#Fashionistas in Activism: How Buzzword Chasing Undermines Real Change

In activism, the term “#fashionistas” captures individuals and groups, especially within #NGOs and advocacy organizations, who latch onto trendy causes or ideologies, not out of deep commitment, but to appear relevant or to align with the latest social currents. This is corrosive to meaningful change, reducing activism to performative gestures rather than a sustained struggle for justice.

Superficial engagement when they rush to adopt the language of trending movements (like #BLM, #MeToo, or #ClimateJustice) without committing to their radical roots. For example, after George Floyd’s murder, many corporations and NGOs posted black squares on #Instaspam as a symbolic gesture. But what followed? Few made concrete policy changes or redistributed resources to Black-led grassroots organizations. It was activism as aesthetics, empty gestures rather than systemic action that was called for.

Lack of authenticity when organizations prioritize optics over substance, which breed distrust. Consider the influx of NGOs claiming to champion digital rights but quietly partnering with Big Tech for funding. The grassroots developers working on genuinely decentralized platforms are left unsupported, while the NGO pointless/parasite class absorbs attention and resources, all while reinforcing the #deathcult paths they claim to oppose.

Mainstreaming, activism loses its teeth when it’s tailored for palatability. Take the way climate #NGOs soften their language to avoid alienating corporate funders, pushing “net zero” narratives instead of demanding degrowth or direct action. By sanitizing radical demands, they reinforce the status quo rather than confronting the power structures driving #climatechaos.

Misaligned priorities, chasing trends, means resources get funnelled away from sustained struggles. For example, the fleeting attention on #Palestine waxes and wanes with media cycles, while groups doing year-round solidarity work scrape by with minimal support. #Fashionistas flock to hashtags when they’re hot, then move on, abandoning communities who still face oppression once the spotlight fades.

Reactive rather than proactive when #fashionistas are caught chasing the next big thing rather than strategizing long-term solutions. Think of the explosion of interest in #openweb media during political unrest, a real issue, yes, but one that reveals the broader failure to build , community-run digital infrastructure proactively. The #OMN project exists precisely to address this, but it’s hard to gain traction when attention constantly flits to the crisis of the moment.

Rectonery, the most toxic aspect of fashionista activism is its tendency to reinforce the very systems it claims to oppose. When #NGOs adopt radical language but stay within #mainstreaming paradigms, they create an illusion of progress. For instance, diversity initiatives in tech are often superficial, leading to token hires rather than dismantling structural racism or addressing the #geekproblem that keeps tech culture hostile to outsiders.

How do we compost the #fashionistas mess? The answer lies in prioritizing authenticity, long-term commitment, and meaningful engagement. This means, centring grassroots voices by funding and amplify people working on the ground, not just polished, and mostly pointless #NGO campaigns.

Rejecting mainstreaming, by be willing to alienate power to keep to radical paths. This needs us to building infrastructure, like #OMN and #indymediaback to create autonomous spaces outside corporate control. Historical awareness, it matters to remember our past struggles, rights and freedoms were won by collective action, not #PR campaigns.

What, we don’t need, is more buzzword-chasing #nonprofits. We need shovels, compost, and a commitment to grow something real from the ruins of the #deathcult. It’s not glamorous, but it’s the only path to lasting change. Let’s start digging.

#activism #openweb #OMN #techshit #nastyfew

To remember our own history

Over the last ten years, it’s wild how people barrel into grassroots tech projects like #OMN behaving like paranoid fuckwits — wreaking havoc and then scampering off to nurse their self-inflicted wounds. This pattern repeats so often it feels scripted. And yes, this is VERY bad behaviour. Please, try not to be like this. Thanks.

These people, the #fashionistas chasing the latest fad, the #NGO prats clinging to crumbling institutions, and the geeks blind to anything beyond their screen, are all unknowingly (or knowingly) kneeling at the altar of the #deathcult. They drag in their #mainstreaming assumptions, wielding ‘common sense’ like a cudgel, oblivious to how it shatters the delicate, horizontal culture the grow.

On the #fediverse, we’re witnessing a growing native/non-native culture clash. That’s not inherently bad, friction sparks growth. But when the horizontal crew, the ones refusing to play the #mainstreaming power games, consistently get trampled, we have a problem. The commons collapse under the weight of imported hierarchy and fear-driven control.

Mess and more mess. And what do we need? Shovels. Lots of shovels. To dig deep and compost this wreckage into fertile ground. The tech? It’s just scaffolding. The building is made of people, mythos, and tradition. It’s a historical flow, as is everything of real value. But instead of embracing this flow, people, in the grip of #stupidindividualism, push hard for self-destruction and distraction. It’s almost like they want the #deathcult to win. And in this world, where the economic machine grinds everything to dust, it’s a hard problem to shift.

We need to break the cycle. To remember our own history. Back when we did things better. Back when we built #indymedia, not just as a tool but as a living, breathing community. A space where the value was in the social fabric itself. The path is in federating out to a non-(owned) branded networks. Build the flows. The undercurrents. The radical gardens of storytelling and truth. It’s time to stop licking wounds and start digging again.


On this path, the #OMN hashtag story is a shovel, ready to dig through the layers of decay in the tech mess. It’s a tool to help us compost the rot of the #deathcult and plant the seeds of a new, living, breathing #openweb.

I have had a plan for the last 20 years: to use #hashtags to seed affinity groups of action. This isn’t just tech, it’s about creating the movement that actually make a difference. #Hashtags are more than metadata; they’re flags, rallying points, paths through the chaos. And in this #Fediverse based reboot of the #openweb, we finally have the space to wield them effectively.

I’ve been exploring this path for years, you can dive into my thoughts on it here. But what we really need is a home for this practice, a network where these seeds can grow into something tangible. Because fighting back doesn’t need to be complicated. It’s how every right and freedom we enjoy was won in the first place: by pushing, not just defending.

The commons won’t protect itself. We haven’t yet effectively used the openings we have to defend our digital commons, let alone expand it. And as history shows, the best defence is an active attack, not with weapons, but with action, storytelling, and a refusal to let the #mainstreaming mess suffocate us.

Let’s call out the #nastyfew instead of talking vaguely about ‘elites.’ Let’s name the problem, plant the seeds, and grow the alternatives. The path I outline in the #OMN can shape this living network, a flow where our history informs our present, and where collective action can finally break the cycle of destruction. It’s time to remember our history, build the path, and stop waiting for someone else to save us. We have the tools, let’s start digging.