Why the Fediverse Needs a Connection Between Mainstreaming and Grassroots

This is a key point that often gets misunderstood. #Mainstreaming isn’t inherently good or bad—it depends on who is influencing whom.

Good #mainstreaming = Bringing #openweb values into the mainstream (transparency, decentralization, cooperation).

Bad #mainstreaming = The mainstream (corporate control, surveillance capitalism, hierarchy) infusing itself into the #openweb and reshaping it in its own image.

In the current context, mainstreaming is mostly bad because it tends to dilute radical alternatives into market-friendly compromises. The #deathcult (neoliberalism) doesn’t absorb things in good faith—it co-opts and neutralizes them.

That’s why we need mediation, pushback, and a clear understanding of context when talking about #mainstreaming. Sometimes it’s the right move, but right now, the priority is defending and growing the roots of the #openweb before our # #fashionistas can sell it off as a brand.


One of the best things about the Fediverse is that real people and community’s get to choose what kind of digital paths they want to take. Don’t want #Meta snooping around? Join or host an instance that blocks them out. Prefer not to have people search your content? Lock it down in your settings. Want to mediate the strong #blinded flow of “normies”? Close the doors via your instance settings. It’s a “nativist” system that offers a radical degree of agency compared to the #dotcons.

But what happens when people start demanding that their version of the #Fediverse become the default for everyone else? That’s where things get tricky, and where we risk losing the most valuable aspect of this messy, decentralized network: the bridges between worlds. The danger of closed loops, it’s understandable that people want their corners of the #Fediverse to feel safe, sustainable, coherent, and aligned with shared values.

The problem is that when we focus on tools so that every group can retreat into its own echo chamber, we recreate the failures of the wider #dotcons web: fragmented bubbles where ideas stagnate, and meaningful conversations can’t happen. This is what I mean when I talked about #mainstreaming echo chambers, the tendency for people to isolate themselves in what feels comfortable, which ultimately makes everything smaller.

The irony is that this impulse to close off is, in a way, the same as the desire to keep the Fediverse open. Both are reactions to the failures of centralized tech platforms. People who want to mediate #mainstreaming influences are trying to nurture the fragile seedlings of the grassroots culture they’ve built, while those advocating for broader adoption hope to prevent the network from collapsing into irrelevance. Both impulses come from wanting the Fediverse to survive, they just express that desire in too often opposite #blocking ways.

The failed bridge of #FediverseHouse is a normal path. This tension came to a head with projects like #FediverseHouse and #Fediforum, which aimed to be a gathering space but ultimately failed to build lasting bridges. It wasn’t because people didn’t care, it was because there wasn’t enough understanding of how to hold that tension between the grassroots and the mainstream without one swallowing the other. The projects lack the simplicity of #KISS (Keep It Simple, Stupid) and got tangled in the same old dynamics of control and fragmentation.

Keeping the bridge in place has a lot to do which sharing resources, in non #mainstreaming ways, yes, we understand, this is a hard leap for meany people but only people who can make this step can acturly be useful in the end to the “native” #openweb paths. The solution isn’t to pick a side, but to intentionally hold the bridge. In a smaller, view, that might look like running accounts across multiple instances and boosting content between different ideological spaces to keep ideas flowing. It might mean advocating for #4opens values even in mainstream-leaning spaces, or gently nudging the more isolated pockets of the Fediverse to stay curious about what lies outside their walls.

The Fediverse doesn’t need to be one thing, that’s its strength. But if we let the bridges decay, we lose the possibility of cross-pollination, of radical ideas seeping into #mainstreaming consciousness, or of everyday people stumbling into a space that makes them question the status quo. Instead of fighting, as we so often do, to make one version of the #Fediverse dominant, maybe the real work is in keeping the network alive, messy, imperfect, but always connected. Because it’s in those connections that real alternatives grow.

Keeping Conversation’s Open, with the Fluffy-Spiky Debate

In activist spaces and grassroots communities, the tension between #fluffy and #spiky approaches is a well-worn dynamic. Fluffy represents a gentler, consensus-driven path, centred on kindness, inclusion, and collective care. Spiky, on the other hand, is sharp-edged, direct, and confrontational, willing to disrupt and break things to push for change. Both paths have their place, but the trouble arises when fluffy turns dogmatic, morphing into a hard passive-aggressive policing that silences needed dissent.

Dogmatic fluffy presents itself as kindness, but when it becomes rigid, it is just as destructive as unchecked aggression. People get shamed for stepping out of line, challenging dominant group norms, and advocating for more assertive tactics. This isn’t only a theoretical issue, it actively fractures movements, creating an echo chamber where only approved, safe opinions are allowed to circulate. Its activism dressed in softness but wielding the same #mainstreaming blunt force as the systems we set out to dismantle.

The danger lies in the #blocking of paths to meaningful discussion. When conversations are shut down in the name of maintaining harmony, we lose the ability to take difficult paths. The #fluffy-spiky debate needs to be dynamic, a living exploration of what tactics are effective in different contexts. Sometimes, gentle community building is the answer. Other times, the situation calls for confrontation and disruption. But when one side forcibly silences the other, we stop evolving.

It’s good to remember #KISS (Keep It Simple, Stupid). Complexity is necessary, but so is cutting through the noise. If our movements become bogged down in internal purity tests, we soon lose sight of the actual struggle. With, people stepping away from the #dotcons and looking for alternatives. We need to offer spaces where messy, honest, and sometimes uncomfortable conversations can happen, not sterilized bubbles where dissent is treated as betrayal.

Real movements thrive in the tension between fluffy and spiky. The key is to stay flexible, to let people navigate those paths without turning one into a dead-end. Fluffy doesn’t need to fear spiky, and spiky doesn’t need to dismiss fluffy. They’re both tools, both necessary. And if we can hold space for that complexity, we might just build movements resilient enough to withstand whatever the #deathcult throws our way.

What do you think? Should we lean into the discomfort and keep the debate alive?

UPDATE: it needs to be said that #blinded dogmatic #fluffy people can become nasty #fuckwits without a clue, what do you think we can do with this mess?

Balance, Activism, Tension, Reframing, Extremism, To Cultivate Change

The paths of the challenges we face in activism lies in the dynamic tension between the “fluffy” and “spiky”, two forces that shape the progress and direction of movements. The fluffy path leans into compassion, empathy, and collective care, while the spiky path channels righteous anger and confrontation. Both are essential, like two hands working together to break the soil for new growth. It’s vital to resist the dogmatic tendencies that demand purity in one direction or the other, as that stifles the movement’s ability to adapt and evolve. The real strength of activism comes from this tension, a push and pull that keeps us grounded while still reaching for radical change.

The need for focus, balancing inner reflection with outer action. For activism to be effective, we need focus, a deliberate balance between introspection (“how do we become better?”) and external action (“how do we change the world?”). Too much introspection leads to inward collapse through endless critique and infighting, while relentless external action without reflection burns movements out.

The balance between these perspectives builds resilience and adaptability. It helps us avoid the trap of arrogance (believing we already have the answers) and the pit of despair (feeling overwhelmed by the scale of the problem). By living this debate, movements can remain agile, humble, and hopeful.

Reframing extremism is about flipping the narrative, one of the most powerful narratives we can wield is the reframing of whom the true extremists are. For too long, the right and centre have positioned themselves as the guardians of “reasonable” politics, while labelling the left as “radical” or “dangerous.” This is a con, designed to defend the status quo. The truth is, unregulated capitalism, climate destruction, and hoarding of wealth are the real extremist positions that threaten human survival. Meanwhile, leftist ideas like universal healthcare, living wages, environmental protection, and worker rights are fundamentally moderate and life-affirming.

By amplifying this #KISS reframing, activism disarms accusations of #blinded radicalism and shows the extremism of both the #neoliberalism of the “centre” and the growing far right. It flips the media narrative and highlights that what the left fights for is simply the bare minimum for a just and sustainable world. Resisting fear and darkness: Building light and trust, fear is the primary weapon of the right and centre-right. They use it to divide, immobilize, and control. The relentless messaging of doom and chaos keeps people clinging to the familiar, even as that familiarity is what’s driving the world to the brink of climate collapse and social disintegration. Activists need to resist being pulled into this framing, rather than playing defence in the fear game, we build light, trust, and tangible hope.

  • Show, don’t just tell: Build real-world examples of the alternatives we talk about — community gardens, worker co-ops, autonomous networks.
  • Celebrate small wins: Demonstrate progress, however incremental, to inspire people and build momentum.
  • Encourage openness and connection: Create spaces for people to share, learn, and build collective trust in the movement itself.

Fear isolates. Hope connects. And connection is what feeds movements. Tools for the fight are the #4opens and the shovel. The #4opens provide a basic framework for clarity and accountability. Meanwhile, the shovel metaphor reminds us of the unglamorous, necessary work of composting the mess, breaking down the rot of the #deathcult to create fertile ground for growth. The shovel isn’t flashy, but it’s a tool of transformation, turning waste into the soil of new life.

The role of the Open Media Network (#OMN) is an amplifier of grassroots narratives, bypassing corporate gatekeepers and platforming diverse voices, the #OMN challenge traditional media distortions and broadcast alternative stories. Connect disparate movements and weave together struggles. Creates networks of trust and collaboration, where voices of lived experience shape the discourse. The #OMN isn’t just about media production, it’s about building infrastructure for collective power. It becomes a living movement, sharing resources, knowledge, and strategies in real time.

This is how we break the isolation that fear depends on. And this is how we build a media that serves movements rather than undermining them. The Path is cultivating the garden of change, the challenges we face are immense, but so is the potential for transformation. Movements don’t need to choose between fluffy and spiky, they need to hold the tension and let both paths inform each other. It won’t be quick. It won’t be easy. But with shovels in hand, we compost the mess — and grow the revolution.

🔗 http://hamishcampbell.com

#Activism #FluffyAndSpiky #4opens #OMN #RadicalMedia #Trust #ReclaimTheFuture

Community is the power we have

I understand people’s frustration. We’ve been working for decades at the forefront of social and environmental activism, particularly in the realm of tech, aiming to create change through initiatives like the #4opens and the #OMN. It’s clear that we’re addressing serious, fundamental issues—especially around how the #openweb has been captured by corporate interests with people’s use of the #dotcons.

People might misunderstand the path as less serious because they don’t grasp the depth of the critique or are overwhelmed by the complexity of the issues. They may also be caught up in their own perspectives, pushing back against ideas that challenge their comfort zones and #blinded entrenched interests.

We’re offering a radical, long-term solution to counter the #deathcult of neoliberalism and the pushing of environmental collapse, yet people all too often mix up urgency and extremism. The good faith we’re extending in these discussions—despite resistance—shows we are dedication to finding real, grounded solutions, instead of surface-level fixes.

Maybe framing the conversation with clearer, step-by-step plans for practical actions might help open a few people’s eyes from their self-inflicted blindness to see the gravity of the situation without dismissing it as “too radical” or “not serious.” We are, after all, pushing for both radical and liberal coalitions to confront the massive issues of #climatechaos, #openweb, and our very real lack of collective future.

As ever, stay strong, it’s through persistence and clarity that we’ll navigate past the mess-making and onto the real work that so urgently needs doing.

PS. Please don’t be a prat about this, thanks.

Free Software is Political

In progressive discussions about technology and open source, there is intolerant pushing of mess from people who say “just focus on the code” without the politics. This is an understandable outlook, but it is also stupid, based on a misunderstanding of what is Free/Open Source Software (#FOSS). This everyday pushing of mess making comes from #blinded #mainstreaming people claiming that FOSS is “a-political” or should be kept that way, and shows a lack of any understanding of this movement.

As this article highlights, the idea of “a-political” Free Software is not only incorrect; it’s historically nonsense. Free Software is intrinsically and unavoidably political. It is not simply about code; it is about who controls the code and, therefore, who controls the user. This is why the path that many projects take, to jam FOSS into capitalism without addressing these core issues, is a mess and failing path.

The roots of free software are in a political and ethical movement that just happens to focus on software. “Computer users should be free to modify programs to fit their needs, and free to share software, because helping other people is the basis of society.” This is not just a technical stance; it is a moral, ethical, and political one. The idea that users should have the right to control their own digital lives and help others do the same is at the heart of Free Software. This #KISS foundation opposes proprietary software, where users are legally prevented from helping their neighbours, thus restricting their freedom.

“Computer users should be free to modify programs to fit their needs, and free to share software, because helping other people is the basis of society.”

The emergence of the “Open Source” in the late 1990s pushed change on this “native” path, into a more #mainstreaming direction by shifting focus to development benefits, pushing out the ethical and political core. This, however, does not change the foundational politics of Free Software, it merely tries to mask it, to hide it, by pushing out of sight the political core, this is mess making and the normal mainstream “common sense” when it comes to taking up any Alt paths, this is a history we need to stop.

The difference between Free Software and Open Source: “Open source is a development methodology; free software is a social movement.” For the #opensource path, non-free software is a suboptimal technical solution. For the FOSS path, non-free software is a social problem that needs challenging and changing. This is a distinction that some who try to take this path fail to recognize, leading to the meany messy social and coding projects we try to make work today.

As the #dotcons world builds crises of privacy, control, and trust, the relevance of these distinctions, hopefully, becomes more into focus. From tech giants abusing data to governments exploiting backdoors, the ethical foundation that Free Software rests upon is needed, not optional.

The politics of software, the idea that software can be a-political, is a misunderstanding of what software does and represents. As Larry Lessig says – “Our choice is not between ‘regulation’ and ‘no regulation.’ The code regulates. It implements values, or not. It enables freedoms, or disables them. It protects privacy, or promotes monitoring.” Every decision in software development, from what features to include, to how data is handled, to what kind of accessibility is provided, is a political one. There is no “neutral” code. Decisions about prioritizing user rights, security, and privacy are political decisions, and they shape the wider digital networks we live within.

All code is ideology solidified into action – thus most contemporary code is capitalism, this is hardly a surprise if you think about this at all. Yes, you can try and act on any ideology path from this code, but the outcome and assumptions are preprogramed. If we continue to pretend that the software and platforms can be devoid of politics, we are, taking a side, and actively contributing to the mainstream mess that dotcons push, and this is the mess we urgently need to move away from. As outlined on my website, we need to focus on building a #openweb projects that respect people, rather than merely mimicking corporate platforms with a veneer of openness as we do so often, on the #Fediverse, #Bluesky etc.

Conclusion: stop pretending and start building, to those who wish to “just code” without the politics, it needs to be continually pointed out strongly that is impossible in the path of impactful software development. Every piece of software carries with it values, ethics, and political implications. Acknowledging this is the first step toward building digital networks that serves the people, rather than controlling them. We need to walk a path away from the mess of #mainstreaming towards a more open and humanistic internet.

This is not a hard path to take #OMN

Navigating the Trolls

There is a shifting of social and political paths underway, we will have a move to the left or the right, the centre path has made itself irrelevant through, with not having any valid path to mediate, growing social divisions and ecological breakdown. On the left in our efforts to find meaningful change, we often encounter the phenomenon of “trolling” a problem that has become more prevalent and divisive in recent years. The trolls, emboldened by the anonymity and reach of the #dotcons, try to act as gatekeepers of thought, determined to shut down any ideas or alternatives that fall outside their narrow, and often mean-spirited, views of the world. No matter which political ideology they think they are pushing, this is a right-wing path driven by fear and the need for control. It can be useful to look at these individuals as being drawn from two distinct but overlapping groups: #geekproblem and #fashionista.

The geekproblem, is normally a technical path, but on the social side they often approach activism with a rigid mindset, fixated on technological solutions or unthinking, thus #blinded ideological frameworks. These people are generally well-versed in their specialized areas – be it coding, digital security, or political theory – but are quick to dismiss any ideas that don’t conform to their existing dogmatic and blinded beliefs. Pushing themselves as guardians of “the truth” or the “right way”, but this is from their world they can see, and thus way to often so narrow as to be irrelevant in the messy world we actually live in and have to navigate our way through.

This attitude manifests as trolling behaviour, attacking, undermining, and deriding people who suggest different approaches and alternatives. They forget that the goal is not to dominate the conversation, but to build a collective path that embraces diversity and complexity. Their (blinded) rigidity becomes a barrier to experimentation and cooperation, stifling the messy but working solutions we desperately need.

On the other #blocking path, we have the #fashionistas who are more concerned with appearances, trends, and social currency within activist spaces and wider #mainstreaming society. This group prioritizes being seen as part of the “right” movements, using the “right” language, or following the “right” trends over actually engaging in real meaningful, substantive work. They engage in social gatekeeping, where deviations from the accepted norms or language lead to ostracization and public shaming. This too is trolling, shutting down anything that is outside their blind #deathcult fed #stupidindividualism. Adding to the mess, not composting it, unconsciously replicate the exclusionary tactics they sometimes claim to fight against, creating a culture of fear and conformity instead of openness, debate and the needed paths of diversity.

The consequence of this is the current lack of alternatives, the stifling mess where any alternative outside narrow definitions is attacked, ridiculed, then ignored. This prevents the growth of diverse solutions by marginalizing, then #blocking voices that think differently, and ultimately reinforces the status quo. In effect, the trolls on the internet, whether consciously or unconsciously, are blocking the change and challenge we need. This is a very right-wing path, what ever you might like to call this.

The sad and bad paradox is that these groups can share a genuine desire for social justice and systemic change, yet the inadequacy of their behaviour serves to uphold the paths and systems of oppression and exclusion they seek to dismantle. Trolling thrives on conflict and negativity, which feeds this mess so they can feed off it, it’s a nasty and negative circle.

What paths can we take? How do we move beyond this mess?

We can try and mediate this by focusing on compassionate communication, listening without instant judgment, speaking with some empathy, and seeking to understand rather than only to dominate—we can create spaces that are more inclusive and productive to find path to disagree without being disagreeable. Are we shutting down ideas too quickly? Are we dismissing people who don’t fit neatly into our ideological boxes? By staying open to self-critique, we can prevent ourselves from falling into the trap of this kind of narrow thinking. We can substance this path by building communities that have deepening roots in mutual aid and support.

To sustain these communities we need to focus on concrete actions, not only words, both the #geekproblem and #fashernista paths get bogged down in theoretical debates or performative displays of activism. Instead, we prioritize concrete actions that make tangible differences in our communities, whether through, building alternative networks to create spaces for messy dialogue and collaboration.

A first important step is to move outside the bindings of the dotcons, this is basic, the current internet infrastructure, dominated by social media giants (the #dotcons), is designed to amplify division, outrage, and addiction. To start to build meaningful alternatives, we need to step away from these platforms and cultivate the #openweb—decentralized, community-driven paths where we can experiment with new forms of social organization and communication.

For the last 20 years the has been a historic project, the #OMN, that is based on a culture that values diverse approaches, where multiple strategies and ideas can coexist, and where there is room for trial and error. To do this project requires a fundamental shift in an affinity group to move from rigid dogmas to a more flexible, #4opens approaches that encourage learning from the grassroot history mistakes and successes alike.

We can compost the negativity—the trolling, the rigid thinking, the performative posturing—to find fertile ground for new ideas to grow. To keep on this path we must remain open to different possibilities, willing to take risks, and courageous enough to challenge not just the status quo, but also ourselves. The trolls will always be there, but we don’t have to feed them. Instead, let’s focus on creating the world we want to see. The humanistic adventure in social technology, an Open Media Network of diverse voices and ideas. Let’s embrace the mess, compost it, and use it to grow something new. The path is open, and it can be a more happy one.

https://opencollective.com/open-media-network

Why Mainstreaming Politics is Crap

Common sense fake news and #mainstreaming propaganda fuel division, confusion, and ultimately empower reactionary forces. The rise of fascism isn’t some random phenomenon—it’s a direct result of the failures of mainstream politics. Corrupt elitists, indifferent politicians, and sell-out parties have abandoned the people, creating a vacuum that far-right forces are all too eager to fill.

Yet, many still cling to the idea that these same broken institutions will somehow save us. That’s the oxymoron. The system that created the problem won’t be the one to fix it. We need to step outside this collapsing framework, build grassroots alternatives, and reclaim power through collective action.

Fact-checking isn’t just about filtering fake news—it’s about questioning the entire narrative we’re being fed. Be just as critical of stories that confirm your beliefs as those that challenge them. Only then can we break the cycle of disinformation and truly resist the rising tide of authoritarianism.

Today’s left-wing politics, represented by figures like Biden, Stammer and Macron, has devolved into a form of centrism that tries to balance market interests with bureaucratic oversight. This blend results in policies that are neither here nor there, failing to inspire or facilitate any genuine change or challenge. The only real appeal of this kind of politics is that it’s “better than the alternative,” often perceived as extreme right-wing or fascist ideologies.

This centrist approach, sometimes referred to as the “extreme centre” is fundamentally immoderate. Moderates, or centrist politicians, lack positive arguments and real vision. They focus on pragmatism and compromise, reducing politics to a series of performative acts rather than any democratic outcomes. This lack of compelling vision makes centrism unappealing and devoid of substantive change.

Figures like Obama and Tony Blear were “successful” because they projected an image of visionary leadership, though, in reality, their vision was about maintaining the status quo through pragmatism and compromise. This kind of leadership is a performance of having a vision rather than the actual implementation of transformative ideas we need.

There is a symbiotic relationship between centrist politicians and right-wing populists. Right-wing leaders like Trump, Farage and Johnson adopt a persona of being a “yokel” or an “idiot,” which elicits scorn from the educated classe. This dynamic appeals to those who resent the cultural #mainstreaming, creating an “us vs. them” mentality. Voters feeling marginalized by the #mainstreaming mess and disdain find solace in supporting these populist figures as a #blinded form of “rebellion”.

Right-wing populists perform a caricature of fascism or idiocy to appeal to their base, while centrist politicians push a veneer of moral superiority. This dynamic creates a dichotomy, where voters feel compelled to choose between two unappealing options. Both sides thrive on this manufactured conflict, ensuring their ongoing mutual dominance in the political paths.

The media plays a significant role in this flawed system. The upcoming UK election demonstrates that mainstream media is not a reliable ally for the public. There is a pressing need for alternative media that amplifies diverse voices and present genuine political options outside the false dichotomy of centrism and right-wing populism.

Mainstream politics today, dominated by a centrist approach, lacking vision and substance, is inherently flawed. The symbiotic relationship between centrist politicians and right-wing populists creates a political landscape that stifles progress and any needed change and challenge. To compost this mess, it is crucial to foster alternative media like the #OMN alongside social and political movements that offer real, transformative paths and solutions.

https://opencollective.com/open-media-network

#KISS

#dontbeaprat is a positive statement of what’s next?

In activism (and interestingly less so in #mainstreaming life now) #stupidindividualism is a constant poison. With #blinded, people treat critical social thinking as ONLY personal criticism. This has the effect of #blocking that spreads mess over the very needed social change and challenge. Am increasingly using the  #dontbeaprat hashtag to communicate on this problem.

I think another useful hashtag on this behaviour is #blinded, which is in part self-inflicted and in part a general social outcome of the last 40 years of worshipping #postmodernism and #neoliberalism. The hashtag #deathcult is a useful “uncomfortable” way of expressing this.

Why is this such an issue, people are directly responsible for this mess making, as both of these ideologies are actually dead themselves now. It’s an intellectual zombie block.

So #dontbeaprat is a positive statement of what’s next?

Please #dontbeaprat on this, thanks.