Mainstreaming “colonize” what works, absorbing popular, fringe, and grassroots ideas, stripping them of their radical core, and adapting them to serve the common sense #deathcult paths. Let’s look at an example of this sewage pipeline:
Organic success, a movement, phrase, or subculture gains organic traction because it effectively speaks to real-world anxieties, desires, or truths (e.g., environmentalism, civil rights language, or anti-establishment rhetoric).
The “invasion” of language, institutions, corporate entities, or dominant political figures notice the strategic effectiveness of this concept, they “colonize” it by adopting its language, framing, and aesthetics to appeal to the public.
Dilution and diffusion, absorbed into the mainstream, the original, transformative power of the idea is neutralized, it is restructured to reinforce existing power systems rather than challenge them.
An example we can look at here is the story of Burning Man that holds a warning for the #Fediverse and the wider #openweb reboot. That #techshit success can becomes the process that destroys the thing that made our reboot worth doing in the first place.
Burning Man was born from Rainbow Gathering traditions, from this native path, culture of participation, self-reliance, gifting and collective effort, people didn’t only turn up to consume an experience; they made things #DIY, built spaces, shared skills and invited strangers to join in. The organizations came later, as a way to describe and pass on the culture that had grown organically from the grassroots.
But as Burning Man became successful, those principles became easier to package, sell and perform. Participation become an identity rather than a practice, so self-reliance could become an expensive aesthetic. Then community could become an institution, with the living culture buried beneath branding, bureaucracy and the drug feed path of commercial convenience.
The danger isn’t as simply as outsiders arrived or money entered the picture. It was that the culture became capable of reproducing the appearance of its values without requiring people to practise them. You could buy your way into the experience without developing the skills, relationships and responsibilities that had made it meaningful in the first place.
This is the trap of mainstreaming that the #Fediverse is now walking into it with its eyes closed. We keep hearing from our current self appointed “leadership crew” that the answer to the Fediverse’s problems is to grow, attract mainstream users, become more familiar and make ourselves acceptable to the platforms and institutions we’re supposedly trying to move beyond. On this path growth is treated as success in itself, familiarity becomes the measure of progress. The harder questions about power, ownership, participation and community are pushed aside, ignored and then repressed.
But who is this mainstreaming actually for? What are we trying to grow, and what are we prepared to lose along the way? The #Fediverse like rainbow gathering and its bastard sibling burning man grew from a different set of possibilities: decentralized communication, community-run servers, open protocols and the ability to build social spaces outside corporate control. Its value isn’t simply that it offers another place to post, it is that people participate in building and governing the spaces through which their communication flows.
Yet the blind pushing from the current #mainstreaming crew risks turning those #4opens possibilities into the normal consumer path. Instead of growing communities capable of running their own infrastructure, we concentrate on attracting users. Instead of strengthening collective responsibility, we make everything more convenient and expect somebody else to handle the difficult parts. Instead of building shared power, we copy the familiar platform model and hope a nicer technical foundation will somehow produce a different outcome.
This is where the #geekproblem comes in. Technical people become so focused on adoption, interfaces, scale and implementation that they lose sight of the social purpose of the technology. They build systems that make participation look easy, while doing little to help people become more capable participants. The result is a growing network with increasingly passive users and increasingly concentrated and blinded influence.
The lesson from Burning Man isn’t that growth is always bad, or that institutions and infrastructure are unnecessary. The same culture that produced commercial spectacle also produced genuine solidarity and practical action, including volunteers helping communities recover after Hurricane Katrina. The gift and its shadow grew from the same source.
The question is what our success makes possible – and what it allows us to avoid. A principle is a map, not the territory. Saying we believe in decentralization doesn’t make us decentralized in practice. Saying we support the commons doesn’t mean we share responsibility. Calling something participatory doesn’t mean people have any meaningful influence over it. We have to look at what our structures actually do.
This is why the #OMN project matter in practical sense, not only as culture. We need practical tools for grassroots news, shared archives and community media, built around open flows, reusable data and human trust. We need infrastructure that helps people and communities make things together, rather than another platform designed to turn them into an audience. We need to grow the capacity to participate, not just the number of accounts.
#Mainstreaming should 90% mean taking the values of the #openweb out into the wider world – not reshaping the #openweb until it fits the expectations of the mainstream. If growth requires us to abandon the practices that make the network different, then we need to ask what, exactly, we are growing.
The test isn’t whether our projects become bigger, more polished or more familiar. It’s whether people gain more ability to act, organize, share and govern together. It’s whether the structures serve the communities, or the communities end up serving the structures. Less performance, more participation – Less passive consumption, more shared capacity – Less chasing growth for its own sake, more building things that work.
Keep the tools simple, the flows open and power close to the people doing the work. That’s how we grow the #lifecult instead of reproducing the #deathcult in a new technical wrapper, it’s how we compost the #techshit and build an #openweb worth having. The test isn’t what our projects say they stand for, it’s what people become able to do through them.
There is a temptation to see today’s hard right move as something new. Looking at this mess, the #deathcult is the name I use for the destructive logic of #neoliberal capitalism: a world where profit, growth and competition are the dominant measures of value, while human needs, shared resources and collective responsibility are pushed aside.
If we want to understand the political crisis, we need to dig beneath its surface of how social crisis becomes authoritarian politics. The hard right doesn’t emerge in a vacuum, it draws power from the insecurity, anger and social fragmentation that this system helps produce. History offers some uncomfortable lessons.
Mussolini came from the socialist movement before breaking with the left over the First World War and moving towards nationalism, political violence and authoritarianism. Early fascism combined different political currents before developing into a more defined authoritarian project. In Germany, the Nazis used the myth that internal enemies had betrayed the nation to explain defeat and social crisis. Antisemitic conspiracy theories became central to their account of national decline.
The pattern matters more than any simple comparison between past and present. A society experiences economic insecurity, political failure and declining trust. People feel betrayed, existing institutions appear unable to respond. There are often genuine grievances underneath this anger, the dangerous move comes when structural problems are turned into stories about enemies.
Economic insecurity becomes the fault of immigrants. Political failure becomes the fault of an imagined conspiracy. Cultural change becomes evidence of national decline. Complex social problems are reduced to a few people or groups who can be blamed. The system disappears from view, and the scapegoat takes its place. This is politically powerful because it gives people a clear target without requiring anyone to challenge the structures producing the crisis.
The promise to make the nation great again, authoritarian nationalism often offers a story of lost greatness and promised renewal. Mussolini drew on an idealised image of the Roman past. Nazi ideology constructed a racialised national community around ideas of ethnic purity and exclusion.
National identity itself is not the problem. People need belonging, shared history and meaningful relationships with the places where they live. The danger comes when belonging becomes exclusion. “We live here together” becomes “this is ours, and those people do not belong.” A collective need for security is turned into a demand to identify outsiders. The promise of renewal becomes permission to deny others their place in society.
This is one way the #deathcult and the hard right can reinforce each other. A society organised around competition and insecurity leaves people looking for explanations. Authoritarian nationalism offers belonging and certainty without requiring a fundamental change to the economic structures producing the insecurity. The blame moves around, the underlying system remains.
The important point is the process of #mainstreaming. In social democracy, a fringe idea becomes a campaign demand, it enters a manifesto, other parties adopt parts of it. Newspapers discuss it as common sense, eventually, the boundaries of acceptable political debate have moved. The mess is not only the most extreme position, it is the gradual normalisation of the assumptions underneath it: that particular groups are the cause of national decline, that exclusion will restore social stability, or that some people’s rights can be treated as expendable.
This is how political culture changes before a decisive break with democratic institutions ever occurs. There is an important difference between the political environment of the twentieth century and our own, as the #dotcons algorithmic control industrialize the problem. The old hard right relied on newspapers, meetings, party organisations and physical networks. Today, political messages also travel through algorithmic platforms capable of distributing them at enormous speed.
The #dotcons turn grievance into a feedback loop: anger → attention → engagement → more anger. A complicated social problem becomes a short video with a villain. A conspiracys travel faster than a careful explanation. Outrage becomes a product, and the systems distributing it have incentives to keep feeding people these digital drugs to keep people engaged.
The #dotcons commercial incentives of attention-driven systems amplify conflict, reward emotional reaction and make it harder to sustain a shared understanding of reality. That is part of the #techshit problem, were, technical systems built around commercial incentives reproduce and intensify social problems while presenting themselves as neutral tools.
The #deathcult encourages #stupidindividualism the idea that everyone is responsible for their own survival, that social problems are individual failures, and that collective solutions are either impossible or unnecessary.
History shows how political fragmentation pushes authoritarian movements. In the final years of the Weimar Republic, conflict between the left’s major parties, violence and the selling out/weakening of parliamentary government contributed to the conditions in which the Nazis gained power.
Polarization makes collective action harder when it turns differences into an existential conflicts, when movements spend all their energy fighting internally, they stop building. When every disagreement becomes betrayal, cooperation becomes impossible.
When people lose the ability to work together across differences, someone can arrive promising to settle everything through force and authority. This leaves people isolated precisely when they need one another. When the emergency becomes permanent, we cannot build an alternative society if we destroy every space in which we might cooperate.
Another historical warning concerns the politics of exception. Authoritarian movements argue that ordinary democratic processes are too weak to handle a crisis, extraordinary circumstances supposedly require extraordinary authority. An emergency like on rushing #climatechaos does not automatically produce authoritarianism, societies sometimes genuinely need exceptional measures to respond to immediate dangers.
The #deathcult thrives on the claim that there is no alternative. The hard right turns that same sense of inevitability into a demand for control. If people are persuaded that the only choices are fear or authoritarian order, the space for alternatives becomes smaller. This leads to the next stage of the #deathcult – when human beings become economically useless.
Beneath these political mechanisms sits a deeper problem, the idea that human worth depends on blinded economic usefulness. As people are encouraged to see themselves as individual economic units, competing for a place in a system that treats profit, growth and capital accumulation as its highest values. Work harder. Consume more. Compete better. Become more productive. Apologise for needing anything.
What happens when you become ill, disabled, unemployed, old, poor or simply unwilling to spend your life enriching someone else? If your value depends on your productivity, it becomes easy to treat your needs as a burden and your existence as something that must be justified. This is one of the cruellest tricks of #stupidindividualism: a structural problem becomes a personal shame.
People begin asking whether they deserve a decent life, rather than asking why the conditions for a decent life are being made conditional in the first place. At the same time, the concentration of wealth creates opportunities for a small number of #nastyfew actors to influence politics, media, infrastructure and public debate. The danger of systems that weaken accountability and treat the suffering of some people as an acceptable cost of doing business.
Homelessness, preventable illness, poverty, displacement and environmental destruction do not all arise in the same way. They do, however, show how human needs can be subordinated to other priorities. A system can destroy lives without ever officially deciding to kill anyone. The question is not only whether a class of people might directly target those they consider economically useless. It is why we tolerate arrangements that make some lives more expendable than others.
And why do we internalize that judgement, apologizing for our existence instead of challenging the system making us feel ashamed? The problem is social, not individual, as there is no individual solution to a fundamentally collective problem.
We cannot buy our way out of a crisis produced by the concentration of wealth and power. We cannot solve social isolation through endless individual self-improvement. We cannot rebuild shared reality by retreating further into personalised feeds and private bubbles. Nor can we expect a change of politicians, a new app or another set of slogans to solve the deeper problem on its own.
We need to rebuild the social capacity to act together, that means practical communities, independent media, shared resources, public accountability and spaces where people can disagree without destroying their ability to cooperate. It means creating alternatives before a crisis forces us to act, rather than waiting for existing institutions to fail completely.
This is where the #openweb becomes important, the #OMN: news, archiving and governance. The path is news → archiving → governance. Before we can govern together, we need ways to remember together. Before we can remember together, we need trustworthy public media. And before that works, we need communities capable of disagreeing without destroying themselves.
The #OMN works towards federated media flows in which people and communities can publish, subscribe, moderate, archive and share information without handing ownership of the entire media environment to a central platform. The #4opens – open data, open source, open standards and open process – provide practical principles for examining whether this infrastructure is genuinely open and accountable.
The aim is not to pretend that technology alone will save us, it is to build tools that support collective participation rather than passive consumption, and shared resources rather than platform ownership. The same principle lies behind #OGB, the Openweb Governance Body: exploring how autonomous communities coordinate, negotiate and govern their relationships without surrendering everything to a central authority.
These projects are small parts of a much larger social challenge. But they offer a practical direction beyond simply complaining about the existing system. This is social composting: learning from the mess
We need to compost history, that does not mean romanticizing the past or pretending that every earlier movement got things right. It means treating history as material we can work with. Keep what helps us understand, expose what failed, learn from the damage. Do not repeat the structures that produced it.
The hard right thrives when people believe that the only choices are fear or control. The #deathcult thrives when people believe that there is no alternative to competition, extraction and permanent insecurity. Our task is to make other possibilities practical.
Trust instead of fear, commons instead of concentrated ownership, participation instead of spectatorship, cooperation instead of permanent culture war. Not another shiny political platform, and not another round of #techchurn. We need social infrastructure through which people can build together, maintain shared memory, challenge concentrated power and create alternatives rooted in everyday life.
The future is not predetermined, the worst outcomes are not inevitable. But ignoring the mechanisms that produce them will not make them disappear. The hard right becomes dangerous while its assumptions are becoming normal. The #deathcult becomes harder to challenge when we mistake its values for common sense.
We need to dig at the roots, not just cut back the visible growth. Pick up the shovels to start growing the commons. That’s the #OMN path.
OK, lets not deny real risks, but also don’t accept the AI industry’s mythology as the starting point for discussing risks. The useful question is what currant AI’s actually do, who controls them, and what infrastructure and power relationships we are building around them.
AI is useful technology wrapped in a massive social, political and financial mythology. At the #OMN we are less interested in the usual argument between “AI will save humanity” and “AI will destroy humanity”. as both become noise in the current #LLM mess. To get a clearer picture we need to step back to ask a much simpler question – what does the technology actually do, and what are we building around it? Because there is a trap here.
We take an interesting piece of software, call it “AI”, then AI becomes AGI, AGI becomes superintelligence, and suddenly we are discussing machines as if they are becoming digital people. The #dotcons are happy with this story, as this story justifys gigantic data centres, enormous energy use, massive investment, extraordinary infrastructure contracts and the concentration of yet more technological power in the hands of the #nastyfew.
But there are serious questions about AI safety – autonomous weapons – cybersecurity – biological research – critical infrastructure – economic disruption – surveillance – disinformation – concentration of power. The replacement or degradation of human work. But there is a difference between looking at concrete risks and accepting a mythology about an imaginary future machine.
lets look at some of these risks: “AI will destroy humanity” argument starts somewhere like this – AI becomes more intelligent than humans – it develops goals – those goals don’t align with human interests – it becomes capable of improving itself – it gains access to infrastructure – it protects itself from being switched off – it expands its ability to act. Eventually humans become an obstacle, therefore humanity is eliminated. If we were actually building #AI not the current LLM’s that would be a possible speculative scenario.
But notice how many assumptions are packed into that chain. AI → AGI → autonomous agency → self-improvement → independent goals → infrastructure access → resistance to control → human extinction. Each arrow needs evidence, to judge this #KISS becomes useful. Don’t start with the end of the story, start with the machine in front of you. What can it actually do?
An #LLM generating confident bullshit isn’t evidence of an emerging artificial mind, a badly isolated “autonomous” system causing damage is an engineering and security problem. A corporation using dysfunctional AI to replace workers is an economic and political decision. A military using LLM’s based on the history of litterateur, feed partial data to kill people is a legal, political and military decision. A government using AI for surveillance is a governance problem. A data centre consuming enormous amounts of electricity and water is an infrastructure and ecological problem.
These things don’t require us to believe that a machine has become conscious, they require us to look at the #nastyfew are pushing over us. If we don’t look at the problems from this view we make the same mistake we have made with technology for decades, turning a social problem into a technical problem. Have you noticed that it is the priests of the #deathcult who loves AI.
But the are real problems in the #AI arms race – military competition → autonomous weapons → humans delegate decisions because machines are faster → competing systems interact → escalation/control failure → mass killing. Here extinction result from autonomous weapons, nuclear systems, biological weapons or other military infrastructure. That argument doesn’t require AGI it is simply the current mess with added tech mythology.
The #OMN critique isn’t so much about whether LLM’s are “good” or “bad” it is about the economic and social system surrounding the current #techshit paths, we already have piles of #techchurn to compost with out adding more. The #OMN doesn’t want to repeat this mess with AI, what we need is ways of keeping power visible enough that people can challenge it, for this we need to compost the mythology.
This is why the #OMN is deliberately boring compared with the AI storeys. Our focus is not technological salvation, or technological apocalypse. We need useful #KISS technology embedded in social structures where people can understand, challenge, change and, when necessary, walk away from. The mistake is always turning the tools into a mythology and then building society around the mythology. The #deathcult has had fifty years of economic “thinking” on this, look at the mess, now lift your eyes.
We have done this before, we take a useful technology, wrap it in a huge financial story. We centralize it, try and monetize it to turn it into a platform. Then we pretend the social consequences were somehow an accident, it is what we are doing with LLMs. We took an interesting piece of software and started selling it as AI, then AI became AGI, became super-intelligence. This smoke and mirrors feeds the path of building gigantic data centres, burning enormous amounts of energy, raising billions, signing extraordinary infrastructure contracts and concentrating yet more power in a hands of the #nastyfew.
And now we are supposed to believe this is progress, nop, this is the normal #deathcult doing what the #deathcult does – take something useful and turn it into an extraction machine. the mess we need to compost is that “interesting software” doesn’t justify a trillion-dollar mythology – AI will transform everything – AI will replace everyone – AI will solve science – AI will destroy civilization – AI is the next industrial revolution – AI is the singularity – AI is almost AGI – AI is too dangerous to release – AI is progressing faster than anyone expected – AI will change humanity forever. Can you see the smoke and mirrors trick?
Both the utopian story and the apocalypse story sell the same thing, more #AI, more computing, more investment in data centres. More centralization of money for the companies already building the machines of control. Maybe the argument changes, the conclusion doesn’t. Pushing fear is also marketing, this is where the current AI “doom” industry pushes mess. Tell people your machine might destroy the world and you have simultaneously told them your machine is incredibly powerful. This is about grasping for the control of focus, creating scarcity, you have created fear you have created importance.
This mess is about #fashionista capture, its a old story, were you try to created a lever for governments, and the chattering classes, there servants to listen to you, for investors to keep funding you, to build even bigger machines. The apocalypse it self becomes a business model.
That doesn’t mean the risks aren’t real, #AI implementations can create real security, economic, social and political problems. But we need to separate those problems from the mythology. A badly isolated autonomous coding system is an engineering and security failure, it doesn’t mean the machine has “woken up”. An LLM producing confident bullshit isn’t evidence of an emerging artificial mind, it is an LLM producing confident bullshit. And a company repeatedly telling us that its next model might be AGI doesn’t make AGI a meaningful scientific milestone.
Sometimes #KISS is the radical answer, please look at what the machine actually does, not what the marketing department says it might eventually do. We have already seen this mess play through.
Web 1.0.
Web 2.0.
Crypto.
Blockchain.
NFTs.
Metaverse.
Web3.
DAOs.
Now AI.
Every few years Silicon Valley discovers the next thing that will “transform” nothing. The technology changes, were the investment logic barely does. Hype → investment → infrastructure → more hype → bigger investment → pressure to monetize, it is #techchurn.
Except now the machines require gigantic amounts of physical infrastructure and enormous financial commitments. This is the bit that gets hidden behind the shiny chatbot interface, LLM’s isn’t floating in the cloud, it is powered by somebody else’s warehouse, somebody else’s electricity bill and somebody else’s infrastructure. The supposedly weightless future has a very large material footprint.
The #deathcult loves this machine – but something deeper is happening here – the #deathcult has spent fifty years teaching us to worship – growth – efficiency – scale – competition – automation – consumption – financialization – individualism – technology. The AI industry is the last-ist gasp at pushing the mythology – more computing, more scale, more automation, more investment, growth, more efficiency. And because this machine is called “intelligent”, we are encouraged to bow down even further. The machine knows, the machine decides, the machine optimizes, the machine will solve all our knee ach problems. Meanwhile, the #nastyfew who own and direct the machine accumulate power.
Its a part of the #geekproblem were technical people make things work, this has real value, but technical expertise is one tool, not the toolbox. You cannot engineer your way out of social problems, or code trust. You cannot automate democracy. You cannot solve inequality with a better interface. You cannot fix the political economy of capitalism by making the algorithms slightly cleverer. And you certainly cannot hand over social decisions to machines because the humans have become inconvenient to a few nasty people.
This is the same blindness we have been suffering from for decades, if the problem is difficult, make it technical. But then “common sense” technical people become the gatekeepers, becomes the institution, becomes infrastructure. Then fingers in ears, nobody remembers that the original decision was political, as the power disappears into code – #AI becomes just more #dotcons.
To balance this mess, by composting, we need to open our eyes to the history of the #openweb. The original web was built messy on #4opens standards. hyperlinks, RSS to grow small websites were people published, people connected built by people making their own tools. Then Web 2.0 arrived, the UX got better, the platforms got bigger, the money arrived and the web became #dotcons.
Blindly, repeating this same mistake with the dotcons LLM’s in the era of #climatechaos is stupidity. Its a big mistake to be building another generation of giant closed systems of control. At best we should be asking – what would an open AI infrastructure look like? What data? What standards? What ownership? What governance? What accountability? What local control? What human oversight? What right to challenge? What right to rollback? What happens when the system is wrong? Who gets to decide? These are political questions.
That is backwards, technology is a tool for people, and yet here we are. agen we are generating the problem to feed the machine built to solve the problem, peak #techshit. So what do we do? We don’t have time for another #fashionista moral panic please. Not “ban everything”, not “AI will save us”, not “AI will kill us”. Not another fucking blinded conference where everybody agrees that governance is important and then goes home and builds the same centralized paths.
What we do need is to compost is this mess, take the useful technology, the useful research, the open models to build automation that actually gives people more time and power. Knowledge is always useful, but please throw the mythology onto the compost heap, the fake AGI worship, the #nastyfew billionaire saviour stories, the singularity smoke. We cant survive the endless-growth assumptions, of the #closedweb platforms, the surveillance economy, we need to compost this social #techshit.
Composting this is why the #openweb is a tool that still matters, not because openness is fashionable, or that another technical architecture will magically save us. It matters because power has to be distributed somewhere. Open data – Open source – Open standards – Open process – The #4opens. To make this tool work we need to grow the path of human moderation, community trust, distributed infrastructure and shared public knowledge.
The #OMN has practical projects for this path – archives with #makeinghistory – news with #indymediaback and eventually governance with #OGB. A practical #KISS path that understands that we need useful technology, to help communities organize, remember, communicate and act. We need infrastructure that belongs to the people using it, And the community to use this “shovel” to stop worshipping the mythology of the #deathcult machines and start rebuilding the commons.
Yes, this is a first small step in the path we need, not a dogmatic answer to everything. We clearly do not need more blinded technological salvation story’s. What we do need is a practical path to build news, archiving and eventually governance around open flows, trust and participation rather than surveillance, extraction and platform ownership.
The #deathcult has had fifty years, look at the mess, now lift your eyes and let’s start composting.
As the worshipping the #deathcult for the last 50 years becomes harder to hide, the lies are more naked. The lie of endless growth, trickle-down wealth, technological salvation and individual freedom are running into the material reality they created. The mess can no no longer be hidden in the abstract.
#Climatechaos, inequality, war, social fragmentation, political decay. #techshit. The question now is impossible to keep ignoring, not whether the system has problems, it is whether we can see the problems clearly to stop worshipping the mess that created them.
This is where we need social composting. Turn the pile. Expose the assumptions. Keep what is useful. Let the dead ideas rot down. Then grow something alive.
There is something revealing about the way powerful people talk about our future, when they imagine crisis, they imagine their escape. A luxury bunker, fortress border, a private city, a rocket or an #AI cloud. A place for the self chosen few to survive while everyone else is left outside to die.
This is the “logic” of the #deathcult we all worship, if the world is breaking, protect yourself rather than repair the world. It should be obverse to us that this is is not really any actual plan for the future, its just more head down worship, an admission that this class have stopped believing in any thing at all.
But, yes they hid this, they still tend to tell a story, the shiny version of this story is always the same, out of catastrophe comes a golden city, the old world burns, the rubble is cleared, and the self selecting few build something beautiful on top of it.
We have heard this story for thousands of years, apocalypse, judgement, Armageddon, collapse, then purification for paradise for the few survivors. The modern retelling simply replaces heaven with a billionaire bunker, an exclusive smart city, an AI utopia or a colony on Mars, different technology, same path.
On this #mainstreaming path some people, who we call the #nastyfew in the #OMN hashtag story, deserve to survive the mess they created. But what is not told in this simply story is that the bunker is hard right politics – #climatechaos, pandemics, resource conflicts, economic insecurity and technological disruption are real problems. But there are two very different ways to respond to systemic crisis.
One response is – How do we protect everyone and make the system more resilient?
The other is – How do I make sure I am on the inside when it collapses?
The second path is not surprisingly increasingly visible in #nastyfew billionaire culture, authoritarian politics and in the #dotcons industry we all spend way to much time inside.
in this modern story, the bunker is not just a building underground, it is a political metaphor, fortress borders are bunkers, private security is a bunker, gated communities are bunkers, #closedweb platforms are bunkers. What matters for us in #FOSS is monopolized infrastructure is a bunker. Even the fantasy of escaping humanity through #AI or space is another bunker, an attempt to leave the shared social and ecological world rather than compost our dysfunctional relationship with it.
This path is the opposite of the #openweb,it is were the #deathcult turns fear into control. The right-wing answer to social crisis is always built around fear – Fear of outsiders, fear of immigrants, fear of social change, fear of losing status, fear of disorder, fear of the future. But, then comes the golden lie, the promise, we will protect you, but this protection soon becomes control. The anger that should be directed toward concentrated wealth and political power gets redirected sideways and downwards toward other ordinary people.
The poor become the problem, migrants become the problem, minorities become the problem, the left becomes the problem. The messy complexity of society is reduced to enemies, it is an old political trick that the #blinded technological #closedweb makes much more powerful. Today’s authoritarian politics doesn’t arrive wearing an old-fashioned uniform. the phone in our pocket, influencers, algorithms, targeted advertising, surveillance systems, AI-generated propaganda and permanently monetised outrage. The infrastructure of the #dotcons is a bunker.
But what we focus on the #OMN path is there is alternative, this alternative isn’t pretending that everything is fine, not another shiny utopia, and it certainly isn’t waiting for some perfect political party, perfect technology or perfect leader to save us. The alternative is much more boring – Build things that work, trust, commons, local resilience. Create media systems where communities can see and understand what is happening. Focus more on building technologies that people can actually control by #KISS keeping the infrastructure understandable so participation is possible. Create spaces where people can disagree without immediately becoming enemies. That sounds much less exciting than an AI god or a $50 million survival bunker, good, what we need to do as the #DIY grassroots is move from bunkers to bridges
The important question is not, who gets into the bunker? The question is, what are we building outside it? Because humans have already built an enormous number of bunkers, political bunkers, economic bunkers, cultural bunkers, technological bunkers, information bunkers. We don’t need more, we need bridges, and bridges are fundamentally different from bunkers.
A bunker protects something by excluding people, a bridge creates value by connecting people. That is the deeper #openweb possibility – not a technological escape from society, but technology that helps society organize itself. Not centralized control, but distributed participation, not ownership of everything, but stewardship of shared resources, not fear as the organizing principle, but trust. Not “how do I survive when everything collapses?” but “How do we make collapse less likely, and life better, together?”
Its about composting the apocalypse – the world really is messy, but fear doesn’t have to become a bunker, it can become a reason to organize. This is where social composting matters, take the accumulated waste of the last decades — #neoliberalism, authoritarianism, #techshit, platform capitalism, political tribalism, broken institutions and the endless fear machine. Don’t pretend it isn’t there, don’t worship it or spend your entire life fighting it head-on. Compost it, break it down, learn from it, keep what is useful, let the dead parts become soil to then grow something different.
The #deathcult says the future belongs to the #nastyfew who can buy their way out, the #lifecult says the future belongs to those who can build relationships strong enough to stay. The choice isn’t really between apocalypse and utopia, it is between bunkering down or building commons. The planet doesn’t need another billionaire bunker, it needs people willing to pick up shovels.
To understand and walk this, lets look at an example of the mess we need to compost – by lifting the lid on the current #AI noise. The problem, isn’t simply whether #AI is intelligent; it is who controls the infrastructure, what incentives drive it, and whether technology serves people or turns people into components of the machine. When can see this we might be able to see, thus act on the #OMN trajectory: technology → power → participation → open infrastructure → commons, let try and get past the #fashionista mess of whether #AI is or isn’t “really intelligent.” as this is a lot of #mainstreaming noise.
AI is going to take all our jobs. AI is going to transform everything. AI is going to become conscious. AI is going to kill us. AI is going to save us.
Some of these claims might be true, some are noise and others certainly nonsense. The more useful questions are simpler – Who controls the technology, what are they trying to achieve, and who gets to decide how it is used? This is where the #OMN view of technology starts, don’t believe the hype – but don’t ignore the technology.
One of the problems we need to mediate, is, we should be careful about criticizing AI by repeating the claims made by the #dotcons (AI companies). If a company tells us its system is basically becoming a digital human, and we respond by saying “yes, but this digital human is dangerous”, we have already accepted their framing, we are helping improve there profits and power by repeating there story.
The same thing happens with the last generation of #dotcons, #Facebook told us its algorithm understands us, #Google tells us its systems are intelligent, #AI companies tell us their models are reasoning. Most of this is smoke and mirrors that we should be ignoring if we actually wont to see anything real.
This next #dotcons#AI boom involves enormous amounts of investment in computing infrastructure, data centres, chips and energy. The companies involved are under pressure to keep growing because the financial system only rewards growth. This produces a dangerous feedback loop, a company needs to keep growing as investors expect growth, the company therefore needs a new story about future growth, the technology becomes that story. The investment creates infrastructure, the infrastructure creates pressure to find uses for it, the uses become evidence that the technology is inevitable. Then more investment follows, it isn’t only a conspiracy, it is a #KISS system of incentives.
The better approach for us is to look underneath the noise. Q. What does the system actually do? What infrastructure does it require? Who pays for it? Who owns it? Who benefits? What happens when it fails? What happens to the workers? What happens to the users? What happens to the communities around it? All are more interesting than arguing about whether a snake oil chatbot is “really thinking”.
And this is an important #OMN lesson – technology does not exist outside society – the code is one layer, underneath the code are ownership, money, labour, institutions, energy, law, culture and power, when we get distracted and ignore those lower layers we don’t understand the technology at all. When this happens the mess we constantly have to compost is that this pushing of #techchurn isn’t innovation. We’ve seen this before, #web02 was going to transform everything, then crypto, NFTs. Then the metaverse, and then whatever the next shiny thing was.
Each wave arrived with claims about revolutionary transformation, yes some of the technologies were useful, but the investment system doesn’t reward usefulness, it rewards growth stories. This produces #techchurn, endless technological change driven partly by the need to find the next thing to invest in, rather than by any clearly identified social need. This is not new, we have been pushing this kinda mess since the industrial revolution.
So, how can we compost this mainstreaming mess, one path we tried and it kinda worked in the 20 century was socialism, or in the western guise social democracy. This is a different politics from simply saying “technology bad”. That older question takes us directly into #4opens territory were there is another mythology we need to challenge – Markets don’t produce good technology, the idea that if a technology is useful, the market will automatically discover the best version of it. History doesn’t support this well, this is why the #openweb matters. A genuinely open network gives people alternative paths. Open standards reduce #dotcons lock-in. Open source makes systems modifiable. Open data makes information reusable. Open process makes power visible.
The fourth one of these is especially important, so that the social consequences of technology aren’t hidden inside the code. We can find them hidden inside the process, who funded the project? Who decided the priorities? Who was consulted? Who wasn’t? Who owns the infrastructure? Who gets to change it? Who carries the social and ecological risk? Who gets the benefit? If those questions aren’t visible, the technology is normally reproducing the same old power structures, we need to compost.
This mess is not only to be found in technological we can use the #4opens to look and judge social paths. The same thing happens with markets, with bureaucracies, algorithms. The system follows its incentives, consequences emerge from the interaction between the system and the world. This is the reason #KISS matters, don’t invent unnecessary mythology when a simpler explanation works.
Open source is a social technology, one of the strengths of #FOSS is that people can inspect the system. That doesn’t magically make it secure, but it creates a culture in which claims can be challenged, problems exposed and were people can build alternatives. The current #mainstreaming path is not this, its repeating trust us:
Trust the company.
Trust the algorithm.
Trust the secret model.
Trust the security team.
Trust the executives.
Trust the experts.
Trust the investor story.
That is the kind of technological hierarchy that the native #openweb paths needs to challenging with a shovel. Native paths, need native technologies, with community participation, not #dotcons or #geekproblem technologies of obedience. Our path is about composting the layer of abstraction between people and reality – technology can make people more capable or it can make people more manageable, this simply understanding is what makes #OMN a shovel.
The #OMN isn’t trying to build another AI-powered social media platform or creating a better algorithm, it isn’t trying to replace one technological priesthood with another, the #OMN is much more basic.
News. Archiving. And eventually, down the road, governance.
The idea is to build infrastructure where people participate in the flows of information rather than being only consumers. Events come into the network – People and communities add context – Stories connect and organize those events – Objects move between nodes – Metadata gets added and corrected – Different communities can see different things – Useful information can spread – Useless information is allowed to decay.
And, nobody has to maintain one giant master database containing the “correct” version of reality. This is a what we call a #datasoup, messy, living, federated information environment. And that mess isn’t weakness, it becomes the very resilience we need. Distributed systems need distributed understanding.
The #OMN path is deliberately different from the dominant AI model, were the dominant model says: collect everything → centralize it → train the model → produce the answer. The #OMN is closer to: collect from many places → connect → tag → contextualize → challenge → correct → archive → feed back into the network.
As I keep saying, this is not an attempt to create a perfect database, it is an attempt to create flows of trust. The network flows become the process of understanding. That is why federation matters, open process matters, why human moderation matters. It is why disagreement matters, and why we don’t need another central algorithm deciding what everybody should see.
In our current economics: People are inputs, workers are costs. Communities become markets. Attention becomes a resource. Knowledge becomes training data. Care becomes an inefficiency. That should reveal to you the common sense #deathcult mess we need to compost. That is the #OMN path, technology is a tool, the question that matters is who holds it, who maintains it, who benefits from it, and what kind of society it helps us to build.
Care is missing in the current mess, in a better world, a worker cares about the person using the product, a journalist cares whether the information is true, a nurse cares whether the patient gets better, a programmer cares whether the software actually works, a community cares whether its infrastructure remains useful after the funding runs out. This is difficult to understand for only automated paths because care isn’t an optimization problem, it is a social relationship.
The future doesn’t need more technological priests, it needs people able to pick up the tools, understand how they work, challenge the assumptions behind them and use them together.
Currently we are to stuck in the liberal response to the current hard rightward shift, as they treat it like a fixed demographic fact. “Those people won’t move.” “Those voters are lost.” “Reform has captured them.” then comes more polling, messaging, focus groups, electoral strategy and process. This is the #geekproblem applied to blinded #fashernist liberal politics: treating a living social system like a technical problem that can be managed from above. But people don’t live inside polling data, they live in communities, institutions, workplaces, families, streets, media systems and increasingly broken #dotcons digital spaces.
And when this #mainstreaming stops giving people security, meaning or trust, something will fill the gap. If government doesn’t deliver, people look elsewhere, institutions aren’t trusted, people look for identity, communities are fragmented, people look for tribes. If #mainstreaming politics can’t offer a believable future, people reach for something that feels solid now. That is why sectarian identity becomes attractive in an age of inchoate policy, captured institutions and bad-faith politics.
At least identity feels tangible, I know who I am, who they are, and I know who is to blame. It is a crude form of social infrastructure, but it is still infrastructure. And this is where the liberal framing goes wrong, the “rightward shift” isn’t some mysterious virus that has infected society, it is a feeding on the very probels our 40 years of worshiping a neo-liberal #deathcult has produced, on broken social trust, insecurity, precarity, housing insecurity, broken public services and loss of community that leads directly to political powerlessness.
And the constant experience of being told that everything is improving while your lived experience says otherwise. You don’t compost that with better messaging, you don’t shoval it with another consultation, you don’t defeat it by telling people they are stupid, racist, backward or “misinformed”. You certainly don’t challange it by becoming better at managing the same broken system.
You change the conditions that produce the politics, this is where the #OMN way of thinking matters. Start with the social infrastructure, build trust, participation to grow commons with space for paths where people see the evidence, challenge it, add context and correct mistakes. Build spaces where people do things together rather than simply consuming politics through algorithmic feeds.
That is how trust grows, from paths where the #4opens is more than a technical checklist. Because open process lets people see how power actually works, it turns politics from something done to people into something people can participate in. Communities become visible without first getting permission from the #mainstreaming machine. Where trust is something built through participation rather than handed down by an authority. Where disagreement isn’t automatically treated as failure. Where mistakes can be corrected rather than silently buried. Where history isn’t constantly erased by the next algorithmic cycle.
You don’t solve the rightward shift by endlessly talking about the rightward shift, you rebalence the social conditions underneath it. The right-wing understands something that much of the liberal centre has forgotten – people need belonging. The nasty mess we currently need to compost is allowing belonging to grow from fear, exclusion and enemies. Make people safer, communities stronger, open up space were people can build together.
Because trust is built through doing things together – that is the native #openweb path. We need to compost what the right feeds on: division, so the alternative has to grow from trust. That’s not electoral strategy, its #KISS growing social infrastructure.
The problem isn’t that humans are stupid, maybe its more that we’re just good at organising stupidity. The planet isn’t dying because it hates us, the planet will be fine. It’s the humans who are having the difficult bit, the economic system says: BUY MORE SHIT. Religion says: TRUST THE INVISIBLE AUTHORITY. Politics says: PICK A TEAM. The #dotcons say: KEEP SCROLLING. And the #geekproblem says: DON’T WORRY, WE CAN ENGINEER OUR WAY OUT OF IT.
We’ve pushed a #nastyfew class to avoid any responsibility, and then people on there knes eyes closed wonder why nothing changes. Maybe the useful position is to step back from the social and ecoloical mess long enough to actually we are creating it. Not abandon people, not give up on society, but stop pretending the existing path is working.
The #OMN starts from that uncomfortable place. News. Memory. Trust. Participation. Eventually governance. Not another shiny platform, another central authority. A bit of infrastructure for people to see what is happening, connect it, challenge it, remember it and build something better together.
The planet doesn’t need saving from humans, humans need saving from the #deathcults we so easely worship. And maybe the first step is getting off our knes opening our eyes and looking around at the mess we need to compost.
Yes, the #web02 revolution was a con, it always was. The problem is now most people have spent years pretending that the dominant technology companies were somehow neutral actors – clever companies making useful tools, occasionally getting a little too powerful, occasionally needing a bit of regulation. But now this comforting chattering class story is harder to maintain, as the long “invisible” problem has finally reached the #mainstream, the act of stepping over the smoke and mirrors can now be seen in books such as Gil Durán – that the Silicon Valley billionaire class has developed an explicitly anti-democratic political worldview, and it has accumulated enough money, technology and institutional influence to start acting on it.
The book Nerd Reich: Silicon Valley Fascism and the War on Democracy describes a political culture that did not suddenly appear with Trump. It has roots going back decades: hostility to government, hostility to taxation, extreme individualism, the fantasy of “exit”, private jurisdictions, network states, crypto-utopianism and the idea that technological elitists should be able to operate outside democratic constraints. This view of #geekpoblem history matters because if we treat what is happening now as simply another Trump-era political crisis, we shovel the wrong shit onto the compost heap.
This mess we need to compost is the blinded politics of our technology classes. The con was always bigger than the platform, #dotcons were never simply websites, there “value” comes from when they became infrastructure for social life. #Failbook, Google, Amazon, Microsoft, Apple, X and the rest were built to control people, they “business modal” inserted themselves between people and their ability to communicate, organise, publish, buy, work and increasingly understand the world.
The con, the clever trick was that they appeared to be giving us something, free publishing, free communication, free social networks, search, storage and entertainment. But the real business model was the capture of the flows, our relationships became data, our attention a commodity, communities became markets, conversations became #LLM training material. Now that our social lives are increasingly controlled as behavioural prediction systems, and the more dependent we became, the more control and thus power accumulated on the other side of the interface.
This is why calling the #dotcons simply “social media companies” is too small a description. They became private governance systems, to make rules, decide visibility and control infrastructure. They moderate speech, shape markets, influence elections. They lobby governments to corrupt political control. And now some of the #nastfew openly talk about replacing democratic institutions with technological and corporate control. The con was never about advertising, it was about power.
Seeing the path underneath the technology is of the useful things, connecting today’s behaviour with 20th century ideas. The Silicon Valley ideology did not begin with artificial intelligence, it developed through decades of worshipping the #deathcult of libertarian and anti-government thinking. Books such as The Sovereign Individual became influential within the elitist chatting classes. Figures such as Peter Thiel pushed ideas, and funding at technology, sovereignty, crypto, private jurisdictions and “exit”.
The basic #nastyfew fantasy is consistent – when the government gets in the way, leave, if democracy is inefficient, replace it. When taxation is inconvenient, move somewhere else. If regulation applies to everyone, build somewhere it doesn’t. If nation states are obsolete, create new digital or corporate forms of sovereignty. It sounds futuristic, but underneath the science-fiction language is something ancient. A #nastyfew group of extremely wealthy people deciding that ordinary democratic accountability should no longer apply to them. This is simply oligarchy updated with #postmodern branding, and then came the #AI boom, that accelerates and intensified the #techshit class mess.
We should not need to talk about how the technology itself is not the enemy, the current #openweb reboot clearly shows it is not. So what is, a very normal story, the worship of the #deathcult, our political and economic structure around the #dotcons, and the #geekproblem that breeds this is the problem.
With #climatechaos visible all around us, we are still being told that all this #techshit is necessary because someone in Silicon Valley has decided that the future requires it. This now easy to see mess is why resistance to data centres, surveillance systems, crypto schemes and companies such as Palantir can become broader than narrow traditional left politics. People are now starting to experience #nastyfew billionaire power physically in the growing social mess. The abstract becomes concrete, the cloud a building, the algorithm becomes distracting fluff, the #dotcons platforms are revealed as workplaces when the billionaire becomes the person deciding what happens in your town.
The #OMN more profound question is increasingly about who gets to control infrastructure and who gets to participate in deciding how it is used. That is a democratic question, and it should also be a #openweb question. This is where the current reboot comes in to balance the mess. The #NGO, civil society answer cannot simply be to keep regulating the #dotcons harder while continuing to depend on them for everything. Yes, regulation matters, taxation matters, breaking up monopolies matters and basic democratic accountability matters.
But we also need alternatives; otherwise we remain trapped inside #nastfew controlled infrastructure. This balancing is why we can’t keep fucking up our #openweb reboot. We need to #KISS take the useful lessons from the early web – openness, decentralisation, interoperability, user control and federation – and combine them with the better UX lessons we learned from Web 2.0.
We need to build this alt path on the current #Fediverse, based on exiting reboot #4opens paths like #ActivityPub and #RSS. What we don’t need is more of what current takes the vast majority of #openweb funding and coding focus. Not another collection of #VC startups, any more “ethical” billionaire-funded platforms – not another centralised service waiting to become the next #dotcons.
We need something structurally different, we need practical shovels to composting the #dotcons. This is where I use the word compost deliberately, we cannot simply pretend the last 30 years didn’t happen, there is an enormous pile of #techshit. Some of it is bad technology, much is bad governance. Some is exploitative economics, surveillance, addiction. In our heads we need to compost venture-capital paths, empty innovation language and the stink of #NGO and institutional capture.
Some of the simple #geekproblem is just plain bad social thinking dressed up as technical expertise. But there is likely useful material in the pile too, the #web02#dotcons did teach us things – They showed us that people want easy-to-use communication tools – the importance of good #UX, we need to take what is useful and use this to expose what is toxic. To understand how it happened, learn from the failures. Then we need to translate this understanding into action to break the concentrations of power, to open space to grow something different.
The #geekproblem is part of this, another uncomfortable layer. The alternative technology world has not always been good at avoiding the same mistakes, the #geekproblem is real. Too often we build technology according to what technically clever people think is interesting rather than what communities actually need. We confuse technical complexity with progress, confuse innovation with usefulness, technical decentralisation with democracy. And often we recreate the same power structures inside #FOSS that we were supposedly trying to escape.
The resulting technically elegant social mess, is a strange imitation of the #dotcons: technically open underneath, but socially closed around the people who understand the machinery. This mess is then feed into the funding problem, where the #fashernistas enter the pile.
With the current #openweb reboot, alternative technology is increasingly surrounded by funding ecosystems that reward fashionable language, impressive demos, grant-friendly projects and institutional credibility. The grassroots people actually doing the work can become secondary, the people who understand the community get pushed aside by people who understand the funding application. The messy project gets replaced by the polished project, the difficult social question becomes a technical deliverable, and the result is another layer of #techshit.
This is not inevitable, but we need an open process capable of exposing it, that is the reason the #4opens matters – Open data – Open source – Open standards – Open process. The fourth one is particularly important, if the process is visible, we can see who is making decisions, how money is moving, whose ideas are being prioritised and where the projects are about grafting. We can challenge it before the pile gets too big, we need to compost the #techshit at source.
To grow anything in the current mess, we need infrastructure that ordinary communities can understand, use, modify, share and govern. We need technology that supports participation rather than extracting it, systems where disagreement, correction, rollback and learning are normal. We need tools that help communities build memory rather than constantly throwing yesterday into the algorithmic landfill.
So we know what we need, we know what we need to compost. The chattering classes are finally waking up, we have the interesting thing, that some of the people who have spent years talking about “innovation” and “the future” are finally starting to notice what has been happening. The warning signs are no longer hidden, #nastyfew political power is visible as is the social and ecological damage.
The question is no longer whether there is a problem, it is becoming what we do about it. And this is where I worry about the next stage because every time the mainstream finally notices a grassroots problem, the #fashernistas arrive. They package it, brand it, secure the funding to create the conference to build their careers. This simply “common sense” behaver stinks and is going to kill and displace billions of people.
And somehow, after all that activity, the people who were actually doing the work are still standing outside the room, we have seen this cycle for decades, we cannot afford to repeat it here. So shovel harder, the #openweb reboot has a job to do, we don’t have the time to create another fashionable technological sector. We don’t need another class of sellout experts to compete to become another set of gatekeepers. And definitely not to reproduce the #dotcons with a nicer logo and some open-source code.
We need to shovel hard, turn over the #dotcons, expose the blinded ideology, compost the bad economics, the #geekproblem and the corrupt grant culture. We need to compost our own #fashernista performance. To balance this we have to keep the useful technology, the useful knowledge, the communities and most importantly keep the history. Then use all of that compost to grow something genuinely different.
The old web was open enough to give us a glimpse of what was possible, #web02 captured that openness and turned it into private infrastructure. Now we have a chance to take the useful parts back, not by going backwards, but by putting people and communities back into the centre of the flow.
The #deathcult worshippers have spent decades building an escape route from simple democratic accountability. Our path is not to follow them on this fantasy, it is rather to build a better path in the other direction. The #dotcons are a huge pile of compost, the question is whether we are willing to pick up the shovels.
The #deathcult is selling the void, turning meaning into a market, in this post we cover the normal themes of #stupidindividualism, commodification, atomisation, trust and community.
One of the deeper tricks of the #deathcult is that it doesn’t only sell us products. It sells us back the meaning, belonging and connection that the system itself has striped away. Nietzsche’s famous declaration “God is dead.” was not simply that religion was disappearing, but that an outdated system of shared meaning and moral authority had collapsed.
For many people, that leaves a void, a longing for meaning, connection, protection and purpose, for something larger than the isolated self. And where there is longing, capitalism sees a market – consumer capitalism, the market for meaning has always promised that dissatisfaction can be solved through consumption. Buy the car, the clothes, the holiday, the experience, buy the lifestyle. But what this hides is the more profound needs of belonging, meaning, safety, trust, community – don’t fit comfortably into commodity form – more stuff does not fill the hole – so the market moves further inward.
Instead of simply selling objects, it starts selling the self with self-improvement, self-mastery, self-optimization and personal growth. Manifestation and spiritual awakening, the lie becomes: the problem is not the society you live in, the surrounding relationships, or the structures shaping your life, the problem is you. And in the mainstreaming, conveniently, there is always another influencer peddling a course, book, retreat, coach or guru available to fix you.
This is the perfect market because the product must never work, if people actually became fulfilled, the market would disappear. So people need to remain almost healed, almost whole, almost happy, almost enough – the longing itself becomes the business model – this is #stupidindividualism dressed as enlightenment.
Then we have religion reborn – the commercialised form of Western spiritualism – not community ritual, religion or spiritual practice, but the Instagram-ready world of manifestation, “high vibration”, gurus, retreats and personal enlightenment. This supposedly alternative culture simply reproduces the core values of capitalism: individualism, control, competition, self-surveillance and the hero narrative.
Our current “thinking” instead of challenging these values, we spiritualise them, you are told that your thoughts create your reality, everything happens specifically for your personal development. That success proves you are aligned, suffering means you failed to think correctly. The fantasy is that you can become the god of your own reality.
This looks like liberation, but underneath it is the same old #stupidindividualism. The individual becomes the centre of everything, society disappears, material conditions disappear, history disappears and power disappears. The outcome is you treat other people as supporting characters in your personal journey, then exploit them by turning structural problems in to personal failure.
This is where politics becomes important, if every outcome is understood as a reflection of your mindset, then structural criticism becomes difficult. Poverty? It is a mindset problem. Loneliness? Means you need to work on yourself. Abuse? A lesson the universe sent you. Illness? Your energy is wrong. Failure? You did not manifest hard enough.
The effect of this “thinking” is deeply conservative, instead of asking why people are suffering, we tell them their suffering is evidence of their own failure. Instead of rebellion, we get self-improvement. Instead of solidarity, introspection. Instead of collective action, another #SEO journal.
This is an affective #mainstreaming way of neutralising dissent because it turns social pain into private inadequacy. The death of empathy is the ugliest part of this, if someone’s suffering is something they “manifested”, then nobody has to sit with them in it. Nobody has to listen, has to ask what happened, has to offer real help. A platitude replaces solidarity “Everything happens for a reason.” “You need to forgive.” “This is a lesson.” “You attracted this into your life.”
The language sounds caring, but the practice becomes the opposite – cruelty is renamed healing, blame as wisdom, detachment is renamed enlightenment. This is simply more emotional capitalism, were the language of empathy remains everywhere, while the actual social practice of empathy disappears, but when empathy dies, connection dies with it.
Community is dangerous to power, people who gather can organise, people who form relationships can resist. People who trust each other become harder to govern through fear and isolation. The current mess does not need tanks in the streets to atomise people, it can do it culturally as when connection is labelled dependency, needing people becomes weakness and community becomes inconvenient. In our worship of the #deathcult the ideal person becomes the isolated, self-managing individual who treats every problem as something to solve alone.
At the #OMN we keep coming back to the #mainstreaming problem. Why? A system is most powerful when its values stop looking political, when they become common sense, when individualism becomes blinded freedom, competition becomes human nature, consumption becomes happiness. Self-surveillance becomes personal growth and isolation becomes independence. At this point, the system barely needs to tell people what to do, people reproduce the values themselves. They discipline themselves, blame themselves, sell the same worldview to each other. The #deathcult ideology becomes culture, becomes infrastructure.
But, the path away from this mess is simple, without followers, the hierarchy collapses, this is particularly obvious in digital culture. The supposed influencer is still dependent on likes, subscribers, sales, views and reputation. They claim independence while being embedded in the same attention economy they supposedly escaped. They are not outside the market, they are a particularly efficient product of it.
We need to remember that human beings have always created ritual, meaning, myth and shared practices. The #OMN path points in this direction, less self-obsession, more participation. Less individual optimisation, more shared action. Less influencer culture, more horizontal knowledge. Less performance, more trust. Less “fix yourself” more “build something together”.
The #openweb matters here because the structure of our technology also shapes our culture. The #dotcons push the isolated individual, your feed, brand, your followers, your engagement, your identity. The #deathcult repeatedly breaks social things into individual fragments and then sells them back to us. It breaks community and sells networking, meaning and sells lifestyle, confidence and sells self-help. It breaks connection and sells social media, belonging and sells branding.
The answer is not another product, its simply to rebuild the social fabric that commodification has been eating away. Yes, real connection is messy, solidarity is inconvenient, community involves disagreement, compromise, responsibility and mutual care. You cannot optimise it, you have to participate in it. And it is one of the reasons the #OMN keeps saying the same apparently simple thing – Trust matters. Community matters. Participation matters. The #deathcult wants you staring endlessly into yourself, the commons start when we look outward and find each other #KISS
I kind of though this was incomplete so did some reading and added this section.
Maybe focus on different paths to get a balance of good and bad…
The Chinese Cultural Revolution remains a difficult and important experiences for anyone seriously interested in emancipatory politics. It is tempting to reduce it to the normal #mainstreaming a story of authoritarianism, Mao, political violence and social chaos, but doing that misses something more useful. The Cultural Revolution was also a huge experiment in what happens when millions of people are encouraged to challenge established political power and create new forms of organisation.
Its failure raises a question that remains relevant today – how do people share real power without reproducing the behaviour of the structures we are trying to replace? – This is a central question for the #OMN path to walk from challenging power to creating alternatives.
The distinction between dismissal and pluralisation.
Dismissal is the politics of removing people, defeating factions and taking control. It is fundamentally about deciding who should have power and who should be excluded from it.
Pluralisation is different. It is about people organising themselves, experimenting with new relationships and creating institutions outside existing hierarchies.
The Cultural Revolution contained both tendencies, in its early years, independent organisations and new forms of mass political participation emerged. But these experiments became caught up in factional struggles. Groups began fighting over who would control political power rather than concentrating on what new forms of social organisation they could create.
The result was destructive, the politics of negation overwhelmed the politics of creation. This distinction matters as it is relatively easy to define what we are against. It is much harder to build something that people actually want to participate in. A movement can become good at identifying enemies while becoming progressively worse at creating alternatives.
That is one of the traps that the #OMN path is avoiding. A simple problem is that authoritarianism does not require a state, it is possible for people to reproduce authoritarian relationships among themselves. You can see this today in cancel culture, how ordinary people became involved in policing one another, enforcing political identities and attacking those considered insufficiently revolutionary.
This creates a difficult problem for anyone pursuing decentralised or anti-authoritarian politics, simply removing the state does not automatically create freedom. Simply decentralising power does not automatically make relationships democratic. A crowd can become authoritarian, a community can become authoritarian, a movement can become authoritarian or a social-media group can become authoritarian.
Even a supposedly horizontal organisation do develop informal hierarchies, gatekeepers and systems of exclusion. This is why “power to the people” is not enough as a political programme. We also need structures that help people exercise power without turning that power into domination over others. This is what the #OGB is for and about.
The danger of dismissal has a connection with what we now call cancel culture, although the underlying behaviour is much older than social media. The important issue is not simply criticism of individuals, criticism is necessary in any functioning democratic culture. The problem is the development of an internal policing culture where belonging depends upon ideological or moral purity. People are divided into the good and the bad. Disagreement becomes evidence of corruption. Mistakes become grounds for exclusion and political differences become moral crimes, eventually the movement starts consuming its own members. This is the logic of dismissal.
And it is particularly dangerous for grassroots movements because they lack the institutional safeguards that exist, at least theoretically, within formal democratic structures. Without some way of managing disagreement, accountability and conflict, decentralisation simply produce competing factions fighting for informal control.
Creation has to be the core path, this is the most important lesson, not simply “don’t be authoritarian.” It is more positive than that. Build, build! Institutions, relationships, build commons, build democratic practices, build alternative infrastructures. Build ways for people to participate without having to surrender control to a central authority, this #KISS step changes the political question.
Instead of asking – who should control the existing system? We ask – what can we create that makes the existing system less necessary? This is a much more interesting question, that moves politics away from permanent opposition and towards experimentation. The goal is not simply to seize somebody else’s institution and run it with different people, it is to create institutions with different relationships built into them.
Then we have the old stalwart of class analysis, this is useful for understanding economic power and exploitation, but when class becomes a moral label, it becomes another mechanism of dismissal. Someone is no longer disagreed with because of what they are proposing, they are dismissed because of what category they have been placed into.
This creates a strange reversal, the people who were supposedly building a more egalitarian society can become increasingly concerned with identifying and eliminating the “wrong” people. The category becomes more important than the political project, a historical paradox that people who had been oppressed under the old system could become defenders of the new hierarchy, while people from previously privileged backgrounds could become radical opponents of bureaucratic privilege. People are more complicated than political categories that matters for any attempt to build a genuinely participatory politics.
A needed balance is that institutions matter, we should not only romanticise spontaneity. People organising themselves is important, grassroots experimentation is important, but spontaneous organisation does not automatically remain democratic. There need to be ways to deal with disputes, abuse, exclusion, manipulation and concentrations of informal power.
This does not mean rebuilding a centralised bureaucracy, more about developing lightweight (like the #4opens) democratic institutions that protect pluralism and participation. The challenge is to create enough structure to prevent domination without creating so much structure that the institution becomes another hierarchy. Yes, a difficult balance, but avoiding the problem does not make it disappear.
The #OMN project is not about building another political machine, it is to experiment with infrastructure that allows people to organise, communicate, publish, archive and make decisions while retaining meaningful control over their own participation. That means moving away from the logic of the centralised platform, instead of one organisation → one authority → one set of rules, we can explore, many participants → shared protocols → transparent processes → distributed participation.
But distributed does not mean unaccountable, the infrastructure needs mechanisms for trust, moderation, transparency, rollback, correction and disagreement. The aim is not to eliminate conflict, it is to make conflict productive rather than destructive. But openness alone is not enough, an open system can still develop closed social relationships. A technically decentralised network can still become dominated by a few people. A community project can still develop gatekeepers. So the technical architecture and the social architecture have to develop together.
This is why the #OMN path is not simply about technology, it is about learning how to build social systems that are capable of remaining open, while not repeating the politics of negation. The path is therefore be surprisingly simple, a movement cannot define itself forever by what it opposes. If all our energy goes into removing enemies, exposing bad actors, denouncing ideological impurity and winning internal arguments, we eventually become trapped in the same power logic we claim to oppose.
We need to spend more energy on creating, create spaces where people can participate, commons where people can contribute without surrendering ownership to a corporation, archives that preserve collective memory. We need media systems that don’t depend upon algorithmic gatekeepers, governance where disagreement does not become exclusion. Not only that, but we need to create institutions that can learn, this path is the difference between negation and creation.
We need a path, not a blueprint. Questions to address, problems any emancipatory movement has to confront. How do we prevent bureaucracy from becoming permanent? How do we stop decentralisation becoming factionalism? How do we deal with disagreement without turning it into moral warfare? How do we give people real power without enabling new forms of domination? How do we create democratic institutions that remain open to change?
The #OMN therefore starts from a path of creation rather than dismissal, we should not try to build a perfect system. We build systems that people can participate in, question, modify and improve. That means accepting disagreement, allowing experimentation to create mechanisms that prevent any one group from permanently capturing the commons. This path to self-government has to be learned, practised and institutionally supported.
Freedom is not created simply by removing authority, it is created by building the social relationships and institutions that allow people to exercise power together without turning that power into domination. That is a much harder project, but also the more interesting one.
The #OMN path is not about taking power – it is about building the capacity for people to share power #KISS
One of the meany problems with modern capitalism is not simply that some corporations are greedy. It is that we have built institutions around the assumption that people are greedy, and then wondered why they behave that way.
Since the 1970s, #neoclassical economics became dominant in business schools and corporate thinking. An older social democratic idea of the manager as a professional with responsibilities to workers, customers, communities and society was displaced by a #geekproblem model of management built around financial incentives, shareholder value and measurable returns.
This became part of what is commonly called #neoliberalism. At the #OMN we polemically and, we argue, factually call the resulting social system the #deathcult: a system that places financial accumulation, competition and individual economic interest above the social relationships and ecological systems that actually make society, and life possible.
The darkness at the centre of this system is the idea of #Homoeconomicus – the simplified economic human who is assumed to rationally pursue personal advantage and maximise material rewards. Applied to the corporation, the logic becomes straightforward, managers cannot be trusted to act in the interests of shareholders because they have interests of their own, so we need incentives.
Give managers shares and stock options. Tie their bonuses to share prices. Measure everything. Monitor everything. Make individual financial reward correspond with corporate financial performance. This became part of the intellectual foundation for shareholder value.
The corporation increasingly stopped being understood as a social institution with multiple responsibilities and became something closer to a machine for maximising financial returns. Workers become costs, communities externalities, nature becomes a resource, customers markets. Managers become agents, shareholders become the priority. And success becomes a number.
The problem is that people aren’t actually like this – the fascinating thing is that the economic model is a very dangerous description of how humans actually behave. Research from behavioural economics and even game theory has repeatedly demonstrated that people are motivated by much more than financial self-interest.
People care about: honesty, fairness, trust, reciprocity, reputation, pride in their work, belonging and professional responsibility. People will often sacrifice financial rewards in order to behave in ways they consider right, cooperate when they trust each other, reward cooperation and punish behaviour they believe is unfair – sometimes even when doing so costs them something.
This matters enormously for how we organise institutions – if people are capable of cooperation, trust and reciprocity, then building institutions on the assumption that everybody is fundamentally selfish can actually make society more selfish, a institutional feedback loop
This is the real problem, a narrow and blinded theory about human behaviour becomes institutional reality. We start by saying: People are selfish, so we design institutions around that assumption. We create bonuses, stock options, surveillance, competition.
Then people learn that these are the behaviours that matter, cooperation becomes secondary, professional pride becomes secondary, community responsibility becomes secondary. Trust becomes something that needs to be managed rather than something that can be built.
People adapt to the system, and then we look at the resulting behaviour and say: “See? People really are selfish.” it is the trap we have all walked into. Assume people are selfish → build institutions around selfishness → reward selfish behaviour → weaken trust and professional norms → observe selfish behaviour → conclude that the original assumption was correct.
The institution has created the behaviour it claims merely to measure, is the #mainstreaming problem. Once a particular model becomes normal, it stops looking like ideology, it becomes common sense. Eventually, people forget that things could have been organised differently.
This is one of the most powerful things institutions do: they turn particular assumptions about human beings into apparently neutral systems. The system then reinforces those assumptions is how ideology becomes infrastructure.
This argument is more subtle, and more important. A narrow economic model has had enormous influence over how corporations understand management, incentives and organisational success. It helped legitimise corporate culture with its head bowed down worshipping a #deathcult.
And once that becomes the default, even people who personally reject the model have to bow there heads or be banished. To let the light into this mess, the path itself has to change, from extraction to participation. This connects directly to the #OMN projects.
We need to stop designing social systems around the assumption that people are isolated individuals competing for maximum personal advantage. Humans are social, we build relationships, we cooperate, create communities, develop shared norms. We care about reputation, we care about doing a good job, care about whether other people treat us fairly.
This is also why the #OMN puts so much emphasis on trust, participation, commons and the #4opens. As the alternative to the #deathcult isn’t simply a nicer version of the same system, it is a different understanding of what people are. Instead of designing systems to control selfish individuals, we need to #KISS design systems that enable cooperation between social beings.
Instead of endless surveillance, build trust, of individual competition, build participation.
Instead of extracting value from communities, build commons, recognise them as contributors.
Instead of measuring everything through financial value, recognise social and ecological value.
The path isn’t simply “How do we make selfish people behave better?” the bigger question is “Why are we building institutions that require people to behave selfishly in the first place?” That is the question we need to ask of corporations, business schools, governments, NGOs and our own activist institutions. Because when a system repeatedly produces the behaviour it claims is simply human nature, perhaps the problem isn’t human nature, perhaps the problem is the system.
Our institutions are not neutral observers; they actively shape human nature. The path away from this mess is simple and native to the #openweb, compost the #deathcult, build the commons.
We need to stop talking about “climate change” as though we are discussing a slightly inconvenient change in the weather. Climate change is too soft, too neutral. Climate change makes it sound as though something simply happened to us. It didn’t, we pushed this mess, we built an economic system that treats the living world as raw material, turns everything into property, pushes everything through markets and then calls the resulting destruction “growth”. The next twenty years will be the “bill” we pay for this short-sighted greed. And the really dangerous part is that we are still trying to solve the problem using the same thinking that created it.
Welcome to #climatechaos, not one dramatic event that starts on a particular day, it is chronic, it accumulates, compounds. It moves through food systems, water systems, ecosystems, economies and communities. This makes it politically difficult because there is no single moment when everyone can point at the disaster and say, there it is. Instead, the extremes get worse, harvest fails, rivers floods, insurance disappears. The food price rises, drought lasts longer and finally the ecosystem quietly collapses. But one thing that is becoming common sense is we cannot carry on pretending this is normal.
A small step is that the language matters “Global warming” sounds almost pleasant, “Climate change” sounds neutral. Climate breakdown tells us something more important, there is a direction of travel, continuing accelerating the conditions that make human and ecological life less stable. That is what the next twenty years are, yes science based global averages are useful, but the things communities actually experience are extremes – heat, flooding, drought, food insecurity and other disruptions.
Living through the consequences, will show that today’s common sense, the #neoliberal answer to #climatechaos is wonderfully convenient for the #nastyfew – you are the problem, you have the wrong car, eat the wrong food, you use too much energy and bough the wrong thing. You didn’t recycle enough, and feel guilty.
This is the #deathcult at work, the individual is made responsible for a systemic crisis while the systems generating the crisis remain untouched. The absurdity is the dumping of climate responsibility onto individuals while corporations continue selling products that cause global warming. This mess isn’t accidental – #stupidindividualism is politically useful as isolated individuals have very little power. Where communities, workers, cooperatives, movements and collective action do have power.
By now it should become a little obvious that we don’t need greener consumption, what we do need a different relationship with the living world, the current uncomfortable path. Let’s make this plan – #Climatechaos isn’t an energy problem, it isn’t just a transport problem, it isn’t just a technology problem, it is a problem with how we understand ourselves. We have built a culture around the idea that everything exists to be owned, land, water, animals, forests, minerals, knowledge, attention. Even our relationships, on the #dotcons, become a commodity.
Everything becomes something that can be extracted, then we are surprised when the living systems collapse. To start to compost this mess the next twenty years need to be more about moving from ownership to participation, from extraction to stewardship. About better balancing competition and cooperation to move from isolated individuals to resilient communities. In an economic sense from commodities to commons. And yes, it is a much bigger political project than buying an electric car.
Food is going to expose the current blinded stupidity, food is where the abstraction ends. You can argue about climate models forever, but when food becomes unreliable and expensive, everyone understands. The climate discussion points to the vulnerability of agricultural systems, including dependence on a few major crops due to growing pressure on farming from heat, drought and extreme weather.
The response cannot simply be another technological monoculture. We need real diversity, more resilient crops, local knowledge, healthy soils to grow this biodiversity. We need shorter and more resilient supply chains, community food systems. And probably a much more serious conversation about what we choose to eat and how much land and sea we devote to producing it because agriculture isn’t happening outside nature.
The next twenty years will remind us that nature is not decoration, currently we treat biodiversity as something nice to have after the economy has been sorted out. But ecosystems are part of the economy, wetlands manage water, salt marshes protect coasts, healthy soils support food, forests regulate water and store carbon. Biodiversity provides resilience, this is not romantic environmentalism, it is infrastructure.
And then comes the techno-fix – whenever capitalism encounters a problem caused by technology, extraction and industrial growth, it offers us more technology. So next we get geoengineering, perhaps we can reflect sunlight, perhaps we can manipulate the atmosphere, perhaps we can capture carbon, perhaps artificial intelligence will optimise everything. Or perhaps some billionaire will save the planet. This is the reheated #mainstreaming#geekproblem version of climate politics, the problem is that the blinded underlying assumption, the system is fine, we just need a better machine.
But, unspoken is more mess we then need to compost – Who gets to control the thermostat? Who decides? Who is accountable? Who gets protected? Who gets sacrificed? These are not engineering questions, they are political questions, the next twenty years will be a democratic test of where the climate crisis becomes bigger than climate policy. We are going to have to make real choices about where should people live, what happens to communities that cannot be protected? Who pays? Who decides? What technologies are acceptable? And from a deep green prospective what land is for humans? What land is for the rest of life?
There are no purely technical answers, science can tell us what is happening, it tells us what happens if emissions continue. But science cannot decide what kind of society we want, that is politics, at best it is democracy. And at worst it is where the #mainstreaming agenda becomes dangerous as #climatechaos doesn’t care about our current political comfort zones. To find a path through this mess, we have created, we need resilience, not reassurance
Doom on its own is useless, but pretending everything will be fine is worse, people need real information about what is happening? What are the risks? What can we do? What can our community do to prepare, to organise? This is why #KISS communication needs to become local and participatory.
The example of community-based #OMN like projects matter – people come together, learn what is happening and then discuss what they can do locally. The process itself builds resilience, this should be obvious. A community is more resilient when it knows how to communicate, when it can share information. More resilient when it trusts people, when it has local knowledge and more resilient when it has shared infrastructure to remember what happened last time.
That is why media matters – the rebooted #openweb becomes climate infrastructure – where the #climatecrisis connects directly to the #OMN. We need an information infrastructure that belongs to communities rather than corporations, so communities can continue to document what happens to them. Because when the next flood comes, the official report six months later isn’t enough. The native #openweb can be part of the infrastructure of climate resilience that is if we stop treating it as another marketplace for attention.
The #OMN is native to this kind of future, it’s not a climate project in the narrow sense. But the underlying problem is the same – how do we build systems that support collective intelligence rather than extracting it? How do we allow people to publish, share, moderate, correct and preserve information without handing control to a handful of #closedweb platforms?
How do we create the trust we need without building more centralised authority? How do we make community knowledge persistent? How do we build infrastructure that can survive the failures of individualist #dotcons platforms? These questions become much more important as #climatechaos increases. Because resilience requires distributed systems, but not just technically distributed systems, we also need socially distributed systems.
The mainstream will always tell us – now is not the time, too radical, too expensive, too difficult, too political for people to accept, or the market isn’t ready, the technology isn’t ready. We have had 20 years of stalling change and challenge: we need more evidence, consultation or another #fashionista report. The #KISS answer is simple, NO, we have had decades, the next twenty years we either build resilience or discover how truly fragile we really are.
On a thin but needed positive note, the #climatecrisis is already producing the conditions for change, the question is whether that change is democratic or authoritarian. And in a narrow sense of our #openweb culture, whether it breaks the monopoly of the #geekproblem or gives it more power. It’s a simple choice of do we compost the old system or let it push us aside.
To not simply be pushed aside we need political movements capable of defending life in its widest sense, yes, the next twenty years will not be comfortable. There will be disruption, loss, conflict and there will be failures. But the future is not simply something that happens to us, it is something we organise. So please stop asking “How do I, personally, save the planet?” and ask “What can we build together that makes a different future possible?” in short get off your knees from worshipping the #deathcult, and stop waiting for the #mainstreaming agenda to save us.
In internet culture, stop handing every problem to the #geekproblem.
Light green environmentalism stop turning climate action into consumer guilt.
In economics stop treating nature as an externality.
In fashion, stop treating people as consumers.
To compost current mainstreaming mess, we need to start treating people as participants to rebuild the commons and infrastructure of trust. In short, we need people to #makinghistory, by getting the bloody shovels out. The old system is already compost, the question is what we grow from it.
Update02: How do we describe the problem and how we organize ourselves to deal with it? For the #fashionistas, the point is that language isn’t just decoration. A #hashtag is a way of framing attention. If you call someone “evil”, “dangerous” or “nasty”, you may simply reinforce their preferred identity, yes, we’re tough, we’re feared, we’re fighting the enemy. You’ve accepted their frame.
“Weird” works differently because it pokes at their claim to represent normality. It reverses the us versus them story: hang on, perhaps the strange behaviour is coming from you. But this is where the #OMN/#KISS point comes in. Calling the #nastyfew “nasty” isn’t really about persuading the #nastyfew. It’s about helping us recognize the pattern.
We need language that lets ordinary people point at a structural problem without having to become political theorists, join a faction or spend three hours arguing about ideology. That’s what an affective hashtag can do – #nastyfew = focus. Not “these people are monsters and we must destroy them” more “there is a small concentration of people pushing harmful behaviour and power – let’s recognize the pattern, stop pretending it is normal, and organize our way around the problems they are creating.”
The important bit is US, the understanding that the #nastyfew become more powerful when we give them our attention, fear, division and energy. If we can name the pattern as an abstract, keep our heads, and build better path, their power becomes much less interesting.
This is why #OMN is interested in media flows rather than personality cults, so we don’t spend all day fighting the person. We look at the flow:
Who is amplifying what?
Who benefits?
What behaviour is being normalized?
Where is trust being built or destroyed?
What can we change locally?
The #geekproblem to often wants to solve this with another closed path, the #fashernistas want another clever narrative, but the #nastyfew want us fighting each other, its in the name. Maybe the simpler answer is to name the pattern, focus our attention, build the alternative, and stop feeding the circus.
Let’s look at stepping away from the #dotcons as an example of hashtag affinity group organising. A hashtag can help name a problem, but it cannot by itself create a movement. It only becomes a tool for social change when shared language connects people to shared relationships, practical projects and action. The “spade and compost” metaphor is useful for this, the hashtag helps identify the mess, but the point is to pick up the spade and compost with them. A useful progression is: Name → Connect → Organise → Act → Build → Repeat:
Connect the people: hashtags allow people who recognise the same problem to find each other. But this needs to become an affinity group of action, not just a pile of accounts using the same word.
Make the metaphor understandable: explain what the hashtag means and give groups lived examples. Otherwise, it becomes just another insider language.
Turn criticism into a question: What can we do about this? Or What did you do today to help your community step away from the #dotcons?
People need a next step: join a project, move a community conversation to the #openweb, install something, help document a project, host a server, organise an event, teach somebody else.
Create visible alternatives: this is where #OMN matters. If you tell people to leave something, you need somewhere meaningful to go.
Build collective habits: the hashtag becomes useful when a community consistently uses it to recognise problems, share experience and coordinate action.
Compost the criticism: don’t only keep producing negativity about the #dotcons. Turn the accumulated criticism into knowledge, relationships, tools and projects.
These are the messy problems we need to compost. The path of “making positive posts about specific openweb projects” is part of the answer, but positive promotion alone isn’t enough. People also need a shared explanation of why the existing system is a problem and a language for understanding it.
So the hashtag isn’t the movement, it is the flag, vocabulary and filing system. The movement is the people who organise around it and actually do something. And that’s the bit missing from “just put a # in front of the words.” 🙂
