Institution create the behaviour they claim merely to measure – Economics → institutions → behaviour → the #deathcult

One of the meany problems with modern capitalism is not simply that some corporations are greedy. It is that we have built institutions around the assumption that people are greedy, and then wondered why they behave that way.

Since the 1970s, #neoclassical economics became dominant in business schools and corporate thinking. An older social democratic idea of the manager as a professional with responsibilities to workers, customers, communities and society was displaced by a #geekproblem model of management built around financial incentives, shareholder value and measurable returns.

This became part of what is commonly called #neoliberalism. At the #OMN we polemically and, we argue, factually call the resulting social system the #deathcult: a system that places financial accumulation, competition and individual economic interest above the social relationships and ecological systems that actually make society, and life possible.

The darkness at the centre of this system is the idea of #Homoeconomicus – the simplified economic human who is assumed to rationally pursue personal advantage and maximise material rewards. Applied to the corporation, the logic becomes straightforward, managers cannot be trusted to act in the interests of shareholders because they have interests of their own, so we need incentives.

Give managers shares and stock options. Tie their bonuses to share prices. Measure everything. Monitor everything. Make individual financial reward correspond with corporate financial performance. This became part of the intellectual foundation for shareholder value.

The corporation increasingly stopped being understood as a social institution with multiple responsibilities and became something closer to a machine for maximising financial returns. Workers become costs, communities externalities, nature becomes a resource, customers markets. Managers become agents, shareholders become the priority. And success becomes a number.

The problem is that people aren’t actually like this – the fascinating thing is that the economic model is a very dangerous description of how humans actually behave. Research from behavioural economics and even game theory has repeatedly demonstrated that people are motivated by much more than financial self-interest.

People care about: honesty, fairness, trust, reciprocity, reputation, pride in their work, belonging and professional responsibility. People will often sacrifice financial rewards in order to behave in ways they consider right, cooperate when they trust each other, reward cooperation and punish behaviour they believe is unfair – sometimes even when doing so costs them something.

This matters enormously for how we organise institutions – if people are capable of cooperation, trust and reciprocity, then building institutions on the assumption that everybody is fundamentally selfish can actually make society more selfish, a institutional feedback loop

This is the real problem, a narrow and blinded theory about human behaviour becomes institutional reality. We start by saying: People are selfish, so we design institutions around that assumption. We create bonuses, stock options, surveillance, competition.

Then people learn that these are the behaviours that matter, cooperation becomes secondary, professional pride becomes secondary, community responsibility becomes secondary. Trust becomes something that needs to be managed rather than something that can be built.

People adapt to the system, and then we look at the resulting behaviour and say: “See? People really are selfish.” it is the trap we have all walked into. Assume people are selfish → build institutions around selfishness → reward selfish behaviour → weaken trust and professional norms → observe selfish behaviour → conclude that the original assumption was correct.

The institution has created the behaviour it claims merely to measure, is the #mainstreaming problem. Once a particular model becomes normal, it stops looking like ideology, it becomes common sense. Eventually, people forget that things could have been organised differently.

This is one of the most powerful things institutions do: they turn particular assumptions about human beings into apparently neutral systems. The system then reinforces those assumptions is how ideology becomes infrastructure.

This argument is more subtle, and more important. A narrow economic model has had enormous influence over how corporations understand management, incentives and organisational success. It helped legitimise corporate culture with its head bowed down worshipping a #deathcult.

And once that becomes the default, even people who personally reject the model have to bow there heads or be banished. To let the light into this mess, the path itself has to change, from extraction to participation. This connects directly to the #OMN projects.

We need to stop designing social systems around the assumption that people are isolated individuals competing for maximum personal advantage. Humans are social, we build relationships, we cooperate, create communities, develop shared norms. We care about reputation, we care about doing a good job, care about whether other people treat us fairly.

This is also why the #OMN puts so much emphasis on trust, participation, commons and the . As the alternative to the #deathcult isn’t simply a nicer version of the same system, it is a different understanding of what people are. Instead of designing systems to control selfish individuals, we need to #KISS design systems that enable cooperation between social beings.

  • Instead of endless surveillance, build trust, of individual competition, build participation.
  • Instead of extracting value from communities, build commons, recognise them as contributors.
  • Instead of measuring everything through financial value, recognise social and ecological value.

The path isn’t simply “How do we make selfish people behave better?” the bigger question is “Why are we building institutions that require people to behave selfishly in the first place?” That is the question we need to ask of corporations, business schools, governments, NGOs and our own activist institutions. Because when a system repeatedly produces the behaviour it claims is simply human nature, perhaps the problem isn’t human nature, perhaps the problem is the system.

Our institutions are not neutral observers; they actively shape human nature. The path away from this mess is simple and native to the #openweb, compost the #deathcult, build the commons.

#OMN #openweb #commons #neoliberalism #neoclassicaleconomics #HomoEconomicus #mainstreaming #capitalism #community #trust #participation

Trust and the trustless mess

One of the useful arguments in the debate around decentralisation, blockchain and the #openweb is also one of the simplest – We do not actually live in a trustless world, we live in a world built on different kinds of trust. This is why the Fediverse worked because it was with a good #UI.

The problem it had to overcome and still does is that much of #geekproblem pushing technology is obsessed with trying to eliminate trust rather than understanding how trust works. The idea of the “trustless” technology sounds attractive. If we cannot trust governments, corporations, banks, platforms, administrators or even other people, why not build digital systems where nobody needs to trust anybody?

This is a simple mindset, instead of trusting a person, trust the mathematics, instead of trusting an institution, trust the protocol. Instead of trusting a moderator, trust the code. Instead of trusting a community, trust the ledger. It sounds wonderfully clean, but there is a problem – you cannot eliminate trust, the social truth is you can only move it somewhere else.

A #blockchain can make it difficult to alter records after they have been entered, but it cannot magically make the information entered into the system true. Someone still has to enter the information, someone has to write the software, someone has to maintain the infrastructure, someone has to interpret the results and someone has to decide what happens when reality doesn’t fit the rules. That distinction, people, is important for thinking about the future of the #openweb as the path to trustless is usually just displaced trust.

Imagine buying a digital object through a “trustless” smart contract. The theory says that you don’t need to trust the seller. The contract automatically enforces the transaction. But do you trust the person who wrote the smart contract? That the code does what you think it does? Do you understand the code well enough to audit it? Do you trust the software running on your computer? Do you trust that the thing described by the contract is actually the thing you want? Suddenly, the system isn’t trustless in any way.

On this blinded pushed #geekproblem path, you are exchanging trust in people and community for trust in software, tech infrastructure and your own technical ability. A tiny number of people are grasping for power, in this it is a “grassroots” mirroring of the current #dotcons mess. Supposedly trustless transactions always fall back on reputation, previous experience, known counterparties or the assumption that somebody will behave fairly.

And this isn’t necessarily a failure, it is a recognition of how society actually works, trust is basic infrastructure. We think of trust as something soft and personal, a handshake, reputation, knowing somebody. Being part of a community, a history with an organisation. But trust is actually a form of core social infrastructure.

When you buy something from a local shop, you don’t individually audit every component of the business. You trust the shopkeeper, the reputation of the shop, the legal framework. You trust food standards, trust that if something goes badly wrong, there are mechanisms for dealing with it. None of this means that the shop is perfectly trustworthy, it means that layers of “soft” trust, accountability and social mechanisms make cooperation possible.

The same thing happens online, we trust websites, moderators, administrators, developers. We trust maintainers, communities. They all have reputations, the interesting question here isn’t – how do we eliminate trust? It is, how do we build better systems of trust? The #geekproblem problem of pretending that trust doesn’t exist, is a fantasy of the trustless system that makes things less democratic. If trust is made invisible inside code, people lose sight of where power shapes process and actually sits. So replacing a human decision with a technical decision doesn’t remove politics, it hardens and hides it by simply hiding politics inside infrastructure.

The #geekproblem isn’t about technical people being bad or that technical knowledge isn’t relevant. Quite the opposite, complex systems need technical knowledge. The current problem comes when technical expertise becomes a substitute for social and political accountability. The system says, “The code says so.” But somebody decided what the code should say, decided what the code should not say – that is governance.

This is where the become useful.

Open Data.
Open Source.
Open Standards.
Open Process.

The point of this simple clarification of #FOSS is to make the system trustworthy enough to participate in and transparent enough that people can understand how that trust is produced. Open source allows people to inspect and modify the software. Open standards allow different systems to communicate. Open data allows information to be examined and reused. Open process makes decision-making visible. They together make trust more accountable, a much healthier goal.

On this current broken path, some people assume that decentralisation means removing trusted intermediaries. But decentralisation does not mean removing relationships, it means distributing relationships and accountability. Instead of one corporation controlling everything, you have many independent communities. Instead of one giant moderation department, you have distributed moderation, one platform deciding the rules, instead communities establish their own rules while communicating through shared standards. Instead of one central archive, many organisations hold copies and contribute metadata flows.

That is not in any way trustless, it is distributed trust, and distributed trust is much closer to how healthy communities actually operate. Reputation matters, people have always used reputation to decide whom to trust. You recommend a builder because someone you know had good experience with them, choose a restaurant because friends recommend it. You work with someone because they have a history of doing good work, participate in a community because you know the people involved.

An example of this #geekproblem in tech the last 20 years of #blockchain projects, is that they have to recreate reputation systems, off chain, to grow trusted parties because people need them to function. This shouldn’t surprise us, reputation is accumulated social knowledge, a record of relationships, it is one of the ways communities remember.

And that common sense is something that technology should help communities develop rather than trying to replace with abstract technical mechanism. This is the danger of “code is law” a seductive idea, if the rules are encoded into software, nobody can arbitrarily change them. But real life doesn’t work like software, people make mistakes, circumstances change. Sometimes the rules themselves are wrong.

A genuinely sustainable social system needs the ability to interpret, moderate, appeal, correct and change, this requires people, relationships and basic governance. It requires trust, were a completely rigid system may be technically predictable while being socially disastrous. Trust needs accountability, this is particularly important for grassroots technology. When we build alternatives to the #dotcons, we shouldn’t simply recreate their power structures with different software. We need to ask:

  • Who can make decisions?
  • Who can see what is happening?
  • Who can challenge a decision?
  • Who can correct mistakes?
  • Who can leave?
  • Who can fork the system?
  • Who can moderate?
  • Who controls the infrastructure?
  • Who owns the data?

These are trust questions, a trustworthy system isn’t one where nobody has power, it is one where power is visible, distributed and accountable. Trust isn’t blind faith, yes, there is a danger in romanticising trust, trust doesn’t mean blindly believing people. Good trust is built through evidence.

  • You trust somebody because you have a relationship with them.
  • You trust an organisation because it has demonstrated competence.
  • You trust a process because you can see how it works.
  • You trust a community because people hold each other accountable.
  • You trust software because it is open, tested and maintained.
  • You trust a system because there are ways to challenge it when it fails.

So the opposite of “trustless” isn’t “blind trust”, it is earned, observable, and accountable. This gives us a useful direction for the current #openweb reboot. It points to the mess we need to compost, we don’t need to recreate the fantasy of an entirely trustless internet. The commercial internet already tried extreme centralised trust – for 20 years the #dotcons became trusted intermediaries for almost everything, owning the infrastructure, controlling the algorithms, identity, data, moderation. They controlled visibility, they still control the economic relationship with users. That isn’t trustless, it is concentrated trust and concentrated power.

Trust is the missing layer, there is a tendency in narrow #geekproblem paths to think in terms of infrastructure first. Servers, protocols, APIs, encryption, algorithms. But underneath all of these sits a social question – why should anyone trust this system? And the answer cannot simply be “Because the code works.” as a system can work perfectly and still be socially terrible. The important question is whether the technology helps people create relationships that are transparent, accountable, resilient and capable of self-correction. That is a much bigger challenge than creating a trustless protocol, but it is also much more useful.

To build on a different path, we need networks where communities can trust their own infrastructure. We are already doing this on the #Fediverse, building on #ActivityPub standard that allow communities to communicate. Moderation systems where decisions are kind of visible and accountable. What is lacking is building governance that people can participate in, this is where projects such as #OMN and #OGB become interesting. There goal isn’t to make human relationships unnecessary, it is to build technical infrastructure that supports better human relationships.

From trustless to trustworthy, means accepting that trust is unavoidable and then making trust visible and accountable. It means combining open standards with open governance, decentralisation with community and recognising that humans aren’t bugs in the system – humans are the system.

Technology should therefore not be designed around the fantasy that people are unreliable components that need to be eliminated. It should be designed around the reality that people cooperate through relationships, reputation, shared history, norms, institutions and accountability. The #KISS task of the #openweb is not to eliminate these things, it is to build better versions of them, real alternative to the #dotcons – not more dead-end trustless technology.

The #OMN path is distributed trust, supported by open technology and democratic governance. And perhaps a more radical idea – rather than trying to remove trust from society, we should get much better at building it, sharing it and making it accountable #KISS.

#Trust #Trustless #OpenWeb #OMN #OGB #FOSS #Commons #Fediverse #Decentralisation #Governance #Democracy #Technology #Community

How #mainstreaming funds grassroots movements, they get their value from

One of the tensions in the fight to build an alternative, sustainable future is the relationship between mainstream resources and seeding grassroots projects. The reality is STARK that grassroots movements need resources to survive and thrive, yet the act of receiving funding, if they can access it at all, drags them into the suffocating grip of #mainstreaming culture, where the radical edges are dulled and destroyed. So, how can conscious mainstream actors support grassroots movements without killing the radical energy that creates the value in the first place?

The answer to this mess making, lies in sharing resources in non-mainstreaming ways, a difficult leap for many, but an essential one. The only people who can truly be useful in sustaining #openweb paths are those willing to break free from the entrenched habits of top-down control, endless bureaucracy, and the need to polish everything into marketable, bite-sized pieces. So what does this non-mainstreaming support look like?

  • Unconditional funding: grassroots projects need funding without strings attached. Too often, funding comes with requirements that reshape the project itself, turning radical experimentation into pointless palatable, measurable outputs. True, useable support means trusting grassroots communities to know what they need and allowing them to allocate resources nimbly. #TRUST #opencollective
  • Trust-based relationships: A “native” healthier approach is to build long-term relationships with grassroots groups, listening to their needs and responding in an organic, flexible way. #TRUST #OMN
  • Decentralized decision-making: Bottom-up governance models, when funding flows to collectives, not charismatic individuals and figureheads building careers #KISS #OGB
  • Infrastructure, not ownership: A path that might work, rather than buying influence, mainstream actors can provide infrastructure, hosting, bandwidth, servers, physical spaces, without attempting to control the projects using them. Think of it as building bridges, not fences. #Fediverse instances
  • Amplify, don’t Absorb: Mainstream platforms and institutions need to amplify grassroots voices without assimilating them. This means using their reach to highlight native radical projects while at the same time stepping back to let those projects speak for themselves. No need to repackage the message, people can handle raw, messy reality. #indymediaback

This bridge building matters as the current mainstream is crumbling under the weight of its contradictions. As #climatechaos accelerates, as #neoliberalism fails to deliver anything but more suffering, people will look for alternatives. But if those alternatives are already swallowed and sanitized by the current mainstream, hope dims. Grassroots movements are the seedbeds of any real change, at best they hold the living knowledge of how to build differently.

Keeping the bridge in place isn’t an act of charity; it’s a basic #KISS survival strategy. The future will grow from the compost of the old world, and those willing to step off the conveyor belt of #mainstreaming and into the rich, chaotic soil of grassroots experimentation will be the ones who help plant the seeds.

#fediversehouse

Balanceing activism to cultivate change

The paths of the challenges we face in activism lies in the dynamic tension between the “fluffy” and “spiky”, two forces that shape the progress and direction of movements. The fluffy path leans into compassion, empathy, and collective care, while the spiky path channels righteous anger and confrontation. Both are essential, like two hands working together to break the soil for new growth. It’s vital to resist the dogmatic tendencies that demand purity in one direction or the other, as that stifles the movement’s ability to adapt and evolve. The real strength of activism comes from this tension, a push and pull that keeps us grounded while still reaching for radical change.

The need for focus, balancing inner reflection with outer action. For activism to be effective, we need focus, a deliberate balance between introspection (“how do we become better?”) and external action (“how do we change the world?”). Too much introspection leads to inward collapse through endless critique and infighting, while relentless external action without reflection burns movements out.

The balance between these perspectives builds resilience and adaptability. It helps us avoid the trap of arrogance (believing we already have the answers) and the pit of despair (feeling overwhelmed by the scale of the problem). By living this debate, movements can remain agile, humble, and hopeful.

Reframing extremism is about flipping the narrative, one of the most powerful narratives we can wield is the reframing of whom the true extremists are. For too long, the right and centre have positioned themselves as the guardians of “reasonable” politics, while labelling the left as “radical” or “dangerous.” This is a con, designed to defend the status quo. The truth is, unregulated capitalism, climate destruction, and hoarding of wealth are the real extremist positions that threaten human survival. Meanwhile, leftist ideas like universal healthcare, living wages, environmental protection, and worker rights are fundamentally moderate and life-affirming.

By amplifying this #KISS reframing, activism disarms accusations of #blinded radicalism and shows the extremism of both the #neoliberalism of the “centre” and the growing far right. It flips the media narrative and highlights that what the left fights for is simply the bare minimum for a just and sustainable world. Resisting fear and darkness: Building light and trust, fear is the primary weapon of the right and centre-right. They use it to divide, immobilize, and control. The relentless messaging of doom and chaos keeps people clinging to the familiar, even as that familiarity is what’s driving the world to the brink of climate collapse and social disintegration. Activists need to resist being pulled into this framing, rather than playing defence in the fear game, we build light, trust, and tangible hope.

  • Show, don’t just tell: Build real-world examples of the alternatives we talk about — community gardens, worker co-ops, autonomous networks.
  • Celebrate small wins: Demonstrate progress, however incremental, to inspire people and build momentum.
  • Encourage openness and connection: Create spaces for people to share, learn, and build collective trust in the movement itself.

Fear isolates. Hope connects. And connection is what feeds movements. Tools for the fight are the and the shovel. The provide a basic framework for clarity and accountability. Meanwhile, the shovel metaphor reminds us of the unglamorous, necessary work of composting the mess, breaking down the rot of the #deathcult to create fertile ground for growth. The shovel isn’t flashy, but it’s a tool of transformation, turning waste into the soil of new life.

The role of the Open Media Network (#OMN) is an amplifier of grassroots narratives, bypassing corporate gatekeepers and platforming diverse voices, the #OMN challenge traditional media distortions and broadcast alternative stories. Connect disparate movements and weave together struggles. Creates networks of trust and collaboration, where voices of lived experience shape the discourse. The #OMN isn’t just about media production, it’s about building infrastructure for collective power. It becomes a living movement, sharing resources, knowledge, and strategies in real time.

This is how we break the isolation that fear depends on. And this is how we build a media that serves movements rather than undermining them. The Path is cultivating the garden of change, the challenges we face are immense, but so is the potential for transformation. Movements don’t need to choose between fluffy and spiky, they need to hold the tension and let both paths inform each other. It won’t be quick. It won’t be easy. But with shovels in hand, we compost the mess – and grow the revolution.

🔗 http://hamishcampbell.com

#Activism #FluffyAndSpiky #OMN #RadicalMedia #Trust #ReclaimTheFuture

A conversation on trust/control in social technology

Q. In a nutshell, my manifesto could be “form your own little communities and federate them”

A. What would be the “common” understanding/agreements/standards that would bridge these communities, or would it Only be code, if only code what standards?

Q. Federation just depends upon the willingness to do so. The code is just the plumbing which makes it happen. And I think nearly all fediverse federation is opt-out, so that you are federating by default but can opt-out (block) if you want to.

A. Interesting to look at #peertube backend for a opt-in federated model, this aproch is the social/technical model for the social/tech of the #OMN project. That is building a human network first, technology is to support and mediate the very strong #geekproblem that is #blocking the human change/challenge we need #KISS

Q. Opt-in is ok if you are trying to build a small federation or an institution with different departments (eg a federation of libraries with particular rules and membership criteria).
I don’t think the fediverse would have been as successful if it had been opt-in from the beginning, though.

A. The #peertube network is an working example of this opt-in for content sharing. Think commenting is opt-out. It’s not got any “social” UX for this, which is why its kinda limited at mo… it suffers from the #geekproblem like just about all coding projects so worth looking at/using but its not core #OMN

Q. The problem with peertube was that the way it was federated initially was pretty bad, and the large majority of the videos being posted were not self-made and were just copyright violations, inviting legal takedowns. Initially, they also didn’t have enough moderation capability to combat disinformation and spam.
Often developers are expecting a twee world in which everyone is nice, but this is never the case for social networks. That expectation has a lot to do with the socio-economic position of commercial software development and its demographic homogeneity.

A. think the resion they did not do good moderation was a question of priorates, we have endemic BAD history for most of our tech, good to keep this in mind.
There are two paths out of the mess you touch on, one is social, one is hard tech. Agen we have only BAD history of thinking about this, good to keep this in mind.
The #geekproblem that writes this bad history is #BLOCK ing the social technology we need, good to think about this.

#OMN #KISS #OPENWEB notice the last hashtag, we DO NOT NEED more #closedweb if we have any hope of mediating the #geekproblem for tech/social progressive outcomes that we so urgently need.

Q. And opt-in is kinda closed. “Your name’s not down, you’re not coming in”. That sort of thing. Exclusivity isn’t really going to move the needle on anything, though.

A. This reply is a #geekproblem view of the thinking.
Good to look at a social view, all society are based on #TRUST and healthy society have more reliance on trust and unhealthy society more reliance on “hard” process/structure.
There are academic bases to this, a sadly right-wing view https://en.wikipedia.org/wiki/High_trust_and_low_trust_societies
The #geekproblem fails in building “good trust” based society, it’s an endemic failing of our tech/thinking.
TRUSTLESS is the #geekproblem good to think about this when coding social/technology.
We need to build tech social networks that “fail” so that human beings can fix this “failing” based on TRUST and from this build a real progressive society.

Q. I don’t advocate trustless. You can’t prove trust merely by doing some complicated blockchain math. Trust is earned, or broken, by people. Not by machines.
Also, vaguely related to #chatcontrol. The EU is going to lose a lot of trust by trying to do policing-by-algorithm. The algorithm approach is a sort of abuse of trust.

A. the #OMN is this project: “We need to build tech social networks that “fail” so that human beings can fix this “failing” based on TRUST and from this build a real progressive society.”
No geeks/technologist are building this, let alone thinking like this. The #geekproblem we need to mediate for any outcome.

Leave the #EU to one side on this, as they are well hopeless on social technology, though some of them are looking (with blindfolds on)

Q. I’ve been around the block enough to have seen many online communities fail. I think you have some experience of that also.
When communities fail, there can be a lot of bad outcomes, and sometimes it’s actually fatal. Social networks are a lifeline for a lot of people and when the network fails so do its members.
This isn’t even about narrowly technical failures. Social engineering attacks such as the ones of the last few years can cause enough aggravation and fear that people just lose trust and quit.
So when building this type of software, we need to be mindful of the potential consequences, and not design failure into the system. People’s social lives are not a demolition derby for the entertainment of others.

A. it’s normal, that you are finding it difficult to see the point am talking about. All humane relationships fail It’s what makes us human, the #geekproblem trying to fix this is taking away our humanity. You see this in both mainstream #dotcons like #failbook, and you also see it in all ALT_TECH it’s a (social) systematic problem.
Build stuff that is messy, human. Please DON’T TRY AND FIX problems created by the problem you are trying to fix is basic. Take the #geekproblem blindfold off is a good step.

Reading this book would help https://archive.org/stream/in.ernet.dli.2015.101521/2015.101521.The-Sciological-Imagination_djvu.txt