The #deathcult: 40 Years of neoliberal poisoning the #openweb path

For forty years, we’ve been steeped in a dominant, and largely invisible ideology I call the #deathcult, a metaphor for the relentless spread of neoliberalism that has reshaped our social, economic, and technological systems in destructive ways. Alongside this, the rise of #dotcons (corporate, centralized tech platforms) over the past twenty years has distorted the path of the internet and #openweb, steering it away from #4opens collaboration and into monopolized, extractive business models. We’re have been living the fallout now for the last ten years: a fractured digital landscape built on artificial scarcity and closed systems. This article explores the roots of this ideological mess and touches on the return to community-oriented solutions, rooted in collective ideals, through projects like the #fediverse and a renewed openweb.

Neoliberalism, is the driver of our current crisis, is anti-social at its core, cutting shared resources and social spaces in favour of so-called “efficiency” and profit, leading to what I call in the hashtag stories the deathcult—a mindset where profit pushes over life, social well-being, and environmental health. This ideological control permeates our sense of “common sense,” bending it to fit a world where exploitation is not just tolerated but expected. With our worship, we’ve been pushed to accept social and environmental sacrifices as the price of “progress”, instead of recognizing them as a sign of systemic failure.

The #dotcons and digital enclosure of our commons. The internet was built to be an open and decentralized platform. Yet, the past two decades of “dotcom” culture transformed it into a centralized, corporate-controlled ecosystem that discourages innovation and subverts people’s and community autonomy. Companies like Google, Facebook, and Amazon thrive by enclosing the commons, creating walled gardens where data and attention are commodities for sale and control. This shift, which we all played a role in, has stifled alternative voices and projects, pushing out grassroots initiatives in favour of profit-driven silos.

The dotcons path exploits not just users’ data but the very concept of community, turning every interaction into controlling people for private profit. At long last, we’re now seeing a response in the form of projects like the #fediverse and #activertypub, which decentralize and reclaim digital space from these corporate giants. However, without collective action and a shared vision, this new path remains under threat of co-option from these corporate interests, with #dotcons and #VC funded #threads and #bluesky both being pushed into this “commons” we have spent years opening.

On a parallel path of the last 20 years, we have been suffering from a #geekproblem: a cultural fixation within the tech community on solving social issues through purely technical means, in ways that exclude non-technical people. Encryption, for instance, is a valuable tool for privacy but isn’t a universal solution to all social or technological issues. The “more encryption” mindset neglects the importance of building trust and understanding in online communities, focusing instead on individual security in isolation.

For example, with projects like #nostr when encryption becomes the end-all solution, we’re left with technology that is impenetrable to regular people, creating more barriers than it removes. The challenge isn’t just technical; it’s social. We need to mediate the geek-centric approach with practical, accessible solutions that empower people, not only a few tech-savvy minorities.

A #KISS and #nothingnew path, can help to mediate these issues, concepts that encourage us to revisit old, tried-and-true solutions rather than reinventing the wheel in ways that add complexity. Complexity and “innovation for innovation’s sake” leads to, too much, #techshit—overly complicated tech that serves no one but its creators. The KISS path reminds us that simplicity fosters inclusivity. If we want more people to engage with the openweb, we need to create tools that prioritize accessibility and usability over complex features. The nothingnew philosophy supports this by encouraging us to look to the past for inspiration, reviving old ideas that worked instead of constantly chasing the latest #fashernista trends.

Hashtags are tools for #DIY community organization, but in this era of #stupidindividualism, hashtags get dismissed as tools for self-expression or “fashion statements” (#fashernista). Yet, hashtags can serve a deeper purpose in organizing and connecting people around shared ideas and goals. Instead of using hashtags to show off, we can use them to build flows of mutual support and collaboration. The DIY ethos is central to this: organizing from the bottom up, using digital tools to strengthen offline communities and collective action.

Embracing collective paths, one of the main issues that fractured early movements, like #indymedia, was the inability to work collectively. The culture of individualism championed by neoliberalism crept into activist spaces, weakening them from within. Reclaiming the openweb means reclaiming collective processes, where shared resources and collaborative decision-making are balanced with individual control. We need native digital spaces where communities work together, rather than being siloed into “users” isolated by individualistic platforms.

Moving forward: Composting the #Techshit. We’re now on a path to compost the tech detritus of the past two decades—the techshit accumulated through#NGO funding of misguided projects and closed systems. Just as composting turns organic waste into fertile soil, we can take the lessons of past failures to create a thriving, resilient commons reboot. By fundamentally abandoning the pursuit of artificial scarcity and focusing on shared abundance, we foster this better, more humane path.

For this to work, we need to address the #geekproblem to place as much value on social solutions as we do on technical ones, to create tech that supports community needs rather than hindering them. This path values process over product, relationships over transactions, and social well-being over profit.

Ultimately, the choice is clear: continue worshiping at the altar of the #deathcult, or support the “native” path with the openweb. The former is the path we are on now, of escalating, isolation, environmental destruction, and social disintegration, while the latter offers a chance at connection, collaboration, and resilience. This path won’t be easy, but it’s worth the effort to avoid being subsumed by the dominant, #deathcult story we repeat to ourselves.

As we work to reboot old systems and build better ones, let’s ask ourselves: What are we helping to reboot today? By choosing collective action over individualism, KISS over complexity, and cooperation over control, we can step away from the current mess and plant the seeds for hope and survival.

Lift your head, dirty your hands we have a world to plant

Ethical Frameworks in Anarchist Approaches

In an anarchist society, like some parts of the #openweb the absence of centralized authority doesn’t mean the absence of accountability or rules. Instead, decisions on conflict resolution, like, linking across project boundaries, handling personal property disputes or ecological damage, are based on deliberation and consensus among affected parties. This path avoids rigid, one-size-fits-all solutions, allowing for nuanced, context-specific responses.

Forcing compliance, like much “common sense” #geekproblem thinking often dose is much like mandatory therapy, it creates resentment rather than sustainable paths. Instead, fostering social creativity and tapping into the fundamental needs and motivations of people leads to healthier communities. Arbitration paths are based on resolution that focus on reparation and preventing future harm without the imposition of external standards.

While anarchism acknowledges that some people might be unreachable, it emphasizes that the solution lies in direct engagement and community-led problem-solving rather than rigid legal paths. In essence, the focus is on repairing damage and creating pathways for rehabilitation rather than punishment.

Managing common assets and navigating conflict are crucial to these paths, highlighting a balance between freedom and responsibility, where nothing is prohibited, yet nothing is inherently permitted without collective agreement. The process might not be tidy, but it offers a human approach to ethics and justice.

Large parts of our #openweb could be on this path, more than they are now, and yes this is a balance.

Navigating the Postmodern Confusion and the Case for Common Sense

From a left-wing perspective, identity politics and class-based politics feel like competing ideologies. Identity politics focus on individual identities (race, gender, sexuality, etc.), while leftist movements emphasize collective struggle against class-based oppression under capitalism and neoliberalism. Both approaches aim to address inequality but through different paths. For the #geekproblem we can view them like competing tech standards (e.g., #Bluesky, #Nostr, #ActivityPub), in that they risk fragmenting movements unless there’s an effort to bridge them, balancing specific identity struggles with broader systemic change.

An example of this is #Postmodernism, which often leaves us questioning even the most basic aspects of life, and frankly, it can be exhausting. A recent example is the ongoing debate around biological sex. While it’s true that some people are born with disorders of sexual development, these cases are rare, just like being born colorblind or with physical disabilities. However, the overwhelming majority of the 80 billion humans that have ever lived were born from the combination of an XX and XY chromosome pairing.

The postmodern argument blurs these distinctions unnecessarily, but common sense tells us that reproduction still fundamentally relies on this biological reality. It’s not about denying people’s rights to live as they choose—people should love and live however they wish—but recognizing that certain basic truths shouldn’t be muddled by this long dead ideology. We need to move past the confusion and return to a clearer understanding of biology, while still fostering respect and dignity for all different people, regardless of how they choose to express themselves. Let’s focus on a healthier balance between respecting diversity and understanding the realities of the world we live in.

This is just one example, alongside #neoliberalisam in the economic path we have has 40 years of this mess shaping us, we need to step away from this #fashernista mess making. What would this look like?

Stepping away from the 40-year #fashernista mess shaped by consumer culture involves rejecting the shallow, surface-level trends and embracing deeper, systemic change rooted in sustainability and community. It means focusing on long-term, grassroots action instead of the trendy or performative activism that shapes us now. Practically, this would mean rebuilding independent, open media (#OMN), fostering, commons, collective ownership of resources, and rejecting the commodification of everything. It’s about creating social paths based on trust, openness, and shared values rather than profit-driven, corporate-controlled structures.

This path emphasizes:

Local Action: Rebuilding local communities around shared resources and sustainable practices, ensuring they operate autonomously from mainstream corporate structures.
Open Processes: Utilizing the #4opens as a framework to ensure transparency and collective engagement in both technology and activism.
Resistance to Co-optation: Staying vigilant against the dilution of radical movements by “common sense” #fashernista #NGO “market-friendly” paths which push for wider acceptance by abandoning the core values, we need to care to maintaining their original values and integrity.
Education and Awareness: Promoting knowledge-sharing and political education to empower people to resist superficial solutions and embrace affective and meaningful changes.

Ultimately, it’s about rewiring social values to cooperation, resilience, and ecological balance over competition, consumption, and power accumulation, It’s rebalancing our sense of self both individual and social.

From a left-wing perspective, the critique of identity politics, in the example at the beginning of this post, is that it fragments social movements by focusing on individuals or inward looking group identities rather than uniting around shared economic and outward class struggles. The #fashernista path driven by the current mess emphasizes personal identity over collective action, leading to the dilution of the solidarity needed to challenge systemic structures like neoliberalism (#deathcult). This #mainstreaming path leads to division within movements, creating competition for recognition rather than fostering collaboration and addressing structural inequalities

Let’s share the activism fire place, rather than fight over it, leaving only a cold smoky damp mess. #KISS

People often vilify and attack people in progressive projects:

Fear of change: Radical ideas threaten the status quo, leading to backlash.
Internal divisions: Disagreements within movements about strategy, purity, or priorities cause infighting.
Co-optation and sabotage: External forces, including media or political interests, intentionally discredit or sow discord in progressive groups.
Fragile egos and clashing ideals: Differing views on identity, politics, and tactics spark personal conflicts, leading to attacks.

These reflect broader social divisions and insecurities. Both of these paths are kinda progressive, but one is based on fear and the need for control, and the other on openness and building of trust paths.

#KISS

Communities Adopt #KISS Tools, Not Technologies

Communities don’t adopt digital technologies—they adopt #KISS tools. People don’t think about TCP/IP or HTTP when browsing the web, or SMTP when sending emails. Similarly, they don’t think about #ActivityPub when using the #Fediverse. They interact with intuitive tools that simplify these layers.

One of the toughest challenges in grassroots #DIY tech is creating #FOSS tools that align with #4opens standards while offering good #UX. This isn’t just a technical issue; it’s a deeply social and political one.

The ongoing difficulty in having this conversation within #openweb and #FOSS spaces is part of the wider mess we’re in. We need to work collectively to compost this mess, what we can call the #geekproblem.

SocialHub has often tried to bridge this conversation, but there have been failures along the way. How can we do better moving forward?

Let’s Try a Right-Wing Metaphor

On the #SWF thread, https://socialhub.activitypub.rocks/t/socialwebfoundation-what-do-people-think/4564/85

Let’s try a Right-Wing Metaphor:

Well, this playground is full of noise

In this noise, there is much sense, but no grown-up action. In a children’s playground, it is the adults who are in control, the ones who bind everything together, the ones who make the decisions.

The children play, yes, with noise and creativity, true, which can be beautiful to see.

But this playground noise has little relevance to the world of adults—the ones who do the work of change and challenge, so the children can be free to play.

OK, that’s a right-wing view. But how do we bridge this to a left-wing path? You can find grounded thinking, plans, and native projects linked from hamishcampbell.com that balance this mess we make.

Back to the right-wing metaphor: the subject of this post, the #SocialWebFoundation (#SWF), are the grown-ups. Yes, there are real questions about whether we trust the path they are taking, but it’s the only grown-up path right now. We, in this context, are still the children in the playground.

Question: Do you guys prefer the cats metaphor or the child and playground metaphor? Which one do you think could work its way around the #geekproblem and hyper-individualism (#stupidindividualism) that blocks the change and challenge we URGENTLY need?

The metaphor of cat herding

The metaphor of cat herding is a useful and fitting when working with decentralized, independent actors who are resistant to collective action, especially in grassroots tech and activist communities. It reflects the challenge of getting people to focus, organize, and work toward common goals without losing their autonomy or devolving into chaos.

With projects like #OMN and the broader #openweb movement, this “cat behavior” is part of the problem, people (especially in the tech and activist communities) are often independent to a fault. Many resist structure, preferring to focus on their individual projects without acknowledging the necessity for governance and collaboration. It’s not enough to be open; without some kind of balance, “open” becomes vulnerable to co-option by corporate interests with #mainstreaming or at the grassroots paralysed by fragmentation.

Let’s look at some examples of balancing the “Common Sense” #mainstreaming mess:

The term #socialweb is a perfect example of an inadequate framing. It doesn’t hold the critical, oppositional power needed to counter the problems caused by mainstream platforms and narratives. The #openweb, clarified through the #4opens, offers a path to activism that balances the inevitable co-option by corporations and the path of NGOs like the #SWF (Social Web Foundation). But this balance only works if we acknowledge the simple reality: that both grassroots actors and corporations have access to these spaces.

The invisible power of #FOSS is another key aspect here. The foundation of corporate tech stacks is built on open-source projects, yet the social and political value of this is lost on many people who don’t see beyond the technical aspects. The same applies to the #geekproblem, which ties directly into the cat-herding analogy—people in the geek world to often miss the bigger picture and the need for broader, political engagement beyond coding or individual technical projects.

Cats vs. Humans in Governance

When grassroots movements fail to build their own governance structures, external actors step in. This is where NGOs or other “grown-up humans” take over. They come in to “pet the cats”—offering bowls of food and the “safety”, and the control of care, but ultimately exerting direction over a process that needs to be native, organic and grassroots-driven. This infantilises the community, pacifying it rather than empowering it.

The problem is that the “cats” let this happen because they are incapable of building the structures necessary to avoid it. If we don’t step up with human solutions, if we don’t create governance models that fit our ideals, we’re always losing control to external forces that don’t share our values and paths.

It’s beyond urgent to move from cat behaviour to human solutions, we are in an era of #climatechaos, where incrementalism and complacency are paths we can no longer take. We can’t keep trying to herd cats who refuse to collaborate on meaningful, systemic change. Instead, we need humans who can engage with the mess we’ve made and work together to clean it up.

To make this move from cat behaviour to human solutions:

Build Native Governance: Grassroots projects need to establish their own governance from the start. This avoids outsiders stepping in and co-opting the movement. The #OGB is a solid step in this direction.
Clarify Language and Values: Words like #socialweb lack the critical edge to inspire action. Framing like #openweb and #4opens make the values explicit and point to the political and social power of the alternative we’re built.
Acknowledge Power Dynamics: Open means open for everyone, including corporations. But grassroots actors need to reclaim the open spaces they helped create rather than let these be dominated by corporate inflowing interests. Balance can only come from political awareness and active mediation.
Move Beyond Individualism: The metaphor of herding cats also speaks to the issue of #stupidindividualism. We need to get beyond this and rebuild collectives, focusing on shared governance and goals rather than isolated actions.
Challenge Corporate Co-Option: Just as #FOSS underpins corporate tech, we need to build movements that are resilient to corporate takeover. This involves structures and cultural values that resist domination and control.

It should not need to be repeated so often, the shift we need is cultural as much as it is technical. We can’t keep going down paths we know do not work and only lead us back to the current mess. We need to rethink what it means to be part of a collective and how to build governance that reflects our values, instead of relying on outside forces to define them for us #KISS

PS. I am thinking this could get messy, we need shovels #OMN

The path out of this mess is in part social tech, we need to build this path

The current path of distraction’s and #stupidindividualism are pushing the cycle of pointless noise that is feeding into our inability to focus on real change. People are busy, swept up in distractions, and pointless pursuits to be the change and challenge they need to be. It’s a cycle of complacency with a bad outcome. Agitation, anger, and disturbance are powerful motivators, but we need to focus into something meaningful, to avoid drowning in the noise, we need to focus on what’s actually going on. But, in this mess, how do we push people to grow up and focus without falling into the trap of more #blocking or just offering more distractions or ‘better bling’?

The answer is simple and #KISS, by recreating collectives. We’ve seen first hand how hyper individualism (#stupidindividualism) isolates people, leaving them powerless against larger systemic issues. Rebuilding real, engaged, and active communities is key. Movements like #OMN, #OGB, #indymediaback, and #4opens are examples of initiatives that become the change and challenge we need. These projects draw from undercurrents of ideas that we know work, combining them with the best of #openweb tech to grow from small seeds into real change.

But it’s also essential to dig at the roots of the mess: #pomo (#postmodernism) and the #deathcult (#neoliberalism), ideologies that have shaped the mess we’re in, cynicism and cutting off collective alternatives. If we don’t address these root issues, they will keep returning, and we’ll remain stuck in the same cycles of decay.

The #geekproblem is real, it’s the problem of domination and control born out of geek culture shaped by “common sense” paths. Look at the decline of the #dotcons like #failbook and Google, where #fashionista optimism gave way to corporate greed. Then look at early days of #openweb projects like #couchsurfing and #indymedia, we had healthy, thriving native cultures that weren’t obsessed with control. The key is to recognize what went wrong and build on a path that doesn’t repeat those mistakes.

What the #dotcons think the future is, from meta

The challenge is that many within geek culture can’t see the value of projects like #OMN, as it exists outside their narrow, “common sense” world-views. We need to help people see beyond the obvious, look for non-mainstream alternatives, and recognize that the solutions aren’t in the corporate web but in the decentralized, open spaces, commons, we create ourselves.

Now is the time to reboot our own media and to be wary of #fashionista agendas that hijack and dilute the change we need. The way forward is messy, organic, and rooted in collective action. What we can do:

Agitate and Disturb: Use media, art, and culture to push people out of their comfort zones and make them question the status quo. The hashtag story is a tool to do this.
Build Collectives: Recreate spaces where people can work together meaningfully, paths that empower communities to balance the current #stupidindividualism. The OMN are projects for this.
Focus on the Roots: Don’t only address symptoms, dig deep into the core ideologies that keep returning and haunting us, like #pomo and the #deathcult. This website is a tool for this
Reboot Media: We need to take back control of our media, using open technology to create alternatives that aren’t based on capitalist greed but on #KISS shared values. There is a native project for this indymediaback
Stay Wary of Distractions: Resist the temptation of ‘better bling.’ The solution is not to make the distractions shinier, but to focus on what matters.

The path out of this mess is in part social tech, which we need to build. It’s time to grow up, pay attention, and start building the world we actually want to live in. A shovel is need to compost the current mess #OMN. But I don’t have the focus to do this, we need a crew.

The key part of this is WHO decides, this is a political and democratic issue, not a tech “problem” we need to build with this strongly in mind.

The Panthers’ slogan “Power to the People” resonates on the #openweb

A forum thread on socialhub brought up a powerful parallel between the radical demands of the Black Panther Party (#BPP) and the underlying values of the #fediverse and #activitypub communities, especially in their attempts to build outside the corporate-controlled paths. The metaphor is striking because both seek liberation, self-determination, and the creation of alternatives to oppressive systems.

Freedom and self-determination, the #BPP’s call for freedom to determine their community’s paths, has a native overlap to the motivations behind the fediverse, which is a path to free people from #dotcons corporate control. This empowering of people to manage their communities, and engage in social media on their own terms, much like the BPP sought to control their community’s political and social future. But there is a problem, this self-determination is undermined by the “narrow and intolerant” behaviour, in the fediverse communities which are still shaped by power dynamics, gatekeeping, and elitism. Much like the BPP’s fight against internal and external forces, we need to challenge invisible embedded paths in tech spaces.
Ending exploitation and economic Injustice, the BPP’s demand to end capitalist robbery mirrors the desire within the fediverse to reject the exploitative model of #dotcons, profiting off users’ data, labour, and attention. Projects like #Mastodon and the wider #openweb reboot offer an alternative that resists the centralization, monetization and control of user information. Yet, despite this anti-capitalist ethos, there’s still a tendency for devs and leaders in these communities to pursue funding, recognition and status that mimics the capitalist incentives of the #dotcons. The challenge is to remain vigilant about how easily a “safe” or “open” community can be co-opted by external economic pressures, just as the Panthers struggled to protect their movement from state infiltration and capitalist influence.
Housing, education, and technology as commons, the BPP’s demands for housing and education highlight their belief in basic human rights, which could be translated into the tech metaphor as the right to access technology and information as commons. The #4opens represent this principle, ensuring that tools, processes, and knowledge remain transparent and accessible. It’s about creating “decent housing” for digital life and an “education” that uncovers the true nature of our technological paths. The struggle, many open communities drift toward becoming insular, where the tools and education are not readily accessible to newcomers. It requires more effort to lower the barriers and broaden participation beyond the #geekproblem to genuinely serve as commons, much like the Panthers sought to broaden political education beyond academic elites.
Community defense and police brutality, the Panthers’ emphasis on ending police brutality and defending their community aligns with the need for safe spaces in the digital world, spaces free from corporate surveillance, trolling, and abuse. In the fediverse, moderation and safety tools resemble a kind of “community defense” against harmful actors, trying to keep the space healthy and productive. This policing of communities within the fediverse can take a rigid, intolerant form, which creates an exclusionary culture where non #mainstreaming voices are marginalized. Just as the Panthers sought accountability and fairness in how their communities were policed, Fediverse communities need more humane and community-led governance models, like #OGB, to avoid replicating the authoritarian systems they’re fighting against.
Radical ideals vs. narrow paths, both the BPP and the fediverse, in their own ways, strive for radical change, whether it’s systemic racial justice or the liberation of the internet from corporate interests. But both face the dilemma of narrow paths, in the BPP’s case, the movement’s radical vision was met with state repression, which forced them into narrower, defensive stances. In the fediverse, the movement for open, decentralized media is constrained by internal divisions, ideological rigidity, and an intolerance of diverse views. The key here is not to narrow the vision to protect it, but to expand it, making space for more people and voices. This means mediating conflicts through trust and transparency, rather than exclusion and elitism, a struggle shared by both the BPP and the #openweb movement.
The path forward, to “compost the mess” in the fediverse, we need to apply some of the same principles the BPP fought for, building movements that are rooted in collective empowerment, community defence, and transparent, accountable governance. This means, challenging the internal hierarchies that mirror the social structures we’re resisting. Expanding participation and avoiding the elitism and exclusionary paths that choke out growth. Emphasizing practical tools (like #OGB and #4opens) to manage conflicts, maintain openness, and ensure the tech commons remains genuinely for the people.

By looking at the #BPP’s history, we see both a radical vision and the internal/external challenges that can derail a movement. The fediverse can learn from this, the real threat to its growth isn’t just external corporate forces, but the narrow, rigid paths it sometimes enforces within. To stay true to the “native” path of liberation, it must embrace messiness, diversity, and openness. The Panthers’ slogan “Power to the People” resonates deeply here, digital power should truly belong to the people, not gatekeepers.

The metaphors are change and challenge

Balancing the #mainstreaming mess by focusing on what’s “native” is a useful step in rebooting the #openweb. Rather than outright rejecting things that don’t fit, the goal is to actively engage and mediate through pushback, ensuring that the core values are preserved while allowing space for broader participation. This path helps prevent the dilution of the original ideals while embracing diversity in a constructive way.

To centre this conversation, we create frameworks that ensure any new developments align with principles like the #4opens and facilitate ongoing dialogue to maintain a shared direction. The key here is to keep it simple (#KISS), ensuring the tools are accessible and intuitive.

The metaphor of composting the mess to seed radical movements is an evocative one, emphasizing the importance of turning waste and negativity into something productive. It aligns with the path of movements growing from rich, grounded beginnings, rather than from the toxic, divisive environment that emerges with negativity spreading unchecked.

The use of these hashtags helps to frame the broader narrative, adding depth to the conversation about the failings of the digital world and how to move beyond them. With the hashtags like #deathcult, #dotcons, and #techcurn clearly defining the toxic systems at play, while others like #openweb and #4opens point toward solutions based on transparency and decentralization.

The metaphors are a powerful comparison between ecological composting and the cultivation of social and technological movements, particularly in the context of grassroots media and openweb activism and culture.

Seeds and compost, describe movements as seeds that grow in rich compost, meaning that movements need nurturing environments to thrive. The compost represents the ideas, collaboration, and foundational work that allow movements to grow organically.
Spreading shit, a metaphor about how we are distracted by “spreading shit on each other,” negativity, conflict, and infighting hampers collective efforts. While conflict and criticism are part of human interaction, too much negativity leads to a foul atmosphere, where movements struggle to grow.
Composting the shit, is from the phrase “shit is good for compost”, that negative experiences, bad ideas, and even failures can be turned into useful lessons, helping to enrich the soil for future movements. Rather than discarding everything, the key is to transform the bad into something productive.
Tools for change, the shovel, symbolize practical action. You need real tools (both literally and metaphorically) to work the compost, to nurture change, and to dig into the mess. Tools like openness, transparency, and collaboration are vital to making the compost to actually lead to growth.

The #Hashtags are anchors, a way of framing complex social, political, and technological issues into digestible themes. The #OMN tags define the broad spectrum of the struggles and the critiques of current paths:

#Deathcult: Neoliberalism, a system that prioritizes profit and narrow economic growth over human and environmental well-being.

#Fashernista: The interplay of fashion, trends, and social relations, highlighting the superficiality in political movements.

#Openweb: The original vision of the web, built on openness, collaboration, and free exchange.

#Closedweb: The pre-internet and post-open-web eras dominated by corporate control (the #dotcons).

#4opens: A principle-driven framework to ensure transparency, openness, and collaboration, inspired by the #FOSS and grassroots activism.

#Encryptionists: A critique of those who advocate for excessive encryption without considering its broader social cost.

#Dotcons: The commercialization of the internet and how it is leading to environmental and social collapse.

#Geekproblem: The ongoing debate between determinism and free will, and its relationship to technological culture.

#Techshit: Refers to the waste that technology produces—both physically and socially—which can be repurposed into something useful.

#Techcurn: The technological churn, the constant cycle of “innovation” that leads to more problems than solutions.

#Nothingnew: A philosophy of slowing down technological development to reflect and correct the negative outcomes of rapid progress.

These are used as a call to action, to encourage a shift to the #KISS values of the openweb and to building humanistic paths. By understanding this, and acting on the metaphors and hashtags, we better navigate the challenges of today’s online and offline mess to work toward meaningful, open, and progressive alternatives to the #deathcult we have worshipped for way too long, way to long.

Thoughts on the mess we made on #socialhub and the wider #openweb reboot

The frustration of navigating the mess of activism, tech, and grassroots movements, especially when they get co-opted and sidetracked by personal interests, #NGO agendas, or broader #mainstreaming mess. We need ways to process, compost, and turn this mess into productive paths, which better balance burnout and disillusionment with actual progressive outcomes.

A part of this is the parasite #NGO and #fashionista paths, how NGOs and big parts of tech can parasitically latch onto grassroots movements, commodifying and diverting them from their own paths. These non-native ways end up taking the paths they claim to oppose, and are a part of the broader #deathcult problem. Mediating this deathcult and pratish behaviour is needed, that challenges the individualistic, egotistical people who are always a part of grassroots movements. If left unchecked, these people will derail collective efforts and reduce movements to infighting rather than the path of change and challenge we need to be on.

Composting the mess, is perhaps the most hopeful metaphor to turn #mainstreaming shit into something more fertile. This metaphor is about processing what went wrong, reflecting, and turning that energy into a better path, sustainable, and rooted in the core values of the #openweb and #4opens grassroots efforts. The mess is undeniable, but with native openweb tools and paths, composting, mediation, linking, and decentralization there’s still hope to turn this #reboot into something productive. We really need to make this work.

The normal problem, the trajectory of #SocialHub, and the broader #openweb community, simply went off course due to factors that we need to talk about:

Shrinking of the crew, led to the forced narrowing of focus, limiting the community’s ability to engage widely and creatively. As fewer people became involved, the flexibility and potential of the project shrank.
Chasing funding, is a recurring poison in many grassroots projects. The moment funding enters the picture, the focus can shift from mission driven goals to survival driven ones, leading to compromises and sell outs.
The #geekproblem, is a recurring issue where the culture of arrogance and ignorance within tech communities blocks collaborative, inclusive problem-solving. Tech culture ignores the social dimensions of community building, exacerbating problems instead of solving them.
Failed governance, feudal-like governance structures hindered the ability to mediate these issues, turning leadership into top-down control rather than fostering horizontal collaboration. Attempts like the #OGB (Open Governance Body) were/are being blocked by the systems they set out to fix, leading to a self-reinforcing mess.

What can we do, next steps:

Composting the mess, rather than seeing the failure as terminal, it’s about turning the decay into fertile ground for new growth. This composting metaphor is apt—it’s about taking what didn’t work, reflecting on it, and using it as the soil for new, better-structured efforts.
Recognizing people over code: The issue lies with people, not technology, the main barriers are social—ego, power dynamics, and lack of collaboration. Governance structures, community engagement, and shared values need to take centre.
Defining and defending the #openweb, people will inevitably sell out for funding and status. To mediate this, a clear, shared understanding, of what the openweb stands for, an articulation of principles like the #4opens is crucial. The community needs a strong value framework to guide decisions and prevent the erosion of ideals and paths.
Building a hub for meaningful engagement, #SocialHub was once this place, but it’s now too narrow and constrained by the #NGO. #fashernista and #geekproblem interests. If the community is to thrive, it needs a revitalizing, a broader range of voices participating, where governance is open, and where people are empowered to contribute without the weight of gatekeepers and blinded apathy and intolerance blocking we to often have now.
Infrastructure and funding, the practical path of supporting the infrastructure also needs addressing. The lack of funding is damage that shifts, the code itself, into became unresponsive to the community’s needs. Finding sustainable, non-exploitative funding models is needed. Could a cooperative or mutual aid model be a path forward, that aligns with the values of the #openweb while providing the necessary resources?

Immediate Actions:

Broaden governance: If we return to SocialHub or a similar network, start by widening the admin and mod team to ensure it represents more than just the narrow confines of #NGO, #fashernista and #geekproblem interests. This inclusivity prevents drift.
Articulate values clearly, by creating a visible and accessible page for the #4opens, making it a cornerstone for paths and discussions, decisions, and collaborations. People need to understand and agree on the principles driving the openweb, #KISS
Revive discussions, reignite meaningful discussions about the purpose and direction of the openweb. This needs to happen on networks where all voices are welcomed, and consensus building isn’t seen as a hindrance but a pathway forward.
Explore funding models, as the current mess is feeding this #blocking. Look into alternative funding mechanisms—cooperatives, community-supported models, or decentralized funding structures that align with openweb values. Chasing VC or NGO funding leads to the same patterns of co-optation and control.

By addressing these issues—people, governance, values, and sustainability—the community can begin to rebuild, with a “native” approach, it’s possible to compost the mess into fertile soil for future growth.

UPDATE the thread on this turned into a mess then a part of it vanished, likely someone blocked, so posting the last update here:

” I just don’t see SocialHub as likely to evolve into the kind of place for the broader discussions focusing on social issues.”

The problem we are talking about. This is exactly what #socialhub was “broader discussions focusing on social issues” for the first 3 years or so, we had the path we now need in place as native grassroots.

A tiny number of people used the #geekproblem to narrow this open space down to focus EXCLUSIVELY on the #FAP. Why and how this happens is where the value is, so we don’t keep adding to this mess, in the future.

PS, this mastodon mess of jumping from public to semi private all the time is a mess.

USA is a mess

The USA debate was a mess, with certainty and lies vs insecurity and falafel. We’re still not lifting our heads, and our hands, we don’t have a shovel and there are piles of social shit to compost.

For a liberal replay to this in comedy, yes, it’s a mess.

One thing that is clear to see is the “strong masculinity” Trump embodies, so ideologically central to the far-right, but is not strength, just blustery and belligerent cover for weakness LINK

From a tech path, maybe we need to start with the #techshit to do that we need to stop lying about the #geekproblem and mediate this shit, building something native would help #OMN and yes this is a shovel.

The Open Media Network (#OMN) is a set of tools to empower communities

People find it hard to understand the “unique” selling point of the #OMN beyond the tech, which is “common sense”. And this is, drum roll, reveal, that people and content are data objects in the “commons” by default and only private/owed by exception. This is the basic #KISS “unique” selling point of the #OMN there we are, I said it was simple.

It’s interesting with all the talk about the project over the last ten years this was never talked about. This is a direct result of the agenda blocking of the #geekproblem, #fashernista agenda and #NGO control mess. We never actually get to the bits that matter as we are so fussed talking about the bits that don’t matter, the ones the groups above push. This is a mess that we urgently need to compost.

The Open Media Network (OMN) is a set of tools to empower YOU to change and challenge the world we live (and die) in. The OMN is about opening up the flow of information and breaking down the silos that keep data locked in walled gardens. It’s an “anything in and anything out” network, operating through mediated trust database/flows that puts power back into the hands of grassroots paths. This framework is built from the #fediverse to flow freely, with control in the hands of the users.

The OMN is a “data soup”—a blend of tagged data objects flowing through channels. These flows are mediated by trust, which means that users can depend on the reliability of sources and content within the network. This isn’t just about blind trust; it’s about a dynamic, evolving network of trust relationships where both content creation and consumption are guided by the principles of openness and integrity.

Within the OMN, people are free to choose their own level of engagement—whether they want to be active participants contributing content and trust, or more passive consumers curating what they see and share. The choice is yours, the network’s design supports autonomy. Embracing the messiness of data, the OMN has several unconventional features that might be seen as “problems” by those entrenched in traditional geekproblem tech paths.

Lossy Data: Accepting that not all data needs to be perfect or complete. The world is messy, and our data can reflect that reality.
Redundancy: Multiple instances of the same data help to ensure that information isn’t lost and allows the network to be more resilient.
Trust: It is integral to the network’s design. Users navigate this “data soup” based on trust relationships rather than on algorithms or centralized authority.

By mediating the #geekproblem, which will view these attributes as flaws, we open up perspectives on how data and communities can interact and thrive. This network is built on the #4opens principles to ensure that the OMN is not another closed-off tech experiment but a genuinely open and collaborative path. It’s not about reinventing the wheel or creating something entirely new from scratch. Instead, it’s about leveraging existing tools and technologies to build a decentralized media/news network that is “permissionless” for anyone to use and contribute to, it’s up to them if they trust other people.

What makes the OMN exciting is the potential it offers for “flows of trust” to develop. Communities and people are encouraged to build their own projects on top of the simple OMN framework, allowing a wide range of alternative media, news, and social projects to emerge. The focus is on using these flows to cultivate healthy, vibrant communities where trust is a core currency, and where diverse perspectives can coexist and grow.

The goal is empowerment through decentralizing control and empowering communities that allow people to take control of their media, their data, and their interactions. The #OMN provides a good user interface (UX) to facilitate easy navigation and interaction within the network, making it accessible for tech-savvy developers to everyday users to create meaning and shared spaces.

In conclusion, the OMN is not just a project; it’s a framework for interacting with information and with each other to invite us to rethink our relationship with media, data, and trust. So, let’s get involved. Let’s build, experiment, and trust. The #OMN is an opportunity to shape a truly #openweb where you have the power to change the world by challenging the current statues quo.

The patriarchs of the early #openweb