The problem with #closedweb paths on the internet isn’t just “greedy” Big Tech, it’s the inevitable outcome of #capitalism itself. Under capitalism, companies endlessly grow or die, squeezing profits from every possible source. This means tricking users into handing over their data, treating them with contempt, and ultimately dehumanizing them.
Criticizing the #dotcons and pointing to #FOSS copies as a solution is a simple first step. But only doing this is like blaming #BP for abandoning green goals while ignoring the paths that reward environmental destruction. Big Tech’s, the #dotcons, behaviour is a symptom of the #deathcult, a dead economic system where profit trumps people. Copies of the #dotcons no matter how well meaning carry some of this DNA into the #openweb reboot.
The web started as an open ecosystem, a collection of independent applications and communities connected by common protocols and stories. The walls went up in the name of profit and convenience, and now it’s time to tear them down. For the #OMN and the #4opens to thrive, we need to break this cycle. Let’s build tools that make self-hosting accessible to everyone, reconnect people to the value of the commons, and dismantle the tech oligarchies piece by piece. At the moment this is way too hard to do and the change to make this possible is being #blocked by the #geekproblm.
To move past this blocking we need to recognise that the scaffolding is tech, but the building is people, mythos, and tradition. Let’s get back to work with our shovels and compost the mess. ✊
The #dotcons have turned web searches into a cesspit of algorithm-driven propaganda. What was a tool for discovery and connection is now a tightly controlled funnel, pushing people towards preordained narratives and commercialized echo chambers. Nowhere is this more obvious than on Google, the go-to gatekeeper of information, where what you find is shaped not by the richness of human knowledge, but by whatever serves the interests of those with power and capital.
This isn’t just an inconvenience; it’s a crisis for public knowledge and collective memory. When dissenting views, grassroots history, and alternative voices are buried under layers of #SEO spam, ad-driven results, and opaque censorship, we lose the ability to shape any understanding of the world. So what’s the plan to step outside this mess?
Build and use the #openweb to actively shift our habits to support platforms and projects built on the #4opens principles — open source, open data, open process, and open standards. The #OMN (Open Media Network) is one path to reclaiming these collective narratives, by creating decentralized, community-driven archives where stories are curated by people, not algorithms.
With the #dotcons shift to #AI in everything, resisting this algorithmic trap is key, that the more people understand how these systems blind us, the less power they have. Building native #4opens tech is a first step, then teaching media literacy, running workshops on the dangers of algorithmic control, and spreading knowledge about decentralized alternatives can gradually chip away at the illusion of choice presented by the #closedweb paths.
#Rewild the digital commons, the web was meant to be a messy, vibrant ecosystem, not a manicured, walled garden. We need to plant seeds in neglected corners of the internet, build hyperlocal networks, and use peer-to-peer tech to share knowledge directly. The more we create and share outside the #dotcons, the harder it becomes for them to control the narrative.
Create and nurture alternative search tools, we used to run an instance of #Searx which is #metasearch tool which works outside the algorithm as much as possible. But we had to shut this down due to lack of support, this lack of support is a real continuing issue we urgently need to overcome, we need users, contributors, and champions to increase usage of these tools and promote their development to build the infrastructure for an alternative discovery layer that can bypass the #dotcons.
Just do it, don’t wait for permission or a perfect alternative to emerge. Start archiving, writing, and sharing now. Build your own small-scale #4opens projects and connect them to others. The #OMN isn’t some grand centralized solution, it’s a framework for thousands of messy, local, independent nodes, each adding to a larger network of people-powered knowledge. This is a shovel-ready project. We don’t need to beg the #dotcons to change, and we certainly don’t need to play by their rules. Let’s get our hands dirty, compost the rotting remains of the algorithmic web, and start cultivating a truly human-centred internet again.
In the swirling chaos of the digital landscape, it’s easy to feel lost. The #Fediverse, should be a beacon of hope for a decentralized, community-driven internet, but as always is facing an onslaught of push back and pressures from every direction. The #dotcons loom large, #NGO agendas quietly co-opt grassroots energy, and the #encryptionists lash out with SPAM money to drown out critique. It’s messy, but mess is where compost comes from, and compost is where new life grows.
Pick up a shovel, start composting, it’s time to stop waiting for permission. Don’t ask, just do it, start composting the wreckage of the current paths. Plant seeds of your own lived life and nurture the social gardens with your care. Build spaces where people connect, share, and create outside the control of the #dotcons corporate platforms and the clumsy grasp of the old traditional top down institutions.
So, where is the positive in this mess? I’d look to the healthy fragments of the #openweb path that still exists. Projects that embody the #4opens offer the seeds of something better. But these projects won’t survive on hope alone. They need care, attention, and participation. Use them or lose them. If we don’t actively engage, they’ll wither, and the digital paths will continue its slide into centralized control and the new #mainstreaming creeping authoritarianism.
The #ecryptionists, clinging to their fantasies of rugged individualism, would have you believe that the solution lies in isolation, in bunkers, in hoards of digital currency, in cutting ties with the social fabric. But survival, whether against digital authoritarianism or the unfolding #climatecatastrophe, will come from cooperation and collective resilience, not isolation. Even in the face of disaster, thriving requires community.
Beyond the ingroup, we can’t rebuild the #openweb if we only talk to ourselves. The term “Fediverse” is a great example of this, it makes sense to those inside the space but means little to those outside it. #Openweb is a better, more intuitive term. It’s positive, clear, and easy to contrast against the negative: the #closedweb of the #dotcons. Mastodon is a #4opens project of the openweb; Facebook is a closedweb project. Simple, direct, and powerful framing that cuts through the noise.
With the hard shift to the right, we’re standing on a knife’s edge. #Climatechange, economic instability, and accelerating automation are pushing us toward a future of disruption. But disruption doesn’t have to mean collapse, it can mean transformation. The work we do now to build and maintain #openweb projects lays the foundation for the communities that weather the coming storms.
The Fediverse, for all its narrow flaws, shows that alternatives are possible. The challenge now is to grow beyond this first step. To dig deeper, plant wider, and build an ecosystem that can sustain itself long term. We need to constantly think outside the ingroup, to bridge divides, and to invite people in. It’s hard work. But so is everything worth doing. And if we get it right, we just might cultivate a future where common humanity, not capital, shapes the digital world.
Rediscovering the Open Web: Why We Need Joined-Up Thinking with #4opens
The internet wasn’t always like this. Before the rise of #dotcons, we had a flourishing landscape of community-driven sites and platforms, built on openness, collaboration, and trust. Yet today, much of what we do online is controlled by #dotcons, closed, profit-driven systems designed to capture and commodify every interaction. It doesn’t have to be this way — but to break free, we need to think and act differently.
The #4opens offer a practical path back to the #openweb. They guide us towards building space that is open in source, data, process, and standards. This isn’t just tech jargon; it’s about creating online spaces that work for people rather than exploiting them.
The trap of piecemeal solutions, too often, attempts to rebuild the #openweb get stuck in the #fashernista trap: chasing trendy but fragmented fixes that fail to address the root problems. A federated app here, a new protocol there, while each piece might be valuable, without joined-up thinking, they scatter energy and slow momentum. We need to step back, see the bigger picture, and work together to build a truly interconnected path.
We don’t need permission to start. The tools, ideas, and history are already here. Current platforms like Mastodon and initiatives like the #OMN (Open Media Network) show what’s possible. But it takes more than just using the tools, it takes sharing the vision. If you’re reading this, consider it a nudge: start conversations, share resources, and bring people onto the path. Dig into the posts at hamishcampbell.com for more background, and share the posts widely. Every shared link, every discussion, and every new node in the network helps.
Basic activism in the digital age is about reclaiming the internet to refuse to accept the current mess as inevitable and to actively choose better paths. By advocating for the #4opens, supporting decentralized platforms, and consciously stepping away from the #dotcons, we become a small part of the solution. The future web can be cooperative, empowering, and deeply human, but only if we build it that way. So grab a metaphorical shovel, help compost the tech junk, and start planting the seeds of something better.
The web wasn’t built by solo tech geniuses, finance firms, or flashy luminaries making illusionary promises. It was grown by the collective time, energy, and creativity of millions of grassroots people and communities working together to create something greater than themselves. The internet as we know it emerged not from the top-down visions of elites, but from decentralised, collaborative efforts. This same collective energy will be what propels us into the next era of the #openweb, a web that remains true to its native principles of accessibility, freedom, and inclusivity.
For the last 20 years, however, we’ve been stuck in the corporate-controlled ecosystem of the #dotcons. Platforms like Meta, Google, and Amazon have dominated the landscape, turning the internet into a commodity to be bought, sold, and controlled. Their vision has led to the rise of the #closedweb, where profit and surveillance trump openness and collaboration. This #mainstreaming path is deeply concerning because it fundamentally contradicts what the web was meant to be, a space for sharing, learning, and connecting without the old gatekeepers.
There is a movement to reverse this trend, the #Fediverse, but like meany reboots it’s floundering as it grows through the inrushing of “common sense”. What we need is native #KISS foundations for a thriving #openweb, A path to this is to embrace the #4opens as guiding principles:
Open Data: Ensuring that information can be freely shared and reused.
Open Source: Building tools and platforms that anyone can access, modify, and improve.
Open Standards: Creating interoperable systems that work across platforms and communities.
Open Process: Making decisions transparently and inclusively to foster trust and collaboration.
This is a simple retelling of the #FOSS process with the addition of #openprocess as is used in the best projects, this is a part of the #nothingnew path we are on.
It’s not enough to critique the #dotcons, we need to actively build alternatives, the #Fediverse has already taken the first set on this path. The next step is focusing our energy on “native” projects like #OMN (Open Media Network), #IndyMediaBack, and #OGB (Open Governance Body), on this path we can create a decentralised, human-centred web that prioritises communities over corporations. These projects are not about recreating the same flawed systems in a slightly different guise; they’re about fundamentally rethinking how we engage with technology, governance, and communication. This rethink is #nothingnew as it’s copying the working structure of grassroots activism.
The time is now to come together and make history by working on these alternatives. The #openweb is not just an ideal; it’s a necessity for a sustainable, democratic future. Let’s reject the illusions of the #closedweb and instead build a web that truly belongs to everyone.
Sifting the wheat from the chaff in our technological and social mess is an important challenge. This is why the #OMN approach of leveraging work across communities and utilising multi-tag aggregation is an elegant and powerful solution. It would be useful to look at this from a more #mainstreaming prospective.
Aggregated work across communities of subjects, the first step in the #OMN path involves gathering and organising work created by various communities around specific subjects or interests. Subject-centric hubs, decentralised indexing, curating content based on subjects (e.g., #ClimateChange, #TechEthics). These hubs wouldn’t rely on centralised algorithms, but instead draw from a network of community-curated sources. Community moderation by trusted communities who moderate and curate content within their subject interested. This ensures quality and reduces noise while resisting gatekeeping tendencies of centralised control. Reputation by contribution by encourage subject-focused communities to reward contributions, promoting collaboration and surfacing valuable work naturally.
Dynamic and live updates, newsfeeds, can be feed by aggregating real-time updates from communities working on the same subjects using open protocols like ActivityPub. This would provide a live pulse of discussions, innovations, and trends across diverse groups and subjects.
Multi-tag aggregation, the next step is to create a system that enables the mash-up of multiple tags to filter and organise the aggregated content dynamically. Advanced multi-tagging allow people to filter aggregated work using combinations of tags, e.g., #ClimateChange + #IndigenousRights + #CommunityProjects.
Visualisation of tag relationships, tag webs, implement visual tools that map relationships between tags, communities, and subjects. People can explore how different concepts connect and navigate the network intuitively. Trend overview, within tag intersections to help people identify emerging areas of focus and overlooked intersections.
Tools for aggregation and mashing, to make this work practically, we need powerful, accessible tools that build on the #OMN ethos. Open aggregators, open-source aggregators that collect data, metadata, and content flows from diverse platforms and formats, such as blogs, Fediverse instances, wikis, and video platforms that can be made compatible with the #openweb, we simply ignore the #dotcons which are to #closedweb to be worth plugging in to these flows, they will wither in the self-sustaining destruction of their own #techshit, sadly taking a part of our communities with them, we do not have the focus to rescue everyone as we push this shift.
Community buy-In and participation, To build the #OMN path in an effective and relevant direction, it must gain support and participation from the communities that create it. This needs: Simple, intuitive interfaces for tagging, curating, and contributing to subject hubs. Guides and incentives to help non-technical people engage with the paths. Decentralised decision-making, with democratic governance paths like the #OGB. Education and outreach, with educational campaigns to teach people how to use multi-tag aggregation and curated subject hubs that work.
Guarding against pitfalls, while the #OMN approach is promising, it’s essential to mitigate potential risks. We need to keep vigilance on balancing noise and redundancy. Centralisation risks, by keeping to decentralised and open paths to avoid reliance on any single platform, database, or organisation. Bias in curation is kept in check by the networks being inherently leaky, people will see other points of view – we do not subscribe to the #blocking inherent in #fashernista safety culture.
What would this look like, the end goal: Collaborative Knowledge Commons. The aim of the #OMN path is to create a living, breathing commons of human knowledge and action. By aggregating community work and enabling meaningful mash-ups through multi-tag aggregation, we create a powerful tool to cut through the noise, enabling better collaboration between communities, richer understanding of complex, intersectional issues, stronger foundations for the native #openweb.
The is real frustration with “solutions” for the #Fediverse leaning toward #stupidindividualism and the normal #deathcult path, especially as these approaches undermine the foundational ethos of the “native” #openweb. What different paths do we need to take:
Re-centre on cooperation and interdependence. This should be obverse, instead of treating the #Fediverse as a platform for fragmented individualism, we need to foster a commons-first approach. Mutual Aid Networks are a path by to encourage instances to form federated clusters based on solidarity, shared values, and collaborative governance. Instance Interdependence needs tools that make cooperation between instances smoother and beneficial, such as shared moderation practices, resource sharing, or even federated funding paths.
Reject platformification, one of the Fediverse’s strengths is that it doesn’t need to mimic the dynamics of corporate platforms. To ensure its future path is native, not corporate we need to stick to the alt path of protocols over platforms, to stay on this path and not get distracted by new shiny #techshit For this we need to prioritise the development of open, robust protocols like ActivityPub that support interoperability over creating “Fediverse apps” that compete to centralise users. Standardised tools for moderation and discovery, create federated discovery and moderation tools that don’t funnel people into centralised algorithms or trending feeds but support meaningful and self-determined connections.
Community-driven innovation instead of for profit and status, communities need to be more involved in defining what needs to be built. We need to mediate the power of tech communities and non-technical people. This ensures the solutions reflect diverse realities, not just the #geekproblem technocratic priorities. Public-good funding paths, to build sustainable funding for open-source tools without relying on venture capital or individual donations. Cooperative crowdfunding, grants from public institutions, or taxation-based paths could work.
Reframe individualism as collective empowerment, the problem isn’t individual creativity; it’s when it becomes detached from collective good. Some ideas to balance this is by highlighting and rewarding people who contribution to the wider social enhance of the #Fediverse e.g., not just code contributions, but admins, moderation etc. One path could be to develop ways to celebrate shared milestones across the network, rather than competitive “likes” or algorithmic trends.
Education and advocacy are a core part of the #openweb to building awareness of the stakes and educating people about the principles of the #Fediverse and the #openweb. Some paths might be: Digital literacy campaigns to educate people about how the #Fediverse operates, its native values, and why it must avoid the #dotcons#closedweb’s pitfalls. Highlight success stories by amplify case studies of community-owned and commons-driven Fediverse instances to inspire others.
Design for long-term sustainability, any system that focuses on short-term growth or clout is doomed to fail. To build something durable, we need resilient federation models to address the scaling challenges that come with growing instances without resorting to centralised solutions. Decentralised governance is core, we need to explore and adopt models like the #OGB for instance and network governance.
Resist the #deathcult narratives, which thrives on competition, exploitation, and the idea that scarcity is inevitable. This needs constant push back, with abundance-oriented design to build paths centred on care, trust, and generosity – rejecting the zero-sum thinking of extractive systems. Radical openness is a good native path for, tools like the #4opens are core.
This “native” thinking are based on ideas to anchor the #Fediverse in the principles of mutuality, solidarity, and the commons while resisting the pull of #stupidindividualism and centralisation.
This is about the failed liberal class, with their heads bowed in worship of the #deathcult for the last 40 years, have abandoned critical thought. Their unacknowledged postmodernist complacency has pushed us away from class struggle, leaving us isolated and alone. Meanwhile, the last two decades of left identity politics have allowed the right wing to co-opt and weaponise progressive narratives, filling them with fear and hate.
Yet, amidst this bleak shift towards fascism, there is a potential positive: a return to #KISS (Keep It Simple, Stupid) class-based left-wing movements. These movements need to reclaim the ground from the current #mainstreaming crew, who continue to blindly worship neo-liberal “common sense,” while #blocking out and refusing to acknowledge its failures. It’s well past time to consign these dead ideologies to the compost heap of history.
What comes next is up to us. As a community, we face the real challenge of surviving the next generation of #climatechaos pushing social breakdown while driving forward the systemic changes these crises demand. It’s not as if we have a choice—change is no longer optional, and action is overdue.
The following submission was recorded by NLnet. Thanks for your application, we look forward to learning more about your proposed project. Contact
name hamish campbell phone email hamish@visionon.tv organisation name OMN country UK consent You may keep my data on record
Project
code 2025-02-036 project name indymediaback fund Commons_Fund requested amount € 50000 website
https://unite.openworlds.info/indymedia
synopsis
The #indymediaback is a Fediverse project about rebooting the radical grassroots media network, Indymedia, by anchoring it in trust-based #4opens (Open Data, Source, Process, and Standards). It prioritizes local, collective publishing as the foundation for global solidarity and counter-narratives. The project resists the co-option of #mainstreaming and #dotcons by decentralized, democratic governance and focusing on native, horizontal structures.
Expected outcomes include a revived independent media landscape that amplifies marginalized voices, balancing corporate and state narratives, and builds resilience against #posttruth misinformation. By composting the #geekproblem and embracing simplicity (#KISS), the project empower communities with sustainable, open tools for storytelling, activism, and solidarity. The goal is to seed a flourishing, cooperative #openweb native media as a part of the current activertypub based web reboot.
experience
I’ve been actively engaged in #FOSS and #openweb projects for over 20 years, focusing on building grassroots, community-driven alternatives to centralized and corporate-controlled platforms. My work emphasizes creating and sustaining open, democratic, and resilient digital paths.
In the early days of the Fediverse, I ran five instances for the first five years, helping to seed the decentralized ecosystem that has since grown into a viable and widely recognized alternative to the #dotcons. This hands-on involvement gave me a deep understanding of the technical, social, and governance challenges of decentralized networks.
Since the launch of the ActivityPub standard, I’ve contributed to shaping the underlying paths that enable decentralized social networking. My work has facilitated discussions, advocating for grassroots perspectives, to ensure that the voices of smaller, community-oriented projects are heard amid broader efforts to standardize and scale the Fediverse.
My involvement includes engaging in advocacy, community building, and technical implementation, ensuring that open standards remain open and accessible. By bridging technical expertise with grassroots activism, I work to mediate the #geekproblem and bring human-centered, trust-based solutions to the forefront.
These experiences directly feed into the #indymediaback project, where I bring not only technical skills but also a rich history of working within collaborative, open frameworks. By combining lessons from past successes and challenges, we plan on contributing to building a robust #openweb ecosystem that stands resilient in these fragile social, ecological and technical times.
usage
The budget for the #indymediaback project will be allocated to support the development, outreach, and sustainability of the initiative. Drawing on code from Ibis 0.2.0 https://ibis.wiki/article/Ibis_release_0.2.0_-_Federated_Wiki_with_Shiny_Redesign
Platform Development: Core Infrastructure: Building a lightweight, federated publishing platform that aligns with #openweb principles, based on a federated wiki approach like Ibis. This includes robust ActivityPub integration for seamless interconnectivity with the Fediverse. UI/UX enhancements on top of this to show and shape the media flows.
Community Support and Training: Workshops: Conducting training sessions to onboard activists, journalists, and developers onto the platform, focusing on decentralized publishing and governance. Documentation: Creating clear, multilingual resources to empower communities to use and extend the platform independently.
Outreach and Advocacy: Network Building: Expanding the grassroots network by collaborating with existing projects in the Fediverse and the broader #FOSS ecosystem. Awareness Campaigns: Promoting the importance of independent media and the dangers of the #closedweb to engage both activists and potential contributors.
Maintenance and Sustainability: Hosting Costs: Providing stable hosting for early adopters and community-managed hubs. Ongoing Development: Allocating resources for iterative updates, security improvements, and adapting/building code and UX from user feedback.
Past and Present Funding Sources: Historically, the #indymediaback project has operated with minimal funding, relying on volunteer efforts and community goodwill to sustain its activities. Some aspects, such as initial platform experimentation and hosting small-scale instances in the Fediverse, were supported by personal contributions and donations from allied groups.
While the project has not yet received large-scale institutional funding, it has benefited from the collaborative ethos of the #FOSS and #openweb communities. Moving forward, the project seeks to diversify funding sources by exploring grants, grassroots crowdfunding, and partnerships with aligned organizations. However, maintaining independence from corporate or agenda-driven funding remains a core principle to safeguard the radical and democratic essence of the initiative.
The requested budget will act as a seed, enabling the #indymediaback project to transition from concept to sustainable implementation.
comparison
Comparison with Historical Indymedia: #Indymediaback: builds on the original ethos of news publishing and grassroots participation but adapts to modern needs with more robust and user-friendly technology. The project focuses on federated systems and decentralized governance to avoid the bottlenecks and centralization that hindered the original Indymedia.
Technology: early Indymedia used custom-built CMS platforms like DadaIMC, which were groundbreaking at the time but eventually became outdated. The lack of resources for updates and scalability led to significant challenges as the internet evolved.
Indymediaback: Leverages ActivityPub and the Fediverse, building on existing protocols and infrastructure while maintaining an open and adaptable architecture. This ensures scalability, security, and relevance in the evolving landscape of decentralized web technologies.
Comparison with Existing Fediverse Media Projects
Mastodon and Pixelfed, Flagships of the Fediverse project focused on microblogging, popularized ActivityPub and brought decentralized platforms into mainstream conversations. However, this success has also led to “NGO-style” #mainstreaming tendencies, with decisions catering to wider audiences rather than grassroots paths. Pixelfed: A decentralized alternative to Instagram, Pixelfed focuses on visual storytelling but often lacks the “news” path that #indymediaback seeks to prioritizes.
Indymediaback, unlike Mastodon or Pixelfed, explicitly targets “news” communities and grassroots content. Its focus is on collective storytelling and action, ensuring that it serves as a platform for organizing, not just broadcasting.
Lemmy and Kbin: Are Reddit-style platforms for community-driven forums, Lemmy demonstrates the potential for federated discussion but lacks the tools for journalistic workflows or media dissemination.
Bonfire Networks, is a federated platform emphasizing modularity, Bonfire aims to provide tools for diverse community needs. However, its roots in the #NGO space mean it struggles to align with actually reverent to grassroots paths.
Expected Outcome: The #indymediaback project revitalize “native” media by combining the best aspects of the original Indymedia—open publishing, grassroots participation, and activist focus—with the technological and governance advancements of the Fediverse. The outcome is a resilient, federated news network that empowers communities to create, share, and amplify their stories, freed from the constraints of corporate platforms and institutional agendas. This reboot provides a necessary counterbalance to the #closedweb and an avenue for meaningful news in these trubaled “post truth” times.
Federated Open Publishing: Developing a robust, ActivityPub-compatible open-publishing system to handle collaborative content creation and moderation at scale.
Scalability and Usability: Ensuring the platform can support diverse communities while remaining accessible to non-technical users.
Trust and Governance: Implementing transparent moderation tools and decentralized governance to balance openness with accountability.
Interoperability: Seamlessly integrating with existing Fediverse platforms while providing unique activist-focused features.
ecosystem
The ecosystem focus on empowering local activists, citizen journalists, and independent media organizations, providing them with tools for collaborative storytelling, decentralized publishing, and grassroots governance.
Key Ecosystem Actors:
Fediverse Platforms: Like Mastodon, Pixelfed, Peertube form the foundation for connecting and amplifying diverse communities. #indymediaback interoperates with these platforms, enriching the Fediverse with news-focused capabilities while leveraging their existing user bases.
Citizen journalists: community reporters, and activists will be the core creaters of the platform. The project will provide tools for collaborative content creation, transparent moderation, and open publishing to ensure their voices are heard.
Developers and technologists: open-source developers and technologists in the Fediverse and ActivityPub communities will play a critical role in refining and scaling the platform. The project will actively engage with forums like SocialHub to share progress, seek feedback, and align with broader Fediverse standards.
Grassroots organizations: Non-profits, collectives, and activist networks will be key collaborators. By building a decentralized news outlet, the project amplifys their impact while fostering cross-community solidarity.
Engagement Strategies: Collaborative development, hosting regular open sprints, hackathons, and discussions within the Fediverse to build a strong, participatory development culture.
Community support: Dedicated onboarding and user support resources will ensure seamless adoption by non-technical people and communities. Tutorials, workshops, and community-led training will help bridge the digital divides.
Outreach and partnerships: The project will engage with existing Fediverse admins, moderators, and activists to build a coalition for shared goals, promoting the outcomes through federated content streams and cross-platform collaborations.
“the crew gathered around #SocialHub worked remarkably well for a while, organising good gathering, conferences and very useful outreach of #ActivityPub to the #EU that seeded much of the current #mainstreaming. But yes, it was always small and under utilised due to the strong forces of #stupidindividalisam that we need to balance. Ideas?“
From grassroots origins, #SocialHub emerged as a community-driven platform, rooted in the #openweb principles, focusing on the interplay of technology and “native” social paths. Its initial success lay in its collaborative ethos, free from mainstream interference. This promising start has since failed, due to lack of core consensuses and the active #blocking of any process to mediate this mess making.
Current challenges are from the influx of non-native perspectives, The twitter migrants and rapid #Fediverse expansion has diluted what was left of the original focus. Then in reaction to this the has been a retreat to tech paths over the social paths. This shift toward technical priorities marginalized the social aspects that initially defined the community, this is a mirroring broader #geekproblem struggles that are core to the original failing.
What actually works is always grassroots messiness and constructive processes, that is messy in a good way, authentic, grassroots movements are inherently untidy, this ordered/chaos is where real social value is born. Attempts to overly structure or mainstream these paths risks losing their soul. Lifestyleism, and fragmented tribalism, distract from meaningful change. These behaviours breed from #stupidindividualism, a core product of the #deathcult culture that undermines collective action. There is a role for activism, based on learning from history to avoid repeating mistakes. This can lead to wider social engagement, and an embrace of messiness to counteract the stifling tendencies of rigid mainstreaming and isolated tech focus.
The metaphor of “shovels” is useful to turn the current pile of social and technical “shit” into compost is apt. Grassroots communities nurture a healthier ecosystem that balances tech and social. The imbalance favouring tech over social must be addressed. Reinvigorating the core social crew with a focus on community-oriented discussions and actions can restore equilibrium.
For this, it can be useful to challenge neoliberal narratives, use the #openweb/#closedweb framework to critique and dismantle neoliberal “common sense”. Highlight how these ideologies breed the individualistic and exploitative tendencies that undermine collective progress. The need for vigilance against co-option and the importance of nurturing the messy authenticity of grassroots movements. The path forward requires not just shovelling but planting seeds of collaboration, transparency, and collective action. By embracing the chaos and keeping the focus on social value, the #openweb can flourish as a genuine alternative to the #closedweb.
If you currently can’t see beyond #mainstreaming then jump anywhere from the #dotcons, a little step is better than non, if you are a bit radical then please think where you are stepping to.
As the world flees from X (formerly #Twitter) to look for viable social media alternatives, platforms like #BlueSky and #Threads come into view pushed by #mainstreaming agendas. But please lift the lid to see that while these platforms appear promising, scrutiny reveals issues with ownership, funding, and community values that show they are on the same #dotcons path that people are fleeing. This compromises long-term independence and user-centricity. In contrast, the #fedivers exemplifies the #4opens principles, a truer, more sustainable #openweb alternative for social networking, it’s here and it works.
BlueSky’s #VC funded roots, there is a difference between what people say and what they do, this one presented itself as a beacon for decentralized social networking, advocating user control and a light-touch moderation. The project’s founding under Jack Dorsey promised a platform engineered to transcend limitations in social media governance. However, its venture-funded path tells a more conventional story. With investments from entities like Blockchain Capital LLC, co-founded by crypto magnate Brock Pierce, the concerns about centralization are unavoidable. Historically, VC backing brings pressured for profitability and pushes investor interests, at odds with maintaining decentralized, user-first ideals the project keeps talking about. This is a mess soon down the road, it’s a dead-end for people to jump to. For a tech view of this and the VC and culture side. A good tech/social write-up https://dustycloud.org/blog/how-decentralized-is-bluesky/
Threads is native to the #dotcons and corporate agenda’s. Threads, developed by #Meta (#Facebook), promises much, but it is firmly on the Meta’s path, rooted in data monetization, algorithmic control driving ad revenue. While Threads appears more user-friendly, its development trajectory inevitably follows Meta’s historical focus: ad-heavy strategies and extensive moderation policies that prioritize corporate interests over user freedom they talk about now. And a long writeup How decentralized is Bluesky really? A post on the #dotcons out reach to the #openweb mess. Why is Meta adding fediverse interoperability to Threads? https://fediversereport.com/why-is-meta-adding-fediverse-interoperability-to-threads/ What is the stress? What is the game?
The #Fediverse and #Mastodon are the #openweb’s champions, built for people, not profit. This path is in stark contrast, firmly, on the path of the openweb. From its decentralized structure to its #4opens open-source foundation. Managed by non-profit people and communerties, funded through voluntary donations and support from like-minded organisations, not venture capital or private investment. This independence ensures that people networking is never beholden to shareholders and subjected to the profit motives that drive centralized platforms. This embodies the principle that social media should amplify what people value, not what maximizes revenue.
Choosing platforms and paths that align with #openweb values is more than just a preference; it’s a stand for a future where digital spaces are driven by #4opens transparency, user empowerment, and shared stewardship. #BlueSky’s reliance on venture funding and Threads’ adherence to Meta’s corporate motives demonstrate the limitations of profit-oriented social media. We need a path where we prioritize community, collective action and autonomy over corporate growth.
In the pursuit of genuine alternatives, platforms like the Fediverse do more than fill the void left by #X; they embody the promise of a decentralized, people first internet—the very essence of the #openweb.
#Openweb: This refers to the original, decentralized ethos of the internet, built on openness, freedom, and people’s autonomy. Linking enhances knowledge sharing, amplifies lesser-known voices, and enables people to explore varied content freely.
#Closedweb: This describes platforms dominated by algorithms, corporate interests, and paywalls. On dotcons, linking is often spam and is penalized or buried, precisely because it can disrupt the curated control these platforms wield over what people see.
Don’t feed the trolls, keeps coming to mind, when looking at the #X influx, this is like waves washing on the shore, be the shore not the waves.
Over the last few decades, the web’s evolution has been shaped by competing ideals. Early on, we witnessed the shift from the “better” #closedweb corporate controlled paths to an #openweb#DIY explosion—a time when collaborative, decentralized approaches thrived. #Mainstreaming efforts to recapture this #4opens spirit failed for years, but eventually, corporate-driven dot-coms platforms captured the majority of people. Activist voices were muffled as #dotcons pushed mainstream interests, pulling away the community-driven power the web once enabled. This phase was a bait-and-switch operation, leading to surveillance capitalism and making it harder to stand up for collective, public-first internet paths.
A key aspect here is that this decline wasn’t caused by isolated figures but by broader, recurring social forces, like #fahernistas and the #geekproblem, who fell into patterns of adopting dominant narratives by failing to recognize the alt values of “native” open tech paths. As this happened, the #NGO world came in with “nice funding,” which subtly aligned activist tech initiatives with liberal, watered-down approaches. This pushed and promoted co-option over the power of change. The result was tech stagnation, with communities gradually losing their voice and control, the mess we were in 5 years ago.
The current openweb revival is due to protocols like #ActivityPub, coinciding with the rise of #web03, which was about re-implements #closedweb paths. This presents both a challenge and an opportunity, especially as the rotting of dotcons reveals the hollowness of centralization. While this #reboot has potential, it’s often bogged down by the same forces that hindered past movements. The #fahernistas focus on transient tech trends and individualistic coding projects that ignore the power of collective working, and the #web03 uncritical push of #encryption as a solution without a broader social strategy results in mountains of #techshit.
What works? Building from simple foundations: As digital activists and #DIY tech communities try to reboot the web, it’s essential to start with simplicity: #KISS principles (Keep It Simple, Stupid) offer a practical foundation. Instead of complex, flashy approaches, this mindset prioritizes clarity, accessibility, and collective agency. Each simple, intentional step creates a more durable basis to counter #mainstreaming forces.
What do we need: Self-organization tools within community are needed to reshape the path. Hashtags, for instance, have devolved into self-branding tools (fashernista), whereas they originally provided decentralized organizing power. Reclaiming these tools for grassroots purposes helps bring DIY activism to the forefront and build cohesive networks across digital paths.
What needs balance: The #VC poison of “nice funding” and #NGO co-option, are the big challenges facing the #openweb movement. Often, well-intentioned tech initiatives accept NGO money to sustain themselves, but this financial support is not neutral. The NGO world, embedded in liberal agendas, steers projects toward safe, palatable solutions that appeal to funders rather than fostering the radical shifts needed for real change. This sugar-coated poison draws tech initiatives away from their roots and into a cycle of compromise, weakening the collective power that grassroots projects depend on.
What can we do? As we look at ways to reignite a meaningful openweb, these lessons from history are crucial. Without seeing these patterns, we are repeating the same mistakes and allowing corporate and liberal to dictate the paths we take to build our shared digital commons. How we actually make this work is not obverse, but the current #fedivers reboot is a seed that is in the ground and growing.
I use the #4opens as a tool to do this as it’s simply #foss development with #openprocess added on, a useful tool to get past what people say their projects are about. And what they are actually about https://unite.openworlds.info/Open-Media-Network/4opens we need tools like this to compost the piles of #techshit people keep creating, if we are to have soil to grow tech seeds of hope, like #Activertypub
The path is simple, who is coming down it with me and meany others?
Balancing the #mainstreaming mess by focusing on what’s “native” is a useful step in rebooting the #openweb. Rather than outright rejecting things that don’t fit, the goal is to actively engage and mediate through pushback, ensuring that the core values are preserved while allowing space for broader participation. This path helps prevent the dilution of the original ideals while embracing diversity in a constructive way.
To centre this conversation, we create frameworks that ensure any new developments align with principles like the #4opens and facilitate ongoing dialogue to maintain a shared direction. The key here is to keep it simple (#KISS), ensuring the tools are accessible and intuitive.
The metaphor of composting the mess to seed radical movements is an evocative one, emphasizing the importance of turning waste and negativity into something productive. It aligns with the path of movements growing from rich, grounded beginnings, rather than from the toxic, divisive environment that emerges with negativity spreading unchecked.
The use of these hashtags helps to frame the broader narrative, adding depth to the conversation about the failings of the digital world and how to move beyond them. With the hashtags like #deathcult, #dotcons, and #techcurn clearly defining the toxic systems at play, while others like #openweb and #4opens point toward solutions based on transparency and decentralization.
The metaphors are a powerful comparison between ecological composting and the cultivation of social and technological movements, particularly in the context of grassroots media and openweb activism and culture.
Seeds and compost, describe movements as seeds that grow in rich compost, meaning that movements need nurturing environments to thrive. The compost represents the ideas, collaboration, and foundational work that allow movements to grow organically.
Spreading shit, a metaphor about how we are distracted by “spreading shit on each other,” negativity, conflict, and infighting hampers collective efforts. While conflict and criticism are part of human interaction, too much negativity leads to a foul atmosphere, where movements struggle to grow.
Composting the shit, is from the phrase “shit is good for compost”, that negative experiences, bad ideas, and even failures can be turned into useful lessons, helping to enrich the soil for future movements. Rather than discarding everything, the key is to transform the bad into something productive.
Tools for change, the shovel, symbolize practical action. You need real tools (both literally and metaphorically) to work the compost, to nurture change, and to dig into the mess. Tools like openness, transparency, and collaboration are vital to making the compost to actually lead to growth.
The #Hashtags are anchors, a way of framing complex social, political, and technological issues into digestible themes. The #OMN tags define the broad spectrum of the struggles and the critiques of current paths:
#Deathcult: Neoliberalism, a system that prioritizes profit and narrow economic growth over human and environmental well-being.
#Fashernista: The interplay of fashion, trends, and social relations, highlighting the superficiality in political movements.
#Openweb: The original vision of the web, built on openness, collaboration, and free exchange.
#Closedweb: The pre-internet and post-open-web eras dominated by corporate control (the #dotcons).
#4opens: A principle-driven framework to ensure transparency, openness, and collaboration, inspired by the #FOSS and grassroots activism.
#Encryptionists: A critique of those who advocate for excessive encryption without considering its broader social cost.
#Dotcons: The commercialization of the internet and how it is leading to environmental and social collapse.
#Geekproblem: The ongoing debate between determinism and free will, and its relationship to technological culture.
#Techshit: Refers to the waste that technology produces—both physically and socially—which can be repurposed into something useful.
#Techcurn: The technological churn, the constant cycle of “innovation” that leads to more problems than solutions.
#Nothingnew: A philosophy of slowing down technological development to reflect and correct the negative outcomes of rapid progress.
These are used as a call to action, to encourage a shift to the #KISS values of the openweb and to building humanistic paths. By understanding this, and acting on the metaphors and hashtags, we better navigate the challenges of today’s online and offline mess to work toward meaningful, open, and progressive alternatives to the #deathcult we have worshipped for way too long, way to long.
A fresh look at this path. The #openweb is a decentralized, people-centric internet that contrasts sharply with the centralized #closedweb being pushed by major #dotcons platforms. The openweb is founded on principles of openness, transparency, and community empowerment, it is not just about technology, but also about fostering a different kind of social relationship online, one that is rooted in collaboration, diversity, and mutual aid.
Core Principles:
Decentralization: Unlike the centralized structure of the pre Internet silos and current app based dotcons paths, where a few companies control vast swathes of our space, the openweb promotes a distributed architecture where no single entity has overarching control, it’s a “commons” for all of us.
The openweb is built that people and communities have more control their data, metadate and online experiences. It rejects the practice of data extraction and surveillance that is prevalent on the current corporate platforms.
Transparency and Openness, the openweb embraces openness in all its forms—open source software, open standards, open data, and open processes. This transparency ensures that technology is accountable and accessible, fostering trust based on the #4opens which is a simple core path we need to take.
Community and collaboration, the current openweb reboot is about people coming together to create, share, and collaborate. It moves away from the competitive, profit-driven nature of the dotcons and towards a more cooperative, community-oriented approach where diverse voices can contribute and be heard.
Interoperability is core to this space, this means “native” tools and protocols that allow different systems to communicate and work together, reducing dependence on any one company or technology stack.
Resistance to mainstreaming and #deathcult mentality, it needs strong resistants to the push towards #mainstreaming and the #deathcult mentality to mediate the relentless profit-seeking and homogenization. To hold to the path of celebrating diversity, alternative thinking, and radical approaches to building online communities.
Not a copy of the #dotcons, while some openweb projects have attempted to replicate the features of the major platforms (like Facebook or Twitter) in open-source form, the openweb vision goes further. To create something fundamentally different, not just a #FOSS (Free and Open Source Software) version of existing corporate models.
Not a walled garden, the #openweb opposes the concept of walled gardens, closed environments that limit people expression and force them to live within controlled ecosystems. It promotes open standards and protocols that allow people to move freely, based on trust, to connect across different spaces.
How can you become a part of this and contribute to building the #openweb
Support and use Open-Source Tools, contribute, what you can, to open-source alternatives that respect people.
Promote interoperable solutions by advocate for tools and technologies that work together seamlessly. Encourage developers to use open standards to ensure their software can communicate across different networks.
Educate and advocate by raise awareness about the problems with the current #dotcons path and the benefits of a decentralized, people controlled web. Share knowledge and resources to help more people transition too good #UX openweb alternatives.
Build community led networks, this need to focus on developing code that prioritize community needs and values over profit. Encourage collaborative governance models where people and communities have a say in how platforms are run and developed.
Experiment with new networks, to look beyond simply copying existing platforms and think creatively about what a genuinely #4opens people centred internet could look like. Explore new forms of social interaction, data sharing, and content creation that are native to this path.
The #openweb path is about “composting the mess” created by the #dotcons, taking what is broken or harmful in our current digital environment and transforming it into something healthy and sustainable. This means acknowledging the flaws in the current system and actively working to build something better. This path is a tool for empowerment, creativity, and connection, rather than exploitation and control, are you ready to pick up the shovel and start composting the mess? The path is here, and it’s open to to people willing to take part in this humanistic adventure in social technology.
If you are interested in outreaching this #openweb reboot on the #dotcons to bring more people in, there is a group on Reddit for this outreach https://www.reddit.com/r/openweb/ had to set up a new group as the post doing this are being removed from other subject groups, yes it’s a mess, but outreach to hand hold people stepping away from the #dotcons matters, thanks for your help in this path.
