Tag: mainstreaming

The Power of Film

The Godfather films, aren’t only stories about criminals, they’re stories about the world we live in: hierarchy pretending to be community, patriarchy pretending to be protection, capitalism pretending to be freedom, politicians pretending to be legitimate, family pretending to be love. It’s the #deathcult mythos in cinematic form.

They’re parables about how hierarchy rots everything it touches. Coppola and Puzo create a world where the mafia isn’t an aberration but a mirror of #mainstreaming power: patriarchal families, capitalist accumulation, politicians in pockets, and a state captured by private interests. It’s #deathcult logic wrapped in myth.

It opens not with the fake glamour of today’s action films, with none of the politically correct obscuring, but with real working people doing real life, it’s a view outside the current post truth polished mess. It’s about what’s behind the shiny surface blindness, you watch this film today to experience filmmaking and politics, like meany older films, the pacing is slow. Our attention spans are broken, good to keep this in your mind as you learn to see anew this ethnography of a pastime.

The Corleones aren’t only monsters from the shadows; they’re the real face of American power with the mask removed. Vito Corleone is an older, more honest version of the #neoliberal billionaire who buys judges today. The story’s “crime families” are stand-ins for competing capitalist blocks. The story is a metaphor for how power protects itself, how legitimacy is a costume, and how the violence of the system, hides behind talk of “family,” “business,” “respect,” and “tradition.”

The first two films critique the world we live in, a family built on the same contradictions that tear it apart. Quotes:

“It’s not personal, it’s strictly business.”
→ the neoliberal worldview: harm without responsibility.

“I’m going to make him an offer he can’t refuse.”
→ the essence of capitalist coercion: “choice” backed by threat.

“We’re bigger than U.S. Steel.”
→ capitalism’s real goal: monopoly masked as freedom.

“Just when I thought I was out…”
→ no exit from systems built on domination.

The films are showing us the mythology of the mainstreaming #deathcult. America as Mafia, Mafia as America.

The first film opens with a small man being crushed by the system: a father whose daughter is brutalized, and the courts shrug. This is how neoliberalism works: public services are defunded, fail, people are pushed into private “solutions.” Justice outsourced to a Don is no different from healthcare outsourced to a corporation: both sell what should be a right. Vito’s “friendship” is the same as corporate “philanthropy”, a mask over structural violence.

The “family” keeps up appearances – the bourgeoisie’s favourite hobby – while patriarchal rot devours everyone inside. Connie is beaten by Carlo, but the family shrugs because patriarchal norms demand they stay out of a “private matter.” The same system that fetishizes “protecting our women” abandons them whenever protection would inconvenience male hierarchy. It’s about too much control and not enough care.

Competition, crises, violence – the capitalist cycle – it is useful to see the mythology in #KISS terms, the Five Families aren’t criminals; they’re competing capitalist firms. Their war is a stand-in for economic crises. Clemenza even says these things happen “every ten years,” which is basically the capitalist business cycle.

The Tattaglias and Barzinis pushing heroin aren’t “more evil”, they’re the next stage of capitalism’s expansion, accumulation demanding new markets. Violence is “nothing personal,” which is how every predatory corporation sees the world.

Michael, capitalism’s golden child, was meant to be “legitimate” – a senator, a governor. A respectable frontman to maintain the illusion. Instead, he becomes the perfect neoliberal mess: calm, disciplined, efficient, emotionally repressed, willing to destroy anyone to maintain order. He is the patriarchal son weaponized. The obvious patriarchy flowing through the films is a useful reminder for some and insight for meany about what happens behind closed doors in the current hard right with their calling for “family values”.

By the end of the first film, when he wipes out all rivals while standing in a church professing faith, we see the metaphor: authoritarian capitalism, patriarchal religion, and state legitimacy all fused together. He “renounces Satan” while becoming him, the system itself.

Part II, sharpens this critique. We see young Vito’s rise in a world where feudalism is giving way to capitalism, one hierarchy composting into another. He kills Don Fanucci (feudal power) so he can build Genco Olive Oil (capitalist power). Same structure, new branding.

Meanwhile, Michael, the more matured form of this system, expands the empire into Nevada, New York, Miami, Sicily, Cuba. It’s the globalisation arc. And like all global empires, it’s built on betrayal: Fredo’s betrayal (internal collapse), Kay’s rejection (patriarchal fragility exposed), Michael’s violence against his own (self-destruction inherent in all hierarchical systems). By killing Fredo “for the family,” Michael destroys the family. Capitalism works the same way: protecting profit destroys society.

And the ending is the #techcurn lesson: systems built on secrecy, power, and control always collapse inward, devouring the people they claim to protect. Michael Corleone is neoliberalism in human form. Vito is the earlier, “nicer” version of the same system. And the people around them? Compost.

The Cuba revolution is the one moment where the system cracks – the #openweb moment of the film – where people try to reclaim the commons, break the hierarchy, stop being pawns.

On the subject of filmmaking, a lot of the films’ technics now look every day, this is not because they are, they are brilliant, it’s because every film for the last 50 years has coped them and thus diluted their shine with mediacy. Open your eyes, afresh, watch the films, you are seeing the invention of cinema. When you are used to a lifetime of derivative drivel.

“We, we, we,” they say – but who chooses the “we”?

Trump and Putin are the figureheads of the #deathcult and 3ed rate people like Staner are puppets. The #nastyfew, mostly invisible in the smoke and mirrors of #mainstreaming media, are the ones who push the “we”. And they also invest in a part of our “progressive” paths, always much less affective than they need to be, let’s look at this from the latest #AI tech the #dotcons and more importantly our own #NGO crew.

The core of the #NGO mess: they claim to represent everyone, while foreclosing every other possibility. “We, we, we,” they say – but who chooses the “we”? Meanwhile, the parasite class in tech has spent twenty years destroying the social fabric of the internet, turning everything into grift, extraction, and precarious dependence. There is every chance that this new wave of #AI/#NGO/#dotcons fusion will be just more mess for us to compost.

As I said, let’s look at these people who are in bed with the #dotcons, sucking at the teat (LINK) of the #nastyfew. It should be easy to see, at best they’re a warm blanket, precisely when we need a shovel. They always smother real change and real challenge while claiming to “scale impact.” and other buzzwords.

Working within the system and working outside it both have effects – and yes, we need to balance these paths. But let’s be honest: the “inside” path is 98% parasites, and the “outside” path is full of fashionistas hiding insider routes behind radical posturing. So the balance point isn’t where we think it is. It has to be pushed far, far back from the centre we’ve been trained to accept.

Yes, there is some value in their affective progressive-tech narratives, but it is a tiny force against the power of global capital. They love the idea of the “bridging node,” the mythical middle ground where nothing is actually bridged and nothing is actually changed. Soft, persuasive, endlessly consulting, the #NGO path is a warm blanket to snugal when you should be getting up to work. It comforts, it reassures, and it is collectively ineffective. In the end, that blanket is all they have to offer: a feeling, not a transformation.

And then there’s all the #AI, most of it #techshit witch we need to be clear, is not intelligence, just more civic control in the hands of the #nastyfew. LLMs, image recognition, all of it: tools with some utility, but zero real intelligence. What they do enable is more vertical power, refined manipulation, more subtle control, more extraction of attention, behaviour, and labour through the constantly spreading #dotcons.

With our ongoing #openweb reboot we need a real democratic steering wheel again, actual power to change, not ONLY warm blankets and #PR funding. This is why the #OMN, the #4opens, and the slow work of composting matter. Because every other path on offer right now leads straight back to the same smothering, stagnant centre – the place where nothing grows.

#OMN

The Mess is Boiling

We’re in a mess, our worship of the #deathcult has driven emissions to another record: the world’s CO₂ levels jumped by 3.5 parts per million from 2023 to 2024 the largest single-year increase on record. Our decision to leave the #nastyfew in charge – our short-sightedness and worship of greed – has pushed the planet beyond the stable ecosystem that supported human life. We have done this for nothing, only for big numbers to go up, for nothing. The one planet we know that can support life is being burnt to a crisp for nothing.

There are two reasons. First: we’re still burning, still digging, still feeding the growth obsession. Emissions are rising – the curve is bending, but not nearly fast enough. Second: the planet’s natural buffers – forests, wetlands, oceans – are weakening. The carbon sinks are choking: less CO₂ is being absorbed and more remains suspended in the atmosphere.

The math is brutal and simple: more in, less out. The atmosphere fills faster; the climate accelerates. This isn’t a surprise – scientists warned us for decades – but the facts are stark: we’ve locked in more than 1.5°C of warming. The UN has said it plainly. In the UK, the Climate Change Committee told the government to start planning for a +2°C world. That’s not a prediction, it’s a plan for failure.

If we want credibility beyond our grassroots #DIY bubble to change and challenge a wider #mainstreaming audience, we must call out both corruption and profiteering within the so-called eco industry as well as celebrate any genuine innovation. Otherwise, billions are spent on initiatives that inflate costs while ‘eco leaders’ jet around in privilege and luxury. Tens of millions in the West are angry about this corruption and injustice. But the effect is negative, that anger is feeding a hard shift to the right which will #block any meaningful progress toward sustainability.

The problem isn’t that we don’t know what to do. The solutions exist and are already working in many places, but we’re not scaling them quickly enough. Renewables are expanding, but too slowly. Deforestation is slowing, but not enough to save the canopy. Methane-detection and fixes are finally being reported more widely – responses have risen from around 1% to 12% – but that’s still negligible compared with what’s required.

The story of the living world since 1970 is one of catastrophic loss: roughly 73% of wildlife populations wiped out. The curve may flatten slightly at the end, but only after the living world has been gutted. That’s not balance, that’s exhaustion.

The catastrophe we are facing is because of a tiny number of powerful actors and their enablers, pushed past tipping points in multiple systems. Warm-water corals have crossed thresholds: the ocean is too hot for recovery in many regions; collapse is now locked in. The Amazon risks drying into Savannah. Ice sheets are destabilising. Methane is beginning to be released from thawing tundra. We’ve crossed a red line.

Meanwhile, political theatre keeps serving up delays and rollbacks. A global carbon tax for shipping was scuppered by hardline actors; the Net Zero Banking Alliance collapsed under pressure. While leaders squabble, the Atlantic produced one of its strongest-ever storms for this time of year – Hurricane Melissa – supercharged by waters heated by our pollution.

For anyone paying attention, recent months have been the worst climate months on record, not only in numbers but in meaning. We’ve forced the planet into feedback loops. Scientists warned this would happen; watching it unfolds brings a new grief.

Yet despair is not a plan. The #deathcult wants us paralysed, to claim “it’s too late.” But this isn’t binary. A planet at 1.5°C is bad; at 2°C it’s worse; at 3°C it’s catastrophic. Every fraction of a degree matters. Most projections today point to a 2.5–3.0°C increase by century’s end under optimistic political assumptions. A more realistic projection, accounting for slower, fragmented action, could be 3.0–3.5°C by 2100.

From a #spiky perspective: Western electorates are increasingly choosing far-right, climate-denying parties. Growth is capitalism’s lifeblood, but it’s death for the environment. Leaving decisions that affect society to a tiny, profit-driven minority is morally unacceptable. This isn’t a technological problem we lack the tools to solve – we have the tools. Instead, a relatively tiny number of selfish actors and their fear and greed are blocking meaningful change.

From a #fluffy perspective: Individuals, billions of us, can act. Start with these everyday steps:

Eat a plant-based diet instead of meat and dairy.

Use public transport, cycling and trains instead of cars.

Buy less; choose used over new whenever possible.

Insulate homes and reduce energy consumption.

Support and use renewable energy: solar and wind.

We can’t walk away from this, the only option is challenge. Reconciling this fluffy and spiky debates is the hardest part: we must act without illusions. We may never “win” in a clean, final sense, but our actions still matter. The difference between 2°C and 3°C will cost billions of lives. The difference between despair and defiance is the grassroots #DIY future we need to seed and grow.

From the spiky side, some argue for direct action: break laws that protect destructive industries, sabotage systems that perpetuate ecological harm, or withdraw labour to halt the economy. These are radical proposals with profound ethical and practical consequences.

From the fluffy side: consider moderating those impulses. Channel energy into mass organising, nonviolent direct action, community resilience, and building alternatives that scale. We need both defiance and construction: refuse what destroys us and build what sustains us. That is how we turn grief into resolve. From the fluffy side, maybe mediate your blocking of this needed spiky path?

At best, the old #mainstreaming was about equality in worshipping the #deathcult

The old #mainstreaming was only in a limited way about freedom, so we now need to focus on more on what it was about, equality in obedience. Equality in our blinded worship of the #deathcult: growth, consumption, competition, endless mess on a dying planet.

That’s why #fashernista liberal progressivism is always a dead end problem, it plays radical, says radical, but composts nothing. At best, it sells rebellion as a lifestyle. It’s equality inside the system, not about freedom from it.

We’ve seen this play out a thousand times. Movements rise, fresh and alive, then get polished into campaigns, reports, and consultancy slides. Grassroots becomes “stakeholder.” Vision becomes “strategy.” Change becomes “branding.” All form, no compost. All language, no shared life.

Any real change, living change, means turning the dead weight of institutions, egos, and fear into fertile soil. It’s messy, collective, risky. It doesn’t ask permission. It doesn’t chase funding and #NGO approval. It grows because it has to.

That’s what the #OMN (Open Media Network) path is about – composting the old #techshit, the #dotcons, and the NGO decay into something living again. Media that belongs to no one but serves everyone, built on the #4opens.

So the real question is simple. What does real change and challenge look like to you? How do we build it together, in the open, without falling back into the same polite obedience that killed everything before?

The #OMN and the #4opens aren’t abstract ideas, they’re tools for action. If we’re serious about composting the old world into something living, we need hands in the soil, not just words in the air. Here’s how people can start now, from wherever they stand:

#FOSS coding: Build the #openweb, not the #closedweb. Work on #Fediverse tools – join existing native #fashernista projects like Mastodon, PeerTube, Mobilizon, Funkwhale, or the more useful #OMN itself. Fix bugs, improve UI, write docs, or just help test and report issues.

Use the #4opens in practice: No private repos, no hoarding, public decision-making, everyone can use it. Compost old code: take abandoned projects and adapt them. Don’t build shiny new tech for ego points, fix what’s already here. If you’re practical, run small community servers: self-host media, blogs, Fedi instances. Learn how networks breathe.

Then we have social activism, keep it social, messy, and grounded. Form local affinity groups around #openweb media – film nights, repair cafés, public jams. Document everything: record protests, community stories, forgotten spaces.

The next #Indymedia starts with people saying this matters. Challenge control where you see it growing – in meetings, projects, #NGOs, progressive spaces. Ask: is this open? Who holds power here? What’s being hidden? Compost negativity: don’t waste energy on flame wars. Turn frustration into content, conversation, and code.

Avoid the #NGO trap – don’t let money dictate the mission. Use micro-funding and co-ops:
OpenCollective, Liberapay, cooperative hosting. Keep the process/books open: publish budgets, donations, and decisions publicly (#4opens). Value labour differently, not everything needs to be paid. Shared work and mutual aid count as real economy.

Bridging to #NGOs and Institutions but don’t get eaten. Engage, but on your terms, use the #4opens as a boundary tool. If an #NGO don’t work openly, walk away. Offer bridges, not control. Help NGOs learn openness, federate, don’t integrate.

Bring culture into the conversation. Explain why open process and transparency are political acts, not technical choices. Stay autonomous: The moment an institution starts setting your agenda, compost it.

Build the commons, not empires. Everything we do should feed back into the collective soil.
* If you build a tool, make it usable by others.
* If you make media, licence it open.
* If you host something, teach others how to host too.

This is how we win: not through scale, but through replication. Small, self-organizing, composting networks connected through trust. Remember, revolution isn’t about blowing up the system. It’s about composting what’s dead, sharing what’s alive, and keeping the soil open for what’s next.

#openweb #nothingnew #techshit #OMN #fashernista #mainstreaming #deathcult

Freedom is not mine or yours. It’s ours, or it isn’t freedom at all

The illusion of modern society is that freedom is only individualistic, when our freedom is in truth interconnected with the well-being of everyone. This is one of the central pushes of the #deathcult – the mess of #neoliberalism we still live and work inside. It tells us that we are free as consumers, that choice equals’ liberation, and that personal success is the highest form of virtue.

But this is a hollow freedom. What kind of liberty exists when every interaction is transactional, every space is owned, and every so-called “community” is just a market segment waiting to be monetized? We experience this every day. The #dotcons sell us “empowerment” through sharing, but it’s sharing inside a cage. Their platforms reduce human connection to engagement metrics and ad revenue. Every “like” is data for their shareholders, not any gesture of solidarity.

The #NGO world isn’t much better. It preaches collective change and “amplifying voices,” yet operates like any other corporation, brand-driven, risk-averse, allergic to the messy, unpredictable reality of grassroots organising. Instead of networks of solidarity, they build vertical hierarchies of control. The people they claim to represent become “beneficiaries,” not participants.

Even in the alt-tech and “decentralised” spaces, this same illusion creeps in. Too often, we see projects confusing personal control with collective freedom, endless talk about privacy and autonomy without any grounding in social trust. A federation of silos is still a field of fences if the people behind them don’t share any values, practices, and care.

Real freedom isn’t about escaping others; it’s about building with them. The #openweb once embodied this, a commons of creativity, trust, and shared #FOSS tools. It wasn’t perfect, but it worked because people shared more than data; they shared intentions. The current #4opens are social principles first, technical structures second, path back to this.

25 years ago, seeded from the undercurrents video collective, we built #indymedia from this soil. Affinity groups came together to tell stories from the streets – direct, unfiltered, alive. You could see and touch it: the cables, the battered servers, the faces in the room lit by CRT monitors and endless tea. It wasn’t about perfection or control; it was about social connection.

Now we are knee-deep in mess, and need shovels to composting the Illusion, the challenge is to compost this #mainstreaming, to turn the rotting soil of #stupidindividualism into fertile ground. This is the work of the #OMN (Open Media Network): to regrow grassroots media not as a brand, not as a product, but as a living ecosystem of stories, links, and local action. Each part feeding the other. Each voice linked, not owned.

Where #dotcons feed on data extraction, we feed on compost, the messy remains of failed systems and burnt-out movements, broken down, rotted, turned into nourishment for the next cycle. Because our freedom doesn’t live in the self, it lives in the network, in the commons, in the trust between people, in the code and culture we share.

The individual without community is not free, only adrift. The collective without openness is not strong, only captured. Freedom is not mine or yours. It’s ours, or it isn’t freedom at all.

In the #mainstreamin tech path, this is a useful step:

Pluralistic: There’s one thing EVERY government can do to shrink Big Tech (01 Nov 2025)

It’s how humans have always lived – together

For 200 years, capitalism, for the last 40 years #neoliberalism, taught us that we’re isolated individuals who compete to survive. But any real view of our actual history – and our biology – say the opposite: we’re interdependent, social, and ecological beings. For almost all species time before the current mess, we thrived through commons-based systems, shared forests, grazing lands, rivers, and community knowledge. Villages maintained open wells, fishermen shared tidal calendars, and guilds protected collective craft standards. Cooperation, not competition, is what allowed us to endure.

This is why now alt tech, matters, it is about rediscovering, what makes us human, the digital form of that is commoning online. Just as medieval commons were fenced off during enclosure, our early digital commons were captured by #dotcons. Rebuilding the #openweb is the act of reclaiming that shared ground, not nostalgia, but in the era of #climatechaos and hard right shift its #KISS survival.

What we need to compost is our own-shared memory. The commons are missing from today’s “common sense”. The idea that people can manage shared resources together has vanished from public imagination. Yet the commons is the older, more adaptive, and far more humane way of organizing.

In tech, the #Fediverse shows this in action, thousands of community run servers cooperating through a shared protocol, ActivityPub. Projects like #PeerTube, #Pixelfed, or #Funkwhale replace enclosure with federation, showing that open paths can scale through trust rather than control. Alt tech, built on open protocols and co-governance, is simply the digital commons rebooted, a network of networks where no one owns the whole.

We need much more resources and focus pushed into this real grassroots path of reclaiming the means of communication, in the 1990s and early 2000s, the internet was all ready a commons: decentralized, people-driven, and impactful. Early #Indymedia collectives covered protests outside mainstream #blocking narratives. #4opens email lists and wikis built movements across borders. Then capital pushed in, WE let the #nastyfew of #Facebook, #Google etc privatize our collective infrastructure, turning participation into surveillance and creativity into content.

Alt tech projects like the #OMN (Open Media Network), Mastodon, and wider #Fediverse are attempts to rebuild what we keep forgetting, this time, protected by #4opens shield to build shared governance. This path is not a nostalgic throwback, but living/acting paths for post-capitalist communication we need in the growing era of social backdown.

It’s not only “tech” – it’s social trust infrastructure. A common is not only software; it’s the culture of cooperation that surrounds it, shared values, mutual aid, and relational ethics, you can’t “code” trust into hardware, as the last decade of #blockchain and #AI mess proves. Smart contracts failed to make people honest; they just automated mistrust, it’s on going #geekproblem blindness we need to be working to compost.

What works, the resilience, comes from people, not algorithms. Through frameworks like the #4opens: open data, open code, open standards, open process. We can build transparency and accountability into the social layer of the network. Trust is a practice, not a protocol #KISS

We need a future that’s better, not just less bad. The #deathcult story – neoliberalism’s great myth – says “there is no alternative.” Alt tech is the alternative, working proof that cooperation scales, that people build shared infrastructure without extraction and less coercion. Look at LibreOffice, Wikipedia, Linux, or the #Fediverse, all imperfect, collaborative systems built on trust, not profit. They are real-world examples of how collective will outperform the normal deadened paths of corporate hierarchy.

Alt tech gives us believable hope, which is the only real antidote to despair and apathy. The ground for grassroots power is in pushing change and challenge. If the liberal state and #dotcons won’t reform, we need to be building parallel structures that work differently.
Projects like the #OGB (Open Governance Body) experiment with federated, transparent decision-making. The #OMN builds tools to connect grassroots media in trust networks, bypassing gatekeepers entirely. Together they form a scaffolding of a working commons, capable of hosting culture, not only control.

Healing the social media wound? We need to compost the lie of #dotcons which spent the last 20 years turning us into consumers and outrage machines. The shovel we need is affinity groups rebuilding social tech around self-governance, interoperability, and most importantly trust to reclaim the human side of the internet. Imagine the world different, feeds that empower communities, not advertisers, tools that nurture relationships, not metrics, platforms that amplify context, not conflict.

This is the work of making the internet human again, working together on the path of alt tech matters because it’s not about gadgets; it’s about freedom, community, and survival. It’s our path to remembering that the #openweb, like the Earth itself, belongs to everyone, or it belongs to no one. And every time we build a shared tool, or hold open a door, we remind the world that cooperation is not naïve, it’s our oldest #KISS technology.

A cross-cultural conversation on this subject

UPDATE: I haven’t touched on two other #4opens projects here, so let’s tap them at the end: #Nostr is a “me-too” project stuck in the #geekproblem loop, it won’t go anywhere until it learns to value community as a building block. #Bluesky, on the other hand, is already drifting into the hands of VC-funded #fluffy elitists who turn every commons into a brand. It’s a very likely a dead-end for real change or challenge, which is why the #mainstreaming #blocking #NGO and #fashionista crowds flock to it.

UPDATE 02: Digesting the comments. For the past 10,000 years of agriculture, 500+ years of Euro-colonialism, 200+ years of #capitalism, and 95 years of #neoliberalism (45 officially declared as such), the #nastyfew practicing control through production have dominated everyone else. Capitalism, as described in Capital, grew wherever it could. By the late 19th century, labour organised and fought back. Social democracy transformed the capitalist state so effectively that capitalist development stalled by the 1930s.

The response? A reorganisation of capital, using anti-communism as its rallying cry (WWII, NATO, Korea, Vietnam) to defeat social democracy and retake control of the state. By the 1980s, “they” felt secure enough to brand reform itself as a product: #Neoliberalism. I’m simplifying, of course – this is for the #hashtagStory outreach, so it can become a #KISS tool people can actually use. Clarifications and deeper dives you can find in the comments 🙂

Now, about this idea that “capitalism told us we’re isolated individuals competing to survive.” It’s partly true, but not in the way people think. Capitalism depends on interdependence, we work together to produce, but in a way that isolates us socially and politically. That’s the contradiction: interdependence turned into alienation. It’s the mess in our heads that recreates these bad social structures, the inner factory of control. That’s what we have to compost.

In the end, it’s not just social control, it’s social destruction. As we rush deeper into #climatechaos and the global hard-right turn, it’s clearer than ever: the ideology of separation keeps power safe and people powerless. I know this isn’t #mainstreaming liberal logic, that’s the point. We have to think differently.

And for context, I’m not speaking from the sidelines – I’ve got an MA in politics and 30 years of hands-on work in grassroots #openweb tech. Isolation is social control, see #stupidindividualism. Let’s keep this grounded and not turn it into trolling, yeah?

A Tolkien view of #OMN

A central thesis of Tolkien’s books is that evil provides the means of its own defeat. Sauron forged the One Ring that destroyed him. Shelob impaled herself on Sam’s blade. Smaug exposed his belly to Bilbo and revealed the weak point that brought him down. Tolkien’s world is full of this pattern: the seed of destruction lies buried inside the will to dominate. Power over others always carries its own undoing.

But there’s a second truth, less often spoken. Good must still act. The Ring did not cast itself into the fires of Mount Doom, it had to be carried, inch by inch, through the mud and terror, by two small Hobbits who refused to give up. Shelob could only fall because Sam held his arm firm when it would have been easier to drop the blade. Smaug was slain not by fate, but by the hand that fired the black arrow.

Even when evil weakens itself, the act of courage still has to be taken. The small people still have to step up. And there’s a third lesson here, one that feels painfully relevant to our time: good only loses when it surrenders to hopelessness. Denethor’s despair nearly doomed Minas Tirith.
Frodo would have fallen without Sam’s stubborn love. Bilbo’s small act of faith. In Tolkien’s world, hope is not naïve optimism, it’s an act of defiance.

In our current #closedweb Mordor, we see a similar pattern. The #dotcons – Facebook, Google, X, TikTok – are our modern Mordor. Their empire of control looks invincible, but the same logic applies: the seed of their undoing lies within their design. They rely on enclosure, makes them brittle. They feed on attention, makes them hollow. They claim to connect, yet they isolate. Their power depends on us believing there is no alternative. The moment we act otherwise, the “Ring” begins to crack.

This is where the #OMN (Open Media Network) is about, it’s the Hobbits of the #openweb, a simple idea built around trust, openness, and shared meaning, the values that the #mainstreaming web abandoned in their push for scale and profit. The #OMN path is not glamorous, it’s messy, human, and small in the best possible way, it’s the hobbit path.

While the lords of code build towers of algorithms and surveillance, the #OMN builds compost – small, fertile spaces for stories, community, and resistance to grow. Each node, each local server, each trust-based network is another Hobbiton – small, grounded, but vital to the health of the wider networked world.

And like Tolkien’s hobbits, the people carrying these projects are not heroes in the conventional sense. They’re tinkerers, storytellers, boat-dwellers, coders, gardeners – ordinary people who refuse to give in to despair.

The weakness of the Ring, is the weakness of Mordor – and of our #dotcons empires – is that they depend entirely on compliance. Their control works only as long as we feed it: our attention, our data, our labour. The act of reclaiming media, even on a small scale, is an act of resistance, the equivalent of carrying the Ring toward Mount Doom.

But again: it doesn’t happen automatically, we have to act, have to keep building, sharing, teaching, mediating – before the co-option machine moves in, before the #fashernista crowd turns the work into branding and drains it of meaning.

This is the role of projects like #OMN, #indymediaback, #4opens, and the broader #openweb ecosystem. They’re not just technical projects, they’re moral ones. They remind us that good requires persistence, that hope is work, and that defeat only comes when we stop trying.

Evil destroys itself, yes, but only if someone carries the Ring. The systems of enclosure, surveillance, and monetized despair will fall apart on their own contradictions, but only if enough of us are walking the long, muddy road toward something better.

That’s what the #OMN is for: a space to hold hope, to act before hopelessness takes root, to build the commons even when it feels impossible. And like Tolkien’s world, we won’t win through strength, but through endurance, through small acts done together, with trust.

Because the web – like Middle-Earth – is worth saving.

STAR WARS: THE SOFT EMPIRE

Let’s try some metaphors DRAFT (was looking for a Star Wars meme but find them horribly right-wing, we have made a real mess,,,)

Had to use an old video, kinda on subject to the metaphor

A long time ago, in a network not so far away… The internet was once alive with wild diversity. Countless small worlds of the #openweb – linked by fragile trust, shared roots, and messy, beautiful collaboration.

The #FOSS Federation of Commons was rising… until the Soft Empire came. They did not come with star destroyers or stormtroopers. They came with funding proposals, frameworks, and friendly smiles. Their weapons were not lasers but language, phrases like “scaling up,” “alignment,” and “governance.” They promised stability. What they brought was assimilation.

Across the #Fediverse, the #NGO Order spread its doctrine of “professionalisation,” pushing free instance into managed dependency. The “Fluffy Fleet,” draped in banners of care and civility, softly conquered all that was unruly, replacing the grassroots with “strategic partners.” Yet in the outer systems, among abandoned nodes and fading servers, a Native Resistance survived.

The composting moon, a dim squat, in forests of forgotten code, small online imaginary fires burn. Around one fire sits a circle of rebels – coders, gardeners, storytellers – the last of the Commons Stewards.

“They say ‘alignment’,” whispers one.
“But what they mean is assimilation,” replies another.
“We compost their words,” says the elder. “We turn control into soil for renewal.”

They speak of ancient #FOSS practices – #4opens, the old code of trust. Their whispered language is relational: “affinity,” “balance,” “re-rooting.” They call themselves the Open Media Network (# OMN) keepers of the native web. Their mission: to expose the imperial euphemisms hiding behind “good governance,” to reclaim naming as an act of freedom, and to rekindle the federation of wild diversity across the digital web.

“In the age of the Smiling Empire, domination wears the mask of care. Naming is resistance. Trust is rebellion. And compost is revolution.”

Our language is where the imperialistic pushing hides

In the change and challenge of the #openweb reboot of the last few years, there are strong echoes of imperialism through #NGOs – soft domination rather than open conquest. Funding becomes a disciplining tool: if you want a seat at the table, you must conform to their norms. This is semi hidden economic and cultural imperialism inside the #openweb, pushing the path of replacing shared trust (#4opens) with institutional control.

First, we need to look at where the Imperialistic language hides, the imperialism here isn’t overt, it’s in tone, framing, and process. You see it in phrases like:

“Scaling up” or “professionalising” community work.

“Creating standards for everyone.”

“Ensuring governance” (but meaning control).

“Bringing structure” or “alignment” to “fragmented” communities.

“Representing the movement” or “speaking for the community.”

These sound neutral or helpful, but in context they reproduce colonial logic: centralising power, erasing difference, replacing “native” messy grassroots diversity with clean, managed systems that serve funders and institutional interests. This is soft imperialism – language as enclosure, framing itself as care (“we’re helping you get organised”) but it’s about ownership and #mainstreaming domestication.

In contrast, “native” grassroots languages, speak in a different tongue, open, lived, relational.
You can hear it in:

“Composting” instead of “managing.”

“Rebalancing” instead of “reforming.”

“Native paths” rather than “standardisation.”

“Affinity” instead of “alignment.”

“Trust” instead of “compliance.”

That’s the language of commons stewardship, not imperial management. The clash in practice, is when #NGO-fluffy or #dotcons outreach talk about “onboarding the next billion users” or “building shared infrastructure,” they’re actually talking about absorbing – pulling people into their world, under their definitions, within their control.

Our native path, on the other hand, speaks about bridging, federating, sharing roots, and keeping diversity alive. That’s anti-imperial by design, the tension is clear: #mainstreaming always wants to flatten difference, while we aim to amplify difference within shared openness.

In our work, with clearer naming, we strip away the euphemisms, we call things what they are. Imperial language real meaning:

“Scaling” Colonising
“Professionalising” De-commonsing
“Governance frameworks” Control mechanisms
“Community representation” Gatekeeping
“Alignment” Assimilation

And on the positive side is commons language rooted meaning:
“Grassroots governance” Native balance
“Decentralised collaboration” Open trust networks
“Interoperability” Mutual recognition
“Commons stewardship” Collective autonomy

The positive #KISS thing we can do is in naming the power play as it happens, not after it’s already shaped the story. Imperial language hides behind civility and “neutral coordination.” Naming is power. And if we name it, we can compost it. #OMN’s job – and ours – is to expose those euphemisms and restore native naming so we can see the social terrain clearly.

“Invisible roots / generation change”… “…the original crew who put the real work into growing the Fediverse… are no longer invited, invisible to the new fluffy crew.” This is historical erasure, rewriting origins stories, to present itself as the natural inheritor of progress. Here, “new” replaces “native.” The grassroots phase is forgotten or mythologized, allowing control to shift quietly to NGOs, corporate “helpers,” or state-aligned foundations.

“Fluffy dominance”, “…friendly, soft, smiling… but sliding into dogmatic blindness.” The language of niceness can act as imperial propaganda. It enforces a monoculture of tone, no dissent, no spikiness. This becomes ideological policing through manners, a soft colonialism of behaviour.

“Zero balance”, “…third event with the same narrow people… zero balance…” Imperial projects always stabilise imbalance. “Balance” is removed, so hierarchy can harden. Here, the imbalance is cultural: those aligned with funding and institutional legitimacy dominate; those rooted in messy grassroots work are marginalised.

Composting the imperialism, in #OMN terms, composting means turning the waste of mainstreaming into soil for renewal. The antidote to imperial framing is openness and plurality:

Reclaim language – stop saying “community” when we mean “closed club.”

Decentralise narrative – many voices, not one authority.

Re-root trust – back to the base layer, where people actually do the work.

Expose the smiling empire – funding, branding, and institutional capture need transparency.

Reassert the #4opens – the anti-imperial charter for #OMN governance.

The future of the #openweb depends on seeing through the soft imperialism of “good intentions.” If we can name it, we can compost it, and grow something real, grounded, and free.

#OMN #openweb #4opens #mainstreaming #grassroots #FOSS

Let’s try a #spiky view of #fluconf

The Fediverse is native to the open web

We are having a tech reboot for the last few years, federated seems to be where it’s at right now, and it makes sense, the #fediverse is flourishing where so many “#web3” or pure #p2p projects stumbled. This isn’t to say #p2p is bad. But for a peer-to-peer social network to actually work and be social useful, it would need mechanisms for collectivising: shared moderation, subjective trust, a way to handle conflict. Purely (stupid)individualist solutions have been tried before, and they don’t hold together at all beyond a tiny scale. Atomised people cannot build any lasting commons.

The strength of federation as a path is that it collectivises by default. Servers are groups, not individuals, decisions are made within communities, not in isolation, this builds resilience. What is currently #blocking this path is our #fashionistas and #geekproblem people, who are still clinging to parts of #mainstreaming “common sense!. If you try to vertically scale, if you dream of competing head-on with Silicon Valley, running giant datacentres with teams of sysadmins, you’ve already lost. That’s their game, their best proficiency. You cannot beat them at it.

The path forward is to do something they cannot do without breaking their own business model. Something they would never want to do even if they could. That’s the opening. That’s the #OMN path. So let’s be clear about what the current #openweb reboot and the #fediverse is not:

  • The fediverse is not an electricity grid. You don’t have to be plugged in everywhere for it to function.
  • The fediverse is not feudalism. You are not a serf bound to some lord’s server. You can leave, fork, migrate, or self-host.
  • The fediverse is not a commodity. It is not like a telephone line or a utility service to be packaged, sold, or regulated in the same way.
  • And no, the fediverse is not a big truck that carries data down the highway. It’s a messy garden, a bazaar, a commons.

The #fediverse works because it is untidy, diverse, and decentralised. It’s a network of collectives, not a monopoly machine. The #OMN path and vision is to lean into this: not to replicate the #dotcons in smaller, scrappier forms, but to compost the mistakes of the past and grow something native, nourishing, and #4opens.

The #OMN isn’t about isolated gestures, it’s about building federated, trust-based media networks that actually work at scale. Right now, the truth is simple: you can’t just join or create one tomorrow. Why? Because the path needs composting first.

By composting, we mean taking the wreckage of past projects – messy, co-opted, burned-out, over-managed, or over-centralised – and turning it into fertile ground. From this social fertile soil can we grow #OMN that support:

  • Open, federated collaboration
  • Shared media creation and distribution
  • Affinity group – based moderation and governance
  • Strong social resilience against co-option by corporations or #dotcons

We need to then bride this existing federated path into the seed #p2p path with social tools that work and hold this bridge in place. The #OMN is a work in progress, and that’s intentional. It’s about building the crew, the culture, and the infrastructure before anyone can just “join.” This isn’t a platform you log into; it’s a path we create together, step by step. Until we do that composting, passive participation isn’t possible, the first step is #KISS that’s exactly what we’re focused on making happen.

A poet’s view of the path

The #AI bubble might be nastier than the Dot.com crash

The path the #mainstreaming in tech is taking is clear. #AI is fashion, the valuations are absurd, the cost structures unsustainable, and the hype cycle feels like it’s already outpacing reality.

We’ve been here before, dot.com déjà vu. The #dotcons bubble of 2000 was built on fake demand and fantasy valuations. Venture capital flooded into half-baked platforms that promised to “reinvent” everything, while the effect was to hollow out and enclose the native #openweb. When the bubble burst, it wasn’t just investors who lost, the damage was social, cultural, and technological, it’s the mess we are in today.

The AI bubble, 2025 edition, we’re watching the same movie again, only bigger and nastier. This time, the hype engine is driven by press releases and corporate lobbying, amplified by blinded compliant media desperate to see the next miracle story. Every company claims they’re solving “the biggest problem” with AI. But lift the lid, the rhetoric, and what remains? Business models that don’t add value, expensive wrappers around existing tools. Unsustainable costs – GPU farms burning cash and carbon in equal measure. Speculation over substance, #nastyfew investors betting on domination rather than usefulness.

Why this round may be worse, at least the #dotcons bubble left some infrastructure we could build on: fibre, hosting, and the spread of the web itself. The #AI bubble looks different, as it centralises power even further in the hands of a few #dotcons. Accelerates #climatechaos through energy-intensive training runs and datacentre inflation. It undermines our flawed democracies, trust in media and knowledge with floods of synthetic content.

https://www.youtube.com/watch?v=6e1Tqc_rWeQ
The ending to this video is a shocker, but not unsepreising when you look at the context of the video.

Instead of building open, federated, useful tools, we’re watching another round of #techshit enclosure, hype and money funnelling into projects that can’t last, but which will leave more #techshit scorched-earth legacy when they collapse. The #dotcons crash was messy, the AI crash could be toxic.

What can people do to walk away from this mess? How do you help with the #OMN and #4opens? The AI bubble shows what happens when tech is built on the normal hype, enclosure, and extraction on the #dotcons path. The #OMN is the opposite of this. It’s about building trust-based, federated networks where media, knowledge, and tools aren’t just another asset class to be bought and sold. The #4opens are the activist #FOSS antidote to bubble logic:

  • Open Data – No black boxes. If #AI is going to be part of any future, the training data, biases, and methods must be transparent, not locked up by Google, OpenAI, or Microsoft.
  • Open Code – Instead of closed, centralised data sets and platforms that extract rent, we need free/libre code anyone can run, fork, and improve.
  • Open Standards – The current AI mess is about silos and monopolies. Federated standards (like ActivityPub for social) are how we work to keep diversity alive and break enclosure.
  • Open Process – The opposite of corporate secrecy and hype. Decisions need to be made in the open, accountable to communities, not hidden boardrooms or PR cycles.

The #AI bubble is the normal every day #deathcult logic of the #dotcons playing out again: extract, enclose, collapse, repeat. The #OMN and #4opens give us a way to compost this mess into something more fertile. From enclosure → to federation. From secrecy → to openness. From hype cycles → to slow, messy, sustainable growth.

If we don’t actively build and defend this needed native path, we’ll be left cleaning up another round of collapse, only this time with more concentration of power, more environmental damage, and a deeper erosion of trust. The choice is simple: do we keep betting on bubbles, or do we build commons?

And the path is #KISS, so people please don’t be a prat about this, thanks.

YouTube and the #deathcult of “Independent” Media

Over the last ten years, we’ve all been spending more and more time on #YouTube. And maybe you’ve noticed something strange: many of the channels you once thought of as independent are no longer independent at all. They’ve been quietly bought up by private equity firms with billions in backing from SoftBank, Amazon, Disney, Goldman Sachs, Blackstone – the usual #mainstreaming priests of the #deathcult.

Channels like Task & Purpose, Vice, Veritasium, Donut Media, Simple History, Economics Explained, The Drive, and History Hit are already part of the buyout wave. Some of the biggest names in our worship of “creator culture” – CocoMelon, Colin and Samir, The Theorists, Dude Perfect – too. And that’s just the ones who admitted it. There’s no law requiring disclosure.

Capitalism has a logic, that creators are commodities. “Independent” YouTubers once worked on tiny budgets – a camera, editing software, a couple of friends – to reach millions. They were messy, risky, sometimes radical. Capital sees something else: predictable cashflow, brand expansion, safe investment. But these operations are fragile. They depend on one platform (#YouTube), one personality, and an algorithm that can erase a career overnight. Normally, this risk would scare off capitalists. But with $12 trillion sloshing around private equity in the US alone, they’ve run out of businesses to buy. YouTube channels are the new frontier.

This is how grasping control kills creativity, when capitalism takes over, the overhead explodes. Analysts, strategists, managers, lawyers all need their cut. That means: more ads, more sponsorships, more merch, safer, algorithm-friendly content, the same formula cloned across every channel in the for profit portfolio. This “roll-up” logic flattens everything into old-school TV. Risk disappears, the spark that made YouTube compelling at first is smothered by business strategy. We’re already seeing it with channels like Veritasium, slowly shifting away from Derek Muller to reduce “keyman risk.” Once a personality becomes a liability, the accountants start grooming replacements.

Old school #traditionalmedia tried to counter te first wave of #dotcons social media by throwing money at “new media” outfits like Vice, Buzzfeed, Mashable, and Vox. They burned cash, collapsed, and left nothing but layoffs. The new approach is simpler: don’t build, just buy. Disney doesn’t need to grow the next Vice; it just needs to buy a handful of YouTube channels and tell shareholders it’s “ready for the future.”

The same #deathcult logic applies to this, appease shareholders first, audiences last. The cost is paid by viewers, the result for us – #dotcons friendly content becomes blander and safer, sponsorships dominate, but direct support (merch, memberships) dries up, because who wants to fund faceless #nastyfew agendas? “Creators” burn out, and vanish, replaced by interchangeable hosts or locked down with non-compete contracts. It’s the industrialisation of #fashionista “independent culture”.

There is a history to this, and #openweb parallels, we’ve seen this story before, in the 90s, independent radio stations were bought out by Clear Channel, homogenising the airwaves. In the 2000s, blogs were enclosed by Facebook, Google, and Twitter, killing off messy but vibrant grassroots media. Even movements like Occupy or Extinction Rebellion felt the same pressures: a burst of openness and creativity, followed by co-option, #NGO capture, and fragmentation under managed dissent. The lesson is always the same: once capital steps in, the mess is tidied away, and any possibility of change and challenge dies.

I have seen this on the #dotcons platforms we use as backups and hook for the #openweb native projects, our visionontv YouTube loses a video or two every month to not advertising friendly, copyright strike for clear fair use etc.

The #OMN Lesson, YouTube is repeating the same pattern we’ve seen across the #closedweb: a few years of openness and experimentation, followed by enclosure, consolidation, and financialisation. Capitalism cannot tolerate risk, it cannot tolerate diversity, it needs control, predictability, and growth at all costs. And that is the death of any real grassroots media.

The #OMN path is the opposite. We need federated, messy, trust-based networks where media is not just another asset class. Media must be inherently open – created, shared, and remixed under the #4opens. If we don’t build and defend this, the future of online culture is already sold out.

Mess and more mess, “diversity”

We need to look at our paths and current the controversy in “diversity” in our #deathcult worship, to see the need to compost the current mess. The problem with “pushing diversity” isn’t diversity itself. That’s fine – essential, even. The problem lies in the ideology shaping the push.

Much of it comes from #mainstreaming progressive liberalism, which operates inside the logic of the deathcult. It reduces diversity to a checklist, a branding exercise, a way to appear “inclusive” while leaving power untouched. This is not liberation, it’s management.

When we enter into these spaces, conversations about diversity collapse into the same-old mess: the mixing of right and left framings, suspicion on all sides, endless accusations. Instead of solidarity, we end up with #blocking. Instead of building, we burn out. The is no good outcome.

This is the normal worship of the #deathcult, the endless loop of optics and control, where movements fracture and collectives suffocate with “diversity strategies” that have no relation to grassroots realities.

The path as ever is compost. Take the mess – the liberal tokenism, the reactionary backlash, the burnout – and compost it into something alive. Composting means, returning to grassroots voices, not NGO checklists, seeing diversity as lived struggle, not branding. Grounding it in #4opens, where openness makes co-option harder, to turn toxic blocks into fertile soil for collective growth

The #OMN path is simple: it’s not about ticking boxes or replicating liberal #NGO frameworks. It’s about federated, messy collaboration that actually works. Diversity is not a corporate slogan. It’s the lived complexity of struggle. If we can compost the deathcult ideology that poisons it, diversity becomes strength rather than a management tool.

The question is, are we willing to compost the liberal mess, or do we let it keep rotting movements from the inside?

From “Woke” Capital to MAGA Capital – A Case Study

In the US, every presidential election is sold to us as a transformation of the nation. The chattering class pundits and their #fashionista followers tell us: a new people have been elected alongside a new government. Obama, Trump, Biden, each framed as a seismic cultural shift. But if you care to look, the reality is different: turnout is low, margins slim, the electoral college dulls change. What’s hyped as a national rebirth is just a reshuffling of the same #deathcult mess.

Still, perception matters. After Trump’s re-election, the “zeitgeist shift” rippled through politics and corporate boardrooms. Suddenly, dozens of corporations rolled back their Diversity, Equity, and Inclusion (#DEI) programs. Woke capital simply pivoted into #MAGA capital.

Liberal woke capital was about projecting inclusion as market expansion: Pride logos in June. Minorities cast in blockbuster films. “Inclusive” ad campaigns. It looked progressive, but it was always about markets: new demographics = new customers. Sometimes the invisible hand holds a rainbow flag.

MAGA Capital, in contrast, is about disciplining workers and pleasing investors. It’s about showing loyalty to the strongman, not customers. DEI didn’t collapse because “the people rejected it.” CEOs saw an opening: align with Trump, roll back diversity, keep profits flowing.

The firings of Colbert and Kimmel crystallized this shift. Networks needed mergers approved. “Ratings” were the excuse, but raw political loyalty was the reality. This is crony capitalism: the stockholder and the strongman aligning. Trump, the fake businessman from TV, borrows legitimacy from profits and ratings, hiding authoritarianism in smoke and mirrors “democracy”. This is the logic of the #deathcult: all values are disposable, as long as accumulation continues.

Lessons for the #OMN path. The shift from Woke to MAGA shows how fragile diversity is when it’s managed as a brand. It’s reversible, hollow, and always subordinated to capital. For the #OMN and the #openweb reboot, the lesson is simple: Don’t outsource diversity to branding exercises. Don’t confuse representation under capitalism with liberation. Don’t build systems where power pivots on a corporate whim. Instead, compost the mess. Root diversity in lived struggle. Anchor it in the #4opens so co-option is harder and collaboration is resilient.

What should be more obvious is that capital, the #nastyfew, its servants, doesn’t care about values, only accumulation. If we want diversity, inclusion, and justice to be real, we have to build them outside the #deathcult logic, in federated, grassroots spaces that don’t bend every time the political wind shifts.

The question remains: will we keep chasing the mess of spectacle – Woke vs. MAGA, or will we compost it and build something more rooted, messy, and alive #KISS