Who would have though this would sum up our needed path for the #Oxfordboaters and the #fedivers?
You would have to be an #asshole to unthinkingly disagree with what we are doing and pretty wise to thinkingly disagree with the path. Which one are you? So why are we in such a mess? Because people are acting from fear. Not always consciously, not always honestly – but fear is the driver.
Fear of losing control.
Fear of losing status.
Fear of uncertainty.
Fear of each other.
And when fear leads, people grasp for control. They close things down, centralise, gatekeep, and default to the safe, known paths of the #closedweb and institutional power. That’s how we get the current mess – top-down structures trying to manage what was meant to be lived, messy, and shared.
In #OMN terms, this isn’t a technical failure, it’s a cultural one. A failure to hold open processes in the face of discomfort. So how do we mediate this fear?
Not by pretending it isn’t there. And not by fighting it head-on – that just feeds it. We mediate fear by building trust through practice:
Keep things open (#4opens): transparency reduces fear of hidden agendas. When people can see what’s happening, they relax.
Lower the stakes: small, reversible steps instead of big, risky commitments. Let people edge in rather than jump.
Normalise mess: show that not everything has to be controlled to work. Messy, lived processes are not failure, they’re how real communities function.
Create shared doing: fear shrinks when people work together on tangible tasks. Composting, media, infrastructure – doing builds trust faster than talking.
Hold both fluffy and spiky: the fluffy path makes space for people to come in; the spiky path protects that space from being captured or hollowed out. You need both, visibly and honestly.
Refuse false clarity: the #dotcons sell certainty and simplicity. The #openweb is different, it’s about holding complexity without collapsing into control.
And maybe most importantly, stay present. Fear thrives in abstraction, it weakens in lived, grounded relationships. In the end, mediating fear isn’t about convincing people with arguments. It’s about creating environments where fear has less reason to exist.
This is the same dynamic you can see with Oxford boaters. The river culture is native, messy, negotiated, based on lived practice and mutual understanding. People want the freedom to move, to live lightly, and not be bound by rigid landlord rules. But when outside structures push in – formal control, ownership models, enforcement – they reshape that culture into something else. The tension isn’t really about rules or functions; it’s about which culture gets to define the space.
That’s the real work of #OMN: not only building tools, but growing the social soil where people feel able to act without retreating into control.
Do you remember when tech felt like a way forward? That moment’s gone on the mainstream #closedweb path. What we’ve got now is something else entirely. Tools like Palantir and Project Maven aren’t about truth or insight. They’re excuse generators. Power does what it wants, then points to “the data” as cover. That’s the product.
And the people building this? Still cosplaying as the good guys, well-paid servants of the #nastyfew, wrapped in the fading myth of being “freedom fighters”, that’s modern tech dev. On the other side: the wreckage of #web02. Decades of promises, buried under #dotcons centralising everything that matters. Open source didn’t save us either – too abstract, too inward-looking, too lost in the #geekproblem to function in real life.
Yes, #ActivityPub cracked something open, a glimpse of a different path. But let’s not kid ourselves funding is still torched on hype cycles. Blockchain yesterday, AI today, the same ash. Meanwhile, the only things that actually work come from #DIY culture: unfunded, unglamorous, ignored.
And academia? If it worked as claimed, the world would already look different. Instead, we get theory imposed on practice, over and over, making a mess and calling it insight.
The system is built to fail, its risk-averse, paperwork-heavy and detached from reality. Perfect for proposal writers, perfect for box-ticking, useless for building. So where does that leave us? Here – build anyway – #OMN and #MakingHistory aren’t about shiny ideas, they’re about the grind, making tools people can actually use in real communities. Most open projects don’t fail because they’re wrong, they fail because they never leave the bubble, they don’t connect, don’t flow. They don’t live.
So yeah – press the #reboot button. Keep it messy, but make it real. Messy is fine, empty isn’t. Stop trying to fix funding with more control, that’s how you feed the grafters. Do this instead: – Fund real work – Distribute trust – Make everything visible
Fund the compost, not the shiny plastic by backing people already growing things, let trust flow sideways, not upwards. That’s how you starve the grafters without strangling the builders.
Today there are a lot of dishonest people – it’s become the default. Finding someone who is actually truthful is rare. So with this in mind, let’s stop being polite about this, what we’re living inside online right now isn’t “social media.” It’s a managed enclosure – a system designed to extract value, shape behaviour, and concentrate power. It’s what I have been saying for the last 20 years. Call it what it is – digital #feudalism – The Lords, the Serfs, and the Server.
When everyone is pushed onto one big virtual server, you don’t get community, you get hierarchy. Platform owners become landlords. Users become tenants. Visibility becomes rent. This is not accidental, it’s the business model and once you see it, you can’t unsee it.
The lie of “Ease of Use”. People say these #closedweb systems are “easy.” They’re not, they hide the cost, what looks simple is just complexity moved out of sight. Advertising Is the rot, a business model moral hazard, when profit depends on attention truth becomes optional and outrage becomes profitable leading to manipulation as the new normal. You don’t get healthy communities from this, you get addiction loops and behavioural engineering. And yes, the inevitable result is screen clutter, noise, and a slow degradation of any meaningful communication, communities are managed, not grown.
So who is going to do the #DIY work? Real moderation works when it’s embedded in the community itself. Algorithmic control is anti-social, the algorithmic timeline is one of the worst ideas we’ve normalised. It drives distraction, by showing you more of what you’ve already seen, it tries to control your desires by interfering with human communication. Over time, this destroys trust, when people stop knowing if they’re being heard, they stop knowing what is real, stop trusting the space. That’s not a bug, it’s the outcome.
The celebrity illusion is how centralised platforms manufacture “importance” for brands and influencers. These only function inside controlled visibility systems, outside of that? They’re often just paper tigers. In a real network – a messy, distributed, human one – influence has to be earned, not bought or algorithmically inflated.
The commodification of human life leads to inevitable decay. Left alone, centralised platforms drift towards monopoly, manipulation and towards the amplification of the worst actors as these actors game the system best. Without constant control from above, the system degrades, with repression, it becomes what we see today, authoritarian. That’s the trap, a community you can buy your way into is not a community, it’s a marketplace.
So what’s the alternative? We don’t fix this by tweaking features. We fix it by changing the ground or tech grows from. This new growth has been seeded by the #Fediverse, It’s where the #OMN comes in, not as another platform, but as a shift back to distributed networks instead of central servers, commons-based paths instead of enclosure, social moderation instead of outsourced control, open protocols instead of locked interfaces. And yes, that means less “slick”, less uniform, more messy. But also more real, accountable and human.
A final point (That should be obvious). The problem is not that the current #dotcons systems are broken, the problem is that they are working exactly as designed. If we want something better, we don’t patch the system, we compost it to grow the #openweb back – this time with the native cultural roots intact.
Hamish Campbell is a long-time #openweb activist and technologist working on grassroots media and digital commons. He was involved in the early development of #Indymedia and continues this work through projects like the Open Media Network (#OMN), which works on how federated tools and community publishing supports public-interest media infrastructure. His focus is balancing building native platforms and on growing the social culture that makes the #openweb work: transparency, decentralisation, and horizontal collaboration. Through writing, workshops, and practical projects, he argues that the future of the Fediverse depends as much on culture, governance, and shared infrastructure as it does on code.
Purpose is to open conversation that many people feel but rarely articulate: the tension between grassroots culture and institutional capture. Start with your simple distinction:
Bad #mainstreaming → corporate/NGO structures reshaping the Fediverse
Then ask: “Which direction are we currently moving?”
Discussion topics – funding and governance, foundations and institutional capture, developer vs user power, infrastructure vs platforms. How to avoid repeating Web 2.0
Activity is to ask participants to map layers: Grassroots – NGO / institutional – Corporate. To discuss where power currently sits and what healthy balance might look like.
Outcome is people leave with language to understand the tensions they are experiencing in the Fediverse.
Workshop 02
Maybe a second one on why #makeinghistory is needed? Translating #OMN from “activist infrastructure” into “missing public digital infrastructure.” That language is what this event is trying to figure out. The Open Media Network (#OMN) proposes a model where grassroots publishing, community moderation, and institutional participation are balanced. Participants can discuss how institutions support shared infrastructure rather than just deploying isolated platforms.
Many institutions are experimenting with the Fediverse as an alternative to #dotcons corporate social media. However, simply running institutional servers risks reproducing the same platform dynamics in a federated form. We need workshops that explore the broader ecosystem of public-interest media infrastructure.
“What happens after institutions join the Fediverse?” The #KISS answer is they need to support the commons infrastructure that makes it socially viable. Running Mastodon is not enough, institutions need to support the wider open media ecosystem.
Talking about #openweb culture in a constructive way is tricky because most #FOSS and Fediverse conversations default to technical framing: code quality, scalability, moderation tooling, and #UX. These things matter, but they are not the foundation that determines whether a network lives or dies.
Maybe a useful way to open the conversation is to shift the starting point. Instead of saying “culture is important too”, say something stronger but practical: The success or failure of open systems is primarily a cultural question, not a technical one. The code only expresses the culture behind it.
Start with a simple historical observation. Many technically strong systems failed because the social layer was weak, while some technically rough systems succeeded because the community culture worked.
Examples from the open web – early open source projects that thrived because communities shared norms of collaboration. Grassroots networks like Indymedia worked socially even when the software was messy. Corporate platforms that succeeded not because they were technically better, but because they built powerful social gravity.
The pattern is clear, that technology enables networks, but culture sustains them. This is the missing step in most Fediverse conversations. Right now to meany discussions focus on: scaling servers, moderation tools, interface design and onboarding. These are all necessary but insufficient.
What way to often goes missing is the deeper questions – What culture are we actually trying to grow? Without answering that, the system tends to drift toward the dominant internet culture, which today is shaped by the #dotcon platform model of engagement optimisation, algorithmic attention markets, influencer dynamics and centralised power. When that culture seeps into the Fediverse, the result is a federated copy of the same problems.
So why is culture harder than code? Code can be written by a few developers, culture requires shared understanding across thousands of people. To grow this we need native governance norms, trust networks, moderation values and expectations about ownership and participation to hold to native paths for how conflict is handled. These things cannot simply be implemented in software, they must be grown socially, fail to address this is why many technically strong projects fail, they assume the social layer will somehow emerge automatically. It rarely does.
To make this constructive, it helps to clearly describe what we mean by #openweb culture. Some core values historically included public-first communication rather than platform ownership, decentralised responsibility instead of central moderation authority, commons thinking rather than product thinking to nurture horizontal participation rather than audience/influencer hierarchies, this need clear #4opens processes rather than opaque decision-making.
These values were never perfect, but they created a different social environment from today’s corporate social media. If we do not actively cultivate these values, the surrounding internet culture will slowly overwrite them. If the Fediverse continues to grow without addressing culture as it currently is, the most likely outcome is large institutional instances dominate, smaller community spaces struggle leading to more moderation being centralised. This all shifts user expectations toward platform-style experiences.
At that point, the system may still be technically federated, but the culture will have drifted back toward Web 2.0. The code will be open, but the social dynamics will not be.
So the “extra step” is simply, we must talk about culture as deliberately as we talk about software architecture. That means asking questions like: What social norms should Fediverse communities encourage? What governance models support open participation? How do we keep the ecosystem diverse rather than dominated by large actors? What responsibilities come with running infrastructure in a commons network?
These conversations are sometimes uncomfortable, because they move beyond engineering into politics, sociology, and ethics. But avoiding them does not make them disappear, it simply means the culture will be shaped by default forces instead of conscious choices.
A simple way to frame this – A phrase that often works well in discussion is – “Code builds the network, but culture decides what the network becomes.” If we want the #openweb to remain something different from the #closedweb platform internet, we need to invest as much thought into the culture as we do into the code and #UX. Otherwise, the technology may succeed technically, but the social project behind it will quietly fail.
Public Money, Public Communication, Public Infrastructure
Public institutions are funded by taxpayers. Their role is to serve the public. So it should be obvious that their communication systems are open, accessible, and accountable to everyone -without requiring people to sign up to proprietary, for-profit platforms.
Yet this is not the world we live in. Today, much of public communication is effectively outsourced to the #dotcons. If you want to follow government updates, participate in consultations, or even access timely public information, you are often expected to create an account on a closed platform – designed for profit, data extraction, and behavioural manipulation. That alone should raise serious questions.
This contradiction is especially stark in Europe as they regularly speak about digital sovereignty, data protection and public accountability. And yet, at the same time, they rely on U.S.-based corporate platforms to communicate with their own citizens. It’s a strange situation:
Public institutions, funded by European taxpayers, using foreign, proprietary infrastructure to mediate public communication.
Not only does this create dependency, it also places public discourse inside systems that are not governed by public interest.
It’s not just ironic. It’s structurally broken, we should think about prosicuting the people who have made this happen.
The access problem, useing closed platforms to access public communication creates real barriers: Not everyone wants to create or maintain dotcons social media accounts. Some people are excluded for ethical, political, or practical reasons. Algorithms decide what is seen and what is not. Public information becomes entangled with advertising and engagement metrics. This undermines a basic democratic principle that public communication should be universally accessible, without conditions.
We already have an alternative to this curupt mess, the #DIY#OpenWeb comes from europe, it offers a different path. Instead of #closedweb platform dependency, it builds on open standards, interoperable systems with multiple access points, no user lock-in. This is not a new path, it is how the web was originally created to work in the EU.
An example project that contines this native mission and supports this is the #OMN whitch creates spaces where public institutions and public communities can meet on equal terms, without one dominating the other, and without relying on closed corporate systems. If institutions instead invest in and support the wider #OMN ecosystem, they help build something fundamentally different, a public communication infrastructure that is open by default, accessible to all, resilient and distributed and aligned with democratic values.
A simple principle, if it is funded by the public, it should be accessible to the public – without restriction. No accounts required, no platform dependency and no hidden gatekeepers.
We need to organise a call to act. Public institutions need to move beyond simply using the #Fediverse. They need to help build and sustain the commons that makes open communication possible. That means, supporting open infrastructure projects, funding shared ecosystems like the #OMN and building real, not facke PR commitment to public-first communication practices.
This is not just a technical shift, it is a political and cultural choice.
A simple #KISS way forward is to shift public social communication onto the #Fediverse. This is already a significant improvement on current platform dependency. However, I want to raise a point that may sound controversial at first, but is actually quite practical: public institutions should not rely exclusively on the existing codebases.
Most current Fediverse platforms have done vital groundwork – particularly in establishing shared protocols, interoperability, and a working culture of federation. That contribution is important and should be recognised. However, many of these tools evolved shaped by the same assumptions as #dotcons and constrained by #NGO project models. As a result, they can be complex, difficult to maintain, and not always well aligned with the long-term needs of public institutions or commons-based infrastructure.
A constructive path forward would be to fund the development of a small number of new, purpose-built codebases focused on commons publishing. Not one, but three parallel implementations.
Why three? Because diversity reduces risk. In practice, not every project will succeed – this is normal and expected. Funding multiple approaches ensures resilience, encourages innovation, and avoids over-reliance on a single solution. The cost of doing this would be minimal relative to existing public digital budgets, yet the potential long-term value is significant.
Importantly, this is not about replacing the existing ecosystem. Because the Fediverse is built on shared protocols, any new tools would remain fully interoperable with current platforms. This means users of existing services can still interact seamlessly, while the overall ecosystem becomes stronger, more diverse, and better aligned with public service values.
In short: build on what exists, but don’t be constrained by it. By investing modestly in new, commons-oriented infrastructure alongside the current tools, public institutions can shape a more robust, sustainable, and genuinely public digital communication space.
Outreach to @newsmast interesting to see the #NGO view of the real alt path we need to take https://hamishcampbell.com/thinking-of-workshops-to-run-at-nodes-on-a-web-noaw-unconference/ you guys might be interested in working on the 3ed workshop outline. The 3 codebase need to be 1) mainstreaming, 2) radical #NGO and 3) native messy grassroots. You guys could be the second codebase. We do need diversity, best not to keep blindly messing up this path in the current globe mess.
Stopped going to in-person general tech conferences around 15 years ago – they’d become beyond pointless. Since then, I’ve stuck to more focused online events.
Now heading back to an in-person one. Curious what I’ll actually find.
I have a feeling it’ll be about 75% pointless, 20% narrow geek, academic and #NGO-focused (slightly useful), and maybe 5% – probably less – actually useful.
Let’s see how that shifts after the event.
UPDATE: The event was posative, people were looking for change.
For progressive and radical people, one of the central political questions of our time is simple to ask but hard to answer – Why is it so difficult to rebuild the institutions that were destroyed in our #deathcult worship of the 1980s and 1990s? And more importantly why does the impossibility of rebuilding them make it so hard to change the needed balance of power in society? These question matters for working on the future of the society and most importantly the grassroots part of this: #openweb, grassroots media, and projects like #OMN.
The hollowing out of institutions, in the 20th century, politics used to be deeply institutional. People didn’t just express opinions, they joined organisations. If you marched in a protest, we usually marched as a member of something: a trade union, a political party, a civil rights organisation or community association. These organisations formed the infrastructure of democracy, connecting everyday anger and hope to real power.
But beginning in the 1980s and 1990s, much of this infrastructure was deliberately dismantled. Union power was broken, mass political parties were hollowed out, and community organisations lost resources and influence. The result is the political landscape we inherit, a society with political anger but without any working political structures.
Today we live in what #fashionistas and academics call #hyperpolitics or what I call #stupidindividualism in the hashtag story. Yes, some people are more politically engaged than they were in the 1990s or early 2000s: More fluffy protests, #dotcons online political discussion. But this engagement is almost all unstructured in the old sense.
Millions may join a protest or share a political message in the #dotcons, yet very little, if any lasting organisation emerges from this. This surface engagement creates a strange paradox of huge drifting mobilisations leading to very little structural change. We can have the largest protests in history – yet the underlying power structures remain completely untouched.
Closed #dotcons social media lowered the cost of expression, but algorithmically shaped it into smoke and mirrors. Let’s take a moment to lift the lid on this #tecsit mess. The role of media in this is complex, on the positive side, #closedweb platforms drastically reduced the cost of political expression.
Forty years ago, if you wanted to express a political opinion publicly you needed a newspaper, radio station, a public meeting or to stand in a square shouting. Now you can reach thousands of people instantly. But there is a downside that #dotcons smoke and mirror online engagement replaces the slow work of institution-building. Posting, sharing, and reacting can feel like participation, but it has very little role in building the durable structures needed for any long-term change.
So why do the current hard right succeed without institutions? There is an uncomfortable asymmetry between left and right. The right can carry out its agenda without building mass organisations, because it relys on: existing elitist power structures, wealthy donors, state institutions and traditional corporate media.
The left cannot rely on these, historically the left needed mass organisations because its power came from collective action – workers, communities, movements. Without those structures, left politics becomes, mess, fragmented and reactive. This is why protest waves can be enormous but still fail to shift any real policy.
The #undeadleft problem is where vertical left respond to this crisis with nostalgia, there imagination stops at rebuilding the mass political parties and institutions of the 20th century. But this is to often like trying to animate a corpse, even if you could recreate it, the environment has changed so much that it wouldn’t survive.
At the same time, the opposite response – abandoning institutions entirely to relying purely on digital networks – also fails. Purely online movements often dissolve as quickly as they form. We need a #DIY hybrid path based on federated #4opens institutions like the tools we are building and rebooting with the #OMN projects.
Not rigid old institutions, not purely online networks, But something that seeds the in between. The goal is not to create another platform, it is to expand #federated#p2p infrastructure for collective media and collective politics. The original #openweb worked because it supported networks of communities, independent publishers and grassroots movements. The corporate #dotcons replaced this with extractive platforms designed for profit and control.
KISS rebuilding the commons means rebuilding the social infrastructure of media, not just tools, but institutions and practices that persist to allow collective voices to organise and persist.
The simple truth, if we want real political change, we cannot rely on viral posts, temporary movements or algorithmic attention. We need structures that last, connect people, that can turn energy into horizontal power. That work is slow, messy, and unfashionable, but like digging compost for a garden, it’s the only way anything grows.
A path to start to compost this #techshit is growing horizontal tools from the Fediverse for real change (#OMN).
If the problem of our time is political energy without institutions, then the opportunity is clear: build new institutions native to the #openweb. Not simply recreate the rigid organisations of the 20th century, and not fall into the hollow performative politics of the #dotcons. Instead, we grow native horizontal digital tools to help people organise, coordinate, and act collectively. This is where the Fediverse and projects like #OMN matter.
The #Fediverse already proves that distributed infrastructure works. But right now it is mostly used for conversation. If we want meaningful change and challenge, we need to extend it into practical coordination and collective action. by build tools for organising, not just talking
Current social media tools are built for attention and engagement, not organisation. What we need to add to the mix is simple #4opens tools that help people form groups, coordinate action, share resources, document activity and most importantly maintain continuity over time (#makinghistory). The Fediverse already has #fashionista and #geekproblem pieces of this:
Mastodon / Pleroma → conversation
Mobilizon → events and gatherings
PeerTube → video publishing
PixelFed → visual storytelling
Lemmy / Kbin → community forums
These existing pieces can become seeds to be woven together into workflows for collective action. On this path we need to remember the goal is not more platforms, it’s practical ecosystems. For this to work a first step is rebuilding commons-based media. A core idea behind #OMN is returning to something like the #Indymedia publishing model, but rebuilt using modern federated tools. Instead of a single website, imagine distributed publishing nodes where local groups post reports, media is shared across networks, discussions happen across servers and archives remain accessible and most importantly meaningful.
This builds collective memory, something the algorithmic feeds of the #dotcons constantly destroy. Movements need memory to learn.
#makinghistory is the same code-base as this grassroots media project
One reason mass organisations collapsed is that participation became too heavy, people don’t want to “join a church” politically any more. So tools should allow different levels of engagement: casual participation, occasional contribution, active organising with core stewardship. The Fediverse naturally supports this because it allows loose affiliation rather than rigid membership. You don’t need permission from a central authority to participate.
Focus on infrastructure, not branding. A common #NGO trap in activist tech is building new branded platforms that compete with existing networks. That approach usually fails. The better path is infrastructure building based on protocols instead of platforms for #4opens interoperability instead of silos, tools that connect existing communities. This was the original power of the #openweb, protocols scale. Platforms capture.
Keep the tech simple (#KISS), as the biggest barrier to grassroots technology is complexity. Many promising projects fail because they become too technical for real communities to use. So the rule should always be KISS – Keep It Simple, Stupid. Tools should be installable easily, understandable by non-geeks and maintainable by small communities to grow resilience without large funding. If only developers can run the system, it will never become a movement infrastructure.
Compost the failures (#techshit). Another key idea is recognising that the tech world constantly churns useful waste. Old tools, failed platforms, abandoned code, all of this is #techshit that can be composted instead of chasing fashionable new tech, we reuse working ideas, simplify existing tools to combine proven approaches. The #openweb already solved many of these problems decades ago. Sometimes progress means going back to what worked.
Build trust networks, as the most important layer isn’t technical – it’s social. Horizontal networks only function when there is trust and shared culture. The Fediverse works because communities can federate with trusted peers, block hostile actors, build local norms. This allows networks to remain open but resilient. The challenge is nurturing communities of practice around the tools.
Grow slowly and organically, movements that scale too quickly often collapse. The better model is ecological growth with small nodes → connected networks → resilient ecosystems. Just like compost turning into soil. The goal is not explosive growth, its sustainable infrastructure for collective action.
The real challenge is the biggest obstacle isn’t technology, it’s the #geekproblem – the gap between technical culture and social reality. Too many tech projects assume that better tools automatically produce social change, but tools only matter when they are embedded in real communities and struggles. The work of projects like #OMN is bridging that gap.
Shovels, not silver bullets, we don’t need magic platforms, we need shovels, tools that help people dig, build, connect, and organise together on the native #openweb. If we can do that, the Fediverse becomes more than an alternative social network, it becomes infrastructure for democratic power.
Recently I’ve been doing media interviews – one mainstream piece for a #boatingeurope article coming out in traditional media, and another for the Cherwell student paper in Oxford focused more on biography. Both journalists said the same thing: “It was surprisingly hard to find information about you online.”
Around the same time, a boater friend told me something similar. After finally discovering my YouTube channels – which contain thousands of videos and millions of views – they commented that it had taken real effort to find them.
That got me thinking about the subject of memory online and the #dotcons silent blocking of our native cultures. I took it for granted that people could easily find my work with a simple web search as for years my work, there is a lot, was easily discoverable through a simple Google search. But I had also noticed something quietly changing, I had gradually disappeared from the front pages of many searches. Old links were rotting. Connections between projects were becoming harder to trace.
Results: All first-page results were relevant. This felt similar to how search engines used to behave years ago – linking together projects, history, and context.
What I found was troubling. Searching for “hamish campbell” (with a space automatically added): NO results on the first page. Only one link on the second page to my site. None of my wider online presence appeared at all, no connected accounts or historical references anywhere. Only after clicking the link “search instead for hamishcampbell” (without the space) did the result improve slightly – but still showed only internal pages from my own site as link 5 none of the broader network of projects, media, and accounts I’ve built over decades.
What the people had said to me was true, in practical terms in the default mainstream search experience, I am now largely invisible.
What this reveals about the changing web
This isn’t a story of one person’s visibility, it reflects a dysfunctional shift in how discovery works. Older search models emphasised linking between sources, context and historical continuity, distributed identity across the web. Newer models emphasise platform-contained identity, engagement signals controlled by corporate ecosystems and algorithmic filtering based on opaque commercial criteria. This shift weakens the connective tissue of the #openweb. Instead of a web made from links, we get silos made from platforms.
Another issue is link rot. Projects built across independent websites, forums, mailing lists, and early social platforms slowly lose visibility as sites shut down, algorithms deprioritise older content and corporate platforms become default discovery gateways. The result is a quiet rewriting of history. Not through censorship – but through absence. If something cannot be found easily, for most people, it effectively does not exist.
Personal visibility vs structural invisibility
This isn’t about ego or personal branding, it matters because grassroots history lives through networks of links and references. When those links disappear from discovery, movements lose continuity, new participants cannot learn from past experiments and alternative culture appears smaller and weaker than it actually is. This strengthens the illusion that the #dotcons are the only viable digital ecosystem.
The #OMN project exists partly because of this problem. We need infrastructures that treat media and identity as shared commons rather than platform assets, preserve link histories and support federated discovery rather than centralised closed ranking. Search should reflect networks of meaning, not just commercial algorithmic popularity. The old web worked because links mattered, today’s platforms profit by obscuring these links.
What we can learn
A few practical lessons are we need to maintain independent websites as roots of identity, and cross-link projects deliberately, links are memory. Support alternative search engines and indexing projects to build discovery into open protocols rather than proprietary platforms.
Most importantly, don’t assume the #dotcons#closedweb remembers you. If we don’t actively maintain open linking structures, the history of grassroots media disappears from any mainstream visibility. And rebuilding that memory is one of the core tasks of the #openweb reboot.
UPDATE; I did the test searches unlogged in, tor browser, to be as neutral as possible. I get very different results unanonymized, generally much worse. You will get different “personalised” results in your algorismic search. Post them in the comments please.
Ten years ago – and honestly long before that – there were endless conversations on #failbook about how useful it was for campaigning. The dominant view back then was simple: it’s just cat memes, it’s just tooling, it isn’t political so we can use it harmlessly. Before Snowden, this wasn’t a fringe view – it was probably a 90% consensus, especially among activists, and #fashionista tech communities. I’m not pointing fingers here, as this was normal. Many of us – including friends and collaborators – believed this.
And that’s exactly why we need to remember it. If we forget, we repeat, if we scapegoat, we learn nothing and become no better than the trolls. The problem isn’t individuals – it’s collective amnesia. The is an issue of responsibility and historical memory, that when people deny their own history of responsibility, they disconnect from reality. That’s how too meany people drift into the same “post-truth” space we criticise in figures like Trump or Stammer, where inconvenient past positions are quietly erased.
The uncomfortable truth is that many of us argued that #dotcons were neutral platforms, engagement was empowerment, memes were harmless cultural glue. Meanwhile, our healthier #openweb tools were neglected and dismantled, community infrastructure withered, while the #closedweb platform economy consolidated power. Looking back isn’t about blame. It’s about understanding how we arrived at this mess.
The campaigning trap? Ironically, many tech-minded activists used to run workshops teaching people how to campaign on #dotcons – even as we recognise that these platforms structurally undermine autonomy, community governance, and sustainable organising. This didn’t only happen because people were stupid or malicious. It happened because convenience replaced infrastructure building, the #geekproblem undervalued usability and social design and short-term reach trumped long-term resilience. The result is a paradox: we built our movements inside systems that weakened them.
But spreading more shit without composting it – just makes alternative spaces smell worse and drives people away. This mess is not history, it’s now. This conversation isn’t nostalgia or score-settling. It’s about the present and future. Looking back is how we understand structural mistakes to rebuild shared memory and #KISS avoid repeating cycles of platform capture.
The compost metaphor is useful, #OMN is a spade not a weapon – a tool. A spade digs, turns soil to compost what came before. The mess we helped create – the attention traps, the algorithmic silos, the dependency on corporate platforms – isn’t something to deny or hide, it’s material to compost into something better.
The choices we made then still shape the terrain we stand on today. It’s the #fashernista problem, one of the biggest blocks to building real alternatives is this #fashernista dynamic – activism as aesthetic performance rather than infrastructure building. It looks radical, It feels good, but it rarely produces durable tools or collective power. Real alternatives require slower, less glamorous work of maintaining systems, building trust networks to support messy grassroots processes and designing for longevity rather than attention spikes.
A bridge forward? As I keep saying, this isn’t about shame or purity politics. Almost everyone followed the same path because the incentives pointed that way. The real question is that now that we know better, what do we build next?
#OMN isn’t nostalgia for a lost web – it’s an attempt to learn from past failures and construct a media infrastructure that remembers history to support collective agency and avoids repeating the mistakes that led to the current #dotcons landscape.
This message is a shovel. The question is whether we use it to dig trenches against each other – or to prepare soil where something better can grow.
We are feeling a cultural current many of us recognise but rarely name clearly. A feeling that something fundamental has gone wrong, not just politically or economically, but culturally. An experience that imagination has narrowed, participation has thinned, and people are increasingly pushed into the role of spectators rather than participants in shaping the world.
This didn’t appear overnight. It grew out of decades of #neoliberal restructuring that reshaped culture, technology, and social life. Collective institutions were hollowed out, public spaces became marketplaces, creativity became branding and community became “audience”. Instead of shared projects, we were offered platforms, instead of commons, we were given services, instead of any participation, metrics.
This cultural shift produced a generation who feel the weight of a system that seems unavoidable – a reality that presents itself as permanent even as it fails to meet human needs. People sense the limits, but struggle to imagine alternatives because the cultural language for collective agency has been systematically eroded.
This is the environment the #dotcons thrive in, where the #closedweb turns culture into extraction and participation becomes only more engagement metrics. Community, user base, conversation content streams are where cooperation is #blocked due to competition for visibility.
And over time, this reshapes what people think about organising itself. Grassroots action begins to look unrealistic, messy, and inefficient compared to polished controlled platform experiences. Then trust disappears, replaced by algorithmic mediation and institutional management.
Yet beneath this dominant culture, another current has always existed, the #openweb culture, rooted in collaboration, experimentation, shared stewardship, and imperfect but real participation. IP protocol stack built on mailing lists, wikis, federated systems, grassroots media, DIY infrastructures, spaces where people build together rather than consume.
This culture never fully disappeared, as it was needed by the mainstreaming, it was just pushed to the margins. The #OMN project grows from this undercurrent, not as a reaction against technology, as a continuation of the parts of internet culture that treated technology as commons rather than a commodity. It #KISS recognises that infrastructure shapes social behaviour, and that rebuilding a healthier culture requires rebuilding the spaces where people meet, publish, and organise.
The difference is social logic, from social platform ownership grows to shared protocols, from central moderation to community mediation, from passive users to active participants. It’s the change from scale-as-growth to scale-as-federation.
Importantly, this isn’t nostalgia or any path to purity politics. The culture that produces #OMN understands that systems are messy. Grassroots projects fail, fork, and struggle. But instead of seeing this as weakness, it treats messiness as the natural process of collective growth. Composting rather than perfection.
The mistake of both corporate platforms and #NGO approaches is trying to engineer clean solutions to fundamentally social problems. The #geekproblem looks for perfect systems; the grassroots path builds resilient ones through ongoing practice.
This is why affinity groups, federated networks, and the #4opens matter. They create structures where trust emerges from shared action rather than imposed authority. The culture behind #OMN is not defined by ideology alone, it is defined by lived practice of people who build together and communities that govern themselves, to remain open to change
In a world that tells us “there is no alternative,” the simple act of building functioning alternatives becomes quietly radical. And when enough small, federated efforts connect, what once felt impossible begins to look normal again. That is how cultural change happens, not through grand declarations, but through many small working examples growing from shared soil.
For sceptical #FOSS engineers, this isn’t an argument for abandoning structure, security, or technical rigour, it’s the opposite. The lesson from decades of open-source development is that trust does not mean naïveté; it means building systems where failure modes are expected and mitigated through transparency, modularity, and federation. #OMN applies these same engineering principles socially: small loosely-coupled groups instead of monoliths, open protocols instead of platform lock-in, observable processes instead of hidden governance.
If “pure trust” sounds unrealistic, think instead of reproducible builds, version control, and peer review, trust emerges from verifiable processes and shared ownership. The goal isn’t utopian social engineering; it’s creating resilient sociotechnical systems where collaboration scales horizontally because no single node becomes a point of failure or control.
Let’s look at an example of how belief systems shape political reality. Some people still deliberately conflate anti-Zionism with anti-Semitism. This confusion isn’t neutral, it shapes how discussions are framed, who gets silenced, and which political paths remain possible. Let’s be clear:
Anti-Semitism is racism. It targets Jewish people as a people. It is hate, exclusion, and violence, and it must be opposed wherever it appears.
Anti-Zionism is political opposition to a state ideology and to actions carried out in its name, particularly when that ideology manifests as ethnic nationalism, apartheid, and genocide. Criticising state power and political structures is not racism; it is part of political accountability.
Much of the current framing is not about honest thinking, it is about strategy. By collapsing these two terms together, critics of state violence can be delegitimised without engaging with what they are actually saying. Debate is shifted away from material realities and toward defensive arguments about identity.
We need to refuse this mess-making. Instead of getting trapped in endless semantic battles, shift the focus toward power and consequences of who holds power? Who is being harmed? What structures enable that harm? Then, how do we build paths toward justice that do not reproduce oppression?
Moments of political rupture – scandals, revelations, shifting alliances – expose how #mainstreaming narratives are constructed and maintained. When these moments occur, people become more open to questioning “common sense.” That creates opportunities for real social change and challenge.
The goal is not to win rhetorical battles inside broken frames, but to move discussion toward ethical clarity and collective responsibility. Focus on actions, structures, and outcomes, not weaponised labels designed to shut conversation down.
This dynamic reflects a broader pattern. People often live inside belief systems that function like religions, even when they present themselves as purely rational. These systems shape what appears normal, possible, or inevitable, and define which questions are allowed.
Modern economics is one of the most powerful of these belief systems. Despite presenting itself as objective and scientific, much contemporary economic thinking has only a tenuous connection to physical reality – ecosystems, material limits, social relationships, and lived community experience. Instead, it operates through abstract models centred on growth, competition, and individual optimisation. These abstractions become controlling myths of markets become invisible gods, “efficiency” becomes moral virtue and growth becomes salvation.
Humans have always created symbolic systems to understand complexity. The problem emerges when these systems detach from the material world. When that happens, distorted decision-making becomes inevitable. Ethnic cleansing, #climatechaos, ecological breakdown, social fragmentation, and recurring conflict are not anomalies, they are predictable outcomes of a worldview that treats nature and community as externalities.
One of the deepest misunderstandings reinforced by liberal ideology is the belief that society is simply the sum of independent individuals. In reality, the individual – their freedom, reason, and identity – emerges from social relationships. Strong individuals are produced by healthy collective structures, not opposed to them.
This insight sits at the heart of anarchist and commons-based traditions, and it was central to the original spirit of the #openweb. This is why the open web – and #OMN – matter, they represent a break from economic fundamentalism because they treat infrastructure as commons rather than commodities by prioritises interoperability, shared stewardship, and collective agency over enclosure and extraction.
By strong contrast, the #mainstreaming#closedweb (#dotcons platforms) reflects economic dogma of enclosure instead of openness, surveillance instead of trust and platform ownership instead of shared governance leading to individual extraction instead of collective flourishing.
The tragedy is that many “alternatives” risk reproducing the same patterns because they inherit the same assumptions. This is why #OMN matters, it isn’t simply another technical project, it is a shifting of the underlying social logic from product thinking to ecosystem thinking, from institutional control to community process (#4opens), from scale as success to resilience as success, to move from abstract models to lived social reality
If modern economics functions as a religion disconnected from nature, then grassroots digital commons are a form of re-grounding. They reconnect technology with human needs, ecological awareness, and collective agency.
We need to be composting the myths. Across both examples – geopolitical narratives and economic ideology – the task is similar: compost the myths. Recognise which assumptions no longer serve us so that new forms can grow. That means questioning inherited narratives, rejecting reactionary nationalism, and building alternatives rooted in shared stewardship and open process.
The #openweb, at its best, is not nostalgia or utopian fantasy. It is a recognition that healthy systems grow from real communities and collective care. And perhaps the most radical step is simply this: step outside our inherited belief systems long enough to remember that we built the web together – and we can rebuild it differently.
It’s interesting to think about the idea of good and bad faith when dealing with people in change and challenge interactions. If you spend time in life doing activism, this will be an ongoing, unpleasant reacuringing relationship. When pushing aside, pushing back #mainstreaming there will be a lot of bad faith coming at you, your good faith is the best and likely only defence.
Across Europe, large-scale “mainstreaming” tech projects are increasingly shaping the future of the digital commons. From infrastructure initiatives to sovereign cloud strategies and federated social technologies, the EU tech stack is becoming more organised, more funded, and more institutionalised.
On the surface, this looks like progress. But history suggests that without active counter-currents, #mainstreaming inevitably drifts toward bureaucracy, risk-aversion, and quiet capture by institutional and corporate interests. The problem is almost all current European tech funding is poured down the drain of soft painless corruption.
This is why a small but intentional flow of funding toward grassroots, activist, and counter-cultural projects within #FOSS is not a luxury, it is essential infrastructure.
Innovation rarely if ever starts in the mainstream
Most genuinely transformative ideas in #FOSS and free software and #openweb did not originate from institutional programmes. They came from messy edges of volunteer collectives, activist media projects feed by autonomous spaces building #FOSS social infrastructure.
These environments allow experimentation without needing immediate legitimacy or scalability. They tolerate failure and contradiction, conditions that mainstream programmes often cannot. Without supporting these edge spaces, mainstream funding feeds an echo chamber that only produces incremental improvements, if any, to existing paradigms. Counter-currents are not only opposition; they are the ecosystem that generates future pathways.
Activism keeps governance honest
Institutional projects naturally optimise for stability, compliance, and reputation. This creates blind spots where needed difficult political questions get softened and avoided, governance becomes less participatory over time leading to decisions shift toward funders and professional stakeholders. Activist communities provide necessary friction by asking uncomfortable questions about power concentration and co-option by #NGO and corporate actors.
This friction is often misinterpreted as negativity or disruption. In reality, it acts as a corrective force that keeps projects aligned with the original European values, and the values of the #openweb and #FOSS. Without activist pressure, mainstreaming tends toward the same #closedweb patterns it now claims to be resisting.
Diversity of approach is a resilience strategy
A healthy ecosystem requires multiple approaches operating simultaneously, with institutional scaling projects in balance with community-led infrastructure. When funding flows only toward “safe” and easily measurable projects, the ecosystem loses adaptive capacity. Counter-currents provide alternative models and paths that become critical when dominant approaches fail. This is something repeatedly demonstrated in the history of internet development. Funding these spaces is therefore not charity; it is long-term risk management.
The current gap: refusal to fund counter-currents
Some current alternative funding bodies – including initiatives like #NLnet – have done valuable work supporting open technology. However, when funding structures avoid explicitly supporting activist or counter-cultural paths, a structural imbalance emerges. By prioritising technical outputs without investing in the social and political ecosystems that sustain them, funding breaks down, reinforcing the same dynamics that previously enabled enclosure and platform capture. Technical neutrality is not neutral. It implicitly favours existing power structures.
A truly balanced funding flow would intentionally support more grassroots organising capacity to build activist infrastructure projects with working governance experimentation like the #OGB to open spaces to shape community memory and historical continuity. Without this, mainstream funding cannot claim to represent the full health of the #FOSS ecosystem.
Why this matters now
The European tech stack is at a turning point. As public funding grows, so does the risk of institutionalising the very problems open technology originally emerged to resist. Activism is not only an external threat to mainstream projects, it is also a feedback system.
Supporting counter-currents prevents stagnation and helps to surface blind spots early by keeping alignment with public values. It’s needed to keep the tech ecosystem genuinely open rather than merely #NGO branded as such. The simple principle is if mainstream funding only supports what already looks safe and legitimate, it stops being an engine of innovation and becomes a mechanism of consolidation.
To keep the #openweb alive, we need funding flows that intentionally include the messy edges – the activists, the grassroots builders, and the experiments that don’t yet fit neat categories.
Not because they are comfortable, because they are necessary.
And to tell the truth we need a better balance of useful verses funding poured down the drain #NLnet#EU#NGI#NGIzero and likely more, please post in the comments.
There is such a thing as society. The entire #openweb is built on that assumption 🙂 Deny it, and everything collapses into noise, power grabs, and enclosure. That denial, dressed up today as “post-truth” – is killing us.
Our current media ecology is broken. So called #AI and Google are no longer a useful way to find information about most things that actually matter. This isn’t accidental; it’s a structural #dotcons problem. Extraction, advertising, and algorithmic manipulation have replaced human discovery, context, and trust.
The same sickness runs through much of today’s open-source and free software world. Its governance models are still rooted in medieval political ideas: aristocrats, benevolent dictators, kings and courts. That might have muddled through in the 20th century, but it is obviously useless for the world we now live in.
The last twenty years trying to mediate this with neoliberal #stupidindividualism has only made things worse. The result is towering piles of steaming #techshit, endlessly churned, rarely useful, and increasingly disconnected from any healthy social reality. This is the #geekproblem made in: code, silicon and concrete.
The #mainstreaming disaster driven by #dotcons is obvious. We don’t need to relitigate it every five minutes. For motivation and clarity, let’s put them to one side and focus on what we can actually change. Our own tech culture is still hopelessly mired in the #geekproblem. So yes, we need to compost a lot of our own mess.
The path out of both the #closedweb and the geek cul-de-sac is not new. It’s old, boring, and powerful: trust, shared responsibility, and human-scale democracy. If we are serious, the #openweb has to be rebooted with grassroots democracy at its core. Social tech needs social governance. Without that, we are just recreating vertical power with nicer licences.
This is where #OGB (Open Governance Bodies) matter. With real democratic process, it becomes relatively simple to push the #dotcons back out of spaces they currently dominate by default. Without democracy, they will always win, not because they are smarter, but because they are organised.
Right now, we are drowning in the #mainstreaming mess. And worse, we are still adding to it. Every pointless project, every ego-driven fork, every governance-free platform accelerates #techchurn and deepens the rot. We need to stop pretending this is neutral.
Yes, “open standards” are a mess, always have been, but they are the mess we must build on until enough of the #openweb is rebooted – including democratic decision-making – to rejuvenate and civilise the standards bodies themselves. Strong democracy changes the game. With it, enclosure becomes contestable. Without it, we just get louder arguments and faster failure.
And when people doing obviously stupid things can’t understand what the #OMN hashtags mean? Click the hashtags and think, or stand and shout, then hit the block button. You get to choose 🙂 This is not rudeness, it’s focus. And focus is how we stop adding to the mess and start composting it into something that might actually grow.
The old #mainstreaming was only in a limited way about freedom, so we now need to focus on more on what it was about, equality in obedience. Equality in our blinded worship of the #deathcult: growth, consumption, competition, endless mess on a dying planet.
That’s why #fashernista liberal progressivism is always a dead end problem, it plays radical, says radical, but composts nothing. At best, it sells rebellion as a lifestyle. It’s equality inside the system, not about freedom from it.
We’ve seen this play out a thousand times. Movements rise, fresh and alive, then get polished into campaigns, reports, and consultancy slides. Grassroots becomes “stakeholder.” Vision becomes “strategy.” Change becomes “branding.” All form, no compost. All language, no shared life.
Any real change, living change, means turning the dead weight of institutions, egos, and fear into fertile soil. It’s messy, collective, risky. It doesn’t ask permission. It doesn’t chase funding and #NGO approval. It grows because it has to.
That’s what the #OMN (Open Media Network) path is about – composting the old #techshit, the #dotcons, and the NGO decay into something living again. Media that belongs to no one but serves everyone, built on the #4opens.
So the real question is simple. What does real change and challenge look like to you? How do we build it together, in the open, without falling back into the same polite obedience that killed everything before?
The #OMN and the #4opens aren’t abstract ideas, they’re tools for action. If we’re serious about composting the old world into something living, we need hands in the soil, not just words in the air. Here’s how people can start now, from wherever they stand:
#FOSS coding: Build the #openweb, not the #closedweb. Work on #Fediverse tools – join existing native #fashernista projects like Mastodon, PeerTube, Mobilizon, Funkwhale, or the more useful #OMN itself. Fix bugs, improve UI, write docs, or just help test and report issues.
Use the #4opens in practice: No private repos, no hoarding, public decision-making, everyone can use it. Compost old code: take abandoned projects and adapt them. Don’t build shiny new tech for ego points, fix what’s already here. If you’re practical, run small community servers: self-host media, blogs, Fedi instances. Learn how networks breathe.
Then we have social activism, keep it social, messy, and grounded. Form local affinity groups around #openweb media – film nights, repair cafés, public jams. Document everything: record protests, community stories, forgotten spaces.
The next #Indymedia starts with people saying this matters. Challenge control where you see it growing – in meetings, projects, #NGOs, progressive spaces. Ask: is this open? Who holds power here? What’s being hidden? Compost negativity: don’t waste energy on flame wars. Turn frustration into content, conversation, and code.
Avoid the #NGO trap – don’t let money dictate the mission. Use micro-funding and co-ops: OpenCollective, Liberapay, cooperative hosting. Keep the process/books open: publish budgets, donations, and decisions publicly (#4opens). Value labour differently, not everything needs to be paid. Shared work and mutual aid count as real economy.
Bridging to #NGOs and Institutions but don’t get eaten. Engage, but on your terms, use the #4opens as a boundary tool. If an #NGO don’t work openly, walk away. Offer bridges, not control. Help NGOs learn openness, federate, don’t integrate.
Bring culture into the conversation. Explain why open process and transparency are political acts, not technical choices. Stay autonomous: The moment an institution starts setting your agenda, compost it.
Build the commons, not empires. Everything we do should feed back into the collective soil. * If you build a tool, make it usable by others. * If you make media, licence it open. * If you host something, teach others how to host too.
This is how we win: not through scale, but through replication. Small, self-organizing, composting networks connected through trust. Remember, revolution isn’t about blowing up the system. It’s about composting what’s dead, sharing what’s alive, and keeping the soil open for what’s next.
