Bridging the gap: Building a human-first #openweb

Many years ago, I wrote on my website sidebar: “A river that needs crossing—political and tech blogs: On the political side, there is arrogance and ignorance; on the geek side, there is naivety and over-complexity.” Decades later, we still to often find ourselves standing on opposite shores of this river, struggling to bridge the understanding gap between human-centric communities and the techno-centric mindset of the “geek class.” This divide is a core challenge for anyone invested in building a better, decentralised #openweb.

This battle isn’t just about technology—it’s a deeper, unspoken struggle between openness and control. It’s about whether our social networks and communities will empower human trust and collaboration, or continue to be shaped by closed systems that reduce people to passive users.

To touch on this, it’s worth looking at a tale of two projects: Diaspora vs Mastodon

The history of the #openweb provides stark lessons. Consider #Diaspora and #Mastodon, two decentralised platforms with very different outcomes.

Diaspora had significant funding, public attention, and a large team of coders. Yet, it failed completely. Why? It was built with a #FOSS closed mindset—trying to replicate the control features of corporate platforms but within a decentralised framework.
Mastodon, by contrast, had no funding, minimal publicity, and just one dedicated coder. It succeeded because it embraced openness—allowing communities to organically grow and evolve based on shared principles rather than top-down control.

The lesson is clear: projects rooted in openness thrive, while those built on closed fail.

The #OMN path is human trust networks over algorithms. One of the core goals is to learn from these past successes and failures. From these focuses on growing federated human communities by prioritising openness, trust, and collaboration over technical “perfection.”

A counterintuitive path – Why Spam and “Bad Content” Matter. It might sound counterintuitive, but spam and irrelevant posts are a necessary part of building communities. Without the challenge of sorting and filtering content, there’s no reason for humans to reach out, form trust networks, and collaborate on moderation. Geeks often see spam as a technical problem to be solved with algorithms, but this approach misses where the value is.

Algorithms centralise power, when we rely on black-box technology to handle content moderation, control shifts to the people who design and manage these “boxes”. This creates invisible hierarchies, as seen with #Failbook and other #dotcons platforms. By relying on human moderation and trust-building, communities become stronger and more self-sustaining. People are motivated to engage, connect, and contribute to a path they help shape.

Spam and low-quality content must flow into the network as part of the process, but the network itself should flush this out to organically push valuable content to the top through human effort. Of course there is a balance here, this decentralised approach keeps power in the hands of the community balanced with the coders. With this flow of data and metadata established, we put some federated structure in place.

Scale through federation creates organic grow.

Base Sites: These are narrow, local, or subject-focused publishing sites where content creation happens. They are small and community-driven, and their true value lies in their specificity and grassroots community engagement.
Middle Sites: This aggregate content from the base sites, adding value by curating, tagging, and filtering. They act as the core of the network, sifting through content to ensure quality and relevance.
Top Sites: These are broad outreach platforms designed for #mainstreaming content. They are easy to set up and administer but add little original value. Instead, they highlight and amplify the best content from the base and middle layers. These sites are the change and challenge.

This structure reverses the traditional value pyramid, where top-down platforms dominate. In the #OMN model, the true value resides at the grassroots base, while the top merely reflects the collective effort below.

Moderation as a feature, not a problem, for the network to thrive, it must scale through human connections and trust, moderation is the fuel for building the trust networks.

Trusted Links: Content flows through trusted networks, where moderators ensure quality.
Moderation Levels: New contributors are moderated until trust is established. Over time, as trust builds, moderation becomes less/unnecessary.
Failure Modes: Without trust-building, sites will either become overwhelmed by irrelevant content or collapse under the weight of unmanageable workloads.

The only way to maintain a useful site is to build, either a large, healthy community with diverse moderators and administrators, or a small, focused group based on high-quality, trusted connections. Both outcomes are desirable and reinforce the decentralised ethos of the #OMN.

Why automation fails, the temptation to automate everything is a hallmark of the #geekproblem. While algorithms might make a network “technically” better, they erode the human element, which is the entire point of decentralisation. Automation creates middling-quality networks with mediocre outcomes, leading to Signal-to-Noise problems, reduced motivation, if everything is automated, why bother forming trust networks and engaging deeply?

Less is more should be a guiding principle. By focusing on simplicity and human collaboration, the #OMN avoids the pitfalls of over-engineering and maintains the integrity of its community-driven mission to build a better future. The #OMN isn’t just about technology; it’s about creating spaces where people can connect, collaborate, and build trust. It’s about empowering communities to take ownership of their networks and their narratives.

This road won’t be easy. We’ll need to fight against the inertia of the #dotcons and resist the urge to repeat the mistakes of the last decade’s failed alt-tech projects. But by embracing the #4opens principles, we can create a web that serves people, not corporations. The tools are already here. The open internet still exists, for now. The choice is clear, build for humans, not for algorithms. Trust people, not black boxes. Decentralise, federate, and grow organically. The #OMN provides a roadmap—now it’s time to follow it.

Public Social Media: The Choice is Clear

As the #fashernista and #geekproblem “debate” over social media platforms intensifies, the choice between public, decentralised networks and corporate-controlled #dotcons has never been clearer. Let’s look at a simple example:

Mastodon is owned by no one and everyone (community-driven). Its structure is public non-profit. Number of distributed nodes are in the thousands (fully decentralised). Post length: 500 characters and more. Can edit? Yes. Mastodon represents the native #openweb. It’s built on decentralised principles, where people and communities own and control their spaces. There’s no central authority dictating rules or exploiting for profit.
Bluesky is owned by Venture Capitalists, Its structure is corporate for-profit. Number of “distributed” nodes: One (centralised in practice) Post length: 300 characters Can edit? No. Bluesky, despite its claims of decentralisation, is owned and operated as a for-profit venture. Its structure centralises power and prioritises profit over people’s control, offering a polished but limited alternative to #mainstreaming paths.

The choice between #Mastodon and #Bluesky reflects a broader conflict between decentralisation and #dotcons corporate control. It should, but often is not easy to see that networks like the #Fediverse are native to the #openweb where Bluesky is an interloper, though they are both #4opens. Projects like the #OMN, #4opens, and the #Fediverse itself, offering freedom, community ownership, and transparency. Bluesky, on the other hand, represents the same closed, profit-driven ethos of the #dotcons, repackaged in a new “shiny” wrapper.

When you choose a network, you’re not just choosing where to post, you’re choosing what kind of internet you want to build. The open, public internet is still within reach. The choice should be clear.

Seed from a toot and image from @FediTips

The web wasn’t built by solo tech geniuses

The web wasn’t built by solo tech geniuses, finance firms, or flashy luminaries making illusionary promises. It was grown by the collective time, energy, and creativity of millions of grassroots people and communities working together to create something greater than themselves. The internet as we know it emerged not from the top-down visions of elites, but from decentralised, collaborative efforts. This same collective energy will be what propels us into the next era of the #openweb, a web that remains true to its native principles of accessibility, freedom, and inclusivity.

For the last 20 years, however, we’ve been stuck in the corporate-controlled ecosystem of the #dotcons. Platforms like Meta, Google, and Amazon have dominated the landscape, turning the internet into a commodity to be bought, sold, and controlled. Their vision has led to the rise of the #closedweb, where profit and surveillance trump openness and collaboration. This #mainstreaming path is deeply concerning because it fundamentally contradicts what the web was meant to be, a space for sharing, learning, and connecting without the old gatekeepers.

There is a movement to reverse this trend, the #Fediverse, but like meany reboots it’s floundering as it grows through the inrushing of “common sense”. What we need is native #KISS foundations for a thriving #openweb, A path to this is to embrace the #4opens as guiding principles:

Open Data: Ensuring that information can be freely shared and reused.
Open Source: Building tools and platforms that anyone can access, modify, and improve.
Open Standards: Creating interoperable systems that work across platforms and communities.
Open Process: Making decisions transparently and inclusively to foster trust and collaboration.

This is a simple retelling of the #FOSS process with the addition of #openprocess as is used in the best projects, this is a part of the #nothingnew path we are on.

It’s not enough to critique the #dotcons, we need to actively build alternatives, the #Fediverse has already taken the first set on this path. The next step is focusing our energy on “native” projects like #OMN (Open Media Network), #IndyMediaBack, and #OGB (Open Governance Body), on this path we can create a decentralised, human-centred web that prioritises communities over corporations. These projects are not about recreating the same flawed systems in a slightly different guise; they’re about fundamentally rethinking how we engage with technology, governance, and communication. This rethink is #nothingnew as it’s copying the working structure of grassroots activism.

The time is now to come together and make history by working on these alternatives. The #openweb is not just an ideal; it’s a necessity for a sustainable, democratic future. Let’s reject the illusions of the #closedweb and instead build a web that truly belongs to everyone.

Tech princes and the #deathcult

The billionaire problem, Elon Musk, tech oligarchs, and the #deathcult of wealth as a social path.

Elon Musk’s purchase of Twitter is emblematic of a larger issue: the unchecked power of tech oligarchs. These aren’t your run-of-the-mill millionaires; they’re part of a nasty few, the class that operates above the ultra-wealthy, shaping politics, economies, and societies to their inadequacy. While the myth is pushed that billionaires are brilliant innovators who work harder than everyone else, the reality is darker. Their actions reflect a destructive #deathcult mentality, hoarding resources, manipulating public discourse, and pushing harmful ideologies for personal gain and standing.

Let’s start with Musk himself. People think of him as the “SpaceX and Tesla guy,” (this is not true, but that’s another story) his behaviour since acquiring Twitter reveals his priorities. Musk purchased the platform for $43 billion, not as a business investment, but as a tool for propaganda to consolidate power and influence politics. To platforming far-right politics, by amplify propaganda and undermine the thin remaining democratic paths. From boosting bots that inflate the appearance of support for far-right ideologies to reinstating accounts that push hate speech, these actions directly impact global politics.

This control of Twitter, and most importantly the chattering classes that stay in this #dotcons, has silenced the little dissent left. Bot-driven disinformation spreading far-right ideologies isn’t accidental; it’s strategic manipulation of public opinion to push agendas. Like supporting trump and authoritarianism, spending over $250 million on Trump’s election campaigns.

Musk isn’t alone, tech oligarchs like Bezos and Zuckerberg are equally complicit in reshaping society to benefit themselves, at the now clear expense of the public. Bezos’s quiet Influence, unlike #Musk, #Bezos operates in the shadows, Amazon spends millions lobbying US politicians to block antitrust laws and maintain monopolies to exploits workers and maximise profit. His strategy is quieter but no less harmful. #Zuckerberg’s free speech farce, with the ending of liberal fact-checking on #Facebook under the guise of “free speech.” The result? A flood of bots spreading hate speech, disinformation, and simple propaganda. By prioritising profit over public responsibility, this #dotcons becomes another breeding ground for extremism.

The #feudalistic influence of tech princes and oligarchs has consequences that go far beyond social media with political manipulation, global meddling. This is no longer just about wealth, it’s about shaping geopolitical realities. This is going to accelerate the current climate and resource chaos. So why do meany of us keep bowing? There is a persistence of the billionaire myth, the idea that they’re smarter, harder-working, and more deserving, which keeps #mainstreaming people from challenging this power. But it should be obvious these aren’t self-made geniuses, they’re nasty inadequate opportunists thriving in a broken system. This isn’t just about Musk or any of the other nasty few billionaires. It’s about rejecting the #deathcult of greed and exploitation our socialites are based on. The rise of billionaires as political actors isn’t inevitable, it’s a symptom of a path that values unrestrained profit over people.

Where is this going, they crave #control, so they assume everyone else is out to control them. They weave #conspiracies to crush their enemies, so they see a world drowning in conspiracies against them. In the final stages, a fully rotted #ideologue can’t even see threats or weaknesses; their perception is warped by their own decayed #moralcompass. At this point, outside direct, action they are beyond reach. Every word we speak will be twisted against us. Every action we take will be seen as an attack #paranoia #fascist.

The #OMN has a vision for something better, decentralised, open, and community-driven governance. A world where power is distributed, not hoarded by a handful of deranged oligarchs. The challenge is to make this vision a real path, and to turn our distaste for the status quo into action for this change and challenge.

OMN #openweb #fediverse #makehistory #deathcult #OGB #visionontv

How “we” in the west push regime change

it helps to look at the world from different views: The “colour revolutions” have been a strategy of orchestrated regime change, typically pushed by powerful foreign actors, most often the United States. These operations are presented as grassroots democratic uprisings, but in reality, they are heavily funded, pre-planned, and driven by external interests. While the surface story is about promoting democracy and human rights, the outcomes almost always serve the economic and geopolitical priorities of the US and the global capitalist fuckwits.

Step 1: The first move is to weaken a target nation’s economy through sanctions, trade embargoes, and manipulation of international financial institutions. This creates widespread hardship, targeting ordinary citizens, to fuel discontent and unrest. Examples would be: Nicaragua, Chile, Venezuela etc. This erodes public trust in the government, creating the conditions for protest and rebellion.

Step 2: Media manipulation and propaganda, controlling the narrative is critical. The US uses propaganda to frame opposition figures as heroes and targeted governments as corrupt and authoritarian. This is achieved through CIA-backed media like Voice of America which spreads anti-government messaging, planted stories in western media to manufactures consent, that portrays regime change as a moral imperative while obscuring the external orchestration.

Step 3: Empower opposition movements, once public discontent is stoked, the US funds and equips opposition groups to act as the vanguard of regime change. These groups are often chosen for their willingness to align with US interests, regardless of their domestic popularity or legitimacy. Examples: The US recognised Juan Guaidó, a wildly unpopular opposition figure, as president despite his lack of electoral legitimacy in Venezuela. In Guatemala the CIA armed exiled opposition leaders to stage a coup against Jacobo Árbenz, using hired pilots to bomb Guatemala City and spread chaos. Through organisations like USAID and the National Endowment for Democracy (NED), the US provides financial and logistical support to opposition groups, ensuring they have the resources to disrupt and destabilise.

Step 4: Mobilise mass protests, to create the appearance of widespread popular dissent. These are often #astroturfed, with covert funding and guidance from foreign operatives. The symbolism of these movements, colours, slogans, and branded imagery, makes them easy for international media to amplify, framing them as democratic uprisings.

Step 5: Neutralise security forces, for regime change to succeed, a government’s security forces must be undermined. This is achieved through bribery, threats, or outright assassination. Examples: in Chile: The CIA orchestrated the assassination of General René Schneider, a constitutionalist who opposed a coup against Allende. This paved the way for Pinochet’s military takeover. In Guatemala, staged violence and disinformation campaigns created a climate of fear, allowing the US-backed military to seize power. By dividing and destabilising security forces, the US ensures that the government cannot effectively defend itself.

Step 6: Install pro-US leadership, the final step is consolidating power under a regime that aligns with US interests. This involves hand-picking leaders who prioritise corporate and geopolitical goals over their nation’s sovereignty. Examples, In Chile: after Allende’s overthrow, the US provided intelligence and resources to Pinochet’s dictatorship, ensuring compliance with American interests. In Guatemala the US installed a pro-American government to protect United Fruit Company’s monopoly and suppress land reform efforts. These new regimes are rarely democratic or stable, often descending into authoritarianism and neoliberal exploitation.

The consequences of colour revolutions, while sold as democracy-building efforts, the reality is generally far more destructive. Economic collapse from the sanctions and neoliberal reforms that devastate local economies, leading to poverty and inequality. Ongoing political instability with installed governments plagued by factionalism, corruption, and authoritarianism. Global distrust in the US’s repeated interference undermines credibility, in the end pushing nations towards alternative paths, the cycle then repeats, yes it’s a mess. These interventions normalise the erosion of sovereignty and democracy, leaving lasting scars on the nations they target.

There is a strong need for accountability, the US’s playbook for regime change, disguised as democracy promotion, is a tool of imperialism that pushes corporate and geopolitical interests over basic human rights and stability. It’s a path that thrives on economic hardship, media manipulation, and the subversion of local institutions.

A note on the side – the #OMN approach, grounded in decentralisation, #4opens principles, and collective action, offers a stark contrast. Rather than destabilising societies for profit, we grow resilient paths that empower communities and foster genuine self-determination #KISS

The open web and the messy middle ground

This is a #fluffy response to this thread, about people feeling that some of the discourse surrounding the #openweb is too black and white, and that this is going to increase with the current pushing to the right political reality. Yes, supporting the #openweb doesn’t automatically make you “left-wing” or a “Marxist,” just as using platforms like X or Meta products doesn’t necessarily make you “right-wing nut job” or an out right “fascist.” The world is full of different shades, oversimplifying these issues from the mythical centre grows the polarisation that the people are very likely arguing against.

Building a business on open technologies is not inherently wrong, building exploitative #dotcons is clearly wrong. There is value in the middle ground between commercial success and the native #openweb paths. The challenge is finding the balance and ensuring businesses side respects the #4opens principles our people’s web is built on. Of course, there are risks. Commercial companies working on open technologies often push too far and betray trust. Meta’s entry into the #fediverse, for example, raises suspicions for good reason. Their track record shows a consistent prioritisation of profit over people.

However, that doesn’t mean we should dismiss the idea of building a business around open tech entirely. It’s about trust, accountability, and balance. Being critical doesn’t mean rejecting something outright; it means scrutinising the motives and actions behind it. The same #4opens principle applies whether you’re evaluating a tech startup or a massive corporation.

The bigger political mess the people in the thread are talking about isn’t open vs. closed or left vs. right, it’s the utter mess our middling political class has made with its hard shift to the right. This polarisation isn’t actually coming from the left, as many people assume when they’re critical of “extremes.” It’s a result of the “centre” being dragged further and further over decades. The balance has been lost, and it’s no wonder people are scrambling to find footing in such unstable paths.

I talk about this subject often from a radical progressive left perspective on this site (http://hamishcampbell.com), and yes, it is a mess in every way. The centre path, the one that should hold things together, has veered so sharply that even moderate discussions feel like battles over extremes.

For meany people in the centre, a shift back to something like the Bretton Woods, 20th century social democracy from the era before Reagan and Thatcher pushed us onto our knees to worship the #deathcult for the last 40 years. We do maybe have room for small business owners and local enterprise, a capitalism built on community, not monopolistic greed. Smaller capitalists, smaller systems, more balance.

This balance, and the conversation the #openweb needs to reflect, the larger struggle for balance. The goal isn’t only to polarise or pick sides, it’s to find a progressive “native” way forward that incorporates the best of different perspectives. A diversity of ideas, from Marxist critiques to social entrepreneurial innovation, so long as they operate within the #4opens framework of trust, openness, and accountability.

Yes, it’s a mess, but the way out is through this, shovels and composting come to mind and hopefully hands #OMN

The #OMN path is about building the activist #openweb infrastructure

The #OpenMediaNetwork (#OMN) offers a clear, practical path to building the #openweb, grounded in #4opens. It does this by leveraging open protocols like #ActivityPub (#AP) and #RSS, alongside #FOSS software, to create a distributed network of media platforms where people and groups can join, participate, and contribute. This, like the #Fediverse, is a direct challenge to the centralised, corporate-dominated structures that define so much of the current internet landscape.

Step-by-Step Building Blocks: The #OMN is simplicity and humanistic coding, rather than over-engineered complexity we often see in tech today.

Start with the client-server model. The initial focus is on building a robust client-server architecture to create a stable foundation for media sharing and participation. This forms the “hot” storage layer, data that is live, accessible, and regularly used.
Introduce an offline cold store: Once the client-server infrastructure is operational, a secondary layer of offline cold storage is added. This acts as a backup system, providing high redundancy to safeguard against data loss. Cold storage is cheap, offline, and relies on human interaction for maintenance and retrieval, ensuring resilience and sustainability.
P2P connections to cold storage: The final stage introduces peer-to-peer (#P2P) connections to integrate the offline cold storage with the broader network. This allows people to share and retrieve data across the network, even in decentralised or disconnected environments.
Iterative learning and improvement: The process is intentionally iterative, encouraging learning from practical experience. The system path is designed to evolve and improve over time, informed by real-world use rather than theoretical perfection.

The success of the #OMN depends on its commitment to #4opens. These principles allow for the free sharing and reuse of content, breaking down barriers to collaboration and growing innovation. By storing most data unencrypted (as the majority of it is not private), the system reduces overhead and complexity, keeping the project aligned with the “Keep It Simple, Stupid” (#KISS) philosophy.

Separating privacy from the #openweb: One critical aspect of the #OMN approach is recognising that encrypted privacy tools are a separate project. Mixing these with the development of the #openweb and #Fediverse leads to unnecessary complexity and division. Privacy tools are vital, but are developed in parallel rather than tangled with the foundational infrastructure. This separation allows each project to focus on its strengths while maintaining a clear, streamlined design philosophy.

At its core, the #OMN empowers “normal” people to store and manage their own data. By using a mix of hot and cold storage, people gain control over their digital lives without relying on corporate platforms. The focus on redundancy, backed by tools to search and reimport old data into hot storage, ensures resilience and accessibility.

This human-centric approach contrasts sharply with the corporate and #geekproblem obsession with control and perfection. It’s a more humane vision of technology, based on trust and collaboration rather than surveillance and control.

This builds from a history rooted in activism, the #OMN isn’t just a theoretical project; it’s grounded in decades of real-world activism. From the work of Undercurrents in the 1990s (http://www.undercurrents.org/about.html) to the global mobilisation of the Carnival Against Capitalism (https://en.wikipedia.org/wiki/Carnival_Against_Capital), this draws on over 30 years of direct, on-the-ground experience. The lessons from this history inform every aspect of the OMN, ensuring it stays true to its activist roots.

The current #block on this needed project is dealing with the #geekproblem and #fashernistas: One of the biggest challenges in progressive tech is the dominance of the #geekproblem, projects driven by technologists who prioritise complexity and self-interest over usability and impact. Coupled with the influence of #fashernistas, who chase trends without substance, many projects are doomed from the start

The #OMN cuts through this, yes, we can’t solve this mess pushing, but we are a critical step in the right direction to mediate this mess, by encouraging us to get out the shovels and compost these pushing failures. The goal is to build a system that works, not one that dazzles investors with hype while failing to deliver.

The #openweb won’t (re)build itself. It requires us to reject the endless noise of pointless projects and focus on practical, sustainable solutions. By supporting and growing the #OMN path, grounded in #KISS simplicity, #4opens principles, and decades of activism, we create a resilient infrastructure that empowers people and communities.

The future of the #openweb is in our hands. Dig deep, embrace trust, and start building.

OMN #openweb #OGB #Indymediaback #makehistory

The #dotcons share an ideology

There is a tech ideology that masks corporate power, and this view of #mainstreaming Cyber libertarianism is a bizarre ideological mishmash, a combination of hippie flower power, economic neoliberalism, and a heavy dose of technological determinism. It’s the credo of Silicon Valley, so much so that for years it was known as the “Californian Ideology.” this “thinking” shapes the tech bros and their billionaire overlords, who for the last ten years have push #cryptocurrencys and now claim that technologies like #AI hold the key to solving all human problems and offers “endless opportunities” for wealth, power, and pleasure. Naturally, anything that stands in the way of this vision, government regulation, public oversight, and most importantly collective action, must be swept aside. For meany years, this sounded like a progress path to some, but it’s riddled with obvious contradictions and dangers.

Many of the problems we face are inherently political, requiring systemic solutions that involving collective governance. Yet, the CEOs, executives, and vulture capitalists would rather you believe that the solutions lie in the “free-market”, that is then conveniently funnelled through their platforms and products. This serves their interests in maintaining power and wealth while pushing aside meaningful public accountability and any possible of an alternative.

This fusion of #geekproblem libertarian engineers and anti-government #fahernistas gave rise to the foundational myths of this #geekproblem flow, that technology empowers individuals to create a better world. In the 1990, cyber libertarianism become the dominant ideology in Silicon Valley. Yet, as this ideology flourished, it should have been clear that its vision of “freedom” was fundamentally flawed.

The rhetoric of #techbrow claims to be about freedom—freedom from government oversight, freedom of speech, and freedom to innovate. But in practice, this freedom is selective. It serves the powerful and nasty few while ignoring or exploiting the vast majority. This omission is central to the current #dotcons and parts of our #openweb reboot By focusing exclusively on the dangers of government tyranny, it ignores how corporations can wield just as much, if not more, power over people. This isn’t an accident—it’s the entire point. Silicon Valley’s billionaires don’t want less power for themselves; they want less oversight from governments and the public.

Neoliberalism becomes the new normal to justify policies that benefit the nasty rich. This path of our current #dotcons oligarchs is no accident. The vague anti-government ethos provides the perfect cover for neoliberal policies. By dressing up deregulation, tax cuts for the wealthy, and the dismantling of public services in the language of “freedom,” both tech billionaires and neoliberal politicians can push their agendas without ever addressing the systemic issues of capitalism, inequality and exploitation.

The Musk empire is a prime example, while he rails against government interference, he eagerly accepts billions in subsidies, pushes for deregulation that benefits his companies, and weaponises his platforms to amplify far-right ideologies. Since taking over Twitter, Musk has turned it into a haven for white supremacists and conspiracy theorists, throttled links to media outlets he dislikes, and boosted his own tweets to ensure maximum visibility.

This is the logical conclusion of the path we have all walked down with our embrace of the #dotcons. By rejecting democratic oversight and embracing a narrow, individualistic definition of freedom, we have consolidates power in the hands of the few wealthy, nasty #techbrows and their acolytes. For all the rhetoric about empowering individuals, this path has always been about protecting the privileges of the nasty few.

We see in the USA this Silicon Valley influence growing. Now more than ever, it’s crucial to challenge these paths and step away from the #dotcons these inadequate and nasty people control. We need to understand that freedom isn’t about the absence of government oversight, it’s about creating a humanistic society where power is accountable, resources are shared more equitably, and everyone has the opportunity to grow. The spreading fascism hiding behind the ideology of Cyber libertarianism offers none of this, Instead, it offers us a neo feudalism, tech kings, knights and priests who claim to liberate us while consolidating their control. It’s time to see through the shiny algorithm driven façade and make the effort and focus to build something better. With the native #openweb reboot we have the tools to do this, with #OMN there is a different technological path we can take.

The Urgent Need for Collective Action

What’s striking in today’s mess is how desperately we need spaces for people to come together and organise against the concentrated accumulations of power that are running rampant. Billionaires and massive corporations hold most of the power, shaping society to serve their narrow interests, while the rest of us are left to fend for ourselves as the social and ecological foundations collapse around us. Worse still, the law—once seen by some as a tool for justice—has been openly co-opted to maintain this imbalance. By declaring that corporations are people and that money is speech, the legal system has been twisted to the will of the #nastyfew, rigging the system ever more.

Yet, as is often the case, the root of this wealth and power is labour. Wealth doesn’t exist without the workers who create it. If workers collectively said, “We’re not putting up with this anymore,” the balance of power would shift overnight. The numbers are overwhelmingly on our side—there are far more workers than there are billionaires and CEOs. The problem isn’t a lack of power, it’s a lack of organised power. The real challenge is bringing that latent force together.

This is where the original promise of the internet—and the #openweb—once offered hope. These tools were supposed to create open, horizontal spaces for solidarity, connection, and global collective action. But for the last 20 years, with the rise of the #dotcons, they’ve done the exact opposite. Instead of bringing us together, they’ve carved us into isolated filter bubbles and antagonistic echo chambers, constantly at war over manufactured divisions.

And it’s become increasingly obvious that this isn’t a byproduct of bad design—it’s the business model. The algorithms that dominate our online lives are designed to maximise profit and control by fuelling conflict and outrage. The more we argue, click, and spiral into reactive cycles, the more money flows into the pockets of the platform owners. Social media hasn’t just failed its stated purpose of connection—it’s been repurposed as a weapon of division.

A study out of the Netherlands drove this home. Researchers found that the overwhelming majority of misinformation on social media originates from right-wing populist networks. This is a deliberate tactic, misinformation and polarisation serve to confuse and distract, obscuring the suffering, the unchecked concentration of wealth and power in the hands of a toxic few. The #dotcons are a systemic effort to fracture society, weaponising identity politics and #stupidindividualism to keep us fighting each other instead of confronting the root causes.

If we’re going to break out of this death spiral, we have to bypass the endemic #techshit. This is where activist-led projects like the #OMN come in—creating new spaces rooted in solidarity, shared stories, and collective action. These aren’t just tools, they’re seeds for new social relations and regenerative culture. We still have the numbers. What we need now is the courage and will to come together—to become the change and challenge that this world so urgently needs.

#OMN demonstrates the values that dead ideologies refuse to acknowledge

The #fashernista common sense path—driven by trends, appearances, and surface-level thinking—is always a reflection of the dominant ideology. In today’s world, this means it perpetuates the neo-liberal #deathcult, which pushes profit over people and the environment. This ideology a motivation of #stupidindividualism, where the focus is on personal gain, consumerism, and competition rather than solidarity, cooperation, and collective well-being.

This same mentality is mirrored in the #geekproblem, where technologists to often design and promote tools and systems that replicate and reinforce neo-liberal values, rather than challenge them. By framing technology as “neutral” or purely functional, they ignore the broader social impact of their work, allowing it to serve as an uncritical extension of the #deathcult’s values. This is why so much of modern technology amplifies isolation, surveillance, and exploitation instead of fostering connection, community, and empowerment.

Challenging these people and their ideas is crucial if we want to break free from the current cycles of destruction. However, ignoring them and focusing our energy elsewhere may be the more practical and effective path. Engaging with them to often leads to frustration and burnout as their ideological framework is deeply ingrained, and their reflexive defensiveness derails productive efforts.

As with composting, when there’s too much “shit” to shoval, the resulting stink can make the change we need feel unpleasant and off-putting. The sheer negativity and hostility of challenging entrenched ideologies creates a barrier to engagement for those who might otherwise join or support transformative movements. If the alternative to the #deathcult seems unappealing or toxic, it risks alienating the very people and communertys we need to build a better path away from the current mess.

Instead of wasting time trying to convince the entrenched or defending against their reactionary attacks, we could focus on building practical, grounded alternatives? By creating spaces, tools, and communities that embody the “native” #openweb values, we can offer a tangible, appealing contrast to the hollow shadow of the #deathcult worshipping. The goal is to show—not just tell—that another world is possible, and that it is not only necessary but desirable.

By doing this, the stink of the current dead ideology will become irrelevant. When people experience the benefits of living and working in paths that lead to commons, mutual aid, and flourishing, the death spiral of #stupidindividualism and the #geekproblem will lose its appeal. In the end, it’s not about fighting their ideas directly—it’s about making those ideas obsolete by building something far better.

To dive deeper into this , we need to look at the underlying mechanisms of how the #fashernista mindset, the neo-liberal #deathcult, #stupidindividualism, and the #geekproblem perpetuate themselves—and, more importantly, look at how this interlocking mess hinder progress while pretending to advance it.

The #Fashernista mindset is a reflection of dominance, as it operates as a mirror to dominant ideologies. By nature, it does not challenge power structures but absorbs and reflects their values, often in a more palatable or “trendy” form.

Aesthetic over substance, the prioritisation of appearances—what looks progressive, innovative, or ethical—over what actually is. For example, this neo-liberal “common sense” can be dressed up in “sustainable” or “inclusive” branding, while the underlying paths remain exploitative.
Tokenistic activism leads to shallow forms of activism, where symbolic gestures (#dotcons posting, slogans, memes and corporate-sponsored campaigns) replace meaningful systemic action. It gives the illusion of progress while leaving the core issues untouched.
Gatekeeping change is more about chasing trends rather than structural transformation, the #fashernista mindset creates a kind of cultural gatekeeping. True progress, which often appears “messy” and challenges comfort zones, is sidelined in favour of ideas that are easier to sell to the mainstream.

A Devotion to self-destruction, at the core of the neo-liberal mess, is the worship of market forces as the ultimate solution to all human problems. This drives society toward environmental collapse, social disintegration, and increasing inequality, all while proclaiming itself as the only rational way to organise the world.

Market “common sense” holds that markets are inherently efficient, fair, and inevitable, even as they consistently fail to address systemic crises like climate change, economic inequality, and resource depletion.
Individualism as control, framing individuals as isolated, rational actors responsible for their own success or failure, the #deathcult deflects attention from structural oppression. This isolates people, making collective action more difficult and reinforcing the system’s power.
Growth at all costs is an obsession with endless economic growth, even on a finite planet. This suicidal drive underpins its “deathcult” nature: it sacrifices long-term survival for short-term profits.

#StupidIndividualism is isolation masquerading as freedom

Alienation is growing with the idea that people should rely solely on themselves, #stupidindividualism leaves people disconnected from community support systems. This alienation feeds despair and reinforces compliance with the status quo.
Consumerism is identity, with people being encouraged to define themselves by what they consume rather than what they contribute to society. This distracts from collective struggles and entrenches a culture of passivity.
Weaponised identity politics, while this postmodern movment started as a way to empower marginalised groups, in the hands of #stupidindividualism, it becomes a tool of division. Individuals focus on personal grievances rather than uniting across identities to address systemic oppression.

The #geekproblem is often technology without politics, which emerges from a belief that technology is inherently neutral and that its development can exist separately from politics, ethics, or social power structures. This naivety—or wilful blindness—results in tools that perpetuate the very problems they claim to solve.

Apolitical engineering, where technologists focus on building “innovative” tools without considering their social impacts. For instance, surveillance technologies are marketed as safety solutions while eroding privacy and empowering authoritarianism.
Centralisation in disguise when #FOSS, open-source and decentralised projects replicate centralised power dynamics as their creators fail to address underlying social issues. A decentralised system run by a different few is still elitist.
Failure to address root causes as the #geekproblem thrives on quick fixes and clever hacks rather than systemic paths leading to solutions. It too often assumes that technology alone can solve problems like poverty or climate change, ignoring the need for social, political and economic transformation.

We do need balence, why ignoring these messy forces may be the smarter path as confronting the #fashernista mindset, neo-liberal #deathcult, #stupidindividualism, and the #geekproblem head-on often feels like trying to swim against a tidal wave. These ideologies are deeply ingrained, and challenging them directly can result in burnout, frustration, and thus further entrenchment of the status quo.

The “shit-to-compost ratio” is a thing when engaging with these entrenched paths we end up uncovering a lot of “shit”—toxic debates, defensive reactions, and wasted energy. If this overwhelms the capacity to turn these challenges into productive change, the effort can become self-defeating. Sometimes instead of fighting these paths on their terms, it may be more effective to focus on building alternatives like the #OMN. By creating functioning, appealing models of community, solidarity, and sustainability, we can then push to make the current systems obsolete, this is “our” path not theres

Building alternatives is a #KISS path to counter the destructive ideologies and to demonstrate the viability of better paths. This means focusing on practical, community-driven tools and solutions that embody the values we want to see in the world.

An important question is why people can’t see this? The inability to recognise these dynamics stems from decades of cultural conditioning and structural manipulation.

Simple propaganda, The priest’s of neo-liberalism has spent decades shaping public perception, presenting it as the only viable path. Its dominance is so pervasive that many cannot imagine alternatives.
Cultural individualism, when people are taught to see themselves as isolated individuals rather than interconnected members of a society. This blinds them to the power of collective action.
Distractions built into consumer culture, social media, and the 24-hour news cycle keep people distracted and disengaged from any real systemic issues and paths.
Fear of change with the unknown being scary, and the idea of steping away from entrenched paths can feel overwhelming or even impossible.

To shine light we need to compost the stink of the dominant ideologies — reflected in the everyday #fashernista mindset, neo-liberal #deathcult, #stupidindividualism, and the #geekproblem. But yes this needs to be balenced as directly fighting these entrenched paths can often feel futile and counterproductive. Instead, we need to also focus on building the alternatives we want to see, like the #OMN, cooperative, community-driven, and grounded in solidarity.

By creating working paths of a diffrent future, we make the failures of the current path self-evident and offer a clear, appealing alternative path. The change won’t come from confrontation alone—it will come from living and demonstrating the values that these dead ideolgys refuse to acknowledge.

The obstacle is people cannot see change and challenge

The failures of the liberal class, should now be obvious, and are rooted in their worship of neo-liberal “common sense,” that eroded our collective capacity for thought and solidarity. For 40 years, the #mainstreaming “left” abandoned the principles of class struggle, leaving the majority of people isolated and alienated. This complacency, steeped in postmodernist detachment, has created a vacuum that allows fear and hate to flourish. Over the past two decades, left identity politics, though well-meaning in its inception, has fragmented movements, prioritising narrow individualism over collective power.

The right wing has seized this opportunity to co-opt and distort progressive narratives, using them to fuel division and weaponise fear. This has paved the way for a shift towards authoritarianism and fascism, deepening the crisis of inequality, climate collapse, and social disintegration.

Yet, amidst this ongoing bleak reality, there is hope. The growing failures of the mainstream can be a turning point. They create the conditions for a return to #KISS (Keep It Simple, Stupid) class-based left-wing movements, movements grounded in shared struggle, solidarity, and common purpose. This shift needs to sweep away the current #mainstreaming crew, who refuse to lift their heads from #deathcult worshipping dogma, and consign these long dead ideologies to the compost heap of history where they belong.

As a community, we face immense challenges: The hard shift to the far right, surviving the next generation of #climatechaos, enduring social breakdown, and creating systemic change in the face of these crises. But the solutions lie in coming together, rediscovering the power of collective action, and rejecting the #stupidindividualism that isolates us.

The biggest obstacle is that many people cannot see this. Years of cultural conditioning, relentless propaganda, and the atomisation of society have blinded people to the possibilities of collective power. They are trapped in a path that convinces them that there is no alternative—that the only option is to keep their heads down, live inside the status quo, and hope for survival.

But history tells us a different story: when communities organise, they can and do change the world. This is not a time for despair—it is a time for action. The current economic paths are failing, but this failure opens the door to something new, something better. The time for change is now, and it’s up to us to make the challenge happen.

So lift your heads to see clearly, and take action, not as isolated individuals but as a community. Together, we can not only survive, but create a future of growth, humanistic and ecological flourishing.

The #OMN is a social tech step on the path we need to take.

The madness is everywhere—online, offline, doesn’t really make much difference anymore. After four decades of being spoon-fed #neoliberal garbage, individualism has rotted collective sense-making. The tech we use? Built by a geek class lost in its own deterministic tunnel vision.

Sanity, then, is about stepping outside that churn. The #OMN approach—grassroots, #DIY, non-corporate, and actually human-focused—has to be a path forward. The question is, who else sees this? Who’s willing to do something genuinely different, not just repackage the same #techshit and call it innovation?

Where do you think those people are hiding?

A social tech path out of the current mess

A look at the paths we need to take to balance the current #mainstreaming. Mess begets more mess, embrace It, but strategically is the starting point of the #OGB project, recognising that solving crises will inevitably create new complications. This isn’t defeatist but pragmatic. Understanding that “messy consensus” is a natural state of grassroots activism both online and offline allows us to embrace imperfection while striving for progress. How can we build tools to work with this balance, we need paths that don’t eliminate mess but help us navigate it constructively.

Messy consensus vs. formal consensus, is basic, that “almost nothing that works, works with formal consensus” is both an indictment of rigidity and a call to trust human intuition and collective messiness. Formal consensus processes prioritise idealised decision-making frameworks over functional, timely action. Messy consensus in practice, decisions that evolve through ongoing dialogue, negotiation, and iterative adjustments. A focus on getting things done rather than endlessly perfecting processes.

The #OGB Project approach is based on #KISS (Keep It Simple, Stupid) by documenting messy consensus in action rather than try to force-fit solutions into rigid structures. The wider #OMN is about building software tools that reflect this dynamic, fluid, adaptive, and capable of handling the inherent unpredictability of real world grassroots organising.

Grassroots movements need patience and realism, activism is hard work, rife with delays, frustrations, and the risk of spiralling into unproductive behaviours. The example of delays being full of “shittiness all round” is all too common. The solution is to focus, implement basic accountability and communication tools to reduce friction (e.g., clear timelines, transparent updates). Design paths where delays can’t derail core progress (e.g., smaller, autonomous working groups with clear boundaries).

The #geekproblem and governance failures, technologists operate under the illusion that technology is apolitical, seeing themselves as neutral actors. This leads to tools and systems that perpetuate power imbalances rather than address them, then governance struggles inside this #techshit. On the more #NGO paths, governments and corporations alike fail because they attempt to apply dated paradigms (territorial governance, Soviet-style technocracy, and unchecked market competition) to globally networked paths.

#OGB and the #openweb native paths are about building politically aware technologies that understand their social impact and are actively shaped by the communities they serve. This is about moving beyond individualistic thinking to balance paths where decisions are made collectively and equitably, guided by progressive shared values and principles.

Metadata isn’t trivial, it’s often more revealing than the data itself. Governments and corporations weaponise it for control. However, this control relies on perpetuating individual isolation and the illusion that society doesn’t exist. A core path is challenging the #deathcult mentality and this death spiral of isolationism. The idea that individuals are isolated entities, disconnected from society, aligns with the deeply reactionary mindset of the #deathcult. It’s this ideology that drives surveillance capitalism, authoritarian governance, and ecological collapse.

The #OMN is about countering the death spiral by build networks and technologies that grow solidarity, collective agency, and a sense of shared purpose. To make this happen, we need to call out reactionary ideologies wherever they manifest, but with patience and a focus on education. The Internet is a commons, not an empire. The internet’s potential is currently squandered by treating it as a platform for profit-driven empires. With the #OMN instead, we cultivate a shared common, reflecting the principles of the #openweb. With commons-based governance, we move away from corporate models and toward federated, community-led governance. Interoperable ecosystems, prioritise open standards that allow diverse communities to connect without being locked into monopolistic kingdoms.

The #OMN contribution, is about documenting the failures of current systems and demonstrate the viability of federated, grassroots alternative paths. And from this building the cultural and technical infrastructure necessary to support an internet that is truly by and for the people. Practical steps are acknowledging the mess, start with the reality of our messy paths and systems rather than pretending they don’t exist. Then use this understanding as the foundation for solutions. Promote realistic timelines, by accepting that grassroots organising moves slower than we’d like, but ensure delays are constructive rather than paralysing. Focus on education, misunderstandings stem from a lack of digital literacy and political awareness, we need patience and persistence to mediate messy processes through practice.

In conclusion, how can we shape the world without being covered in shit. Yes, the path is messy, imperfect, and filled with hard work, but that’s no reason to despair. The #OMN projects offers a grounded approach that prioritises doing over theorising, embracing messy consensus as a strength rather than a weakness. By rejecting the #deathcult of individualism and building on the principles of the #openweb, we create paths that reflect the reality of grassroots organising: chaotic, collaborative, and, ultimately, transformative.