Branding keeps coming up as an issue

The #fediverse is a glimpse of a radically new kind of society through decentralized and community-driven models of governance and organization. This could be used to challenge traditional hierarchies and power structures, making it possible to resist imposing liberal “common sense” solutions that align with existing paradigms of control. On this different path we should use tools like #OGB (Open Governance Bodies) to grow native systems that are transparent, participatory, and empowering.

Branding and its role in the #fediverse, branding, while seen as a unifying force, actually to often just imposes barriers to community ownership and agency. When centralized branding dictates the identity of a project, it stifles participation and creativity. To counteract this negative default path, we can:

Shift to Community Branding, with communities running instances to create their own visual and cultural identities. This empowers localized expressions while fostering ownership and pride.
Standardize for collaboration, develop shared guidelines for a cohesive experience, while maintaining flexibility for local adaptation.
Minimize branding barriers, by avoiding overly strong branding in open-source codebases to make technology easier for people and communities to adopt and customize.

This focus leads to a decentralized and inclusive ecosystem, where control is balanced with the communities rather than only developers and funders. Core to this is the path of challenging #StupidIndividualism, in this context the hashtag critiques the focus on individualistic thinking and self-serving branding in #openweb projects. To challenge this, we need to hold in place open dialogue on the power dynamics of branding and its impact on participation.

To flourish, we need to focus on decentralized trust-based networks like the #fediverse that amplify grassroots voices. Encourage messy, iterative approaches to activism that embrace the complexity of social change. Build #FOSS tools that empower communities to take control of their narratives, reclaiming native paths from centralized systems and corporate algorithms.

We need to counteract the entrenched despair of #mainstreaming paths to compost the mess for real, impactful change.

A call to action, clear diagnosis

What a waste of public money, this #fashernista career-building projects.

When you think using social media is “natural,” remember you’re feeding #dotcons—platforms built on the worst parts of human nature. If you want civilization and society to have a future, you cannot keep supporting this. The #encryptionists sit at the heart of our current grassroots media tech disaster, while careerist #mainstreaming pisses from the other side. But shit makes good compost—and we have the shovels.

OMN is a path forward. Pessimism may travel faster than optimism, but only optimism holds the potential for real change. Feed the problem or solve the problem. There is no mythical “third way” out of this mess. What we have are shovels, #OMN, and shit for compost. Work hard enough, and you’ll get flowers and tasty vegetables. 🌸🥕

It’s well past time for composting. Let’s grow flowers. 🌱

Meany of our old friends in activism took the healthy internal stresses that once challenged projects like #indymedia and fed them to a #fashernista vampire class, building careers by draining the grassroots for 20 years. This is not a good look, and these are likely the people you have to talk through when you talk to “power.”

First step, clearly #stepaway from the #dotcons and return to the #openweb for our communication and news. #indymediaback and #OMN are solutions worth posting about, worth sharing, and worth doing. The #openweb lacks addiction algorithms. It will only thrive if you make it work. Gather like-minded people outside the #dotcons—it’s a solid first step.

We must stop pouring energy into pointless #techshit if we want a chance of surviving #climatechaos and escaping the grip of the #deathcult. Basic #KISS statement: What are you doing today that isn’t pointless?

On this, #indymediaback, #OMN, and the #4opens need more crew to make the rollout work. For decades, we’ve allowed the #dotcons to dominate our communication. Trump and Brexit aren’t the causes—they’re symptoms. We made this mess together, fuelled by unhealthy digital feedback loops.

Let’s compost this mess and seed real change. 🌱

Fuck Off to the #Bitcoin Bros and Their Cult of Scarcity

Let me say it loud and clear—again—for the ones in the back: P2P systems that tether their tech to encryptionsist/blockchain coin economy are a dead end. Full stop. Tying this native #openweb path of distributed technology to the idea of selling “resources” doesn’t just miss the point; it’s like engineering a system that’s designed to fail from the start. It’s self-sabotage on a systemic level, shooting yourself in the foot while you’re still lacing up your boots.

Why? Because these systems, heralded by the #Bitcoinbros and their ilk, are about enforcing artificial scarcity into spaces that could—and should—be models of abundance. Instead of embracing the revolutionary potential of #P2P networks to unlock and distribute resources equitably, they double down on the same tired “deathcult” economics of scarcity that brought us to the current mess in the first place.

Coding scarcity into abundance, is the fatal flaw, the beauty of distributed systems lies in their ability to facilitate abundance, bypassing the bottlenecks and hoarding inherent in centralized paths. Yet, what do these “geniuses” do? They take this fertile ground for innovation and graft onto it the same broken logic of capitalism that created the problem. Artificial Scarcity, instead of using resources efficiently and equitably, they introduce a transactional economy that prioritizes profit and competition over collaboration and sharing. Death by design paths embed scarcity into their structure, ensuring they will eventually choke out their own potential. What could and needs to be a fertile cooperative garden becomes a battlefield of extraction and exploitation.

The Bitcoin and crypto crew, with their get-rich-quick schemes, aren’t building the future—they’re pushing us all back into the past, rehashing old hierarchies in a new digital wrapper. Their vision of the world isn’t radical or liberating; it’s just #techshit wearing a suit made of gold leaf and bad ideas.

Then we have the #encryptionistas and their “Common Sense” cult, with the mantra of 90% closed, 10% open might sound like “common sense” to those steeped in fear and control, but what they’re really peddling is the same #deathcult ideology to lock down innovation, stifle collaboration, and strangles the potential of the #openweb path.

Both are enforcing scarcity as though it’s inevitable, despite all evidence to the contrary.
They frame their closed systems as “security,” but what they’re really doing is hoarding power and excluding voices. This isn’t progress; it’s regression. It’s the equivalent of building a massive wall in the middle of the commons and selling tickets to access what was already there for everyone.

The radical alternative is abundance by design, where we don’t need scarcity baked into our systems, we need abundance. We need tools and networks designed to share resources, knowledge, and opportunities without the artificial barriers of token economies and closed ecosystems.

P2P systems should empower cooperation, not competition
Decentralization should facilitate access, not introduce new forms of gatekeeping.
Abundance is the point: The beauty of distributed networks lies in their ability to amplify sharing, not enforce scarcity.

This is where the Open Media Network (#OMN) comes in—a vision rooted in the values of the #4opens: Open Data, Open Source, Open Process, and Open Standards. This isn’t about creating a new “elite” made up of the nasty few or another #dotcons “marketplace” policed by the #geekproblem. It’s about building #DIY networks, radically inclusive and genuinely liberatory.

What are we to do with the Bitcoin bros, the #encryptionistas, and their #deathcult economics? Compost them. Take their #techshit, strip it of its toxic scarcity mindset, and use it to fertilize better systems. Systems that prioritize people over profit, collaboration over competition, and abundance over fear.

To those still clinging to the Bitcoin fantasy: Grab a shovel. You’re going to need it—not to mine more tokens, but to bury the bloated corpse of your scarcity-driven ideology. It’s dead weight, and it’s holding us all back. The future belongs to those who can imagine abundance, build it, and share it. Let’s stop walking down the “common sense” dead-end paths and start digging our way out of this mess, composting matters, you likely need a shovel #OMN

Challenging “liberal trolls” and #encryptionist blindness

Addressing liberal trolls and the #openweb tensions, the influx of users following the #X (#TwitterMigration) has illuminated tensions on the #openweb, particularly the behaviour of “liberal trolls.” Who often advocate for performative inclusivity and impose hierarchical thinking, creating friction in existing decentralized paths. Their presence derails conversations, inhibit grassroots growth, and introduce mainstream patterns of control. What can we do with this mess making:

Reframing the debate: 90% Open, 10% Closed offers a balanced vision. It contrasts sharply with the #encryptionists’ push for 90% closed systems that prioritize secrecy over collaboration. To mediate this, we need to promote openness as resilience to foster diversity, adaptability, and innovation. This “native” path resists co-optation by authoritarian forces, a core concern of #encryptionists. Highlight success stories, examples where openness has thrived, such as Mastodon’s ability to scale post-Twitter Migration without compromising its ethos. Build Bridges to encourage conversations between open and closed proponents. Identify shared values, while challenging “common sense” that hinder collaboration.

Combatting liberal troll dynamics, liberal trolls to often wield performative outrage and self-righteousness as tools for control, sidelining radical ideas. To mitigate their impact: Community moderation with clear values, with moderation policies rooted in grassroots principles—collaboration, inclusion, and respect for dissent. Make these values explicit and widely understood. Empower the margins by supporting voices from underrepresented radical communities to counterbalance dominant narratives. Ignore the noise, trolls thrive on attention. Strategic non-engagement, combined with clear policies, reduce their disruptive influence.

Addressing the #geekproblem and blocking energy, the #geekproblem is characterized by a resistance to radical ideas and community-focused solutions, creating unspoken barriers to progress in tech spaces. We need strategies to overcome this by making tech accessible to non-geeks with user-friendly designs and intuitive experiences. This diminishes the gatekeeping power of overly technical communities. Distributed Leadership encourages non-hierarchical, collective decision-making. This prevents a few individuals from exerting outsized influence over grassroots tech projects. Education and outreach, equip newcomers with the tools and knowledge to navigate #openweb spaces, reducing reliance on geek-centric paths.

Resisting destructive cult paths, #NGO-driven power grabs and for “cult-like” behaviour needs to safeguard against by fostering decentralized power structures. Encourage healthy conflict by normalize constructive disagreements as part of openweb culture. This reduces the potential for groupthink and authoritarian tendencies. Recognize and resist co-optation by staying vigilant against efforts to co-opt grassroots movements for institutional and corporate interests.

Building radical resilience, to mediate the blocking energy and empower radical tech, we need proactive strategies. Create paths for experimentation, this might include enclaves where radical ideas can be tested without suppression and co-optation. Foster allyship by building alliances between radical movements and pragmatic reformers to amplify shared goals. Challenge “Common Sense” imposition of “practical” solutions that dilute grassroots paths and values. Embrace creative, “mad and bad” ideas to disrupt this status quo blocking.

In conclusion, the path of the #openweb depends on striking a balance between openness and security, grassroots experimentation and mainstream scalability, and decentralization and coordination. By mediating the mess brought into our spaces by liberal trolls, encryptionist ideologies, and the #geekproblem, we can create a more resilient digital ecosystem that is a path of radical innovation and community-driven change and challenge we need in the era of #climatechaos and social brack down. On this path, radical ideas are not only welcomed but celebrated #KISS

#Mainstreaming Social Media: Digital Drugs, Not Social Connection

The essence of #mainstreaming social media isn’t about fostering genuine communication or community—it’s about delivering digital drugs. Platforms like #Facebook, #Instagram, and #TikTok thrive by exploiting addictive design patterns, keeping users hooked with endless dopamine hits.

This addiction is why many people struggle to stay on native #openweb social media platforms. These alternatives, built with #4opens at their core, lack the engineered highs of the #dotcons. Without the “fix” of notifications, likes, and algorithmically curated content, people feel withdrawal and gravitate back to the platforms designed to exploit learned their impulses.

The challenge of real meaningful outreach on the #openweb, is to address this addiction cycle. It’s not enough to offer better tools or ethical platforms; we need to actively incorporate digital drug detox into the user experience (#UX). This means, designing for intentional use, replacing infinite scrolling, endless notifications with features that encourage mindful engagement.
Rebuilding reward systems on genuine connections, creativity, and learning instead of shallow metrics like likes and shares. Educating people to recognize and break free from the addictive patterns perpetuated by #dotcons.

A detox-focused UX for the #openweb is shifting focus from passive content consumption to active participation in meaningful communities. This path to breaking free from digital addiction is no small task, but it’s needed for building any sustainable future. The #openweb can lead to this shift, offering not just an alternative, but a detox from the digital drug cycle that defines #mainstreaming social media mess.

#dotcons fail human connection

We do need a critique of the trajectory of social media platforms like Facebook and Instagram, to highlight how their growing reliance on AI-generated profiles and diminishing organic engagement undermines the little trust, satisfaction, and the purpose of social connection that people have left in them.

This started with the death of organic engagement, Facebook and Instagram’s shift around 2013 to force content creators and businesses to pay for visibility, marked the end of organic engagement for the majority of people. This created a reliance on paid boosts, alienating real people and the army of small creators who pushed the platforms into prominence. Without organic engagement, people feel unseen, leading to declining satisfaction. The current shift to AI-generated profiles and bots are an attempt to simulate “engagement”, the illusion of interaction.

It should by now be simple, for meany people, to see that #dotcons fail to fulfil the human need for connection and actually alienate people and communities, even when this shift manages to build short-term engagement with profiles and “interactions” to create “likeable” fictional characters for product placement. Replace human influencers with bots is cost efficiency. Feeding artificially inflate metrics to attract advertisers. But as people become more aware of bots replacing humans, the sense of authenticity diminishes, particularly among those who value any real social connections.

As I have been arguing for 20 years there is a real need for alternatives, #DIY and grassroots movements, platforms like the #Fediverse and open-source projects demonstrate that decentralized networks prioritize human connection and transparency over profit. These alternative resist capture by corporate interests and maintain authenticity, creating #openweb ecosystems where trust and interaction thrive.

The #Fediverse is native to anti-common-sense governance

My view of this is passionate and grounded in years of experience, it is weaving together themes of grassroots activism, technology, governance, and the mounting challenges of #climatechaos leading to social collapse. On this Alt path, the often pushed liberal #foundation models, with their failures, can lead grassroots, community-driven projects to become corporate tools, diverting resources toward maintaining the status quo rather than social change. Examples of open source capture, projects like OpenAI initially emphasized openness but became increasingly closed and profit-driven once corporate interests got involved. The highlights the ease of capture by “#fashionista agendas.”

These failures underscore the need for governance models that resist centralization and co-option. The DIY, bottom-up approach is a powerful counter to these trends. #OGB and #DIY as tools for resistance and grassroots empowerment. Why #OGB Matters, the path aligns with the Fediverse’s ethos, emphasizing non-elitism, democracy, and simplicity. By prioritizing KISS (Keep It Simple, Stupid) paths, it is accessible and adaptable, governance that grows organically rather than being imposed.

The #Fediverse is native to anti-common-sense governance, centralized platforms like Facebook and Twitter impose governance that aligns with corporate agendas with profit over social good. Decentralized networks like the Fediverse allow for experimentation with paths that are participatory and community-driven.

This is an opening and opportunities for anti-“common sense” tools, reputation networks, building trust through reputation rather than encryption aligns with human-centric approaches. This cleanly moves away from paranoia-driven models (“trust nobody”) to systems that foster community bonds. The Fediverse is a template, with the decentralized, anarchistic roots of the providing a sandbox for developing governance models to influence broader #openweb paths.

This is a way to combat the #deathcult mentality, social collapse and #climatechaos, the persistence of behaviours that prioritize short-term gains over long-term survival, is a defining feature of the “deathcult”. Examples, governments doubling down on fossil fuels despite clear evidence of climate catastrophe. Corporate greenwashing that markets unsustainable practices as solutions.

In the #OMN and #4opens philosophy, simplicity matters, complexity often alienates the very communities that systems aim to empower. The OMN’s ensures accessibility, broader participation. The #4opens form a foundation for transparency and trust, which are essential for building resilience against co-option.

Practical applications are reputation paths, tools that prioritize human connections over algorithms, to strengthen communities. Human-readable systems avoiding jargon-heavy and technical solutions ensures the governance model remains inclusive. Let’s keep this #KISS

The clear and urgent challenge, to step away from entrenched thinking

There are deep cultural and structural problem in our social world, here I concentrate on the #openweb and tech spaces, which are shaped by entrenched hierarchical thinking (#feudalism) and the inability to embrace horizontal governance models. This #geekproblem represents a persistent resistance to the solutions necessary for the meaningful change we need, and defaults to patterns that reinforce the status quo (#deathcult worshipping).

Horizontal solutions have proven foundations, community-driven models like #OGB (Open Governance Body) reflects a grounded understanding of what works. The last five years of work in the decentralized #Fediverse shows that horizontal technology can scale without succumbing to the mess of centralized, hierarchical control.

#Nothingnew is about combining what works. The creative task now is to integrate these proven social and technical approaches into cohesive systems: #OMN (Open Media Network): A decentralized framework for building media networks based on trust, transparency, and shared governance. #OGB: A governance model for the open web, ensuring horizontal decision-making structures that resist co-option by hierarchical or neoliberal influences. #Indymediaback: Reviving radical, grassroots media projects that embody these principles, amplifying voices outside the mainstream.

To do any of these project we need to break the #blocking cycle, when discussions about radical or progressive changes are met with #blocking, the result is to often a stagnant cycle of unresolved issues that eroded goodwill. This stagnation is a direct threat to the social commons. To break this cycle, we can use, and, think inside the Fluff/Spiky debate to encourage broad, inclusive paths while not shying away from hard truths and unpopular calls for accountability. Reject #fashernista worship to push back against superficial trends that align with neoliberal and #mainstreaming values, which are ultimately harmful to the #openweb.

The language trap, #liberalism, and by extension #neoliberalism dominate conversations, we need a constant low level critical examination of this misalignment with the goals of the #openweb. Then calling this out is uncomfortable but necessary, to recognize and challenge how these frameworks perpetuate the #deathcult. The question remains, will others step up to help make this happen? Are they ready to take on this challenge?

Application 2025-02-040 Makeinghistory received

The following submission was recorded by NLnet. Thanks for your application, we look forward to learning more about your proposed project.
Contact

name
hamish campbell
phone
email
hamish@visionon.tv
organisation name
OMN
country
UK
consent
You may keep my data on record

Project

code
2025-02-040
project name
Makeinghistory
fund
Commons_Fund
requested amount
€ 50000
website

    https://unite.openworlds.info/Open-Media-Network/MakingHistory

synopsis

The MakingHistory project is a collaborative initiative to create a decentralized, participatory network for documenting and sharing grassroots movements, historical events, and underrepresented narratives. Rooted in the ethos of the #openweb and leveraging Fediverse technologies like ActivityPub, the project empowers communities to take control of their stories, ensuring they are preserved and amplified outside corporate-controlled paths.

The project focuses on enabling user-generated timelines, multimedia integration, and collaborative curation to document history in real-time or retrospectively. By prioritizing transparency, inclusivity, and grassroots participation, it provides tools for meany voices to be heard and for diverse perspectives to be shared. It combines modern federated tech with the collective spirit of earlier grassroots media movements.

experience

I have been involved in projects that align with the ethos and goals of the MakingHistory project, particularly through my work with Indymedia and the Open Media Network (#OMN).

Indymedia: Building the Foundations for Grassroots Media. I was an active participant in the global network, a pioneering grassroots media project launched in the late 1990s. Indymedia provided a decentralized platform for activists, communities, and independent journalists to report on issues overlooked by mainstream media. It was one of the first major digital efforts to democratize media creation and distribution, fostering participatory and collective storytelling. This work underpins much of the MakingHistory vision, highlighting the importance of grassroots participation, robust federated technologies, and transparent governance. I bring 20+ years of experience to this native path of open, community-driven initiatives, blending technical expertise with a deep commitment to empowering underrepresented voices. MakingHistory is the next step in a long journey to reclaim narrative power and ensure our collective history is preserved and accessible for future generations.

usage

The MakingHistory project’s requested budget is strategically allocated to ensure its success, focusing on building the infrastructure, fostering community engagement, and maintaining sustainable growth. Below is a breakdown of how the budget will be utilized, along with a discussion of funding sources:

Budget Allocation:

Technical Development: Platform Infrastructure: Funding will support server hosting, domain management, and storage for federated platforms that form the backbone of MakingHistory.
Software Development: Resources will be allocated to improving and customizing tools, the Federated Wiki and other ActivityPub systems to meet the project’s goals.
Testing and Maintenance: Ongoing efforts to ensure platform stability, security, and scalability as the user base grows.

Content Creation and Archiving: Collaborative Storytelling Tools: Developing features to empower communities to collaboratively document and share historical narratives, aligning with the MakingHistory vision. Digital Archiving: Ensuring long-term preservation of user-generated content, with open access to historical narratives and multimedia resources.

Community Engagement and Education: Workshops and Training: Organizing events and online sessions to onboard contributors and familiarize them with the platform and principles of decentralized storytelling. Outreach Campaigns: Promoting the project within the Fediverse and other relevant networks to build a diverse and engaged user base.

Administrative and Governance Support: Project Coordination: Supporting a small team to manage the day-to-day operations, oversee development, and facilitate community governance.
Documentation and Reporting: Creating transparent records of decision-making processes and project progress in alignment with the #4opens framework.

Contingency and Scaling: Allocating funds for unexpected challenges and ensuring the project can scale effectively as adoption increases.

Funding Sources: Past and Present: The project has drawn inspiration and lessons from prior initiatives like Indymedia and OMN, which were largely self-funded and supported through volunteer efforts. While MakingHistory does not currently have additional external funding sources, it builds on a history of successful resource pooling and community-driven contributions.

Key Historical Context: Indymedia relied heavily on grassroots funding models, including small donations from community members and solidarity events.

The Open Media Network (#OMN) has been developed on a minimal funding approach, emphasizing open-source collaboration and volunteer labor to maintain independence.

Future Plans: The project aims to diversify funding sources by: Pursuing small grants from organizations aligned with open culture and grassroots storytelling. Encouraging direct community contributions through crowdfunding campaigns and donation drives. Partnering with like-minded initiatives within the Fediverse to share resources and minimize overhead costs.

The budget will enable the project to blend technical excellence with grassroots participation, ensuring the MakingHistory network becomes a sustainable and impactful resource for communities worldwide. This path emphasizes independence and aligns with the principles of transparency, collaboration, and decentralization.

comparison

The MakingHistory project stands apart from traditional #NGO-funded efforts by addressing the systemic failures that have often plagued similar initiatives, while also building on the successes and lessons from historical grassroots and open-source projects.

Comparison of MakingHistory focusing on how it diverges from typical #NGO approaches and aligns with the ethos of the #openweb and #4opens principles.

Indymedia: Historical Example: Indymedia was a pioneering grassroots initiative that provided a decentralized platform for citizen journalism and activism during the early 2000s. It thrived on community-driven content and a federated approach to publishing. Strengths: Empowered local voices, operated transparently, and embraced grassroots values. Weaknesses: Over time, it struggled with sustainability, internal conflicts, and adapting to technological shifts, leading to fragmentation and decline. MakingHistory builds on Indymedia’s ethos of storytelling but modernizes the approach with ActivityPub based technology, collaborative wiki tools, and stronger focus on sustainability through decentralized governance.

Comparison with Typical #NGO-Funded Paths: Top-Down Structures: Many #NGO-funded media initiatives operate within rigid, hierarchical structures. Decision-making is centralized and driven by donor priorities rather than community needs. Result: This approach frequently alienates grassroots participants, undermining the authenticity and trust necessary for lasting impact. MakingHistory Difference: Operates on a bottom-up, decentralized governance model, allowing communities to shape their own narratives and priorities. It values trust and humanity over external control. Funding Dependency: #NGO projects are heavily reliant on external funding, which leads to shifts in focus, bureaucratic inefficiencies, and an overemphasis on metrics that satisfy donors rather than serving people. Result: Projects fail to adapt once funding dries up or priorities change, leaving behind fragmented and abandoned ecosystems.

Overemphasis on Professionalization: #NGO efforts prioritize professional content creation and institutional partnerships, sidelining grassroots contributors and reducing community engagement.
Result: The platforms may appear polished but lack genuine participation and long-term relevance to their target communities. MakingHistory Difference: Prioritizes participatory storytelling, encouraging communities to create and share their own historical narratives. The focus is on tools that are accessible to everyone, regardless of technical expertise.

Technological Approaches: Many #NGO-funded media projects adopt proprietary or siloed technologies, limiting interoperability and peoples autonomy. These systems tend to mimic corporate #dotcons paths, prioritizing control over collaboration. Result: This creates dependency on centralized systems, contradicting the principles of decentralization and the #openweb.
MakingHistory Difference: Built entirely on open standards and federated technologies like ActivityPub, ensuring interoperability and communerty control. It actively resists the commodification of user data and narratives.

Why Historical #NGO Paths Fail: Mission Drift: Over time, #NGO projects shift away from their original grassroots objectives due to donor pressure and institutional inertia. Lack of Community Ownership: Decision-making and content creation are often detached from the communities they aim to serve, resulting in low engagement and eventual obsolescence. Inability to Adapt: Tied to rigid funding cycles and institutional agendas, projects struggle to respond to changing technological and social landscapes.

Conclusion: The MakingHistory project avoids these pitfalls by embracing a grassroots-first approach, rooted in transparency, participation, and adaptability. It rejects the typical #NGO path of hierarchical control and funding dependency, focusing instead on empowering communities to collaboratively document their own histories. By leveraging modern federated technologies and the lessons of historical efforts like Indymedia and the #OMN, MakingHistory creates a sustainable and impactful #openweb native path that reflects the diversity and richness of grassroots storytelling. This path ensures the project remains relevant, resilient, and rooted #KISS

challenges

The MakingHistory project faces significant (social) technical challenges, many of which are intertwined with the development and implementation of overlapping initiatives such as the Ibis Wiki, Indymediaback, the Open Media Network (#OMN), and the Open Governance Body (#OGB). These challenges arise from the #KISS goal of creating a cohesive path that supports decentralized storytelling, collaboration, and governance while addressing the limitations of existing tools and technologies.
Key Technical Challenges: Seamless Integration of Federated Tools:

The MakingHistory project will utilize ActivityPub to enable federated communication between platforms, such as wikis, blogs, and media repositories.
Challenge: Ensuring compatibility and seamless data exchange across diverse platforms in the Fediverse, while maintaining high performance and user-friendly interfaces.
Solution: Building upon the open standards demonstrated in Ibis Wiki, integrating its federated wiki approach with other #OMN tools for decentralized content creation and sharing.

Decentralized Content Management:

Like Indymediaback, the project requires a robust system for managing decentralized content, including publishing, moderation, and archiving.
Challenge: Implementing decentralized moderation and curation tools that respect user autonomy while maintaining trust and quality within the network.
Solution: Leveraging mastodons dynamic federated design and adapting it for the needs of grassroots media communities.

Scalability and Resilience:

The system must scale to accommodate growing user bases and diverse use cases, while ensuring resilience against platform failures or external attacks.
Challenge: Designing systems that balance decentralization with scalability, ensuring reliable performance even in resource-limited environments.
Solution: Building lightweight, modular tools inspired by existing Fediverse codebase and architecture, optimized for grassroots deployments. Most of the solutions already exist.

User Experience for Non-Technical Audiences:

Engaging grassroots communities requires networks that are easy to use, even for people with limited technical expertise.
Challenge: Simplifying complex federated technologies like ActivityPub into intuitive interfaces and workflows.
Solution: Enhancing exiting fedivers codebase #UX usability to integrate accessible tools for storytelling and collaboration, making a practical path for community organizers and activists.

Interoperability Across Projects:

The MakingHistory project shares common goals and infrastructure with Indymediaback, #OMN, and #OGB. Creating a unified codeing ecosystem.
Challenge: Coordinating development across projects to avoid duplication, resolve conflicts, and maximize synergy.
Solution: Developing shared APIs and data models, ensuring interoperability and a cohesive user experience across all initiatives.

Governance and Trust Models:

Governance structures must align with #OGB principles of transparency, inclusivity, and grassroots control.
Challenge: Implementing governance mechanisms that can operate effectively in a federated environment, balancing peoples autonomy with collective decision-making.
Solution: Using the OGB framework to prototype and test governance models within MakingHistory, adapting them to meet the needs of federated storytelling communities.

Preservation and Archiving:

As with Indymediaback, preserving the history created by people and commneties is essential for future generations.
Challenge: Developing decentralized archiving methods that ensure content longevity without relying on centralized infrastructure.
Solution: Utilizing distributed redundant storage solutions and metadata tagging for efficient archiving and retrieval.

Overlap and Synergies: The MakingHistory project serves as a bridge between Indymediaback, #OMN, and #OGB, leveraging shared infrastructure and principles:

From Ibis Wiki: A federated, collaborative wiki system that lays the foundation for decentralized storytelling.
From Indymediaback: Grassroots media publishing tools and workflows for content creation and moderation.
From #OMN: A federated media ecosystem rooted in the #4opens principles of transparency, inclusivity, and collaboration.
From #OGB: Governance models that empower communities to take ownership of their narratives.

By addressing these challenges, MakingHistory will provide an effective tool for documenting grassroots stories but also strengthen the broader ecosystem of decentralized and federated media, demonstrating a scalable, trust-based model for community-driven storytelling, simply put making history.

ecosystem

The ecosystem of the MakingHistory is rooted in the broader framework of the Open Media Network (#OMN) and the decentralized social web of the Fediverse. Combining principles of openness, decentralization, and grassroots engagement, MakingHistory creates a vibrant and interconnected path for collaborative storytelling and historical documentation. This ecosystem will leverage existing platforms, tools, and communities while fostering new connections to build a sustainable network for grassroots DIY media.

Ecosystem Overview, Core Components:

OMN: A federated media network built on the #4opens principles of open data, open source, open processes, and open standards. MakingHistory will integrate seamlessly with #OMN tools to allow decentralized content sharing and collaboration.

Fediverse: Using ActivityPub and other open standards, the project will connect with established platforms like Mastodon, PeerTube, WriteFreely, and Ibis Wiki to ensure compatibility and engagement across the decentralized web.
Grassroots Media: Building on the ethos of Indymedia, the project will provide tools for activists, journalists, and communities to document and share their history without reliance on centralized platforms or corporate control.

Key Actors: Grassroots Communities: Local organizations, activists, and storytellers who document and share their narratives. Fediverse Developers and Admins: Collaborating with developers and instance administrators to ensure technical interoperability and promote the project within the Fediverse. Allies in the FOSS Ecosystem: Engaging with free and open-source software projects that share the goals of decentralization and people empowerment. Educational and Historical Institutions: Partnering with groups interested in archiving and preserving grassroots stories for future generations.

Engagement Strategies

Community Outreach: Host workshops, webinars, and meetups within grassroots networks and Fediverse communities to introduce MakingHistory and its tools. Collaborate with existing activist networks to co-develop and test features that meet their specific needs.

Promotion on the Fediverse: Actively use Fediverse platforms like Mastodon and Lemmy to share updates, gather feedback, and engage with the wider decentralized social web. Publish guides and tutorials to encourage adoption by Fediverse users and admins.

Collaboration with Developers: Work with ActivityPub crew and SocialHub communities to align technical development with existing standards and best practices. Share code, documentation, and progress transparently on platforms like federated Git’s to invite contributions from the wider FOSS ecosystem.

Building Trust Through #4opens: Promote the project’s adherence to the #4opens principles to build trust and credibility among users and partners. Use open processes for decision-making and feature prioritization to ensure inclusivity and accountability.

Showcasing Outcomes: Develop case studies and success stories from pilot deployments to demonstrate the project’s impact and potential. Highlight how MakingHistory complements and extends the capabilities of existing Fediverse and #OMN tools.

Promoting Outcomes

Federation with Existing Tools: Integrate with platforms like Mastodon (for updates), PeerTube (for video storytelling), and WriteFreely (for blogs) etc to ensure content is accessible and sharable across the Fediverse. Collaborate with other #OMN initiatives, such as Indymediaback and OGB, to strengthen the ecosystem and amplify shared goals. Grassroots Campaigns: Encourage communities to create and share content, documenting local histories and movements, to build awareness and participation organically.

By nurturing a collaborative and inclusive ecosystem, MakingHistory amplifies the voices of grassroots actors and create a sustainable foundation for decentralized storytelling, aligned with the wider OMN and Fediverse vision #KISS

#Indymediaback Funding Application 2025-02-036 indymediaback received

The following submission was recorded by NLnet. Thanks for your application, we look forward to learning more about your proposed project.
Contact

name
hamish campbell
phone
email
hamish@visionon.tv
organisation name
OMN
country
UK
consent
You may keep my data on record

Project

code
2025-02-036
project name
indymediaback
fund
Commons_Fund
requested amount
€ 50000
website

    https://unite.openworlds.info/indymedia

synopsis

The #indymediaback is a Fediverse project about rebooting the radical grassroots media network, Indymedia, by anchoring it in trust-based #4opens (Open Data, Source, Process, and Standards). It prioritizes local, collective publishing as the foundation for global solidarity and counter-narratives. The project resists the co-option of #mainstreaming and #dotcons by decentralized, democratic governance and focusing on native, horizontal structures.

Expected outcomes include a revived independent media landscape that amplifies marginalized voices, balancing corporate and state narratives, and builds resilience against #posttruth misinformation. By composting the #geekproblem and embracing simplicity (#KISS), the project empower communities with sustainable, open tools for storytelling, activism, and solidarity. The goal is to seed a flourishing, cooperative #openweb native media as a part of the current activertypub based web reboot.

experience

I’ve been actively engaged in #FOSS and #openweb projects for over 20 years, focusing on building grassroots, community-driven alternatives to centralized and corporate-controlled platforms. My work emphasizes creating and sustaining open, democratic, and resilient digital paths.

In the early days of the Fediverse, I ran five instances for the first five years, helping to seed the decentralized ecosystem that has since grown into a viable and widely recognized alternative to the #dotcons. This hands-on involvement gave me a deep understanding of the technical, social, and governance challenges of decentralized networks.

Since the launch of the ActivityPub standard, I’ve contributed to shaping the underlying paths that enable decentralized social networking. My work has facilitated discussions, advocating for grassroots perspectives, to ensure that the voices of smaller, community-oriented projects are heard amid broader efforts to standardize and scale the Fediverse.

My involvement includes engaging in advocacy, community building, and technical implementation, ensuring that open standards remain open and accessible. By bridging technical expertise with grassroots activism, I work to mediate the #geekproblem and bring human-centered, trust-based solutions to the forefront.

These experiences directly feed into the #indymediaback project, where I bring not only technical skills but also a rich history of working within collaborative, open frameworks. By combining lessons from past successes and challenges, we plan on contributing to building a robust #openweb ecosystem that stands resilient in these fragile social, ecological and technical times.

usage

The budget for the #indymediaback project will be allocated to support the development, outreach, and sustainability of the initiative. Drawing on code from Ibis 0.2.0 https://ibis.wiki/article/Ibis_release_0.2.0_-_Federated_Wiki_with_Shiny_Redesign

Platform Development: Core Infrastructure: Building a lightweight, federated publishing platform that aligns with #openweb principles, based on a federated wiki approach like Ibis. This includes robust ActivityPub integration for seamless interconnectivity with the Fediverse. UI/UX enhancements on top of this to show and shape the media flows.
Community Support and Training: Workshops: Conducting training sessions to onboard activists, journalists, and developers onto the platform, focusing on decentralized publishing and governance. Documentation: Creating clear, multilingual resources to empower communities to use and extend the platform independently.
Outreach and Advocacy: Network Building: Expanding the grassroots network by collaborating with existing projects in the Fediverse and the broader #FOSS ecosystem. Awareness Campaigns: Promoting the importance of independent media and the dangers of the #closedweb to engage both activists and potential contributors.
Maintenance and Sustainability: Hosting Costs: Providing stable hosting for early adopters and community-managed hubs. Ongoing Development: Allocating resources for iterative updates, security improvements, and adapting/building code and UX from user feedback.

Past and Present Funding Sources: Historically, the #indymediaback project has operated with minimal funding, relying on volunteer efforts and community goodwill to sustain its activities. Some aspects, such as initial platform experimentation and hosting small-scale instances in the Fediverse, were supported by personal contributions and donations from allied groups.

While the project has not yet received large-scale institutional funding, it has benefited from the collaborative ethos of the #FOSS and #openweb communities. Moving forward, the project seeks to diversify funding sources by exploring grants, grassroots crowdfunding, and partnerships with aligned organizations. However, maintaining independence from corporate or agenda-driven funding remains a core principle to safeguard the radical and democratic essence of the initiative.

The requested budget will act as a seed, enabling the #indymediaback project to transition from concept to sustainable implementation.

comparison

Comparison with Historical Indymedia: #Indymediaback: builds on the original ethos of news publishing and grassroots participation but adapts to modern needs with more robust and user-friendly technology. The project focuses on federated systems and decentralized governance to avoid the bottlenecks and centralization that hindered the original Indymedia.

Technology: early Indymedia used custom-built CMS platforms like DadaIMC, which were groundbreaking at the time but eventually became outdated. The lack of resources for updates and scalability led to significant challenges as the internet evolved.

Indymediaback: Leverages ActivityPub and the Fediverse, building on existing protocols and infrastructure while maintaining an open and adaptable architecture. This ensures scalability, security, and relevance in the evolving landscape of decentralized web technologies.

Comparison with Existing Fediverse Media Projects

Mastodon and Pixelfed, Flagships of the Fediverse project focused on microblogging, popularized ActivityPub and brought decentralized platforms into mainstream conversations. However, this success has also led to “NGO-style” #mainstreaming tendencies, with decisions catering to wider audiences rather than grassroots paths. Pixelfed: A decentralized alternative to Instagram, Pixelfed focuses on visual storytelling but often lacks the “news” path that #indymediaback seeks to prioritizes.

Indymediaback, unlike Mastodon or Pixelfed, explicitly targets “news” communities and grassroots content. Its focus is on collective storytelling and action, ensuring that it serves as a platform for organizing, not just broadcasting.

Lemmy and Kbin: Are Reddit-style platforms for community-driven forums, Lemmy demonstrates the potential for federated discussion but lacks the tools for journalistic workflows or media dissemination.

Bonfire Networks, is a federated platform emphasizing modularity, Bonfire aims to provide tools for diverse community needs. However, its roots in the #NGO space mean it struggles to align with actually reverent to grassroots paths.

Expected Outcome: The #indymediaback project revitalize “native” media by combining the best aspects of the original Indymedia—open publishing, grassroots participation, and activist focus—with the technological and governance advancements of the Fediverse. The outcome is a resilient, federated news network that empowers communities to create, share, and amplify their stories, freed from the constraints of corporate platforms and institutional agendas. This reboot provides a necessary counterbalance to the #closedweb and an avenue for meaningful news in these trubaled “post truth” times.

challenges

The #indymediaback project faces some challenges:

Federated Open Publishing: Developing a robust, ActivityPub-compatible open-publishing system to handle collaborative content creation and moderation at scale.

Scalability and Usability: Ensuring the platform can support diverse communities while remaining accessible to non-technical users.

Trust and Governance: Implementing transparent moderation tools and decentralized governance to balance openness with accountability.

Interoperability: Seamlessly integrating with existing Fediverse platforms while providing unique activist-focused features.

ecosystem

The ecosystem focus on empowering local activists, citizen journalists, and independent media organizations, providing them with tools for collaborative storytelling, decentralized publishing, and grassroots governance.

Key Ecosystem Actors:

Fediverse Platforms: Like Mastodon, Pixelfed, Peertube form the foundation for connecting and amplifying diverse communities. #indymediaback interoperates with these platforms, enriching the Fediverse with news-focused capabilities while leveraging their existing user bases.

Citizen journalists: community reporters, and activists will be the core creaters of the platform. The project will provide tools for collaborative content creation, transparent moderation, and open publishing to ensure their voices are heard.

Developers and technologists: open-source developers and technologists in the Fediverse and ActivityPub communities will play a critical role in refining and scaling the platform. The project will actively engage with forums like SocialHub to share progress, seek feedback, and align with broader Fediverse standards.

Grassroots organizations: Non-profits, collectives, and activist networks will be key collaborators. By building a decentralized news outlet, the project amplifys their impact while fostering cross-community solidarity.

Engagement Strategies: Collaborative development, hosting regular open sprints, hackathons, and discussions within the Fediverse to build a strong, participatory development culture.

Community support: Dedicated onboarding and user support resources will ensure seamless adoption by non-technical people and communities. Tutorials, workshops, and community-led training will help bridge the digital divides.

Outreach and partnerships: The project will engage with existing Fediverse admins, moderators, and activists to build a coalition for shared goals, promoting the outcomes through federated content streams and cross-platform collaborations.

Blindness and Compost

Ideologies are frameworks for interpreting and navigating the world, the #mainstreaming “common sense” of rejecting them amounts to rejecting structured understanding. When people claim to eschew ideology, they default to the dominant paradigm, the #deathcult of #neoliberalism, without realizing it. This uncritical stance isn’t radical or alternative; it’s a by-product of mainstreaming and the disorienting effects of #postmodernism.

The act of composting this mess is acknowledging and breaking down these entrenched, harmful systems, for the needed, cultivating healthier, more grounded alternatives. Keeping it simple (#KISS) and reaching for that metaphorical shovel is the first step in transforming decayed ideas into fertile ground for the #OMN and other grassroots projects.

So yes, it’s time to dig deep, break it down, and build anew. Let’s shovel together. 🌱

What can you do? Some actions to reclaim the #openweb and refocus on its core principles of trust, humanity, and grassroots democracy is a good first step. The #posttruth era has eroded the integrity of our media, and tools like #Google—once a gateway to knowledge—have been reduced to serving the agendas of #dotcons and more recently the state, leaving us stranded in a desert of noise and distraction.

To take the different path, we need:

Composting the #geekproblem: Our tech culture has long been trapped in deterministic, myopic paths that prioritize tools over people. This “#techshit” needs to be broken down and repurposed, with a focus on social and democratic values rather than isolated, insular designs.
Pushing aside the #dotcons: These thrive on extraction, disconnection, and control. By putting them aside, we free ourselves to create paths and projects that genuinely serve communities, fostering collaboration rather than competition.
Rebooting the #openweb: Grassroots democracy must be central to this effort, with social technologies incorporating human and social needs into their design, ensuring they empower rather than alienate. The #OGB and projects like it offer a tangible path by embedding democratic processes and open collaboration into the fabric of the web.

A simple path is the invitation to “click on the hashtags and think” which is a challenge to break out of default paths of disengagement and passivity. The #OMN isn’t only a tech project; it’s a rallying cry for those who want to see through the mess of the #mainstreaming culture and the #deathcult of neoliberalism.

If you’re reading this and feel the pull, its time to act. Visit Statements of Support, sign up, and let’s compost the mess to grow a flourishing, democratic #openweb together. Don’t be shy—this is our moment. 🌱

Critique the ideological blindness of the tech world

The story often revolves around the #geekproblem and deeper ideological and structural issues in the tech world. There are internal conflicts in open movements. An example i like to talk about is the UK Indymedia project as a case study of ideological and technical battles between groups with different visions for open media. #Encryptionists: Advocated for security and privacy at the expense of openness, blocking aggregation efforts like RSS. #Fashernistas, sought control over media flows through proprietary yet “better” alternatives to open standards, undermining compatibility. #Openweb advocates promoted aggregation and widely adopted standards like RSS but were sidelined by other factions. The result was a self-destructive cycle that caused the UK Indymedia project to become irrelevant, exemplifying a broader failure to embrace shared, open solutions.

The broader #geekproblem, refers to the cultural and ideological blind spots of the tech community. A fetishization of privacy, encryption, and individualism, which serve market-driven ideologies rather than societal good. A failure to address systemic social and environmental issues (e.g., #climatechaos, #deathcult worship) in favour of isolated, tech-first solutions. The division between “open” (sharing power) and “closed” (hoarding power) reflects fundamental tensions between altruistic and exploitative visions of technology.

Society and technology, the story draws parallels between historical ideologies (e.g., capitalism’s greed vs. socialism’s altruism) and the current state of tech. Examples: Closed systems reinforce inequality, greed, and control. Open systems, guided by #4opens principles, prioritize cooperation, connection, and societal benefit. The problem of dogmatism on both sides of progressive tech (spiky vs. fluffy) hinders collaboration and slows progress.

Working grassroots projects need to return to basics, embrace openness, foster flow rather than blocking, and reject the destructive patterns embedded in neoliberal tech culture. The #4opens framework is a shovel to compost the ideological and technical mess, enabling meaningful technological change. Social movements and tech must integrate this change and challenge to prevent centralization and co-option.

It’s good to critique the ideological blindness of the tech world and suggests that only by fostering trust and openness can we build a sustainable future #KISS