all, this keepa people and communities trapped to maximize addiction for profit and control. This has led to a fragmented web where content is invisible, less connected, and much less reliable. We lived for 20 years in shrinking echo chambers, feeding our rage and building ignorance.

Linking is much more than a technical function; it’s basic to the #4opens. By rejuvenating and embracing linking, we resist the centralizing forces of the #dotcons and walk the path towards a humanistic web that is open, accessible, and democratic. It’s time to remember what linking is for and to use this native path to build a better internet.

Let’s not continue to be prats on this, please. You can support this work https://opencollective.com/open-media-network

Humanistic adventures in social technology

The #dotcons are designed for greed and selfishness, everything about them feeds this and in turn feeds off this. This is coded into them and thus cannot be simply fixed, the problem we need to look at now is that we cannot reboot alternatives by simply copying them in #FOSS as we have done so far in the #Fediverse. This worked well for the first step, for the next step we need to move past simply copying the current #mainstreaming mess. The next step needs to be “native” to the #4opens path that we have started down. Let’s thank the people who copied, give them the gifts of statues and security, they did us all a service, they deserve thanks for this not hatred.

Let’s have a deeper look at this mess, the dotcons—centralized platforms like Facebook, Google, and Twitter—are built on principles of greed, selfishness, and the relentless pursuit of profit. These platforms thrive by exploiting people’s data, feeding addictive behaviours, and amplifying divisions. Their design is rooted in extracting value from people and communities while feeding the addiction, giving back only enough to keep people in their flow, this extraction is hard coded in their architecture. With this knolage we can understand that they cannot be “fixed” by merely tweaking their features or policies. The problem is systemic, and attempts to create alternatives by simply copying their models in Free and Open Source Software (#FOSS) falls short of addressing this.

We collectively need to breaking free from the dotcons, this is already well underway, through initiatives like the Fediverse, which attempt to decentralize control and return power to the users. While this is a commendable effort and important, it’s still largely a replication of existing social media structures with a different governance model. To create a sustainable and humanistic alternative, we must go beyond imitation. We need to build “native” to the values embodied in the #4opens: open data, open source, open standards, and open processes.

Designing for community, unlike the dotcons, which encourage individualism and competition, new networks to balance this need to prioritize community and collective action. Features that encourage collaboration, mutual aid, and the sharing of resources, rather than self-promotion and accumulation of followers or likes. Embracing the #4opens guides every aspect of this technological path and coding development, to ensures that the platforms remain transparent, accountable, and adaptable, rather than fallback in to being driven by profit motives and the resulting feeding of “common sense” #stupidindividualism

There are meany ways out of this mess, one is that rather than simply copying the features of the dotcons, we can learn from different paths, histories, for example what works in the unsung world of grassroots activism. This has been a central path to the of liberalism over the 20th century, these traditions won all our social rights we now take for granted, though yes, we do need better “songs” on this path to motivate people.

This means avoiding venture capital funding, the same profit-driven dynamics that plague the dotcons. Instead, we should explore, affinity group and more formal cooperative ownership models, crowdfunding, and other forms of collective investment. When moving out from the current path, it’s important to recognize the pioneers in the reboot of our networks, to acknowledge and thank those who have worked hard to replicate the dotcons in FOSS, in the #Fediverse. These efforts have laid the groundwork for the #openweb and demonstrated that alternatives are possible. They deserve recognition and security for their contributions, as they have provided a needed first step in this journey.

After thanking these people and groups, we need crews to move forward the humanistic adventure in social technology who remember our history to act collaboratively. It’s not just about building new #FOSS tools, but about remembering the “native” ethos of online interaction—that prioritizes human well-being over corporate profit, and collective empowerment over simple individual gain.

The #OMN (Open Media Network) is a path that embody these principles and history to create a decentralized network of open media to empower people and communities. This journey will not be easy, but it is necessary. Who will join in this adventure? This is not fully mapped out, the is creative space to grow from the history of what has worked for the last few hundred years.

We need real alternative to the last 20 years of toxic #dotcons culture and capture https://opencollective.com/open-media-network

Mutual Aid: A Factor of Evolution

Bogged down in negative criticism, let’s focus on building something better

The mess we made with our addiction to #dotcons social media over the last 20 years means we need to look at the broader implications of how we interact with these platforms if we are to step away from this mess. Yes, criticism is a first step, a second step is seeding #openweb alternatives, then to stride away from this mess, we need to foster a culture of positive, constructive engagement to build grassroots communities of action. This means not only criticizing the current mess, but actively working towards creating and promoting alternatives. By using our “spades” to dig into the issues and “composting” the negativity, we can cultivate a healthier humanistic social tech ecosystem where communities can thrive independently of corporate and state control.

The shovel and compost metaphor is a useful “organic” path on this, the “shovel” represents the tools we need to dig into and dismantle the current #dotcons structures. Where “composting” symbolize the process of breaking down these negative aspects (#stupidindividualism) and using them to cultivate something healthier and more sustainable. These simple metaphors encourage people to actively become a part of positive change by putting their energy into building and promoting openweb alternatives, rather than continuing to engage in the negative cycles perpetuated by #mainstreaming platforms and paths.

Positive engagement on the #openweb, instead of only criticizing inside the dotcons, is an effective path to promote and use alternatives. For this to work we not only need #FOSS copies like we have now in the #fediverse but real working alternatives as outlined by the #OMN (this so obviously needs devs and funding). We need tangible and the ground steps and resources, so people feel empowered to make the switch from closed, corporate-controlled platforms to open, grassroots ones.

On the spiky path, we URGENTLY need to change the instinct in the #geekproblem to close most communication tools with encryption, with the strong focus on privacy. For media, on balance, this is a very unhelpful path to take, but yes, there is a small role for closed, the path is in better balance. The “native” openweb idea is that some communication needs to be private and encrypted (20% closed), the majority of it should be open and accessible (80% open) to foster the communal #4opens path. By closing down communication to one to one or small groups using encryption, we are feeding the problem of #stupidIndividualism. This problem behaviour focuses on individualistic, self-serving actions that reinforce the problems’ by reflection of the current mess, we only see this path. When we take this closed path, we have no room for encouraging social constructive dialogue. Simply put, striking the right balance between open and closed communication is essential for the “native” path to building a resilient openweb.

On the fluffy #fashionista side, we need to balance the paths from performative activism, of using sarcasm that mostly fuels the system people aim to critique. Sarcasm and comedy on the dotcons has been a staple of fluffy online activism for the last 20 years. The Issue with this is that sarcasm and comedy are focused to criticize and ridicule inside the very dotcons platforms that control our personal communication and communities. While this might feel like a way to resist or subvert these platforms, it disastrously drives engagement and feeds the data algorithms that sustain them, and are focued on controlling us and our movements. Engaging in this kind of humour provides temporary relief and a transient sense of camaraderie, but it actually is only reinforcing the power of these platforms by driving more traffic and interaction. The better strategy is to disengage and move toward alternative #openweb platforms. Instead of feeding into this #dotcons cycle, the goal should be to step away from these platforms and take collective action to build and support openweb alternatives #KISS

Final thought, instead of only getting bogged down in negative criticism, the focus needs to be on building something better. A simple step is to support a path with real history https://opencollective.com/open-media-network

The victimhood narrative needs composting

The #openweb – Escaping the Grip of the Algorithm

There are many groups walking these paths, join them, and pick up a shovel to compost the mess we created

On this website, I am advocating for a significant shift away from the current consumer-driven, society toward a humanistic, simpler, more sustainable, and equitable way of living. The path to this thinking and action is the that our modern lifestyles are neither natural nor necessary, to challenges the assumption that the way we live now is the only way to live. By looking to the past, diverse human societies thrived with far less, another way is not only possible but also essential if we are to address the multiple crises we face.

Reduced affluence and sufficient living as a meaningful path, this is sufficiency over excess. The idea is to shift from a mindset of limitless consumption to one of sufficiency—having what we need for a good quality of life, but not constantly grasping after more. This would involve a focus on producing durable goods, recycling, and living more close to nature, both ours and the environment we live in.
Quality over quantity, emphasizes the importance of valuing quality of life over the accumulation of material wealth. By focusing on what is truly necessary and satisfying, people can live comfortably without the need for constant consumption.
Self-sufficiency by shaping local economies. A path to this is the development of self-sufficiency at multiple levels—national, household, neighbourhood, and town. This involves reducing reliance on global trade and instead producing and consuming goods we need to live locally.
Communal and cooperative living, with a balancing of individual ownership with communal sharing, where resources like tools, equipment, and services are shared among community members. This is the path to reduce waste and strengthen social bonds.
Community engagement, such as voluntary working, would help maintain local resources and commons, fostering a sense of collective responsibility and community spirit.

The necessity of radical change to start to address the environmental degradation, resource depletion, and social mess that cannot be solved with our eyes down worshipping the #deathcult. To lift our eyes and arms we need a radical change in lifestyles, systems, and values. This involves not just changes in consumption patterns, but also a fundamental rethinking of how we organize our economies and societies. There are meany people walking this path, the concept of “The Simpler Way” is an example presented as a practical alternative to the unsustainable and unjust systems that dominate today. There are many other groups, join them, and pick up a shovel to compost the current mess.

Is it a good path linking to these #dotcons?